Jugend+Sport
Jugend+Sport is Switzerland's largest federal youth sports promotion program, operated by BASPO. It funds and trains organizations, leaders, and coaches delivering sports courses and camps to children and youth aged 5-20 across 90 sports disciplines nationwide.
- Company typePublic
- Founded-
- HeadquartersMagglingen, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Jugend+Sport does
Jugend+Sport (J+S) is Switzerland's largest federal youth sports promotion program, operated by the Bundesamt für Sport BASPO (Swiss Federal Office of Sport) under the Federal Department of Defence, Civil Protection and Sport. Founded in 1972 and headquartered in Magglingen, the program supports sports clubs, youth associations, schools, municipalities, and cantons that offer courses, regular training, and camps for children and youth aged 5-20 outside of school hours, spanning approximately 90 recognized sports and disciplines. J+S provides financial contributions, lending materials, and standardized training across a tiered qualification system — J+S-Leiter (leaders, 5-6 day basic course), J+S-Experten (experts, 8-9 day advanced course), and J+S-Coaches (organizational administrators) — delivered through roughly 3,000 experts and an estimated 100,000 volunteer leaders.
The program's technology backbone is the Nationale Datenbank Sport (NDS), a central administrative platform managing course registrations, attendance tracking, leader enrollment, and training administration. The NDS is supplemented by the Mobile NDS App for on-site attendance capture, the NDS-Lernbausteine (online learning blocks), NDS-Videotutorials, the NDS-Schulungsplattform "EDU" (integrated into J+S Coach training since summer 2024), and the recently launched J+S-Podcast. Recent platform enhancements include AGOV federal login adoption (May 2026), simplified EDU credentials (April 2025), CSV-based data import templates, and Ilias LMS integration for expert module materials.
J+S does not operate as a commercial entity; rather, it functions as a federal subsidy-distribution and capacity-building mechanism, funded by the Swiss federal government with a core staff of 28 employees. Recipients of J+S support include organizations offering standard programs as well as specialized inclusive offerings for children and youth with disabilities, delivered in partnership with six disability sport federations under the new "Inklusiv" framework effective January 2026. Additional financial contributions of CHF 10 per participant per hour and CHF 60 per participant per day apply for courses and camps involving participants with disabilities.
Jugend+Sport firmographics
Firmographics- Name
- Jugend+Sport
- Legal name
- Bundesamt für Sport BASPO
- Website
- https://jugendundsport.ch
- Company type
- Public
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jugend+Sport is Switzerland's largest federal youth sports promotion program, operated by BASPO. It funds and trains organizations, leaders, and coaches delivering sports courses and camps to children and youth aged 5-20 across 90 sports disciplines nationwide.
- Ownership category
- akta.pro rank
Jugend+Sport industry classification
Industry- Product category
- Youth Sports Promotion Program
- NAICS
- Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Sports Community Relations & Grassroots Program Management (MPAKAKAJ)
- akta.pro secondary industries
- Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH), Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)
Keywords
Where Jugend+Sport is headquartered
LocationHeadquarters
- HQ city
- Magglingen
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Jugend+Sport business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Government Subsidies for Sports Organizations: J+S provides financial contributions to registered organizations (sports clubs, youth associations, schools, municipalities) that offer courses and camps for children and youth aged 5-20 in approximately 90 J+S-recognized sports and disciplines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard J+S contributions for course/camp organizations |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Jugend+Sport product offering
Product offeringCore offering
Jugend+Sport (J+S) is a federal sports promotion program that financially supports, trains, and equips registered sports clubs, youth associations, schools, and municipalities to deliver sports courses, camps, and regular training for children and youth aged 5–20 across approximately 90 recognized sports and disciplines. The program provides subsidies, lends sports materials, and runs tiered qualification and continuing education pathways for roughly 100,000 volunteer leaders and 3,000 expert trainers, with specialized inclusive sports support for participants with disabilities. Administration runs through the Nationale Datenbank Sport (NDS) digital platform and its mobile companion app.
Product overview
Jugend+Sport (J+S) is Switzerland's largest youth sports promotion program operated by the Federal Office of Sport (BASPO). The program operates as a platform-based ecosystem centered on the Nationale Datenbank Sport (NDS) as the core administrative system, supplemented by the Mobile NDS App for mobile attendance tracking, NDS learning blocks and video tutorials for self-directed education, and the EDU training platform. The program supports courses and camps across 90+ sports through a tiered qualification system: J+S-Leiter (leaders) deliver sports activities following a 5-6 day basic training, J+S-Experten (experts) provide advanced training with 8-9 day courses, and J+S-Coaches handle organizational administration. Specialized offerings include inclusive sports modules for participants with disabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Nationale Datenbank Sport (NDS) Central administrative platform where J+S coaches and organizations manage sports courses, camps, participant registrations, attendance tracking, and training enrollments. Used by registered organizations across Switzerland.
- J+S-Leiter/-in Ausbildung Basic leader training program for J+S leaders across 90+ sports, comprising a 5–6 day course that covers general leadership topics. This is the foundational qualification required to deliver J+S-recognized sports activities for children and youth.
- J+S-Experte/-in Ausbildung Advanced expert training lasting 8–9 days in two parts, prerequisite for candidates who have completed Weiterbildung 2 with valid J+S leader recognition and a partner recommendation. Experts deliver over 30,000 training days annually across 3,000+ courses and modules.
- J+S-Coach Programm Program for organizational representatives (J+S Coaches) who interface with cantonal sports offices and BASPO, administering J+S courses and camps on behalf of their organization.
- Modul «J+S inklusiv – Sport mit und ohne Behinderungen» Interdisciplinary 2-day module that trains J+S leaders to organize joint sports activities for children and youth with and without disabilities, supporting inclusive programming and unlocking supplementary financial contributions for organizations hosting participants with disabilities.
- App «Mobile NDS» Mobile application enabling J+S leaders to record attendance in J+S courses and camps directly from their devices in the field.
- Financial subsidies for J+S courses and camps Government financial contributions paid to registered organizations offering sports courses, camps, and regular training for children and youth aged 5–20. Supplementary contributions are provided for organizations hosting participants with disabilities (CHF 10/participant/hour for courses, CHF 60/participant/day for camps).
- J+S sports materials lending service Lending of sports materials to registered J+S organizations to support the delivery of courses, camps, and regular training activities across the program's 90 recognized sports and disciplines.
Quantifiable outcome
- 100,000 volunteer leaders engaged annually in youth sports programs
- +1 more outcomes
Companies that use Jugend+Sport
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Jugend+Sport technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Jugend+Sport partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Schweizer Paraplegiker-Vereinigung - Rollstuhlsport Schweiz (RSS)corePartnership for wheelchair sports. RSS provides expertise and programs for J+S participants with physical disabilities, with special training modules and support for inclusive sports activities.
- PluSport Behindertensport SchweizcoreSwiss disabled sport organization offering education and support for sport, disability, and inclusion. Contact point for questions regarding sports with disabilities. Provides training equivalency pathways for J+S leaders seeking the 'Inklusiv' recognition.
- Procap SportcorePart of Procap (Swiss disability organization), provides sports programs and support for people with disabilities participating in J+S activities.
- Swiss Deaf Sports (SDS)coreNational sports organization for deaf athletes, providing expertise and programs for J+S activities involving participants with hearing impairments.
- Special Olympics SwitzerlandcorePart of Special Olympics movement, focused on sport and inclusion in clubs and at sporting events. Provides resources and training pathways for inclusive J+S programs.
- Swiss Inclusive SportscoreOrganization promoting inclusive sports in Switzerland, supporting J+S efforts to enable participation of people with disabilities.
- cool and cleancoreNational prevention program in sports, linked through J+S-Checks. Focuses on clean sport values including anti-doping and ethical conduct.
- Swiss OlympiccorePartnership through Swiss Olympic Ethics Compass (Ethik-Kompass), providing ethical framework and guidelines for J+S activities.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Jugend+Sport competitors and assessment
Company assessmentDirect peers
- UK Sport: UK's high-performance and community sport funding body, distributing national lottery and government money to federations and grassroots pathways — comparable as a government-chartered sport promotion and funding intermediary operating across the UK.
- Australian Sports Commission (Sport Australia): Australia's federal sports agency funding national sport organizations and grassroots participation programs — comparable in role as a federally funded coordinator of national sport development and community delivery.
- Sport Canada: The Canadian federal sport agency funding national sport organizations, hosting programs, and supporting athlete/participant development — a direct functional peer in federal youth and amateur sport promotion.
- Sport England: The UK government's arm's-length body distributing public funding and strategic guidance to grassroots sport, with a strong focus on community sport and youth participation — analogous to J+S in mission and government-backed funding structure.
- Deutscher Olympischer Sportbund (DOSB): Germany's national umbrella sports organization, which coordinates amateur and youth sports promotion nationwide through federal-state cooperation and partner federations — directly comparable in function and federal/national funding model to Switzerland's J+S.
Others
- Swiss Olympic: Switzerland's national Olympic committee and a core strategic partner of J+S — comparable as a national sport umbrella body providing ethical frameworks (Ethik-Kompass) and federations coordination, though its primary focus is elite and Olympic sport rather than grassroots youth delivery.
- Special Olympics International: Global movement providing inclusive year-round sport training and athletic competition for children and adults with intellectual disabilities — directly comparable to J+S's inclusive/Inklusiv mandate, though broader in geographic scope and not a federal government program.
- mobilesport.ch: Swiss federal sport platform run by BASPO providing practice resources, training tips, and content for sport leaders — directly linked to J+S and comparable as a federally supported digital content/learning channel for community sport.
Emerging players
- Amateur Athletic Union (AAU): The largest multisport organization for amateur athletes in the United States, focused on youth and grassroots competition pathways — overlapping with J+S's mission to organize youth sport courses and camps, but operating without direct federal funding.
Regional players
- UK Youth Sport Trust: UK charity focused on improving children's education and development through sport, working with schools and communities — comparable in mission (youth sport and inclusion) but operating as a charity rather than a federal program and limited to UK geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Jugend+Sport social profiles
Digital presenceJugend+Sport financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jugend+Sport leadership team
Management profileNumber of profiles
Jugend+Sport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jugend+Sport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jugend+Sport
What does Jugend+Sport do?
Jugend+Sport (J+S) is a federal sports promotion program that financially supports, trains, and equips registered sports clubs, youth associations, schools, and municipalities to deliver sports courses, camps, and regular training for children and youth aged 5–20 across approximately 90 recognized sports and disciplines. The program provides subsidies, lends sports materials, and runs tiered qualification and continuing education pathways for roughly 100,000 volunteer leaders and 3,000 expert trainers, with specialized inclusive sports support for participants with disabilities. Administration runs through the Nationale Datenbank Sport (NDS) digital platform and its mobile companion app.
Is Jugend+Sport a public or private company?
Jugend+Sport is a public company. It is classified as state government owned and is currently operating.
When was Jugend+Sport founded?
Jugend+Sport was founded in -1. It employs 11 to 50 people.
Where is Jugend+Sport based?
Jugend+Sport is headquartered in Magglingen, Switzerland, in the Europe region.
How does Jugend+Sport make money?
One revenue line is on record: government Subsidies for Sports Organizations.
Who are Jugend+Sport's main competitors?
Direct peers on record are UK Sport, Australian Sports Commission (Sport Australia), Sport Canada, Sport England and Deutscher Olympischer Sportbund (DOSB). Others are Swiss Olympic, Special Olympics International and mobilesport.ch. Amateur Athletic Union (AAU) is listed as an emerging player. UK Youth Sport Trust is listed as a regional player.
Does Jugend+Sport have an API?
Yes. The National Database Sport (NDS) offers a Standard Interface (API) for data exchange. This enables data imports via CSV templates and programmatic access for integrations with external systems. Developer documentation is at www.jugendundsport.ch/de/datenimport.
What industry is Jugend+Sport in?
Jugend+Sport's product category is Youth Sports Promotion Program. Its primary akta.pro industry code is MPAKAKAJ, Sports Community Relations & Grassroots Program Management, with a secondary code of MPAKACAF, Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues). Its NAICS code is 611620 and its SIC code is 7900.