Jugend+Sport

What Jugend+Sport does

Jugend+Sport (J+S) is Switzerland's largest federal youth sports promotion program, operated by the Bundesamt für Sport BASPO (Swiss Federal Office of Sport) under the Federal Department of Defence, Civil Protection and Sport. Founded in 1972 and headquartered in Magglingen, the program supports sports clubs, youth associations, schools, municipalities, and cantons that offer courses, regular training, and camps for children and youth aged 5-20 outside of school hours, spanning approximately 90 recognized sports and disciplines. J+S provides financial contributions, lending materials, and standardized training across a tiered qualification system — J+S-Leiter (leaders, 5-6 day basic course), J+S-Experten (experts, 8-9 day advanced course), and J+S-Coaches (organizational administrators) — delivered through roughly 3,000 experts and an estimated 100,000 volunteer leaders.

The program's technology backbone is the Nationale Datenbank Sport (NDS), a central administrative platform managing course registrations, attendance tracking, leader enrollment, and training administration. The NDS is supplemented by the Mobile NDS App for on-site attendance capture, the NDS-Lernbausteine (online learning blocks), NDS-Videotutorials, the NDS-Schulungsplattform "EDU" (integrated into J+S Coach training since summer 2024), and the recently launched J+S-Podcast. Recent platform enhancements include AGOV federal login adoption (May 2026), simplified EDU credentials (April 2025), CSV-based data import templates, and Ilias LMS integration for expert module materials.

J+S does not operate as a commercial entity; rather, it functions as a federal subsidy-distribution and capacity-building mechanism, funded by the Swiss federal government with a core staff of 28 employees. Recipients of J+S support include organizations offering standard programs as well as specialized inclusive offerings for children and youth with disabilities, delivered in partnership with six disability sport federations under the new "Inklusiv" framework effective January 2026. Additional financial contributions of CHF 10 per participant per hour and CHF 60 per participant per day apply for courses and camps involving participants with disabilities.

Name

Jugend+Sport

Legal name

Bundesamt für Sport BASPO

Website

https://jugendundsport.ch

Company type

Public

Operating status

Operating

Headcount range

11–50 employees

Short description

Jugend+Sport is Switzerland's largest federal youth sports promotion program, operated by BASPO. It funds and trains organizations, leaders, and coaches delivering sports courses and camps to children and youth aged 5-20 across 90 sports disciplines nationwide.

Ownership category

akta.pro rank

Product category

Youth Sports Promotion Program

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900), Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH), Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Youth sports programs
• Sports subsidy funding
• Volunteer leader training
• Inclusive sports education
• National sports database

Headquarters

HQ city

Magglingen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Government Subsidies for Sports Organizations: J+S provides financial contributions to registered organizations (sports clubs, youth associations, schools, municipalities) that offer courses and camps for children and youth aged 5-20 in approximately 90 J+S-recognized sports and disciplines.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Jugend+Sport (J+S) is a federal sports promotion program that financially supports, trains, and equips registered sports clubs, youth associations, schools, and municipalities to deliver sports courses, camps, and regular training for children and youth aged 5–20 across approximately 90 recognized sports and disciplines. The program provides subsidies, lends sports materials, and runs tiered qualification and continuing education pathways for roughly 100,000 volunteer leaders and 3,000 expert trainers, with specialized inclusive sports support for participants with disabilities. Administration runs through the Nationale Datenbank Sport (NDS) digital platform and its mobile companion app.

Product overview

Jugend+Sport (J+S) is Switzerland's largest youth sports promotion program operated by the Federal Office of Sport (BASPO). The program operates as a platform-based ecosystem centered on the Nationale Datenbank Sport (NDS) as the core administrative system, supplemented by the Mobile NDS App for mobile attendance tracking, NDS learning blocks and video tutorials for self-directed education, and the EDU training platform. The program supports courses and camps across 90+ sports through a tiered qualification system: J+S-Leiter (leaders) deliver sports activities following a 5-6 day basic training, J+S-Experten (experts) provide advanced training with 8-9 day courses, and J+S-Coaches handle organizational administration. Specialized offerings include inclusive sports modules for participants with disabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Nationale Datenbank Sport (NDS) Central administrative platform where J+S coaches and organizations manage sports courses, camps, participant registrations, attendance tracking, and training enrollments. Used by registered organizations across Switzerland.
• J+S-Leiter/-in Ausbildung Basic leader training program for J+S leaders across 90+ sports, comprising a 5–6 day course that covers general leadership topics. This is the foundational qualification required to deliver J+S-recognized sports activities for children and youth.
• J+S-Experte/-in Ausbildung Advanced expert training lasting 8–9 days in two parts, prerequisite for candidates who have completed Weiterbildung 2 with valid J+S leader recognition and a partner recommendation. Experts deliver over 30,000 training days annually across 3,000+ courses and modules.
• J+S-Coach Programm Program for organizational representatives (J+S Coaches) who interface with cantonal sports offices and BASPO, administering J+S courses and camps on behalf of their organization.
• Modul «J+S inklusiv – Sport mit und ohne Behinderungen» Interdisciplinary 2-day module that trains J+S leaders to organize joint sports activities for children and youth with and without disabilities, supporting inclusive programming and unlocking supplementary financial contributions for organizations hosting participants with disabilities.
• App «Mobile NDS» Mobile application enabling J+S leaders to record attendance in J+S courses and camps directly from their devices in the field.
• Financial subsidies for J+S courses and camps Government financial contributions paid to registered organizations offering sports courses, camps, and regular training for children and youth aged 5–20. Supplementary contributions are provided for organizations hosting participants with disabilities (CHF 10/participant/hour for courses, CHF 60/participant/day for camps).
• J+S sports materials lending service Lending of sports materials to registered J+S organizations to support the delivery of courses, camps, and regular training activities across the program's 90 recognized sports and disciplines.

Quantifiable outcome

• 100,000 volunteer leaders engaged annually in youth sports programs
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core.

• Schweizer Paraplegiker-Vereinigung - Rollstuhlsport Schweiz (RSS)coreStrategic or Co-development PartnerPartnership for wheelchair sports. RSS provides expertise and programs for J+S participants with physical disabilities, with special training modules and support for inclusive sports activities.
• PluSport Behindertensport SchweizcoreStrategic or Co-development PartnerSwiss disabled sport organization offering education and support for sport, disability, and inclusion. Contact point for questions regarding sports with disabilities. Provides training equivalency pathways for J+S leaders seeking the 'Inklusiv' recognition.
• Procap SportcoreStrategic or Co-development PartnerPart of Procap (Swiss disability organization), provides sports programs and support for people with disabilities participating in J+S activities.
• Swiss Deaf Sports (SDS)coreStrategic or Co-development PartnerNational sports organization for deaf athletes, providing expertise and programs for J+S activities involving participants with hearing impairments.
• Special Olympics SwitzerlandcoreStrategic or Co-development PartnerPart of Special Olympics movement, focused on sport and inclusion in clubs and at sporting events. Provides resources and training pathways for inclusive J+S programs.
• Swiss Inclusive SportscoreStrategic or Co-development PartnerOrganization promoting inclusive sports in Switzerland, supporting J+S efforts to enable participation of people with disabilities.
• cool and cleancoreStrategic or Co-development PartnerNational prevention program in sports, linked through J+S-Checks. Focuses on clean sport values including anti-doping and ethical conduct.
• Swiss OlympiccoreStrategic or Co-development PartnerPartnership through Swiss Olympic Ethics Compass (Ethik-Kompass), providing ethical framework and guidelines for J+S activities.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• UK Sport: UK's high-performance and community sport funding body, distributing national lottery and government money to federations and grassroots pathways — comparable as a government-chartered sport promotion and funding intermediary operating across the UK.
• Australian Sports Commission (Sport Australia): Australia's federal sports agency funding national sport organizations and grassroots participation programs — comparable in role as a federally funded coordinator of national sport development and community delivery.
• Sport Canada: The Canadian federal sport agency funding national sport organizations, hosting programs, and supporting athlete/participant development — a direct functional peer in federal youth and amateur sport promotion.
• Sport England: The UK government's arm's-length body distributing public funding and strategic guidance to grassroots sport, with a strong focus on community sport and youth participation — analogous to J+S in mission and government-backed funding structure.
• Deutscher Olympischer Sportbund (DOSB): Germany's national umbrella sports organization, which coordinates amateur and youth sports promotion nationwide through federal-state cooperation and partner federations — directly comparable in function and federal/national funding model to Switzerland's J+S.

Others

• Swiss Olympic: Switzerland's national Olympic committee and a core strategic partner of J+S — comparable as a national sport umbrella body providing ethical frameworks (Ethik-Kompass) and federations coordination, though its primary focus is elite and Olympic sport rather than grassroots youth delivery.
• Special Olympics International: Global movement providing inclusive year-round sport training and athletic competition for children and adults with intellectual disabilities — directly comparable to J+S's inclusive/Inklusiv mandate, though broader in geographic scope and not a federal government program.
• mobilesport.ch: Swiss federal sport platform run by BASPO providing practice resources, training tips, and content for sport leaders — directly linked to J+S and comparable as a federally supported digital content/learning channel for community sport.

Emerging players

• Amateur Athletic Union (AAU): The largest multisport organization for amateur athletes in the United States, focused on youth and grassroots competition pathways — overlapping with J+S's mission to organize youth sport courses and camps, but operating without direct federal funding.

Regional players

• UK Youth Sport Trust: UK charity focused on improving children's education and development through sport, working with schools and communities — comparable in mission (youth sport and inclusion) but operating as a charity rather than a federal program and limited to UK geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/jugendundsport
• LinkedInlinkedin.com/company/jugendundsport
• Instagraminstagram.com/jugendundsport

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jugend+Sport