Jugendwerk der AWO Württemberg e.V.

What Jugendwerk der AWO Württemberg e.V. does

Jugendwerk der AWO Württemberg e.V. is a non-profit youth organization (gemeinnütziger eingetragener Verein) founded in 1971 and headquartered in Stuttgart, Baden-Württemberg, operating as the independent children's and youth association of Arbeiterwohlfahrt (AWO) Württemberg. It is officially recognized as a Träger der freien Jugendarbeit (free youth welfare provider) and serves children, teenagers, and young adults ages 7–30 through a portfolio of holiday camps, youth travel, language immersion trips, international youth encounters, and European Solidarity Corps (ESC) volunteer placements. The organization's product surface spans Sommerfreizeiten, Strandfreizeiten, Winterfreizeiten, Erlebnisfreizeiten, Kinderfreizeiten, Sprachreisen (to England), Familienfreizeiten, and the long-running InterCOOLTour exchange with partners in Mexico (since 2005), South Africa (since 2014), and Egypt (since 2024). Digital infrastructure is lightweight: a WordPress-based marketing/booking site (jugendwerk24.de), a separate booking platform (jugendwerk-awo-reisen.de), CleverReach email, standard social channels, and a multilingual hejmo smartphone app funded by Aktion Mensch.

The business model is a multi-stream nonprofit funding mix rather than a commercial revenue model. Streams include (1) participant fees for leisure and language programs structured to cover costs with minimal surplus; (2) public subsidies channeled through Landesjugendplan (25€/day for ages 6–27), municipal Bonuscard/Familiencard programs in Stuttgart, Rems-Murr-Kreis support (up to 230€ per child), and Bildungs paket; (3) donations via the "Kinder brauchen Erholung" program; (4) project-based grants from Stiftung Mercator, BMFSFJ, the European Union (ESC), Aktion Mensch, Baden-Württemberg Stiftung, PSD Bank Stiftung, and state ministries; and (5) modest merchandise sales (JW-Shop) of sustainably produced apparel and accessories. Workshop pricing is set at 75€ per attendee (65€ for members) with multi-year member contracts. Distribution is direct-to-consumer via the booking website, phone/email, and municipal subsidy partnerships; there are no intermediary resellers. The organization is volunteer-labor intensive (2 ESC volunteers hosted annually plus an extended pool of JuLeiCa-certified team leaders), and is currently divesting its owned Gruppenhaus Altensteig real estate in the Black Forest. Geographic reach is regional for program delivery (Baden-Württemberg) but international for ESC placements and youth exchanges, spanning 18+ countries.

Name

Jugendwerk der AWO Württemberg e.V.

Legal name

Jugendwerk der AWO Württemberg e.V.

Website

https://jugendwerk24.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Non-profit youth organization (e.V.) founded 1971 in Stuttgart, affiliated with AWO Württemberg, offering supervised holiday camps, youth travel, language trips, international exchanges, and European Solidarity Corps placements for children and young adults ages 7–30, funded by participant fees, public subsidies, donations, and project grants.

Ownership category

akta.pro rank

Product category

Youth Travel and Recreation Services

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (7212), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

akta.pro secondary industries

Language Immersion & ESL Camps (EDAMALAG), Volunteer Program Funding, Scholarships & Fundraising Support (EDAIAGAO), Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO)

Keywords

• Youth travel programs
• Holiday camps
• Language immersion trips
• Volunteer programs
• Intercultural exchange

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Participant fees for leisure programs: The organization charges participation fees for holiday camps, youth travel, language trips, and international youth encounters. As a nonprofit, fees are structured to cover costs with minimal surplus, with transparent pricing and no hidden costs. Fees include accommodation, meals, excursions, activities, and insurance.
2. Public funding and subsidies: The organization receives government funding through multiple channels: Landesjugendplan (25€/day for participants aged 6-27), municipal subsidies from Stuttgart (Bonuscard/Familiencard) and Rems-Murr-Kreis (up to 230€ per child), and Bildungs paket support (15€/month, up to 180€/year for qualifying families).
3. Donations and charitable contributions: The 'Kinder brauchen Erholung' (Children Need Recreation) donation program collects charitable contributions to fund participation of children from low-income families. Donations are tax-deductible up to 50€ with deposit slips, with donation receipts issued for larger amounts.
4. Merchandise sales: Sale of branded merchandise including T-shirts, hoodies, mugs, drawstring bags, and waist bags through the JW-Shop, with sustainable production certifications (Vegan, Oeko-Tex, GOTS, Fair Wear Leader).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Jugendwerk der AWO Württemberg e.V. is a non-profit youth organization that organizes and delivers supervised holiday camps (Freizeiten), youth travel programs (Jugendreisen), language immersion trips (Sprachreisen to England), international youth exchanges, and European Solidarity Corps (ESC) volunteer placements for children, teenagers, and young adults aged 7-30. The organization also runs intercultural projects, workshops, seminars, and subsidizes participation for low-income families through municipal and state programs.

Product overview

Jugendwerk der AWO Württemberg e.V. is a non-profit youth organization offering a comprehensive portfolio of recreational, educational, and international programs. The core offerings include Freizeiten (holiday camps) such as Sommerfreizeiten, Strandfreizeiten, Winterfreizeiten, Erlebnisfreizeiten, and Kinderfreizeiten, alongside specialized youth travel programs (Jugendreisen) and language immersion trips (Sprachreisen) to England. The organization facilitates international engagement through the Europäisches Solidaritätskorps (ESK/ESC) volunteer service and Internationale Jugendbegegnungen (international youth exchanges), including the InterCOOLTour project with partners in Mexico and South Africa. Supplementary services include workshops and seminars, the Minihelferschulung junior helper training, financial subsidies for low-income families, and recommended travel insurance. Intercultural engagement is supported through projects like Active Culture, N-Challenges, Spracheteria, Generation Europe, and the Anti-discrimination project. The organization also operates the Gruppenhaus Altensteig group accommodation facility and sells branded JW-Merch merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• hejmo: Free smartphone app for Android and iOS in multiple languages (German, English, French, Russian, Kurdish) that informs users about participation opportunities in society, featuring free and low-cost leisure activities and participation opportunities - described as a 'Tripadvisor for newcomers'.
• Active Culture
• Spracheteria
• Generation Europe
• N-Challenges
• Wertstätte der Demokratie
• Kunstklub

Products and services

• Freizeiten (Holiday Camps) Multi-day supervised recreational camps for children, teenagers, and young adults including adventure, beach, mountain, family, and winter programs across Germany and Europe. All-inclusive pricing covers accommodation, meals, excursions, activities, program materials, and insurance. Trained supervisors with JuLeiCa certification.
• Sommerfreizeiten (Summer Camps) Summer vacation camps for youth aged 7-19 featuring adventure, beach, mountain, and cultural experiences in destinations throughout Germany and Europe.
• Jugendreisen (Youth Travel) Age-appropriate youth travel programs for ages 12-19 featuring action camps, beach vacations, mountain adventures, and cultural experiences across European destinations including Corsica, Spain, Croatia, and Sweden.
• Sprachreisen (Language Travel) Language immersion trips to England (Hastings) combining professional language school instruction with cultural immersion, excursions to castles and coastal landmarks.
• Kinderfreizeiten (Children's Camps) Recreational camps for children from age 7 in Germany (Schwarzwald, Sylt) with age-appropriate programs, trained supervisors holding JuLeiCa certification, and healthy meals.
• Familienfreizeiten (Family Leisure) Family vacation programs where children are supervised by trained educators while parents relax, with joint activities for the whole family.
• Strandfreizeiten (Beach Trips) Beach vacation programs in Spain and Croatia featuring swimming, snorkeling, water sports, and excursions along the Adriatic and Costa Brava coasts.
• Winterfreizeiten (Winter Camps) Winter recreational camps featuring skiing, snowboarding, snowman building, and winter sports activities for children in German mountain regions.
• Erlebnisfreizeiten (Adventure Camps) Adventure camps including hiking (Alpine crossings), kayaking in Sweden, camping, and action-packed experiences at destinations like the North Sea, Spain, and the Alps.
• Europäisches Solidaritätskorps (ESC) - European Solidarity Corps European volunteering program allowing young people aged 18-30 to live and work 2-12 months abroad in social, cultural, or ecological projects across Europe including Spain, Italy, Greece, Iceland, Georgia, and Egypt. The organization also hosts two ESC volunteers annually.
• Internationale Jugendbegegnungen (International Youth Exchanges) International youth meetings and workcamps featuring workshops, seminars, and excursions on topics like sustainability, intercultural understanding, networking, and creativity.
• InterCOOLTour Long-standing international partnership project since 2005 with Axilli in Guadalajara/Mexico and since 2014 with Sofiretown Crew in Johannesburg/South Africa, including youth exchanges and professional staff development meetings.
• Workshops und Seminare (Workshops and Seminars) Educational workshops and seminars for youth aged 16-30 covering diverse topics with experienced facilitators, priced at 75€ (65€ for members) including accommodation and meals.
• Minihelferschulung (Junior Helper Training) Training program for youth transitioning from participant to supervisor, preparing them to become future camp counselors.
• Interkulturelle Projekte (Intercultural Projects) Portfolio of intercultural projects including Active Culture, N-Challenges, Spracheteria, Generation Europe, Anti-discrimination project, and various completed initiatives promoting intercultural exchange and openness.
• Zuschüsse (Subsidies/Financial Support) Financial support programs helping low-income families afford participation, including Bonuscard/Kundenkarte benefits, Bildungspaket subsidies, and Landesjugendplan grants.
• Reiseversicherungen (Travel Insurance) Recommended travel insurance partner (Allianz Travel) offering trip cancellation and international health insurance for camps and youth travel.
• Gruppenhaus Altensteig (Group Accommodation) Recreation and seminar house in Altensteig, Black Forest, with 39 beds in 1-5 person rooms, 2 seminar rooms, professional kitchen, located by the Nagold river. Currently listed for sale.
• JW-Merch (Merchandise) Branded merchandise including T-shirts, hoodies, mugs, waist bags, and rainbow canvas bags with Jugendwerk branding. Sustainable production certifications (Vegan, Oeko-Tex, GOTS, Fair Wear Leader).

Quantifiable outcome

• 25% of Baden-Württemberg residents have migration background - organization actively addressing diversity and inclusion
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Have a Dream (Egypt)minorStrategic or Co-development Partner · 1 January 2024Partnership established for the InterCoolTour 2024 youth exchange project with partners from Guadalajara and Egypt, involving children in AWO forest homes and holiday camps.
• Generation Europe - The Academy networkcoreStrategic or Co-development Partner · 1 January 2022Partner since 2022 in Generation Europe - The Academy program, a network of 40+ youth facilities from 14 European countries. Supported by Stiftung Mercator, European Union, BMFSFJ, and others. Local groups meet monthly with annual international youth encounters.
• Sofiretown Crew (Johannesburg, South Africa)coreStrategic or Co-development Partner · 1 January 2014Active partnership since 2014 with Sofiretown Crew in Johannesburg. Focus on intercultural exchange and youth encounters with regular staff meetings and youth programs.
• Axilli (Guadalajara, Mexico)coreStrategic or Co-development Partner · 1 January 2005Long-standing partnership since 2005 with Axilli in Guadalajara, Mexico. The partnership focuses on staff exchange and youth encounters, with 2-3 annual meetings through professional staff measures and youth exchange programs.
• Active Bulgarian SocietyminorStrategic or Co-development PartnerESC placement organization in Bulgaria where Malika, a former volunteer, completed a 6-month voluntary service, participating in cultural events and activities.
• Udruga Argonauta (Croatia)minorStrategic or Co-development PartnerESC hosting organization in Croatia where Theresa completed voluntary service, working on youth exchanges such as 'Music for Mental Health' in Šibenik.
• Depaul (Ireland)minorStrategic or Co-development PartnerIrish organization where Fenja completed ESC volunteer service at Orchid House, a short-term accommodation facility for homeless people in Dublin.
• Landesjugendring Baden-WürttembergcoreStrategic or Co-development PartnerCollaborative partner in the N-Challenges project promoting sustainable behavior among youth, alongside AGL BW (Arbeitsgemeinschaft der Landjugendverbände).
• AWO Freiwillich (FSJ & BFD)coreChannel Partner/ Reseller/ DistributorPartnership with AWO's voluntary service programs (Freiwilliges Soziales Jahr and Bundesfreiwilligendienst) for domestic volunteer placement and career exploration.
• Werkstatthaus StuttgartminorStrategic or Co-development PartnerLocal Stuttgart maker space partner for PPT (Project Participation Depth of Focus) media literacy workshops and video production training.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Deutsches Jugendrotkreuz (JRK): Youth arm of the German Red Cross, running camps, youth travel, and international exchanges with a similar welfare-organization affiliation structure. Comparable in mission (youth development + humanitarian education) and in operating model (nonprofit, state-level chapters, volunteer-driven camps).
• BUNDjugend: Youth organization of BUND (Friends of the Earth Germany), focused on environmental and sustainability youth programs with international components. Comparable in nonprofit structure, federal/state funding mix, and youth engagement mission, though more thematic.
• Naturfreundejugend Deutschlands: Youth organization of the Naturfreunde association, offering nature-based youth travel, adventure camps, and international encounters. Highly comparable in product mix (adventure, international, leisure) and nonprofit membership structure, though more nature/outdoors-focused.
• AWO Jugendwerk Schleswig-Holstein: Sister AWO youth organization operating in a different German state. Structurally identical (youth association under AWO state chapter, recognized Träger der freien Jugendarbeit, holiday camps + international programs) but serves a different regional market.
• Deutsche Sportjugend (dsj): Youth arm of the German Olympic Sports Confederation, organizing youth leisure, international sports exchanges, and volunteer training. Comparable in scale, public funding access, and the mix of domestic camps + international encounters.
• Jugend des Deutschen Alpenvereins (DAV-Jugend): Youth division of the German Alpine Club, running alpine youth travel, outdoor camps, and international mountaineering exchanges. Comparable in multi-day youth travel + international encounters + volunteer-leader (Jugendleiter) certification model.
• Bund der Deutschen Katholischen Jugend (BDKJ): Germany's largest Catholic youth confederation, organizing youth leisure programs, international encounters, and volunteer services comparable to Jugendwerk's core offering. BDKJ is the closest confessional/structural parallel to a politically independent youth association under a welfare-organization umbrella.
• Arbeiter-Samariter-Jugend (ASJ): Youth organization of the Arbeiter-Samariter-Bund, another major German welfare confederation. Runs youth leisure, first-aid education, and international exchanges with a similar nonprofit/state-chapter structure to Jugendwerk's AWO affiliation.

Others

• IJAB – Fachstelle für Internationale Jugendarbeit: Germany's federal competence center for international youth work, supporting ESC placements, youth exchanges, and practitioner training. Not a direct competitor but a key ecosystem/infrastructure partner whose funding frameworks Jugendwerk depends on.

Broad incumbents

• Rucksack Reisen: Established German operator specializing in youth and school trips, adventure travel, and language courses across Europe. Comparable target customer (families and youth) and product mix (camp-style trips + language travel), but operates as a commercial for-profit rather than subsidized nonprofit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ActiveCultureJW
• Instagraminstagram.com/jw24_volunteers
• LinkedInlinkedin.com/company/jugendwerk24

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Jugendwerk der AWO Württemberg e.V.