Juice FM

What Juice FM does

Juice FM is presented in the firmographics as a 22-employee, Liverpool-based UK radio entity with 22 staff, while the bulk of the supporting data describes Capital Liverpool, a regional station operating under the Capital FM brand within the Global radio network (the UK's largest commercial radio operator, founded 1983 and headquartered at 30 Leicester Square, London). Capital Liverpool broadcasts mainstream UK hit music, celebrity and entertainment news, and event coverage to a mass-market consumer audience, with programming anchored by the Capital Breakfast show featuring Jordan North, Chris Stark, and Siân Welby.

The core technology combines traditional FM broadcast with the Global Player streaming platform (iOS and Android apps and web), enabling live radio, on-demand podcasts, and curated playlists. The product portfolio includes sub-brands Capital Dance, Capital Anthems, Capital Chill, Capital Buzz, and Capital Breakfast, alongside podcasts such as Making The Album, Up To Speed, and Capital Breakfast: After the Show Show. Distribution spans FM in the Liverpool region, Global Player globally, plus social media (Facebook, Instagram, YouTube) and an iTunes/Apple Music integration linking currently playing tracks to purchase.

Revenue is generated primarily through radio advertising sold to brands across retail, food and beverage, automotive, telecom, fashion, and beauty categories, supplemented by branded promotional competitions (Cadbury, Holland & Barrett, Tesco, Boots, Channel 4) and a core sponsorship with EE for the Official Big Top 40 chart show. Pricing is quote-based and not publicly disclosed, consistent with broadcast ad inventory models. Geographic scope is domestic UK with digital streaming extending globally via the Global Player app.

Name

Juice FM

Legal name

Global

Website

https://juicefm.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Juice FM is a Liverpool-based radio operation affiliated with the Capital FM network under Global, broadcasting UK hit music and entertainment content to mass-market listeners via FM, the Global Player app, and digital channels, with revenue from advertising and brand partnerships.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio and Television Broadcasting Stations (5161)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Commercial Radio Networks (National/Regional) (MPABABAA), Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL)

Keywords

• Commercial radio broadcasting
• Digital audio streaming
• Music entertainment media
• Radio advertising sales
• Podcast distribution

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Radio Advertising: Revenue generated from advertising sold to brands across categories including retail, food/beverage, automotive, telecom, fashion, and beauty. The station features sponsored competitions and promotional segments.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Capital FM Liverpool operates as a UK hit music radio station broadcasting over FM frequencies in the Liverpool area, with content also delivered digitally through the Global Player app and website. The station provides continuous hit music programming, celebrity news, TV and film coverage, sponsored competitions, and on-demand podcast content to mass-market UK listeners. Programming is supplemented by sub-brands including Capital Dance, Capital Anthems, Capital Chill, and Capital Buzz, and by a portfolio of podcasts and curated playlists distributed via the Global Player platform.

Product overview

Capital FM operates as a network of UK hit music radio stations, now part of Global Media & Entertainment (Global). The product ecosystem centers on Capital FM as the core radio broadcasting product, supplemented by the Global Player streaming platform for live listening and on-demand content. The portfolio includes branded sub-products such as Capital Dance (dance music), Capital Anthems (chart hits), Capital Buzz (entertainment news), and Capital Chill (chillout music). Programming includes shows like Capital Breakfast with presenters Jordan North, Chris Stark, and Siân Welby. Content is delivered through multiple channels: traditional radio broadcast, the Global Player app (available on iOS and Android), the Global Player website, and various social media platforms including Facebook, Instagram, and YouTube.

Differentiator

Problem solved

Functional benefit

Brands

• Capital Dance: Music genre-specific radio station and playlist featuring dance music.
• Capital Chill
• Capital Anthems
• Capital Buzz
• Capital Breakfast
• Global Player
• EE Official Big Top 40

Products and services

• Capital FM Liverpool UK hit music radio station broadcasting in Liverpool and across the country, featuring live presenters, music programming, news coverage, celebrity interviews, and entertainment content.
• Global Player Streaming and podcast platform enabling users to listen to Capital FM live, access podcasts, curated playlists, and on-demand content from Capital and other Global radio brands. Available globally via iOS and Android apps and the Global Player website.
• Capital Dance Dedicated dance music brand under Capital FM featuring curated playlists and content focused on dance and electronic music, available as a separate station stream on Global Player.
• Capital Anthems Sub-brand radio station featuring iconic chart-topping tracks and singalong music content, available as a separate stream on Global Player.
• Capital Chill Sub-brand radio station focused on relaxed, chillout music content and playlists, available as a separate stream on Global Player.
• Capital Buzz Entertainment news and discovery brand within the Capital portfolio featuring trending celebrity interviews, TV and film coverage, music news, and pop culture content, with a dedicated playlist on Global Player.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered standard and core.

• CadburystandardGTM or Marketing PartnerCadbury sponsors competitions on Capital Liverpool, including promotional giveaways for listeners. The partnership features branded competition entries for summer adventure prizes.
• Holland & BarrettstandardGTM or Marketing PartnerHolland & Barrett partners with Capital Liverpool for promotional giveaways, including summer glow-up prize packages.
• TescostandardGTM or Marketing PartnerTesco partners with Capital Liverpool for promotional competitions, featuring BBQ bundle giveaways.
• BootsstandardGTM or Marketing PartnerBoots sponsors promotional giveaways on Capital Liverpool, including summer experience prizes.
• Channel 4standardGTM or Marketing PartnerChannel 4 partners with Capital Liverpool for promotional competitions offering cash prizes to listeners.
• EE (The EE Official Big Top 40)coreChannel Partner/ Reseller/ DistributorEE sponsors The Official Big Top 40 chart show, a flagship music chart program distributed through the Capital network and available on bigtop40.com.
• Apple Music / iTunesstandardTechnology or IntegrationIntegration for music purchasing - links to iTunes/Apple Music for track purchases displayed on the station website for currently playing songs.
• Global (Parent Company)coreStrategic or Co-development PartnerCapital Liverpool operates as part of the Global radio network, sharing technology infrastructure (Global Player platform), content syndication, and operational resources across the Capital FM brand family.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hits Radio (Bauer): Hits Radio is Bauer's national hit-music formatted station with regional opt-outs across the UK, including the North West. It is the closest direct competitor to Capital Liverpool on both format (hit music) and regional coverage (Liverpool/North West), competing for identical audiences and advertisers.
• Virgin Radio UK: Virgin Radio UK, owned by Wireless Group (News UK), operates as a national music-and-talk radio station with FM/DAB distribution and digital streaming. It targets similar mainstream commercial audiences to Capital Liverpool and competes head-to-head for advertising spend and on-air talent.
• Bauer Media Audio UK: Bauer Media Audio UK operates the largest direct competitor portfolio to Capital Liverpool, including hit-music formatted stations Kiss FM, Absolute Radio, Magic, and the national Hits Radio network. Like Capital Liverpool, Bauer stations run FM broadcast combined with digital streaming and podcast monetization, and compete for the same advertiser spend across the same UK audience demographic.
• Radio X (Wireless Group): Radio X is Wireless Group's rock-and-alternative music station with national UK coverage. Although its format skews different from Capital Liverpool's mainstream pop, it competes for the same UK advertising market and overlapping younger adult listener demographic through FM/DAB broadcast and digital streaming.

Regional players

• Classic FM (Global): Classic FM is Global's national classical-music station and another network sibling to Capital Liverpool. Sharing Global Player distribution, on-air talent pools, and corporate sales infrastructure, it is highly comparable as a UK national commercial radio brand even though its content category differs.
• Smooth Radio (Global): Smooth Radio is another Global-owned sister station with national UK coverage focused on adult melodic music. While format-different from Capital Liverpool, it shares the Global Player platform, sales infrastructure, and corporate parent, making it directly comparable on cost structure and revenue model.
• Heart (Global): Heart is Global's sister station brand targeting a slightly older female-skewing adult contemporary audience. While owned by the same parent Global, Heart operates as a separate brand competing for UK commercial radio ad budgets; as a sibling network it is highly comparable in distribution model and content infrastructure.

Broad incumbents

• Spotify: Spotify is the dominant global music and podcast streaming platform. While not a direct broadcast competitor, it increasingly competes with hit-music radio for listener share—particularly among younger demographics—and represents the structural alternative to broadcast music radio that pressures Capital Liverpool's long-term audience base.
• BBC Radio 1: BBC Radio 1 is the UK's public-broadcaster hit music station and the most established incumbent in the exact format Capital Liverpool targets—young adult hit music listeners. Although publicly funded and free of commercial pressure, it competes for the same listener time and serves as the brand benchmark Capital positions against as the 'No.1' commercial alternative.
• BBC Sounds: BBC Sounds is the BBC's streaming and podcast platform, providing live and on-demand access to BBC Radio stations. It competes directly with the Global Player app for listener attention in the UK digital audio market and represents the public-broadcaster equivalent of Capital's streaming offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CapitalOfficial
• YouTubeyoutube.com/user/CapitalFMOfficial
• Facebookfacebook.com/capitalofficial
• LinkedInlinkedin.com/company/juice-107-6-fm
• Instagraminstagram.com/capitalofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juice FM