Juliana Hotel Brussels

Name

Juliana Hotel Brussels

Legal name

Juliana Exploitation Brussels SPRL

Website

https://juliana-brussels.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Juliana Hotel Brussels is a privately held 5-star boutique hotel on Place des Martyrs in central Brussels, offering luxury rooms, a restaurant and bar, and an underground spa with pool, sauna, and hamam for affluent leisure travelers and wellness guests.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Wellness-Lifestyle Boutique Hotels (THAGADAF)

akta.pro secondary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

Keywords

• Luxury boutique hotels
• Hotel accommodations
• Wellness spa services
• Fine dining restaurant
• Hospitality services

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Distribution channels4 records

Marketing channels2 records

Core offering

Juliana Hotel Brussels is a 5-star boutique hotel that sells luxury room and suite accommodations, a fine-dining restaurant and bar, and an underground wellness facility including an indoor pool, sauna, hamam, and fitness center. The hotel also offers add-on wellness treatments and concierge-organized services.

Product overview

Juliana Hotel Brussels is a single-property 5-star luxury boutique hotel offering an integrated hospitality experience. The core offering consists of high-end accommodations (suites and rooms), a restaurant and bar serving traditional cuisine, and an underground wellness facility featuring a pool, spa, sauna, hamam, and fitness center. Additional services include concierge-organized wellness treatments from independent partners. The hotel operates a direct booking system and spa reservation platform, but does not offer a technology platform, API, or modular software products.

Differentiator

Problem solved

Functional benefit

Brands

• Juliana Spa Brussels: Spa and wellness facilities including pool, sauna, hamam, and treatments located on level -1 of the hotel.

Products and services

• Hotel Accommodations (Suites & Rooms) Luxury 5-star hotel accommodations featuring rooms and suites with unrivaled comfort, located in the heart of Brussels at Place des Martyrs, available for weekend getaways and longer stays.
• Restaurant & Bar Fine dining restaurant featuring traditional grandmother's cuisine with refined and elegant ambiance, accompanied by a bar service. Reservations available via the hotel and through TheFork.
• Swimming Pool & Spa Underground wellness facility on level -1 featuring an indoor heated pool with Muranoglas mosaic wall inspired by Le Corbusier, traditional sauna, hamam, and wellness treatments.
• Fitness Center Fitness and strength training facility equipped with Technogym equipment for hotel guests to maintain fitness during their stay.
• Wellness Treatments Wellness services including massages, beauty treatments, hairdressing, manicures, and makeup offered through independent qualified partners, organized by the concierge service.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Dominican Brussels: Design-led boutique luxury hotel in central Brussels. Closest like-for-like boutique 5-star competitor to Juliana on size, design-driven positioning and central-city leisure/corporate mix.
• Hotel Métropole Brussels: Historic 5-star hotel on Place de Brouckère in central Brussels. Competes directly for luxury leisure and corporate stays, and offers a comparable blend of heritage positioning, F&B and event space.
• Sofitel Brussels Le Louise: Accor-operated luxury boutique-style property near Place Louise in Brussels. Direct competitor on design-led luxury positioning in central Brussels, with the additional advantage of Accor's loyalty and distribution platform.
• Juliana Hotel Cannes: Sister property under Juliana Hotels Group on the French Riviera. Operates under the same brand standards, service philosophy and boutique luxury positioning, and serves as the closest internal comparable for benchmarking.
• Steigenberger Wiltcher's: Iconic luxury hotel on Avenue Louise in Brussels. Competes for the same luxury corporate and leisure guests as Juliana, but with substantially larger room inventory and a longer operating history.
• Hotel Amigo Brussels: Rocco Forte's flagship 5-star luxury hotel in central Brussels. Direct competitor to Juliana on luxury positioning, central Brussels location and high-end corporate/leisure demand, though operating at significantly larger scale.

Broad incumbents

• Rocco Forte Hotels: Luxury hotel group operating Hotel Amigo and other European luxury properties. Represents the broader incumbent group model Juliana is attempting to build at smaller scale via Juliana Hotels Group.
• Corinthia Hotel Brussels: Established luxury hotel near the European quarter. Larger, broader incumbent competing for institutional and corporate demand that Juliana targets, but operating a wider room base and broader F&B/event offering.

Others

• Small Luxury Hotels of the World: Brand and distribution network of independent luxury properties in which Juliana Hotel Brussels is listed. Relevant peer as the consortium through which Juliana accesses global luxury demand and credibility.

Emerging players

• La Réserve Paris: Independent luxury boutique-style hotel in a major European capital. Comparable on independent boutique luxury positioning, premium ADR and strong F&B/wellness components, providing a regional benchmark for upscale independent economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/juliana-hotel-brussels

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juliana Hotel Brussels