Juliana Pippi Arquitetura & Design

What Juliana Pippi Arquitetura & Design does

Juliana Pippi Arquitetura & Design is a Brazilian architecture and interior design studio founded in 2000 by architect and designer Juliana Pippi in Florianópolis, Santa Catarina. The firm delivers bespoke residential and commercial architecture, interior design, and creative direction services to high-net-worth clients in Brazil, with a first international engagement completed in Miami in 2019. It operates from two physical locations — Estúdio Pippi in Florianópolis as headquarters and Casa Ateliê in the Jardins district of São Paulo — supported by a team of over 50 direct and indirect collaborators. The studio's work has been recognized through the World Design Rankings, establishing brand equity in the Brazilian and broader Latin American premium design market.

The firm's revenue model is project-based, anchored by fee-for-service architectural and interior design commissions, augmented by creative direction engagements for brand and developer clients. Beyond services, the studio has extended into authorial product IP through the PIPPI brand and the Alinhavo sustainable fabrics and Poesia furniture collections, creating licensable and retail-distributable product lines. Go-to-market is reputation-led: the founder's personal brand and the studio's portfolio drive inbound demand from HNW residential and selective commercial/hospitality segments. The firm remains privately held and founder-owned, with no public funding, M&A, or partnership disclosures.

Name

Juliana Pippi Arquitetura & Design

Legal name

Juliana Pippi

Website

https://julianapippi.com.br

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Juliana Pippi Arquitetura & Design is a Brazilian architecture and interior design studio founded in 2000, delivering bespoke residential, commercial, and creative direction services to high-net-worth clients across Brazil and internationally.

Ownership category

akta.pro rank

Product category

Architectural Services

NAICS

Interior Design Services (541410), Architectural Services (54131), Industrial Design Services (54142)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Exhibition, Retail & Experiential Design (BPAHAKAL), Built-In Shelving, Niches & Custom Interior Features (HSAPAFAG)

Keywords

• Architecture services
• Interior design
• Bespoke furniture design
• Sustainable textile design
• Creative direction services

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Architecture and Interior Design Services: Bespoke architectural and interior design projects for residential and commercial properties across Brazil and internationally. Revenue generated through project-based fees for architecture, interior design, and creative direction services.
2. Authorial Collections and Design Products: Creation and sale of authorial collections of furniture, textiles, and design pieces. Includes sustainable fabrics collection (Alinhavo), poetic furniture lines (Poetry collection), and other design objects.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Juliana Pippi Arquitetura & Design is a boutique architecture and interior design studio that delivers bespoke residential and commercial architectural projects, interior design services, and creative direction for buildings and interiors. In addition to project-based services, the studio creates and sells authorial design collections of furniture, decorative objects, and sustainable textiles (including the Alinhavo fabrics and Coleção Poesia lines) under its proprietary PIPPI brand, serving high-end residential, commercial, and hospitality clients across Brazil and internationally.

Product overview

Juliana Pippi Arquitetura & Design is an architecture and design firm offering residential and commercial architecture projects, interior design services, and author collections of furniture and sustainable textiles. The firm operates through its Architecture Studio in Florianópolis (est. 2000) and Casa Ateliê in São Paulo. Its product portfolio includes the PIPPI author brand, the Alinhavo sustainable fabric collection, and the Coleção Poesia furniture line inspired by Brazilian literature. Services encompass full architectural projects, interior design, and creative direction for buildings and interiors across Brazil and internationally.

Differentiator

Problem solved

Functional benefit

Brands

• Poesia: Collection inspired by Brazilian women literature, honoring five writers who inspired the creation of furniture typologies.
• Alinhavo

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Studio Patricia Urquiola: Internationally recognized design studio working across architecture, interiors, and product/collection design for premium brands. Comparable in combining service work with branded product design.
• Isay Weinfeld Arquitetura: Brazilian architect specializing in luxury residential, hospitality, and commercial projects with international reach. Comparable founder-led creative authority and HNW client base.
• Lia Siqueira: Brazilian interior designer with a portfolio of high-end residential projects and a personal brand aesthetic. Comparable Brazilian luxury residential focus and founder-driven positioning.
• Studio Arthur Casas: Renowned São Paulo architecture and interior design studio with comparable high-end residential and commercial work across Brazil and internationally. Closest Brazilian peer in scale, prestige, and project typology.
• Sig Bergamin: Brazilian interior designer celebrated for residential and hospitality interiors with a distinctive, culturally rooted aesthetic. Directly comparable as a founder-led Brazilian luxury interior design brand.
• Studio Guilherme Torres: Brazilian architecture and interior design studio known for contemporary residential and commercial work. Comparable modern Brazilian design vocabulary and HNW residential client base.
• Fernanda Marques Arquitetura: Brazilian architecture and interior design studio working on high-end residential, retail, and hospitality projects. Comparable premium positioning and Brazilian luxury client base.
• Studio MK27 (Marcio Kogan): São Paulo-based architecture and interiors studio with extensive high-end residential and hospitality portfolio. Comparable Brazilian luxury positioning and founder-driven creative identity.
• Kelly Wearstler: Celebrity-led American interior design brand combining project work with authorial furniture, textile, and homeware product lines. Closely comparable business model mixing services and signature product collections.

Broad incumbents

• Yabu Pushelberg: Global luxury design firm covering hospitality, residential, and retail interiors at the very top of the market. Comparable high-end clientele and interior design methodology but at significantly larger global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/juliana-pippi-arquitetura-&-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juliana Pippi Arquitetura & Design