Junges

What Junges does

Junges Refrigeração is a Brazilian family-owned manufacturer specializing in compact and small-format freezers, founded on November 1, 1961 by Bruno Baptista Junges in São José do Cedro, Santa Catarina (CNPJ 86.204.260/0001-02). The company produces approximately 1,200 refrigeration units per year at a single in-house facility, with the current portfolio comprising horizontal freezers (solid-lid) and expositor/display freezers (glass-lid) in 70-, 100-, and 150-liter capacities, plus a passive 90-liter thermal display box. All active models use mechanical thermostats with a dual refrigeration/freezing range of +2 to −20 °C, 6 cm polyurethane thermal insulation, copper evaporator tubing, and 1/8 HP or 1/6 HP compressors in steel cabinets finished with electrostatic white paint.

A differentiating subset of the line operates on 12/24V DC power, enabling mobile deployment in motorhomes, camping setups, and food-vending vehicles; this is a notable specialization in a niche typically underserved by mass-market OEMs. Each SKU is available in 110V, 220V, or 12/24V variants, with pricing spanning roughly R$760 (thermal box) to R$4,190 (150L display 12/24V). The company also lists industrial water dispenser categories on its storefront, suggesting incremental product extension.

The business operates a product-led, self-serve go-to-market: customers purchase directly via the proprietary e-commerce platform on Loja Integrada (junges.com.br), with inside-sales support via phone and WhatsApp and nationwide fulfillment through Correios and private freight carriers. Payment is processed through Mercado Pago with credit card installments up to 10x without interest, plus PIX and boleto with a 10% discount. No dealer network, retail footprint, or B2B contract channel is disclosed. The company is family-controlled across three generations — currently led by Maiko Junges (grandson of the founder, third generation since ~2015) — with no evidence of external institutional capital. Revenue, headcount, and financial performance are not publicly disclosed.

Name

Junges

Legal name

Junges Refrigeração

Website

https://junges.com.br

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Junges Refrigeração is a Brazilian family-owned manufacturer of compact freezers (70–150 L), including 12/24V battery-powered models for vehicles, selling directly to consumers across Brazil via junges.com.br. Founded 1961, third-generation family-led, ~1,200 units produced annually.

Ownership category

akta.pro rank

Product category

Compact Refrigeration Equipment

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Electronics and Appliance Retailers (4492)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Commercial & Industrial Refrigeration Systems (IMAHAKAA)

Keywords

• Compact freezers
• Refrigeration equipment
• Display freezers
• Mobile refrigeration
• Thermal boxes

Headquarters

HQ city

São José do Cedro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Freezer and Refrigeration Equipment Sales: Direct-to-consumer sales of compact freezers, horizontal freezers, display freezers, and thermal boxes through e-commerce platform. One-time purchase model with products available in various voltage configurations (110V, 220V, 12/24V).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Junges manufactures and sells compact refrigeration equipment, primarily small-format freezers (70L, 100L, 150L) in both horizontal and display configurations, sold directly to consumers across Brazil through its e-commerce platform. The company specializes in compact/space-saving designs and offers a unique 12/24V battery-powered line for vehicles, motorhomes, and mobile vending applications, alongside a passive thermal display box.

Product overview

Junges is a Brazilian refrigeration company that specializes in compact and small-format freezers. Founded in 1961 and now in its third generation of family leadership, the company produces approximately 1,200 products annually at its facility in São José do Cedro, Santa Catarina. The product portfolio consists of standalone refrigeration appliances organized into two main categories: Horizontal Freezers (tampa cega/solid lid models) and Expositor/Display Freezers (glass door models for product visibility). Capacities range from 70 to 150 liters. Additionally, Junges offers a dedicated 12/24V DC product line designed specifically for vehicles such as motorhomes and camping applications, allowing mobile food and beverage sales. The company also produces a passive thermal box (Caixa Térmica) without active refrigeration. All products feature steel construction with electrostatic white paint, mechanical thermostats with dual cooling/freezing functions (+2 to -20 degrees Celsius), and polyurethane thermal insulation. Junges sells directly to consumers across Brazil through its e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Refrigeração Junges: The company's own brand for freezers and refrigeration products.

Products and services

• Freezer 70 Litros Horizontal Compact horizontal freezer with 70-liter capacity, available in 110V and 220V versions. Features 6 cm polyurethane thermal insulation, 4 cm hinged lid insulation, mechanical thermostat with dual function (+2°C to -20°C), steel construction with electrostatic white paint, nylon lateral handles, and water drain. External dimensions: 75 x 45 x 48 cm, weight: 27 kg. Designed for residential users with limited space.
• Freezer 70 Litros Expositor Display freezer with 70-liter capacity and 2 mm thermally treated glass door. Available in 110V/220V versions. Features 1/8 HP compressor, copper evaporator tubing, mechanical thermostat with dual function (+2°C to -20°C), removable glass doors for easy cleaning, steel construction with electrostatic white paint, and water drain. External dimensions: 75 x 45 x 43 cm, weight: 25 kg. Designed for point-of-sale display of frozen goods, beverages, and ice cream.
• Freezer 100 Litros Horizontal Horizontal freezer with 100-liter capacity, available in 110V/220V versions. Features 6 cm polyurethane thermal insulation, 4 cm hinged lid insulation, mechanical thermostat with dual function (+2°C to -20°C), copper evaporator tubing, steel construction with electrostatic white paint. External dimensions: 75 x 45 x 68 cm. Designed for residential storage needs requiring medium capacity.
• Freezer 100 Litros Expositor Display freezer with 100-liter capacity and 2 mm thermally treated glass door. Available in 110V/220V and 12/24V versions. Features 6 cm polyurethane thermal insulation, removable glass doors for easy cleaning, mechanical thermostat with dual function (+2°C to -20°C), copper evaporator tubing, steel construction with electrostatic white paint. External dimensions: 75 x 45 x 63 cm. Designed for point-of-sale display and small commercial use.
• Freezer 150 Litros Expositor Island-style display freezer with 150-liter capacity and removable glass door with thermal treatment. Available in 110V/220V and 12/24V versions. Features 1/6 HP compressor, copper evaporator tubing, 6 cm polyurethane thermal insulation, mechanical thermostat with dual function (+2°C to -20°C), steel construction with electrostatic white paint, and water drain. External dimensions: 75 x 45 x 83 cm. Designed for larger point-of-sale display applications.
• Freezers 12/24V Line (Vehicle-Powered) Dedicated line of horizontal and display freezers (70L, 100L, 150L) operating on 12/24V DC battery systems for mobile use in vehicles, motorhomes, and camping applications. Features 6 cm polyurethane thermal insulation, mechanical thermostat with dual function (+2°C to -20°C), and power consumption of 72W (6A at 12V / 3A at 24V) for 70L–100L models and 120W (8A at 12V / 4A at 24V) for 150L models. Designed for mobile food/cold product sales and off-grid use.
• Caixa Térmica Expositor 90 Litros Passive thermal display box with 90-liter capacity, featuring 2 mm glass door with thermal treatment, 4 cm polyurethane thermal insulation, steel construction with electrostatic white paint, steel lateral handles, and water drain. External dimensions: 64 x 43 x 51 cm, weight: 18 kg. This product is a passive thermal container without active refrigeration/compressor, designed for short-term product cooling and display.

Quantifiable outcome

• Temperature range of +2 to -20 degrees Celsius provides versatile cooling/freezing capability
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Mercado PagominorOthersPayment processing intermediary enabling credit card installments (up to 10x without interest) and various payment methods including PIX and bank slip.
• Correios (Brazilian Postal Service)minorOthersNational postal service partnership for product delivery, primarily used for smaller packages and standard shipping throughout Brazil.
• Private Freight Carriers (Transportadora)minorOthersPartnership with private freight companies for delivery of larger freezer units, offering delivery tracking and two delivery attempt policy.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Engel: Specialist in portable 12V/24V DC refrigeration used in overlanding, marine, and trucking. Closest international analog to Junges's mobile battery-powered freezer category.
• Dometic: Specialist in mobile refrigeration for marine, RV, and outdoor applications — directly comparable to Junges's 12/24V battery-powered freezer line for motorhomes and camping.

Broad incumbents

• Midea: Global appliance and HVAC manufacturer with strong Brazilian presence through Midea Carrier. Competes in consumer freezers and increasingly in compact/refrigeration categories.
• Electrolux Brasil: Global appliance major with Brazilian operations; offers consumer freezers across capacities. Competes with Junges in compact/consumer freezers as part of a much wider portfolio.
• Consul: Brazilian appliance brand (Whirlpool) with a broad refrigeration/freezer portfolio. Broad incumbent whose compact freezers overlap with Junges's core offering.
• Brastemp: Major Brazilian household appliance brand (Whirlpool) offering freezers and refrigerators across sizes. Larger incumbent that competes with Junges on compact freezers while also serving the broader full-size segment.

Others

• Whirlpool Latin America: Parent of Brastemp and Consul in Brazil. Adjacent ecosystem participant that controls two of the largest incumbent freezer brands competing against Junges in the Brazilian market.

Direct peers

• Frilux: Brazilian maker of horizontal and vertical freezers, including compact and consumer models. Competes head-to-head in the small-format freezer niche with similar price points and channels.
• Gelopar: Brazilian commercial refrigeration manufacturer producing display freezers, island freezers, and cold-room equipment. Closely comparable in product format (expositor freezers) and target segments (small retail, foodservice).
• Metalfrio Solutions: Brazil-based manufacturer of commercial refrigeration equipment including display freezers and horizontal freezers. Direct competitor in the commercial/retail freezer segment with overlapping customer use cases (food retail, beverages, mobile vending).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/junges

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Junges