Juniper and Ivy

What Juniper and Ivy does

Juniper & Ivy is a single-location fine dining restaurant founded in 2014 by owner Michael Rosen, operating from a converted warehouse at 2228 Kettner Boulevard on the northern edge of San Diego's Little Italy. The core product is a chef-driven, daily-rotating menu of refined American cuisine ('left-coast cookery') sourced from local farmers and fishermen, served in an open-kitchen format. Dinner service runs 5:00–9:00 PM Sunday–Thursday and 5:00–10:00 PM Friday–Saturday; reservations are managed through OpenTable, where the restaurant holds a Top 100 designation.

The business operates a portfolio of complementary revenue streams beyond the main dining room. Juni, a walk-in-only bar concept launched in 2025, occupies the restaurant's bar area and serves an exclusive shareable bar menu and craft cocktails at lower price points. Private events for 6–150 guests are booked through Tripleseat across multiple spaces (private dining room, semi-private cubes, covered patio, chef's table). The Cellar Series delivers 12-guest wine pairing dinners; Sunday Supper Club is a $65/person monthly communal dinner; and seasonal holiday take-home packages (Thanksgiving, Christmas) generate off-premise revenue. Gift cards are sold via ToastTab. Holiday prix fixe menus price between $127 and $150+ per guest with optional sommelier pairings.

Juniper & Ivy has earned Michelin Guide Bib Gourmand status (2019), James Beard Award semifinalist recognition (Best Chef: California), OpenTable Top 100, and sustained inclusion in publications including Travel + Leisure, San Diego Magazine, Eater SD, and Thrillist. The operation is supported by approximately 40 employees under a stable leadership team: Executive Chef Alex Penkin and Chef de Cuisine Khine Moore (both promoted in 2026), Culinary Director Jon Sloan (30-year industry veteran), General Manager Scott Deardorff, Beverage Director Nicholas Gergen, and Private Events Manager Kirsten Trelenberg. The company is privately held with no disclosed funding, parent entity, or announced plans for additional locations.

Name

Juniper and Ivy

Legal name

Juniper & Ivy

Website

https://juniperandivy.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Juniper & Ivy is a single-location fine dining restaurant in San Diego's Little Italy, founded in 2014, offering seasonal chef-driven American cuisine, the Juni walk-in bar concept, private events, and curated wine dinners. It serves affluent diners, special-occasion guests, private event hosts, and culinary tourists.

Ownership category

akta.pro rank

Product category

Fine Dining Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Farm-to-Table & Contemporary American Restaurants (THAFACAF)

akta.pro secondary industries

Fine Dining Restaurants (THAFACAA), Cocktail Lounges & Speakeasies (MPAGAIAD)

Keywords

• Fine dining restaurant
• Seasonal American cuisine
• Farm-to-table dining
• Private event hosting
• Wine pairing dinners

Headquarters

HQ city

San Diego, California

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Fine Dining Restaurant Service: Full-service restaurant with à la carte dining, prix fixe menus for special occasions (Valentine's Day, Christmas Eve, New Year's Eve), and daily rotating seasonal menu. Dinner service Sunday-Thursday 5PM-9PM, Friday-Saturday 5PM-10PM.
2. Juni Bar Concept: Walk-in only bar lounge serving exclusive bar menu with shareable dishes and craft cocktails. Positioned as a more approachable, casual alternative to the main dining room with lower price points.
3. Private Events: Catering and hosting private events including weddings, rehearsal dinners, corporate events, bachelorette parties, and celebrations. Multiple venue spaces available for groups from 6 to 150 guests.
4. Holiday Take-Home Packages: Chef-driven holiday meal packages for at-home dining, such as Thanksgiving take-home feasts featuring prepared items like roasted turkey and accompaniments.
5. Cellar Series Wine Dinners: Exclusive multi-course wine pairing dinners featuring curated rare wines in intimate settings (limited to 12 guests). Premium priced events showcasing sommelier-selected pairings.
6. Sunday Supper Club: Communal family-style dining experience with rotating monthly menu. Three-course meal at $65 per person with optional beverage pairings.
7. Gift Cards: Digital gift cards sold through ToastTab platform for restaurant credit.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Juniper and Ivy operates a chef-driven fine dining restaurant in San Diego's Little Italy, serving refined American cuisine built on hand-selected seasonal ingredients sourced daily from local farmers and fishermen. The restaurant complements its core dining service with the Juni walk-in bar concept, private event spaces accommodating 6-150 guests, the Cellar Series intimate wine dinners, the Sunday Supper Club communal experience, and holiday take-home meal packages.

Product overview

Juniper & Ivy is a single-location fine dining restaurant in San Diego's Little Italy, founded in 2014 by owner Michael Rosen. The core product is its main dining experience featuring refined American cuisine with seasonal, locally sourced ingredients. The restaurant operates a portfolio of complementary offerings: the main dining room with an ever-changing seasonal menu; Juni, a walk-in-only bar concept launched in 2025 serving exclusive cocktails and shareable bites; The Cellar Series, an intimate wine dinner program; Sunday Supper Club, a monthly communal family-style dinner; private event spaces for groups of 6-150; and holiday take-home dinner packages. The restaurant does not operate a platform or digital product but leverages third-party platforms (OpenTable, Tripleseat, ToastTab, Mailchimp) for reservations, events, gift cards, and marketing.

Differentiator

Problem solved

Functional benefit

Brands

• Juni: A playful, relaxed 'little sister' concept of Juniper & Ivy - a walk-in only bar serving an exclusive shareable bar menu. Occupies the bar area within Juniper & Ivy, featuring a more colorful, relaxed design with seasonal cocktails and inventive dishes at an approachable price point.

Products and services

• Juniper and Ivy Main Dining The flagship fine dining restaurant featuring refined American cuisine with a left-coast edge, offering a chef-driven menu with hand-selected seasonal ingredients, daily rotating offerings based on local farmers' and fishermen's produce, an open kitchen format, and an award-winning wine list. Targeted at diners seeking upscale chef-driven seasonal cuisine.
• Juni Bar and Lounge A walk-in only bar concept within Juniper and Ivy's bar area, serving an exclusive shareable bar menu and crafted cocktails in a relaxed, colorful atmosphere. Targeted at guests seeking creative bar bites and craft cocktails at a more approachable price point than the main dining room.
• Private Event Spaces Private and group event hosting across multiple spaces including Private Dining Room (seats 35), Semi-Private Dining Cubes (seats 6-80), Under the Stars outdoor patio (seats 70), Al Fresco Patio (seats 35), and Chef's Table (seats 14). Targeted at hosts of weddings, rehearsal dinners, corporate events, and celebrations.
• The Cellar Series Wine Dinners An intimate wine dinner series featuring curated exceptional wines paired with multi-course menus. Limited seating of 12 guests per event, showcasing hand-selected wines with thoughtfully paired cuisine. Targeted at wine enthusiasts seeking exclusive sommelier-curated experiences.
• Sunday Supper Club A communal family-style dining experience featuring rotating monthly 3-course menus that highlight hyper-local sourcing from SoCal farmers, fishermen, and fermenters. Priced at $65 per person with optional beverage pairings. Targeted at diners seeking communal dining with local sourcing.
• Holiday Take-Home Dinners Chef-driven holiday feast packages available for take-home preparation. Includes items like herb-roasted turkey, gravy, mashed potatoes, seasonal sides, and desserts designed to be ready-to-heat and serve. Targeted at consumers wanting restaurant-quality holiday meals at home.
• Gift Cards Digital gift cards sold through the ToastTab platform for restaurant credit, enabling recipients to dine at Juniper and Ivy. Targeted at gift-givers and regular patrons.

Quantifiable outcome

• Michelin Guide Bib Gourmand Restaurant recognition
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• Pixca FarmcoreStrategic or Co-development PartnerLong-term local farm partnership with South Bay urban farm providing organic produce and herbs. Pixca Farm supplies seasonal ingredients including corn for saffron risotto, genovese basil for squash blossom aioli, and various herbs. Supports the restaurant's farm-to-table cuisine and small business support initiatives.
• Cayuse VineyardsflagshipStrategic or Co-development PartnerWalla Walla, Washington winery partnership hosting exclusive four-course wine pairing dinner. Head winemaker Christophe Baron's coved wines featured during intimate dining experience. Rare opportunity for guests to enjoy wines typically unavailable to wine collectors.
• Porter CreekcoreStrategic or Co-development PartnerWine dinner partnership featuring Porter Creek wines with multi-course pairing menu. Showcases California wine producers alongside seasonal cuisine.
• Susan G. KomenminorOthersBreast Cancer Awareness Month charitable partnership. A portion of proceeds from the 'Hibis-Kissed' cocktail sold during October is donated to Susan G. Komen for breast cancer research, advocacy, and support.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Born & Raised: Upscale steakhouse in San Diego's Little Italy, the immediate neighborhood peer of Juniper & Ivy. Comparable in price point, special-occasion positioning, hand-crafted cocktails, and private-event capability for the same affluent downtown San Diego market.
• Fort Oak: Newer chef-driven San Diego fine dining restaurant from the Trust Restaurant Group with a wood-fired hearth concept. Competes with Juniper & Ivy for special-occasion diners and represents the next-generation chef-driven pressure on Juniper's 12-year-old positioning.
• Addison at The Grand Del Mar: Michelin-starred fine dining restaurant at The Grand Del Mar in San Diego, the most direct same-market peer to Juniper & Ivy. Comparable on prix-fixe structure, chef-driven seasonal tasting menus, award-winning wine program, and affluent San Diego clientele seeking special-occasion dining.
• Mister A's: Long-established San Diego fine dining destination offering refined American cuisine, sommelier-led wine service, and panoramic views. Comparable to Juniper & Ivy as a chef-driven, special-occasion restaurant competing for the same high-end San Diego diner.
• The Grill at Torrey Pines: AAA Five Diamond fine dining restaurant in San Diego with a California coastal cuisine focus and award-winning wine list. Directly comparable to Juniper & Ivy in seasonal ingredient sourcing, sommelier program, premium pricing, and special-occasion positioning.
• Herb & Wood: Chef-driven San Diego restaurant offering refined Mediterranean-inspired cuisine with wood-fired cooking, comparable price point, and similarly strong editorial coverage. Competes with Juniper & Ivy for special-occasion diners and private events.
• A.R. Valentien at The Lodge at Torrey Pines: Farm-to-table fine dining restaurant inside The Lodge at Torrey Pines with a seasonal, locally sourced menu. Closely comparable to Juniper & Ivy on producer relationships, seasonal menu rotation, and California cuisine identity at premium price points.

Broad incumbents

• SingleThread: Three-Michelin-star farm-to-table restaurant in Sonoma that shares Juniper & Ivy's seasonal sourcing ethos, chef-driven tasting menu format, and intimate special-occasion positioning, but operates at a higher price point and broader geographic draw.
• n/naka: Two-Michelin-star contemporary kaiseki restaurant in Los Angeles, comparable as a high-end California tasting menu destination with acclaimed chef talent. Less directly competitive but reflects the same elite California fine dining ecosystem that drives Juniper's award positioning.

Others

• The Crack Shack: Chef-driven casual restaurant in San Diego from the same hospitality network, sharing the media contact and chef alumni pipeline (Khine Moore moved between the two kitchens). Relevant as an adjacent operator in the same ownership/professional network rather than as a direct fine dining competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/juniper-and-ivy

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juniper and Ivy