Jurmala Golf Club & Hotel

What Jurmala Golf Club & Hotel does

Jurmala Golf Club & Hotel, operating through the Latvian private limited company SIA GRM, is a single-site integrated golf resort opened in late 2018 after approximately five years of development. The facility sits on a 75-hectare property in Piņķi, Mārupes parish, located between Latvia's capital Riga (13 km) and the Baltic resort city of Jūrmala (10 km), and 12 km from Riga International Airport. The core asset is an 18-hole PAR 72 championship course (6,384 m from white tees) designed by Nicklaus Design, paired with a 9-hole PAR-3 Academy course (branded as Carlsberg Academy). Supporting golf infrastructure includes a floodlit 10-bay driving range, a short game area, and two simulator studios equipped with TrackMan, SAM Putt Lab, and Foresight technology.

The business operates a multi-revenue-stream hospitality model. Golf monetization combines per-round green fees (€30-€99 depending on course and season), equipment rental, season cards (€1,950-€3,500), a tiered Gold membership (€4,000-€7,000 initial plus €2,450-€4,500 annual maintenance), and a 10-round card (€690). Accommodation comprises 15 standard rooms (18 m²) and 2 suites (43 m²). Food and beverage is delivered through the on-site HIO Restaurant and Lobby Bar (New Nordics cuisine), with catering for events. The resort also hosts weddings, corporate events, and banquets for up to 120 guests (200 m² summer terrace), and runs a Golf Academy offering individual lessons (€55-€80), Green Card certification courses (€220-€540), and a Junior Academy (€100-€150/month). Bundled Stay & Play packages start at €139 per person, and gift cards range €20-€400.

Go-to-market is direct-to-consumer, driven by the multilingual jurmalagolf.com website, the Chronogolf tee-time booking platform, secure-hotel-booking.com for hotel reservations, and 24/7 phone/email reception. The customer base spans four segments: individual golfers from beginners to professionals (the primary segment), corporate and teambuilding clients, private event hosts (weddings, celebrations), and Baltic regional golfers targeted through dedicated "Neighbor Days" pricing for Lithuanian and Estonian visitors. Marketing reach is concentrated in the three Baltic states. The company has received two non-dilutive European Regional Development Fund co-financed grants from Latvia's Investment and Development Agency (LIAA) in March 2023 (tourism promotion) and April 2024 (export support for SMEs), indicating publicly backed regional development activity.

Name

Jurmala Golf Club & Hotel

Legal name

SIA GRM

Website

https://jurmalagolf.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Jurmala Golf Club & Hotel (SIA GRM) operates an 18-hole Nicklaus Design championship course, 9-hole Academy course, 17-room hotel, and HIO Restaurant on a 75-hectare site between Riga and Jūrmala, Latvia. It serves Baltic golfers, corporate event clients, private celebration hosts, and resort guests through bundled golf, accommodation, F&B, and instruction offerings.

Ownership category

akta.pro rank

Product category

Golf Resort & Hospitality

NAICS

Golf Courses and Country Clubs (71391), Hotels (except Casino Hotels) and Motels (72111)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels & Motels (7011)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Luxury Golf Resorts (THAGACAH), Golf & Leisure Full-Service Hotels (THAGAAAH), Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Golf resort operations
• Hotel accommodation
• Golf instruction
• Event hospitality
• Sports facility management

Headquarters

HQ city

Piņķi, Mārupes parish

HQ country

Latvia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Green Fees: Fees charged for playing on the golf courses. Academy Course 9 holes €30, 18 holes €40. Jurmala Course 9 holes €65 (April-October), 18 holes €99 (November-March). Includes 25 free driving range balls per round.
2. Golf Cart and Equipment Rental: Golf cart rental per 9/18 holes, golf club rental (standard and premium sets), golf ball rental, golf bag storage, and golf trolley rental.
3. Membership Programs: Season cards (€1,950-€3,500), Gold membership (€4,000-€7,000 initial, €2,450-€4,500 annual maintenance), Rookie Card (€600), 10 Round Card (€690), Bag Storage Card (€700). Gold membership includes unlimited rounds, unlimited range balls, 50% cart discount, free bag storage, 10% restaurant discount, 25% hotel discount.
4. Hotel Accommodation: 15 standard rooms (18m²) and 2 suites (43m²) with breakfast, sauna, EV charging. Room rates include safe, WiFi, TV, telephone, mineral water. Additional services include room service (24/7), restaurant and lobby bar. Pet accommodation available for €25/night.
5. Food and Beverage: HIO Restaurant and Lobby Bar serving New Nordics cuisine. Restaurant open 12:00-22:00 weekdays, 12:00-23:00 weekends. Lobby bar with course views. Room service available 24/7. Catering for events from €25/person.
6. Events and Banquets: Corporate events, weddings, birthdays, team-building up to 120 guests. Short program €29/person (1.5 hours), extended program €39/person (2.5 hours). Summer terrace 200m² with BBQ area.
7. Golf Instruction: Individual lessons with certified instructors (€55-€80/person), group lessons, Junior Academy (€100-€150/month), Green Card Course (€220-€540), Corporate Events training (€29-€39/person).
8. Stay & Play Packages: Bundled golf and hotel packages starting at €139/person including green fee, trolley, 1 night accommodation, breakfast, sauna access, driving range balls, and parking.
9. Gift Cards and Merchandise: Gift cards available €20-€400. Pro Shop selling premium golf clubs, equipment, accessories, and logo merchandise.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Jurmala Golf Club & Hotel operates a 75-hectare integrated golf resort featuring a Nicklaus Design 18-hole championship course (PAR 72) and a 9-hole PAR3 Carlsberg Academy Course, supported by a 17-room on-site hotel (15 standard rooms and 2 suites), the HIO Restaurant and Lobby Bar serving New Nordics cuisine, floodlit driving range and TrackMan-equipped simulator studios, golf instruction including Green Card certification and Junior Academy programs, event hosting for up to 120 guests, a Pro Shop, and membership/subscription packages (Gold Membership, Season Cards, 10 Round Cards, Stay & Play bundles).

Product overview

Jurmala Golf Club & Hotel is a hospitality and recreation facility offering a comprehensive golf experience. The core offering consists of two golf courses: the 18-hole Jurmala Course (Nicklaus Design) and the 9-hole Carlsberg Academy PAR3 course for beginners. Accommodation includes 15 standard rooms and 2 suites on the golf course property. The HIO Restaurant serves New Nordics cuisine with golf course views. Supporting services include a Golf Academy with individual lessons, Green Card beginner courses, and Junior Academy programs; event hosting for up to 120 guests; a Pro Shop with equipment and accessories; golf simulator studios with TrackMan technology; and various membership packages (Gold Membership, 10 Round Card). Special packages like Stay & Play combine golf with accommodation. The facility also provides equipment rental, EV charging, and gift card options.

Differentiator

Problem solved

Functional benefit

Brands

• HIO Restaurant: Restaurant and lobby bar offering New Nordics cuisine with views of the golf course
• Carlsberg Academy Golf Course
• Stay & Play Package
• Gold Membership
• Junior Academy
• Hole in One Club

Products and services

• Jurmala Course (18 Holes) The 18-hole championship golf course designed by Nicklaus Design, spanning 75 hectares with PAR 72 (6,384m from white tees), natural water features, strategically placed bunkers with white sand, and golden fescue grasses. Open to golfers of all skill levels and forms the core play of the resort.
• Carlsberg Academy Golf Course (9 Holes) A 9-hole PAR3 course designed for beginners and shorter-play practice, surrounded by mature fruit trees from an old orchard in a tranquil setting. Includes the floodlit undercovered driving range (10 hitting bays) with TrackMan technology, short game practice area, and grass hitting area. Branded as Carlsberg Academy Golf Course under a sponsorship arrangement.
• Hotel Accommodation 17-room on-site hotel accommodation featuring 15 standard rooms (18m² with Queen bed, air conditioning, private bathroom) and 2 suites (43m² with King bed, kitchen, relaxation zone, work zone). Includes breakfast, sauna, WiFi, TV, telephone, mineral water, room service (24/7), and access to lobby bar and restaurant. EV charging and pet accommodation (€25/night) are also available.
• HIO Restaurant & Lobby Bar On-site restaurant operating under a separate domain (hiorestorans.lv) serving New Nordics cuisine with views of the golf course. Open daily 12:00-22:00 weekdays and 12:00-23:00 weekends. Lobby Bar available for drinks. Room service available 24/7. Catering for events starting at €25 per person.
• Golf Academy (Individual and Group Lessons) Individual and group golf lessons delivered using the American golf training methodology by certified coaches, with prices ranging from €55 to €80 per person and junior rates from €35 to €60. Lessons leverage TrackMan launch monitor and SAM Putt Lab putting analysis for swing and stroke diagnostics.
• Green Card Course Comprehensive golf training program that results in a Latvian Golf Federation-issued certificate qualifying holders to play on golf courses in Latvia and worldwide. Includes 3 lessons of 100 minutes each, golf clubs, and 100 driving range balls. After completion: 9 holes daily free for 1 month on the Academy course, 25 balls daily, and 25% discount on club rental. Group pricing tiers from €220 (1 person) to €540 (3+ persons).
• Junior Academy Golf training subscription program for children and youth ages 5-21, ranging from beginners to Latvian National Team players. Includes 2-3 lessons per week (60-90 minutes each) from April to October, tailored coaching by age and experience level, tournament preparation, and use of advanced technologies. Monthly subscription from €100 (2 lessons/week) to €150 (3 lessons/week). Single lessons from €20.
• Event Services Full-service event hosting for weddings, corporate events, team-building, birthdays, and celebrations. Includes indoor venue capacity up to 120 guests, a 200m² summer terrace with BBQ area, customized menus and event concepts starting at €25 per person, plus short (€29/person, 1.5 hours) and long (€39/person, 2.5 hours) corporate programs with professional coaching and dining.
• Gold Membership Premium recurring membership offering unlimited rounds on both courses, unlimited driving range balls, bag storage, 50% cart discount, 10% lesson discount, 5% Pro Shop discount, 25% hotel discount, 10% restaurant discount, first-line parking, free towels, and complimentary tournament participation. Initial fee €4,000 for one person or €7,000 for two; annual maintenance €2,450 (single) or €4,500 (couple).
• 10 Round Card Pre-paid multi-round package offering 10 rounds on the premier 18-hole course plus 50 driving range balls per visit. Priced at €690, valid from purchase until end of season.
• Stay & Play Package Bundle package combining 18-hole green fee on the Nicklaus Design course, trolley, one night hotel accommodation, breakfast, bathrobes and slippers, sauna access, 50 driving range balls, and free parking. From €139 per person (single occupancy) to €209 per person (double occupancy).
• Gift Cards Gift certificates available in values from €20 to €400 or specific packages (intro lesson €50, Green Card courses). Valid for 1 year and redeemable at the golf club and HIO restaurant. Available in physical or digital format from reception or online.
• Pro Shop Professional golf equipment store located in the clubhouse selling premium golf clubs, equipment, accessories, and logo merchandise. Staff assists with club selection and gear recommendations.
• Golf Equipment Rental Equipment rental services for visitors including standard and premium club sets, golf balls (25, 50, or 1000-ball packages), golf trolleys, and golf carts. Driving range balls available at €4 (25 balls), €7 (50 balls), or €100 (1000-ball card). Trolleys included free for Gold Members.

Quantifiable outcome

• Green Card certification qualifies players to play on golf courses in Latvia and worldwide
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Nicklaus DesigncoreStrategic or Co-development Partner · 1 January 2018World-renowned golf course design firm founded by Jack Nicklaus. Designed both the 18-hole Jurmala Championship Course and the 9-hole Academy Course. Nicklaus Design represents nearly half a century of experience creating exceptional golf courses worldwide.
• ChronogolfcoreTechnology or IntegrationTee time reservation platform required for all golf bookings. Players must register via Chronogolf app or clubhouse reception before play. No-show fee policy enforced through Chronogolf accounts.
• Carlsberg Academy (sponsorship)minorGTM or Marketing PartnerCarlsberg Academy Golf Course - the 9-hole Par-3 academy course features Carlsberg branding. Named 'Carlsberg Academy Golf Course' as part of sponsorship arrangement.
• TrackMancoreTechnology or IntegrationRadar-based launch monitor and golf simulator technology used in training studios for swing analysis and ball flight data. Part of world-class practice facilities.
• Secure-Hotel-Booking.comcoreTechnology or IntegrationHotel booking engine integrated into website for room reservations. Handles guaranteed reservations via prepayment or credit card authorization.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Others

• Chronogolf: SaaS tee-time booking platform used by Jurmala as a technology integration. Ecosystem partner rather than a competitor; relevant for understanding the digital tee-time distribution layer.

Broad incumbents

• Thracian Cliffs Golf & Beach Resort: Signature golf resort on Bulgaria's Black Sea coast with hotel and real estate. Comparable as a multi-component destination golf property in a similar European emerging-market context.
• Diamond Country Club: Austrian championship golf resort with hotel and tournament-hosting capability. Comparable destination golf model but operating at a more mature, higher-ASP scale.
• BlackSeaRama Golf & Villas: Bulgarian golf resort with on-site villas and full F&B offering. Comparable as an Eastern European destination golf resort with bundled accommodation and tournaments.
• Royal Bled Golf Course: Premium 18-hole Slovenian alpine golf resort with hotel and restaurant. Comparable as a destination European golf resort but with a more established brand and longer operating history.

Direct peers

• Penati Golf Resort: Slovak 36-hole golf resort with hotel and academy. Comparable as a Central/Eastern European golf property combining championship courses, instruction, and on-site accommodation.
• Estonian Golf & Country Club: Major Estonian golf facility with 18-hole and 9-hole courses, hotel, and restaurant. Direct Baltic regional competitor targeting overlapping Estonian and Finnish golf tourism markets.
• Otepää Golf Centre: Estonian golf course offering club amenities, lessons, and tournament facilities. Comparable as a Baltic-anchor golf course targeting similar regional players and tourists.
• Viesturi Golf Club: Latvian golf club serving local players; comparable as a country-level golf course operator competing for the same Latvian player base as Jurmala.

Regional players

• Saalbach Golf Club: Austrian Alpine golf course with instruction and club amenities. Comparable as a Northern European golf operation with seasonal demand profiles, though Alpen-based rather than Baltic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jurmalagolf

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jurmala Golf Club & Hotel