jurpartner

What jurpartner does

ROLAND Rechtsschutz-Versicherungs-AG, doing business as ROLAND Rechtsschutz, is a Germany-based specialized legal protection insurance carrier (Rechtsschutz-Spezialversicherer) headquartered in Cologne. Founded in 1960, the company self-describes as Germany's largest legal protection specialist insurer and serves 1.8 million customers across private and business segments. Its core products are structured around the Top Rechtsschutz line with three tiers — Starter, Komfort, and Premium — all featuring unlimited coverage sums (Unbegrenzte Deckungssumme) and modular inclusions for private, professional, traffic, and rental legal matters. Specialized products extend into Manager-Rechtsschutz (executive liability), Universal-Straf-Rechtsschutz (corporate criminal defense), Firmenrechtsschutz (SMB), and Internet-Rechtsschutz (digital liability). Auxiliary offerings include the KFZ-Schutzbrief mobility assistance and a legal-content Magazine produced with partner lawyers.

The company operates a hybrid digital and broker-led distribution model. Customers can purchase directly through an online Tarif-Rechner (tariff configurator) that selects coverage based on personal circumstances, while a parallel Vermittlerportal serves insurance brokers and agents with a Beratersuche (advisor search) tool connecting customers to local agents. Post-sale, the ROLAND Service-Portal (roland-service.de) handles contract management, digital damage reporting, and policy administration. Marketing channels span SEO, content marketing (Ratgeber legal guides), email newsletters, paid social across Facebook, Instagram, LinkedIn, TikTok, and YouTube, and a referral program (Freunde werben Freunde) offering up to €70 per successful recommendation. Customer segments are hybrid: private individuals (Privatkunden) for personal legal protection and businesses (Gewerbekunden) for commercial, employment, and management liability coverage.

Revenue is generated through recurring monthly insurance premiums with tiered pricing across Starter, Komfort, and Premium, plus ancillary add-on modules. The company is structured as a German AG (Aktiengesellschaft) but is privately held with no listed equity and no disclosed parent company. Quality is externally validated by Stiftung Warentest (Testsieger, Note 1.7/Gut, 07/2026) and seven consecutive Focus Money 'Fairster Leistungsregulierer' awards (2019-2026), with a 4.8/5 Google customer rating. The firmographics indicate approximately 15 employees, which is disproportionately low for a 1.8M-customer insurer and suggests heavy reliance on outsourced claims handling via partner lawyers and externalized IT/administrative functions.

Name

jurpartner

Legal name

ROLAND Rechtsschutz-Versicherungs-AG

Website

https://jurpartner.de

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

ROLAND Rechtsschutz is Germany's largest legal protection specialist insurer, founded 1960 in Cologne, serving 1.8 million private and business customers with tiered subscription-based legal expense insurance distributed online and through a broker network.

Ownership category

akta.pro rank

Product category

Legal Protection Insurance

NAICS

Direct Insurance (except Life, Health, and Medical) Carriers (52412)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

Keywords

• Legal protection insurance
• Rechtsschutzversicherung
• Private legal expense insurance
• Business legal protection
• Manager liability coverage

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Legal Insurance Premiums: ROLAND generates revenue through recurring insurance premiums from legal protection policies. Customers pay monthly fees for coverage across private, professional, traffic, and commercial legal matters. The company offers tiered tariff structures (Starter, Komfort, Premium) with varying coverage limits and pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

jurpartner (data entity: ROLAND Rechtsschutz-Versicherungs-AG) sells legal protection insurance (Rechtsschutzversicherung) to private individuals and businesses in Germany. Its core product is the "Top Rechtsschutz" with three tiers (Starter, Komfort, Premium), supplemented by specialized coverages for private, employment, traffic, rental, internet, and criminal legal matters, plus dedicated business modules including Firmenrechtsschutz, Universal-Straf-Rechtsschutz, and Manager-Rechtsschutz. Customers can purchase policies directly online, through brokers, or via local agents, and manage their contracts through a digital Service-Portal.

Product overview

ROLAND Rechtsschutz offers a tiered product architecture centered on its Top Rechtsschutz (Top Legal Protection) insurance with three variants: Starter (entry), Komfort (mid-tier), and Premium (comprehensive). These core products are supplemented by specialized coverage modules including Privatrechtsschutz, Arbeitsrechtsschutz, Verkehrsrechtsschutz, Mietrechtsschutz, Internet-Rechtsschutz, and Firmenrechtsschutz. Business customers have access to additional products like Manager-Rechtsschutz and Universal-Straf-Rechtsschutz. The company also provides a customer Service-Portal for digital policy management and KFZ-Schutzbrief for mobility assistance services.

Differentiator

Problem solved

Functional benefit

Products and services

• Top Rechtsschutz Tiered legal protection insurance for private customers combining private, professional, and traffic legal coverage with unlimited coverage sums. Available in three tiers (Starter, Komfort, Premium) with progressively broader coverage including family law, termination agreement consultation, self-employment side activities, risky capital investments, and construction law.
• Privatrechtsschutz Private legal expense insurance providing legal protection and conflict resolution for everyday life situations, targeted at individual consumers.
• Arbeitsrechtsschutz Professional legal expense insurance protecting against risks in the workplace and employment-related disputes, targeted at employees and self-employed individuals.
• Verkehrsrechtsschutz Traffic legal expense insurance providing tailored coverage for legal conflicts in road traffic, including accidents and disputes, targeted at drivers and road users.
• Mietrechtsschutz Rental legal expense insurance providing legal support for tenants and landlords in housing-related disputes, targeted at tenants and property owners.
• Firmenrechtsschutz Business legal expense insurance for commercial customers, securing companies with online purchase options, targeted at companies and self-employed professionals.
• Universal-Straf-Rechtsschutz für Unternehmen Criminal legal protection for businesses providing risk protection, reputation protection, and employee security, targeted at companies and their employees.
• Manager-Rechtsschutz Management legal expense insurance providing protection for executives, managing directors, and special representatives, including coverage for personal liability, targeted at company directors and senior executives.
• Internet-Rechtsschutz Specialized legal protection against diverse risks in the internet environment including online disputes and digital-related legal issues, targeted at internet users and online consumers.
• KFZ-Schutzbrief Motor vehicle protection and assistance services providing additional mobility services beyond legal protection, targeted at drivers and vehicle owners.
• Service-Portal Online customer portal offering policy management, damage reporting, and digital services on a 24/7 basis, targeted at existing ROLAND Rechtsschutz customers.
• Berater-Tarif Gewerbe Consultant-facilitated tariff for commercial customers providing tailored legal expense insurance solutions, targeted at business customers seeking advisor-led policy selection.

Quantifiable outcome

• Testsieger (Test winner) with grade 1.7 (Good) from Stiftung Warentest, Ausgabe 07/2026
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Partneranwälte (Partner Lawyers)coreOthersROLAND works with a network of partner lawyers ('Partneranwälte') who contribute to the company's magazine, providing legal expertise and guidance on everyday legal topics including traffic, employment, rental, and family law matters.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Advocard: Advocard is a German legal protection specialist owned by Generali Deutschland, directly competing with ROLAND on private, traffic, and employment Rechtsschutz products in the same channels.
• DEURAG: DEURAG is a German legal protection insurance specialist with comparable Rechtsschutz product offerings for private and commercial customers, making it a direct niche competitor to ROLAND.
• ARAG SE: ARAG is the largest legal protection insurer globally and ROLAND's principal direct competitor in Germany, offering parallel Rechtsschutz products to private and business customers via similar broker and direct channels.

Broad incumbents

• HUK-COBURG: HUK-COBURG is one of Germany's largest insurers and includes Rechtsschutz alongside motor and household products, competing with ROLAND primarily through price-led bundling to its large mutual membership.
• ERGO: ERGO, part of Munich Re, is a major German multi-line insurer offering Rechtsschutz as one line within a broad portfolio — competing with ROLAND through bundling and brand reach rather than specialist focus.
• Zurich Insurance Germany: Zurich offers Rechtsschutz products in Germany as part of its broader P&C and life portfolio, competing with ROLAND especially in the commercial and manager-protection segments.
• Allianz: Allianz is Germany's largest general insurer with a legal protection line that can be bundled with motor, household, and life products — a structural threat to standalone specialists like ROLAND.
• VHV Versicherungen: VHV is a German insurer offering Rechtsschutz among other lines, including through its Hannover-based broking channel — a comparable but broader competitor to ROLAND's specialist model.
• Barmenia: Barmenia is a mid-sized German mutual insurer offering Rechtsschutz alongside health and P&C lines — a comparable multi-line competitor for ROLAND's private customer segments.
• Württembergische (W&W Gruppe): Württembergische offers Rechtsschutz as part of a broader insurance portfolio in Germany, overlapping with ROLAND's product line but without a specialist focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ROLANDRechtsschutz
• Facebookfacebook.com/ROLAND.Rechtsschutz
• LinkedInlinkedin.com/company/jurpartner
• Instagraminstagram.com/rolandrechtsschutz
• TikToktiktok.com/@rolandrechtschut

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about jurpartner