Just Pizza

What Just Pizza does

Just Pizza is a Turkish pizza restaurant operator that runs direct-to-consumer dine-in, takeout, and delivery services primarily out of a single confirmed company-owned location in the Gayrettepe district of Istanbul, with self-referenced presence in Ataşehir. The legal entity is Art Food Gıda Sanayi ve Tic. A.Ş., incorporated under Turkish law as a private joint-stock company with no disclosed external investors or parent. The company was founded in 2018 and operates with a small team of approximately six employees.

The core product is a 23-plus-SKU pizza menu offered in two diameters (30cm and 42cm), differentiated by a proprietary 36-hour rested dough preparation method, a homemade fresh-tomato pizza sauce, and 100% mozzarella cheese specification. The menu spans meat-lovers, gourmet, vegetarian, and classic categories, complemented by a beverages menu (water, sodas, ayran, and Coca-Cola variants). Direct ordering is enabled through the justpizzatr.com storefront, and delivery is offered free of charge to the buyer (seller-borne) across a stated 24-neighborhood service area spanning Istanbul's Beşiktaş and Şişli districts. Operating hours run 11:30-21:50 Monday through Saturday, with Sunday closure.

The business model is retail food sales to individual consumers, supplemented by a franchise program that allows third-party operators to open Just Pizza locations in other Turkish cities or districts for franchise fees and royalties. The company has acquired ISO 9001:2015 quality management certification and positions itself around quality ingredients and a signature dough recipe as the primary consumer-facing differentiators. There are no disclosed financials, no named institutional investors, no recorded M&A, and no management team publicly identified in the source material.

Name

Just Pizza

Legal name

Art Food Gıda Sanayi ve Tic. A.Ş.

Website

https://justpizzatr.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Just Pizza is a privately held Istanbul-based pizza restaurant chain operating dine-in, takeout, and delivery from a company-owned Gayrettepe location, serving individual consumers with a 36-hour rested dough recipe and a 23-SKU menu across Beşiktaş and Şişli districts.

Ownership category

akta.pro rank

Product category

Pizza Restaurants

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

akta.pro secondary industries

Pizza QSR (THAFAAAB), Pizza, Wings & Oven-Baked Prepared Foods (In-Store Concepts) (CRAHAKAE)

Keywords

• Pizza restaurant
• Artisan pizza
• Food delivery
• Restaurant franchise
• Dine-in service

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant Food Sales: Revenue from selling pizzas and beverages directly to consumers at restaurant locations and through delivery/takeout orders. Customers pay per item with prices varying by pizza size (30cm or 42cm) and type.
2. Franchise Fees: Revenue from franchise partnerships where franchisees pay to operate Just Pizza locations in their own cities or districts under the Just Pizza brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Just Pizza operates a single-brand pizza restaurant chain that prepares and sells fresh pizzas made with a 36-hour rested special dough recipe, 100% mozzarella cheese, and a homemade tomato-based sauce, offered in two sizes (30cm and 42cm) across more than 20 varieties including meat, gourmet, vegetarian, and classic options, plus a beverage menu. Customers can dine in at the company-owned restaurant in Gayrettepe, Istanbul, or order online for takeout and fast delivery to surrounding neighborhoods, while the company also licenses its brand to franchisees in other Turkish cities.

Product overview

Just Pizza is a pizza restaurant chain operating on a single-brand model, offering fresh pizzas made with a signature 36-hour rested dough recipe. The core product offering consists of an extensive pizza menu with over 20 varieties (including meat lovers, vegetarian, gourmet, and classic options) available in 30cm and 42cm sizes, complemented by a beverages menu. The business also operates a franchise program enabling franchisees to open Just Pizza locations, and provides fast delivery services through an online ordering platform, with operational service areas primarily in Istanbul's Beşiktaş and Şişli districts.

Differentiator

Problem solved

Functional benefit

Products and services

• Pizza Menu Menu of more than 20 pizza varieties including Margherita, Vegetarian, Queen's, Turkish, Just Spinach, Just King, Three Cheese, Akdeniz, Funghi, Aubergine, Vegan, Füme Dil, Alaturca, Füme Kaburga, 4 Peynir, Füme Somon, Hawaiian, Just Tuna, Chicken BBQ, Chicken Pesto, Robin HOT, Just Mix, and Kumru, prepared with a 36-hour rested dough, 100% mozzarella cheese, and homemade sauce, available in 30cm and 42cm sizes, sold to individual consumers for dine-in, takeout, and delivery.
• Beverages Menu Selection of bottled and canned soft drinks, sodas, ayran, and water offered to complement pizza orders, including Sade Soda, Sprite, Fanta, Coca Cola (regular, Light, Zero, sugar-free), Fuse Tea, Ayran, water, and Lemon Soda in 330ml, 500ml, and 1L sizes.
• Franchise Program Licensing program that allows individual entrepreneurs to open Just Pizza restaurant locations in their own cities or districts under the Just Pizza brand, with applications submitted via [email protected].
• Fast Delivery Service Restaurant delivery service that brings pizzas and beverages ordered through the Just Pizza website to customers across 24 neighborhoods in Beşiktaş and Şişli districts of Istanbul, with delivery fees absorbed by the company.
• Online Ordering Platform Web-based ordering system at justpizzatr.com that lets customers browse the pizza and drinks menu, build an order, and arrange delivery or takeout from the Gayrettepe restaurant.

Quantifiable outcome

• Quickly adopted by customers due to specially crafted pizzas and rich menu

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TAB Gıda: Master franchisee operating Domino's, Pizza Hut, and other QSR brands in Turkey. Strategic incumbent representing the scaled, capital-backed competition that a small pizza chain like Just Pizza must differentiate against.
• McDonald's Turkey: Turkey's dominant QSR chain offering a broad menu (burgers, chicken, limited pizza in some markets). Competes for the same urban consumer dining occasions and delivery share as Just Pizza, but with vastly broader menu and budget.
• Burger King Turkey: Major QSR chain in Turkey operating dine-in and delivery. Overlaps with Just Pizza on delivery occasions and urban consumer base, but does not directly sell pizza.

Direct peers

• Domino's Pizza Turkey: Turkey's largest pizza delivery chain operated by TAB Gıda, offering dine-in, takeaway, and home delivery with nationwide store coverage. Directly comparable to Just Pizza on product (pizza), channel (delivery-led), and target segment (urban Turkish consumers).
• Little Caesars Turkey: Value-oriented pizza chain active in Turkey focused on carryout and delivery. Competes with Just Pizza for price-conscious Turkish pizza consumers, though opposite on price tier.
• Pizza Pizza (Turkey): Established Turkish pizza restaurant chain with multi-city presence. Direct peer on full-menu pizza restaurants with delivery in the Turkish market.
• Pizza Hut Turkey: National dine-in and delivery pizza chain also operated under TAB Gıda in Turkey. Directly comparable to Just Pizza on core product (pizza) and urban dine-in + delivery model, though with a stronger family/dine-in positioning versus Just Pizza's artisan-fast-casual angle.
• Komşu Pizza: Artisanal Turkish pizza chain emphasizing hand-stretched dough and gourmet toppings. Closest direct peer on product positioning (artisan dough, premium ingredients) and Istanbul focus, serving a similar urban foodie segment.
• Papa John's Turkey: International pizza franchise operating in Turkey with delivery focus. Competes head-to-head with Just Pizza on premium-ingredient pizza positioning, urban delivery, and online ordering.

Others

• Yemeksepeti (Delivery Hero): Turkey's leading food delivery aggregator. Indirect competitor / channel partner: any growth in Istanbul's pizza delivery category flows through Yemeksepeti, but it is also a potential growth lever that Just Pizza could leverage for incremental orders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/just-pizza

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just Pizza