Just Smile Dental Center

What Just Smile Dental Center does

Just Smile Dental Center (مركز أسنان جست سمايل) is a private, multi-specialty dental clinic headquartered in Zahraa Elmaadi, Cairo, Egypt, operating from a single location serving primarily individual retail patients in the Cairo metropolitan area with stated outreach to the broader MENA region. Founded circa 2019 under CEO Tarek Refaie, the center employs 11-50 staff including 12+ specialized dentists with 20+ years of experience, and reports processing 1,100+ patient cases annually.

The clinic is structured around 8 specialized treatment units — Oral and Maxillofacial Surgery, Pediatric Dentistry, Root Canal Treatment, Dental Restoration/Crowns and Bridges, Dental Implants, Gum Treatment, Cosmetic Dentistry, Laser Treatment, and Orthodontics — collectively offering 63+ distinct dental services. The technology stack includes the SIROLaser Blue laser system (positioned as a flagship pain-free treatment modality), 3D dental implant planning and imaging, digital X-ray, and 30+ advanced dental devices. Treatment is delivered under the supervision of consultants with international credentials (fellowships from Temple University and Genoa University, membership in the Royal College of Surgeons of Edinburgh).

The business operates a direct-to-consumer professional-services model: patients book appointments through the company's website or by phone, and pay per procedure on a pay-as-you-go basis. Pricing is not publicly disclosed but is described as competitive within the Egyptian market. Customer acquisition relies on content marketing (Arabic/English blog, YouTube dentist-tip videos, Facebook), word-of-mouth, and patient testimonials rather than insurance contracts or enterprise channels. There are no disclosed funding rounds, investors, or expansion plans beyond the existing site.

Name

Just Smile Dental Center

Legal name

Just Simle Dental Center

Website

https://justsmiledc.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Just Smile Dental Center is a private multi-specialty dental clinic in Maadi, Cairo, operating 8 specialized units and 63+ dental services with 12+ experienced dentists, serving individual retail patients through direct appointment-based, pay-per-procedure billing.

Ownership category

akta.pro rank

Product category

Dental Healthcare Services

NAICS

Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Comprehensive Orthodontic Clinics (HLABABAA), Aesthetic/Cosmetic Restorative Dentistry (Smile Design) (HLABAFAE), Dentoalveolar Surgery (Tooth Extractions & Alveoloplasty) (HLABAEAA)

Keywords

• Dental healthcare services
• Cosmetic dentistry
• Pediatric dentistry
• Dental implant treatment
• Orthodontic treatment

Headquarters

HQ city

Maadi, Cairo

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Dental Healthcare Services: Direct patient care revenue from comprehensive dental services including consultations, treatments, surgeries, and cosmetic procedures. Services are provided to individual patients who book appointments, with pricing based on procedure type and complexity.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Just Smile Dental Center is a multi-specialty dental clinic in Cairo, Egypt, delivering comprehensive dental care across 8 specialized units covering 63+ dental services, including pediatric dentistry, cosmetic dentistry, dental implants, orthodontics, oral and maxillofacial surgery, root canal treatment, gum treatment, dental restoration (crowns and bridges), and laser-based dental treatment. The center treats individual patients through direct appointments, leveraging advanced dental technology such as the SIROLaser Blue laser system and 3D implant imaging under the care of dentists each with 20+ years of experience.

Product overview

Just Smile Dental Center operates as a comprehensive dental clinic offering nine core service lines organized into 8 main units providing over 63 different dental services. The center's portfolio includes Oral and Maxillofacial Surgery, Pediatric Dentistry, Root Canal Treatment, Dental Restoration/Crowns and Bridges, Dental Implants, Gum Treatment, Cosmetic Dentistry, Laser Treatment, and Orthodontics. The center differentiates through its use of advanced dental technology, particularly the SIROLaser Blue laser device. All services are provided under the supervision of specialized dental consultants with over 20 years of experience, with more than 12 specialized dentists and over 30 advanced dental devices available across the facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Oral and Maxillofacial Surgery (جراحة الوجه والفكين) Surgical dental procedures involving the mouth, jaw, and face, including wisdom tooth extraction, jaw fracture treatment, and jaw joint treatment, delivered by specialized oral and maxillofacial surgeons for adult and adolescent patients.
• Pediatric Dentistry (طب أسنان الأطفال) Dental care for children from infancy through adolescence, including space maintainers, pediatric appliances, extractions, fillings, and fissure sealants, delivered in a dedicated child-friendly environment at the center.
• Root Canal Treatment (علاج العصب) Endodontic treatment of infected or decayed tooth pulp, including anterior, premolar, and molar root canal procedures, supported by digital X-ray and 3D imaging for adult patients.
• Dental Restoration / Crowns and Bridges (التركيبات) Fixed prosthetic devices to restore damaged or missing teeth, including dentures, crowns (zirconia, E-Max), and dental bridges, for adult patients needing restorative treatment.
• Dental Implants (زراعة الأسنان) Titanium dental implant placement with crown restoration, including Korean and German implant systems and bone graft procedures, supported by 3D implant planning imaging for adult patients with missing teeth.
• Gum Treatment (علاج اللثة) Periodontal treatments including gingivitis, gum bleeding, periodontal pockets, gum recession, gummy smile correction, and gum depigmentation for adult patients.
• Cosmetic Dentistry (تجميل الأسنان) Aesthetic dental procedures including Hollywood Smile design via computer software, E-Max veneers, laser teeth whitening, and complete dentures, targeted at adult patients seeking smile enhancement.
• Laser Treatment (العلاج بالليزر) Laser-based dental procedures using SIROLaser Blue technology for teeth whitening, gum surgery, depigmentation, tumor removal, and jaw pain treatment, with pain-free and anesthesia-free delivery for adult patients.
• Orthodontics (تقويم الأسنان) Teeth alignment treatments including metal braces, transparent braces, ceramic braces, retainers, and jaw orthodontic appliances, delivered to both adolescent and adult patients.

Quantifiable outcome

• 1100+ cases treated successfully in one year
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Fakeeh Care Group: Middle East-focused private healthcare group with hospitals and outpatient specialty centers including dental. Comparable premium private healthcare positioning with multi-specialty outpatient service model.
• Andalusia Group: Egypt-based private healthcare group operating hospitals and specialized centers with dental service lines in the Cairo market. Comparable on Egyptian premium healthcare positioning and multi-specialty clinic model.
• Medcare Hospitals & Medical Centres: UAE-based premium private healthcare provider with multi-specialty dental centers serving a similar expatriate and premium local demographic. Comparable advanced dental technology positioning in the MENA region.
• King's College Hospital London (Dubai): UK-branded premium hospital in Dubai offering dental services with similar international-standards positioning. Comparable on premium patient segment targeting and advanced technology investment in MENA.

Broad incumbents

• Aster DM Healthcare: Large multinational private healthcare operator with dental service lines across GCC and India. Comparable on multi-specialty outpatient model and premium technology positioning, though at much larger corporate scale.
• Cleopatra Hospitals Group: Leading Egyptian private hospital group offering broad specialty services including dental departments. Operates in the same Cairo premium healthcare segment with wider service breadth and corporate scale advantages.
• Saudi German Hospital Group: Major MENA private hospital network with dental service lines across Egypt, Saudi Arabia, and UAE. Comparable on advanced-technology dental offering and premium patient targeting, though embedded within broader hospital operations.

Direct peers

• Magrabi Hospitals & Centers: Largest MENA dental and ophthalmology chain with multi-specialty dental centers across Saudi Arabia, UAE, Egypt, and other markets. Directly comparable multi-specialty dental service model and cross-MENA footprint targeting similar premium patient segments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/JustSmileDCs
• LinkedInlinkedin.com/company/justsmiledcs

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just Smile Dental Center