JUVENTUS ACADEMY MAROC

What JUVENTUS ACADEMY MAROC does

Juventus Academy Maroc operates a youth football development business in Morocco under an exclusive license from Juventus Football Club of Turin, Italy. Founded in 2018, it is the first Juventus-branded academy on Moroccan territory and serves children and adolescents aged 4 to 18 across two cities, Casablanca and Rabat, with multiple training sites (Club Paradise Ain Diab, Green Sports Park Bouskoura, Parc Hassan II). The core offering is annual registration providing professional coaching, Juventus methodology training, certified coaches, equipment, and access to facilities and friendly matches; additional revenue streams include seasonal summer camps, 1-to-1 individual sessions, birthday event packages, online merchandise sales, and an international experience program (J Expérience) that includes trips to Juventus headquarters in Turin.

The underlying 'technology' is the Juventus proprietary youth development methodology, which the academy delivers through four program pillars: Personal Development, Mental Development, Technical Excellence, and Tactical Skills. Coaches are described as 180+ professionals trained and certified to Juventus standards, and the academy references 320 football fields across its network. Go-to-market is community-led and event-driven, combining direct-to-consumer enrollment via website and physical facilities, free trial offers, parent testimonials, and participation in local championships (Challenger Casablanca, La Ligue, AMF Rabat).

The business model is primarily subscription-recurring via annual registrations, supplemented by seasonal and one-time fee streams (summer camps, individual sessions, birthday events, merchandise). Pricing is quote-based and not publicly disclosed. The academy reports 10,000+ enrolled children across all programs. The company is privately held with no disclosed funding rounds, and the website is operated/maintained by EVOSER Maroc (evoser.ma). No revenue, cap table, or management team information is publicly available.

Name

JUVENTUS ACADEMY MAROC

Legal name

Juventus Football Academy

Website

https://juventusacademy.ma

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Juventus Academy Maroc is the first Juventus FC-licensed youth football academy in Morocco, founded in 2018 and serving over 10,000 children aged 4-18 across training facilities in Casablanca and Rabat using the Juventus proprietary methodology.

Ownership category

akta.pro rank

Product category

Youth Football Academy Services

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKAJAL

Sports Boarding Schools & Residential Academies

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

SECONDARYMPAKAJAF

Goalkeeper/Pitching/Position-Specialty Training Programs

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

SECONDARYMPAKAJAN

Referee, Umpire & Coach Education/Certification Academies

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

Keywords

• Youth football training
• Football academy services
• Sports coaching programs
• Youth sports education
• Athletic development programs

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Annual Membership Registration: Annual subscription-based enrollment offering professional coaching, full sports equipment pack, certified Juventus-trained coaches, state-of-the-art facilities, regular evaluations, and friendly matches.
2. Summer Camps: Seasonal intensive summer camps combining fun and training, improving game levels and introducing Juventus training methods.
3. Birthday Packages: Event packages including field rental, outdoor space, medals, certificates, DJ services, decoration, refreshments, and Juventus cake.
4. Individual Training Sessions: One-on-one personalized training sessions with customized follow-up based on child's schedule.
5. Merchandise Sales: Sale of exclusive Juventus Academy branded products including match jerseys, running kits, and training equipment.
6. International Programs: International experiences including trips to Juventus Club Ecole Mère in Turin, Italy.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Juventus Academy Maroc is a licensed youth football academy that delivers professional football coaching to children aged 4–18 in Morocco, using the official Juventus FC training methodology. The core offering is an annual subscription program including professional coaching, full sports equipment, certified Juventus-trained coaches, regular evaluations, and participation in friendly matches. Supporting offerings include summer camps, 1-to-1 personalized training sessions, birthday event packages, championship competitions, international immersion trips to Turin, and branded merchandise.

Product overview

Juventus Academy Maroc is a football school affiliated with the Juventus club (founded in 1897), operating as the first Juventus academy on Moroccan territory. The academy offers a comprehensive portfolio of services centered on football training and youth development for children ages 4-18. The core offering is the annual registration program featuring professional coaching, Juventus methodology, certified coaches, and sports facilities. Additional products include summer camps, 1-to-1 personalized sessions, birthday packages, championship competitions, international experience programs (J Expérience to visit Juventus in Turin), and an online merchandise shop. The academy operates from two sports complexes in Casablanca and Rabat, providing structured programs including Technical, Academic, Goalkeeper, and International tracks.

Differentiator

Problem solved

Functional benefit

Products and services

• Inscription Annuelle (Annual Registration) Annual subscription football training program for children aged 4–18 featuring professional coaching using Juventus methodology, complete sports equipment pack, certified Juventus-trained coaches, state-of-the-art facilities, regular player evaluations, friendly matches, and championship participation. The training cycle runs from September through the end of June.
• Stages d'Été (Summer Camp) Seasonal summer sports and educational camps combining recreation and training, allowing children to improve their football skills and learn Juventus training methods, including new technical, mental, and physical development techniques.
• Séances Individuelles (1-to-1 Sessions) Personalized individual football training sessions adapted to each child with customized follow-up scheduling based on parental availability.
• Pack Anniversaire (Birthday Package) Event package for children's birthday celebrations at academy facilities, including field rental for matches, outdoor space, medals, certificates, DJ and MC sound system, balloon decorations, popcorn and cotton candy stand, and a Juventus-branded cake with accompaniment.
• Championnats (Championship Programs) Competitive championship programs including Challenger Casablanca, La Ligue, and AMF Rabat, alongside the Juventus Pro sports-study program, providing competitive match experience for enrolled academy players.
• Boutique (Merchandise Shop) Online retail store selling exclusive Juventus Academy branded merchandise including match jerseys, running kits, and training equipment.
• J Expérience (International Immersion Program) International experience program providing young players the opportunity to visit the Juventus Club Ecole Mère in Turin, Italy, train with professional coaches, and discover Italian football culture.

Quantifiable outcome

• 180 professional coaches providing training
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Juventus FC (Turin, Italy)flagshipOEM/ Whitelabel/ Licensing PartnerJuventus Academy Maroc operates as the official football school of the legendary Juventus FC (founded 1897). It is the first Juventus Academy on Moroccan territory, utilizing the club's proprietary methodology, training programs, and brand. The academy provides access to Juventus training standards, international programs including trips to the Juventus Club Ecole Mère in Turin, and the prestigious Juventus brand identity.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Liverpool FC International Academy: Liverpool FC's international football development program operating coaching schools and camps worldwide. Comparable branded youth football academy with international franchise model.
• Paris Saint-Germain Academy: PSG's international football academy network offering elite training to youth players worldwide using the club's methodology. Directly comparable branded youth football academy model.
• Real Madrid Foundation Clinics: Operates international football clinics and academies under the Real Madrid brand, including in Morocco. Directly comparable as a competing European-club-branded youth football academy.
• Manchester City Football Schools: Manchester City's global network of football schools offering coaching based on the club's methodology. Comparable youth development model with international brand and localized operations.
• Sporting Academy (Sporting CP): Sporting Clube de Portugal's football academy network exporting the club's renowned youth development methodology. Comparable international academy model with focus on identifying and developing elite youth talent.
• FCBEscola (FC Barcelona Academy): FC Barcelona's international football school network operating in multiple countries using the club's methodology. Directly comparable as a competing elite-club-branded youth academy with similar franchise-style model.

Broad incumbents

• IMG Academy: US-based sports education powerhouse offering multi-sport training including football. A broader incumbent in the premium youth sports education market with comparable ecosystem of training, events, and merchandise.
• Aspire Academy: Qatar-based elite sports academy offering football and other sports training. A broader incumbent in the global youth sports academy space with comparable emphasis on holistic development and international methodology.
• Académie Mohammed VI de Football: Morocco's flagship national football academy based in Salé, established by the Royal Moroccan Football Federation. The dominant local incumbent and a primary competitor for elite youth football talent in Morocco.

Others

• EVOSER Maroc: Digital agency that developed and maintains the Juventus Academy Maroc website. An ecosystem participant and indirect enabler of the academy's digital presence rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/juventusacademymaroc
• LinkedInlinkedin.com/company/juventus-academy-maroc
• Instagraminstagram.com/juventus_football_academy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JUVENTUS ACADEMY MAROC