JUWELIER

What JUWELIER does

Juwelier Helfrich is a family-owned jewelry retailer and goldsmith operating since 1919 in Oberursel (Taunus), Germany, under sole proprietorship of proprietor Daniel Turgay. The firm runs three physical showrooms (Oberursel as headquarters, plus branches in Rödermark and Limburg an der Lahn) and an e-commerce shop at juwelier-helfrich.de, serving consumers across the Taunus and broader Hesse region. Core activities span wedding-ring sales (over 800 customizable models supported by an online configurator), general jewelry and watch retail, gold and precious-metal buying, jewelry repair (soldering, resizing, stone setting, pearl re-threading), watch servicing (battery replacement, mechanical/automatic revisions, antique clock restoration), and bespoke jewelry fabrication.

The firm's operational technology includes an in-house smeltery for gold recycling and an RF analysis unit capable of 4-substance dental-gold analysis from 500g, supporting both gold-buying and custom-fabrication workflows. Distribution combines physical retail, an online shop with Klarna Checkout (invoice, installment, instant transfer, credit card, direct debit), a mobile gold-buying service covering the Hochtaunuskreis region, and a digital marketing stack spanning Google Ads, Microsoft Advertising, Facebook Pixel remarketing, Google Analytics, and an Instagram presence (helfrich_1919) supported by a precious-metals content blog.

Revenue mechanics are split across one-time retail sales (jewelry, watches, wedding rings), transaction-fee gold/precious-metal buying at daily market rates, and professional-services fees for repair and custom creation (battery change €7, ring refinishing from €15, ring repair from €20, chain repair from €25, custom jewelry from €100). Customer segments include couples and individuals purchasing wedding/engagement jewelry, gold sellers exchanging precious metals, repair customers, and watch/jewelry buyers — with no enterprise or named B2B accounts disclosed.

Name

JUWELIER

Legal name

Daniel Turgay

Website

https://juwelier-oberursel.de

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

101–250 employees

Short description

Juwelier Helfrich is a family-owned German jeweler and goldsmith operating since 1919 across three showrooms in Oberursel, Rödermark, and Limburg, plus an online shop, serving Taunus-region consumers with wedding rings, jewelry, watches, gold buying, and repair services.

Ownership category

akta.pro rank

Product category

Fine Jewelry Retail

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (45831)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA)

akta.pro secondary industries

Fine Jewelry Manufacturing & Atelier Production (CRAKAAAK), Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA), Fine Jewelry & Precious Metal Repair (CRAKALAA), Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)

Keywords

• Fine jewelry retail
• Wedding rings
• Gold buying
• Watch repair services
• Goldsmith workshop

Headquarters

HQ city

Oberursel

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Jewelry Sales: Sales of gold jewelry, silver jewelry, diamond jewelry, semi-precious stone rings, and engagement/wedding rings. Offers over 800 wedding ring models and custom creations.
2. Watch Sales: Sales of brand watches for men and women, including Cluse brand watches and luxury watches.
3. Gold and Precious Metal Buying: Purchase of gold, silver, dental gold, broken gold, gold coins, gold bars, and luxury watches from customers. Daily updated market prices based on current exchange rates.
4. Repair Services: Goldsmith repairs including ring resizing, chain repair, pearl re-threading, stone setting, watch repairs including battery replacement, mechanical/automatic watch service, and antique clock restoration.
5. Custom Jewelry Creation: Bespoke jewelry manufacturing based on customer sketches or design ideas, using gold, silver, platinum or palladium. Laser engraving services also available.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Juwelier Helfrich sells fine jewelry (wedding rings, engagement rings, diamond and gold jewelry, gemstone rings), brand watches, and provides in-house goldsmith and watchmaker services including ring resizing, chain repair, pearl re-threading, watch battery replacement, mechanical watch servicing, and antique clock restoration. The business also purchases gold, silver, dental gold, broken gold, gold coins, gold bars, and luxury watches from customers at daily market rates, and creates custom jewelry based on customer sketches.

Product overview

Juwelier Helfrich is a family-owned jewelry business established in 1919, operating as both a physical retail store in Oberursel and an online shop (juwelier-helfrich.de). The core product portfolio consists of wedding rings (Trauringe) available in over 800 models with a ring configurator tool, general jewelry including diamond and gold pieces, and gold purchasing services. The business also operates a goldsmith workshop providing repair services for jewelry and watches, including mechanical watch repairs, pearl chain restringing, and custom jewelry fabrication. Additional services include silver purchasing, luxury watch buying, and diamond trading.

Differentiator

Problem solved

Functional benefit

Products and services

• Trauringe (Wedding Rings) Wedding rings available in yellow gold, white gold, and two-tone gold. The offering includes over 800 different models with an online ring configurator tool for personalization of materials (gold, silver, platinum, palladium), styles, and colors, targeted at engaged and marrying couples.
• Schmuck (Jewelry) Diamond jewelry, gold jewelry, and rings with colorful semi-precious stones in 585 gold, including engagement rings and custom pieces, targeted at consumers seeking fine jewelry for personal wear, gifting, or special occasions.
• Watch Sales Sales of brand watches for men and women, including Cluse brand watches and luxury watches, targeted at consumers seeking timepieces from entry-level to luxury segments.
• Goldankauf (Gold and Precious Metal Purchasing) Purchase of gold, silver, dental gold, broken gold, gold coins, gold bars, silver bars, silver coins, silverware, and luxury watches from customers at daily market prices based on current exchange rates, targeted at consumers looking to liquidate unwanted or inherited precious metal items.
• Goldschmiede-Arbeiten (Goldsmith Repair Services) Goldsmith services including soldering, restructuring, stone setting, ring size adjustments, chain repair, pearl re-threading, and custom jewelry fabrication, targeted at jewelry owners needing repairs or custom creation.
• Uhren-Service (Watch Repair Service) Watch repair services including same-day battery replacement (7 euros, 5-10 minutes), movement exchange, glass replacement, full revisions for mechanical and automatic watches, and repairs for antique standing clocks, targeted at watch owners needing maintenance or restoration.
• Perlenketten-Service (Pearl Chain Restringing) Pearl necklace restringing services using high-quality silk, supporting cultured pearls, freshwater pearls, Tahiti, and Akoya pearls, with turnaround typically within one week, targeted at pearl jewelry owners.
• Custom Jewelry Creation Bespoke jewelry manufacturing based on customer sketches or design ideas, using gold, silver, platinum, or palladium, including laser engraving services for custom pendants, picture engravings on 585 gold pendants, and ID bracelets with engraving, starting from 100 euros, targeted at consumers seeking one-of-a-kind personalized pieces.

Quantifiable outcome

• Same-day battery replacement completed in 5-10 minutes
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• KlarnaminorOthersPayment processing partnership. Klarna provides payment options including invoice (14-day payment), installment plans (minimum 1/24 of total amount or 6.95 EUR), credit card, direct debit, and Sofort transfer. Customer payment data is processed by Klarna according to their privacy policy.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bucherer: Bucherer is a Switzerland-based luxury jeweler and watch retailer with German locations and a long family heritage. Comparable as an established fine jeweler with bridal configurator offerings, in-house workshop, gold buying, and premium watch service.
• Wempe: Wempe is a family-owned German jeweler and watch retailer founded in 1878 with showrooms across major German cities. Directly comparable as a multi-generational German fine jeweler with in-house goldsmithing, watch service, bridal offering, and physical retail footprint.
• Aurum (Juwelier): Aurum is a German family-owned jewelry chain with multiple showroom locations and a strong bridal/wedding-ring configurator offering. Directly comparable in product mix (wedding rings, fine jewelry, watches) and multi-store retail model.
• Christ Juweliere: Christ is Germany's largest specialty jewelry chain, offering wedding rings, watches, and repair services through hundreds of showrooms. Comparable as a German fine-jewelry retailer competing for the same bridal and watch customers with similar multi-channel retail and configurator tools.

Broad incumbents

• Swarovski: Swarovski is a global crystal jewelry and accessories brand with significant German retail presence. Comparable as a broader jewelry incumbent competing for gift and self-purchase occasions, though it operates in lower price tiers and lacks bridal, repair, or precious-metal trading.
• Pandora: Pandora is a globally scaled jewelry brand with extensive German retail distribution. Comparable as a competitor in fine and fashion jewelry with mass-market price points and branded configurator-style collections, though it does not offer bridal, repair, or gold buying.

Emerging players

• Blue Nile: Blue Nile is an online-first diamond and fine jewelry retailer with strong configurator tools for engagement and wedding rings. Comparable as a competitor for digitally-discovered bridal customers in Germany, though it lacks physical showrooms and gold-buying services.

Regional players

• Schütt (Juwelier Schütt): Juwelier Schütt is a regional German jewelry chain concentrated in northern and eastern Germany. Comparable as a family-owned German jeweler with bridal, watch, and repair services, though its footprint does not overlap directly with the Taunus region.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/helfrich_1919
• LinkedInlinkedin.com/company/juwelier

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JUWELIER