KFZ Innung

What KFZ Innung does

KFZ Innung Unterfranken is a Körperschaft des öffentlichen Rechts (corporation under public law) serving as the official guild for the motor vehicle trade in the Unterfranken region of Bavaria, Germany. Headquartered at Sandäcker 10, Würzburg with 12 employees, the organization is supervised by the Handwerkskammer für Unterfranken and holds state-delegated authority to recognize and audit workshops for vehicle inspections (AU/AUK exhaust emissions, SP safety inspection, GAP/GSP gas system inspections). It is led by Obermeister Roland Hoier and Geschäftsführer Michael Frank, with related entity GFK Gesellschaft zur Förderung des unterfränkischen Kraftfahrzeug-Gewerbes mbH (HRB 5011) supporting its activities.

The guild's core offerings include a password-protected member portal (Mitgliederbereich), an online job board (Jobbörse), free technical and business consulting funded in part by the Bundesministerium für Wirtschaft und Energie, AU/SP/GAP certification training, an arbitration board (Kfz-Schiedsstelle) for consumer disputes, and orderable official seals, badges, and workshop signage. Technology infrastructure is modest: a TYPO3-based website with integrated member login, online registration, and document management capabilities. The guild also runs the annual Licht-Sicht-Test campaign through member workshops and increasingly delivers training via webinars (e.g., Neuerungen im Verbraucherrecht for 2026 regulatory changes).

The business model combines recurring annual membership dues (Innungsbeiträge) calculated under a structured contribution system, transaction-based fees from inspection certifications and seal/plaque sales, and professional services revenue from seminars and training (free to members in webinar format). Go-to-market is community-led, relying on direct member enrollment, on-site consulting, circulars (Rundschreiben), and a cooperation partner network of 20+ providers (including Creditreform, Bank11, Bardusch, and Vogel FORMA) offering exclusive member discounts. The organization is not investor-backed, has no subsidiaries, and has no acquisition history; its scope is structurally bounded to the Unterfranken region under German craft law (Handwerksordnung §75).

Name

KFZ Innung

Legal name

Kfz-Innung Unterfranken, Körperschaft des öffentlichen Rechts

Website

https://kfz-innung-ufr.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

KFZ Innung Unterfranken is a public-law automotive trade guild in Bavaria, Germany, providing vehicle-inspection certification, member consulting, training, and cooperative purchasing services to regional workshops and dealerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Würzburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: The guild collects membership dues (Innungsbeiträge) from member automotive businesses, calculated according to a structured contribution system.
2. Inspection and Certification Fees: Revenue from recognition and certification services for AU (Abgasuntersuchung/emissions testing), AUK, SP (Sicherheitsprüfung/safety inspection), GAP-GAS (gas system inspection), and related vehicle inspection services including seal and badge sales.
3. Seminar and Training Fees: Seminars and professional development courses offered to members and non-members, including both in-person and online (webinar) formats. Member businesses receive free access to webinars.
4. Sales of Official Seals and Badges: Sale of master badges (Meisterschild), supplementary signs, signs, AGB blocks, hazard material posters, UVV sets, and stickers including those for tire change procedures.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

KFZ Innung Unterfranken is a public-law guild (Körperschaft des öffentlichen Rechts) representing automotive workshops and dealerships in the Unterfranken region of Bavaria. It delivers member services including state-delegated vehicle inspection authorizations (AU/AUK/SP/GAP-GAS), free technical and business advisory consulting, continuing education seminars, an arbitration board for dispute resolution, and exclusive cooperation partner discounts. Revenue is generated primarily through membership dues, inspection certification fees, training fees, and sales of official seals, badges, and workshop signage.

Product overview

KFZ Innung Unterfranken is a public-law guild (Körperschaft des öffentlichen Rechts) serving automotive trade businesses in the Unterfranken region of Bavaria. It is not a software product company but rather a trade association offering member services including: a password-protected member portal (Mitgliederbereich) with exclusive resources and round circulars; an online job board (Jobbörse) for matching automotive businesses with job seekers; technical vehicle inspection authorization (Technische Fahrzeugüberwachung) delegating state authority for AU/AUK/SP/GAP/GSP workshop recognition and seal/plaque issuance; free technical and business economics advisory services (Betriebsberatung) by qualified consultants; a seminar and events program (Infoveranstaltungen und Seminare) covering topics like consumer rights, HV/EV, diagnostics, and business management; an arbitration board (Kfz-Schiedsstelle) for out-of-court dispute resolution; apprentice seminars ('Sicher in den Beruf starten') and a consumer rights webinar (Neuerungen im Verbraucherrecht); orderable workshop seals, stickers, and signage products; and a Creditreform partnership for credit checking and debtor management. The organization also runs a Licht-Sicht-Test campaign annually through member workshops.

Differentiator

Problem solved

Functional benefit

Products and services

• Mitgliederbereich (Member Portal)
• Jobbörse (Job Exchange)
• Technische Fahrzeugüberwachung (Vehicle Inspection Authorization) State-delegated authority to recognize and monitor workshops for emission testing (AU/AUK), safety inspections (SP), and gas system inspections (GAP/GSP), including issuance of official stamps and plaques. Available to member automotive workshops in the Unterfranken region.
• Betriebsberatung (Business Advisory Services) Free technical and business economics consulting services for member automotive workshops, including operational optimization, energy efficiency, investment planning, and succession planning, provided by qualified advisors (Sven Polster and Thomas Brückner).
• Infoveranstaltungen und Seminare (Events and Seminars) Continuing education programs for automotive professionals covering topics such as consumer rights, vehicle technology, diagnostics, HV/EV systems, law, service, organization, and leadership. Offered in both in-person and online (webinar) formats.
• Kfz-Schiedsstelle (Arbitration Board for Motor Vehicles) Dispute resolution service for consumers and member businesses to resolve conflicts outside of court, covering vehicle repairs, sales, and service disputes.
• Azubi-Seminare 'Sicher in den Beruf starten' (Apprentice Seminars) Free introductory seminars for apprentices in their first year, covering occupational safety, proper conduct with customers, and foundational training information from the Innung, vocational school, and Chamber of Trades.
• Siegel + Plaketten (Seals and Stickers) Orderable seals and stickers for recognized workshops performing vehicle inspections including AU (exhaust emission), AUK (extended exhaust emission), SP (safety inspection), and GAS testing, as well as particulate matter plaques.
• Meisterschild, Zusatzschilder, AGB-Blöcke, Gefahrstoffplakate, UVV-Sets (Workshop Signs and Forms) Orderable workshop nameplates (Meisterschild), supplementary signs, terms and conditions blocks, hazardous materials posters, UVV (accident prevention) sets, and tire change notice stickers for member businesses.
• Licht-Sicht-Test (Light and Visibility Test) Annual free vehicle lighting and visibility inspection campaign offered by member Kfz master workshops, checking headlight alignment and function across all lighting systems, with optional windshield stone chip checks and wiper replacement.
• WEBINAR: Neuerungen im Verbraucherrecht (Consumer Rights Webinar) Online seminar explaining upcoming changes to consumer rights law in summer/autumn 2026, including new repair rights, warranty period extensions, EU warranty labels, and new information obligations for vehicle traders.

Quantifiable outcome

• Technical consulting funded by Bundesministerium für Wirtschaft und Technologie for member workshops
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Creditreform Würzburg und AschaffenburgcoreGTM or Marketing Partner · 1 January 2023Exclusive cooperation providing 20% discount on Creditreform annual fees and joining fees, 20% discounts on company and personal credit reports, 25% higher value depot, 20% discount on CrefoZert certificates, free first-year 'Meine Bonität' subscription, annual inkasso vouchers (2-4), free customer analysis of top 50 customers, and free workshop participation.
• UmfrageOnline.comminorOthersUmfrageOnline.com serves as a valuable partner for creating surveys, supporting the guild's member engagement and feedback collection activities.
• Zentralvereinigung des Kraftfahrzeuggewerbes zur Aufrechterhaltung lauteren Wettbewerbs (ZLW)coreStrategic or Co-development PartnerZLW issues fraud warnings for the automotive trade, including alerts about fake insolvency offers, fake invoices, and counterfeit identity scams targeting auto dealers and workshops.
• Bundesrechtsanwaltskammer (BRAK)minorOthersBRAK provides warning information about fraud schemes involving fake law firms selling insolvency merchandise, used as a reference for member fraud protection.
• Handwerkskammer für UnterfrankencoreOthersRegulatory supervisory authority for the guild under § 75 HWO (Handwerksordnung), located at Rennweger Ring 3, 97070 Würzburg. The guild operates under official state authority delegated by this body.
• Kraftfahrzeuggewerbe Bayern (Landesverband)coreStrategic or Co-development PartnerState-level automotive trade association representing the guild's interests at the Bavarian level, organizing the annual Verbandstag and advocating for member interests on bureaucracy reduction, workforce development, and future industry structures.
• Bundesinnungsverband (BIV)coreStrategic or Co-development PartnerFederal-level association taking over representation of Bavarian automotive trade interests previously handled by ZDK. BIV handles technical vehicle monitoring, workshop organization, qualification, continuing education, and technical rule-setting.
• Bank11minorGTM or Marketing PartnerCooperation partner offering financial services to guild members.
• BarduschminorGTM or Marketing PartnerWorkwear and textile services partner for guild members.
• Vogel FORMAminorGTM or Marketing PartnerWorkshop and office supplies specialist offering 10% discount to member businesses at vogel-forma.de.
• Bundesministerium für Wirtschaft und TechnologiecoreOthersTechnical business consulting is funded by the Federal Ministry for Economic Affairs and Energy (BMWi) based on a resolution of the German Bundestag, providing free consulting services to member workshops.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Others

• DEKRA Automobil GmbH: Major German vehicle inspection and certification organization. Not a guild, but adjacent in the vehicle inspection value chain and a potential substitute for some inspection services the guild oversees.
• TÜV SÜD Auto Service GmbH: German vehicle testing and certification provider. Related to the guild's regulatory domain (vehicle inspections) and represents a comparable private-sector inspection capability.

Direct peers

• Kfz-Innung Oberbayern: Regional Bavarian automotive trade guild covering the Oberbayern region. Operates the same public-law structure, inspection authorization mandate, and member service model as KFZ Innung Unterfranken.
• Kfz-Innung Mittelfranken: Regional Bavarian automotive trade guild serving the Mittelfranken area. Directly comparable as a parallel Innung with the same regulatory authority, membership model, and service offerings within an adjacent geography.
• Kfz-Innung Niederbayern-Oberpfalz: Combined regional automotive trade guild serving Niederbayern and Oberpfalz. Operates identical Innung services, inspection authorizations, and member representation in adjacent Bavarian territories.
• Kfz-Innung Schwaben: Regional Bavarian automotive trade guild for the Schwaben region. Same Innung structure with regulatory authority over vehicle inspections and a comparable service portfolio to Unterfranken.

Broad incumbents

• Zentralverband Deutsches Kraftfahrzeuggewerbe (ZDK): National federation representing the German automotive trade. Comparable as a broader umbrella body covering economic, political, and technical interests of the Kfz trade at the federal level.
• Bundesinnungsverband (BIV) des Kraftfahrzeuggewerbes: Federal-level association taking over representation of the automotive trade at national scale. Comparable as a higher-tier governance body responsible for technical rule-setting, qualification, and continuing education across all German workshops.
• Handwerkskammer für Unterfranken: Regional chamber of crafts that directly supervises KFZ Innung Unterfranken under §75 HWO. A broader incumbent covering all trades (not just automotive) but operating the same public-law model and providing member services across multiple craft guilds.
• Kraftfahrzeuggewerbe Bayern (Landesverband): State-level umbrella association for the Bavarian automotive trade that KFZ Innung Unterfranken is a member of. Comparable as a higher-tier industry body that organizes the annual Verbandstag and represents member interests at state level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KfzInnungUnterfranken
• LinkedInlinkedin.com/company/kfz-innung

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KFZ Innung