Kaer® | Transformational Travel

What Kaer® | Transformational Travel does

Kaer is an Amsterdam-based luxury wellness travel company operating under Kaer Hospitality Group B.V. (founded 2023, ~6 employees). It curates and books transformational wellness travel for affluent individual travelers, women's wellness communities, and corporate/private groups through three booking formats: Journeys (curated individual programs at partner estates built around wellness outcomes such as sleep, women's health, movement, metabolic vitality, and longevity), By Design (fully bespoke private house programs with dedicated facilitators and chefs), and Retreats (curated group journeys on fixed dates that are also available for private booking). The company's core intellectual property is the proprietary Kaer Method, a framework combining neuroscience, coaching, and mindfulness/breathwork to compose a place's offerings into outcome-based wellness experiences organized around five themes.

The customer-facing platform is built on Sanity.io, a content management system with custom booking and intake functionality. The Kaer Taker — a guided intake questionnaire — routes prospective customers by desired feeling (e.g., 'My mind won't switch off', 'I want to play the long game') rather than destination, with the company committing to respond within 24 hours with curated recommendations. The supporting ecosystem includes the Kaer Taker Collective of vetted wellness practitioners and the Kaer Unfold editorial journal. Kaer holds GDPR and PCI-DSS compliance certifications and operates direct-to-consumer via its website, WhatsApp concierge, and email — without third-party travel agency distribution.

Kaer monetizes primarily as a booking agent earning commissions on stays at unnamed partner hotels, supplemented by a single design fee for By Design bespoke programs and per-booking fees for group retreats. Customers pay a €250 deposit on confirmation for Journeys and By Design (balance due 30 days before arrival) or a 20% deposit on Retreats (balance due 60 days before start). Geographic reach spans six countries — Netherlands, Spain, Italy, Portugal, Morocco, and Botswana — though the company holds no disclosed revenue, funding, or institutional backing. Founder Barbara den Bak leads a lean six-person team and relies on co-branded collaborations (Moonsisters, De Durgerdam) and the Kaer Taker practitioner network as primary demand and supply channels.

Name

Kaer® | Transformational Travel

Legal name

Kaer Hospitality Group B.V.

Website

https://kaer.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Amsterdam-based luxury wellness travel platform curating transformational journeys at exclusive European and African partner estates, serving affluent individuals, women's wellness communities, and corporate groups through outcome-based booking, bespoke private house programs, and curated group retreats.

Ownership category

akta.pro rank

Product category

Luxury Wellness Travel

NAICS

Travel Agencies (56151), Tour Operators (561520), Other Personal Care Services (81219)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Wellness, Spa & Retreat Travel Agencies (THAKAFAI)

akta.pro secondary industries

Wellness, Spa & Retreat Tour Operators (THAKADAI), Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB), Group, Family & Multi-Generational Travel Planning (HSACAKAK)

Keywords

• Luxury wellness travel
• Transformational retreats
• Bespoke wellness programs
• Wellness hospitality curation
• Mindfulness travel experiences

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Booking Agent Commission (Journeys & By Design): Kaer acts as booking and sales agent for partner hotels. Earns commissions on stays at curated partner hotels combined with treatments, services, and experiences. Customer pays deposit (€250) on confirmation, balance due 30 days before arrival. Kaer holds funds as agent until settlement with the hotel.
2. Group Retreat Booking Fees: Curated group retreats with fixed departure dates. Customers pay 20% deposit on booking, remaining 80% due 60 days before start. Minimum participant numbers apply; retreats may be cancelled if numbers not met.
3. By Design Bespoke Program Fee: Fully personalized private house programs. One design fee covers facilitators, chef, and entire program architecture. 'You pick the house, share your wishes — intention, group, rhythm, rituals — and our team architects the rest.'

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Kaer curates and brokers luxury wellness travel experiences at partner estates across Europe and Africa, sold in three formats: Journeys (curated individual programs at partner hotels), By Design (fully bespoke private house programs with dedicated chefs and facilitators), and Retreats (curated group journeys with fixed departure dates or private bookings). All programs are designed around desired outcomes — how the guest wants to feel — through the proprietary Kaer Method, drawing on neuroscience, coaching, and mindfulness/breathwork organized around five themes (Sleep, Unwind, Women's Health, Metabolic Vitality, Longevity), with facilitation by a vetted global collective of practitioners known as Kaer Takers.

Product overview

Kaer is a luxury wellness travel platform operating under Kaer Hospitality Group B.V. that offers three distinct booking formats: Journeys (curated individual programs at partner estates around themes like sleep, women's health, movement, and longevity), By Design (fully bespoke private house programs with dedicated facilitators and chefs), and Retreats (curated group journeys with fixed dates available for private booking). All experiences are shaped through the proprietary Kaer Method framework, which draws on neuroscience, coaching, and mindfulness practices. The platform also maintains the Kaer Taker Collective of wellness practitioners and publishes content through Kaer Unfold.

Differentiator

Problem solved

Functional benefit

Products and services

• Journeys Curated wellness travel programs combining stays at partner hotels with selected treatments, services, and experiences, designed around themes such as sleep, women's health, longevity, metabolic vitality, and nervous system recovery. Targeted at affluent individual travelers and bookable year-round on an individual basis.
• By Design Fully personalized private house wellness program where the customer picks the house and shares their wishes (intention, group, rhythm, rituals). Kaer's team architects the rest, including dedicated facilitators, a chef, and end-to-end program design. Targets private groups, corporate teams, and brand partners seeking an exclusive, fully customized experience.
• Retreats Curated shared group wellness journeys with fixed departure dates, led by Kaer or partner facilitators, each available to book privately for one's own group on selected dates. Customers pay a 20% deposit on booking and the remaining 80% no later than 60 days before start.

Quantifiable outcome

• Transformational experiences designed to change how guests feel long after they return home
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• MoonsisterscoreStrategic or Co-development PartnerCo-branded women's wellness retreat collaboration. Moonsisters x Kaer LUMINA retreat in Mallorca — a 4-day women's retreat combining Kundalini yoga, forest bathing, sound healing, and guided ceremony. Moonsisters provides the women-focused wellness community and brand; Kaer provides the curated travel experience, venue, and operational logistics.
• De DurgerdamcoreStrategic or Co-development PartnerRestaurant and venue partner for intimate gatherings. De Durgerdam x Kaer event: seasonal, alcohol-free lunch at Restaurant De Mark followed by slow-flow yoga and immersive sound healing with facilitator Bonnie, plus optional lake swimming. De Durgerdam provides the venue and restaurant; Kaer provides the program curation and facilitation.
• Partner Hotels (Unnamed)coreChannel Partner/ Reseller/ DistributorKaer acts as booking and sales agent for partner hotels. Journeys are curated programs combining stays at partner hotels with selected treatments, services, and experiences. The hotel remains the principal in the contract for accommodation and on-site services. Kaer promotes, curates, and books stays on behalf of hotels.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Healing Holidays: UK-based luxury wellness travel agency curating stays at leading wellness retreats globally. Closest direct peer to Kaer's agency/booking-agent model for high-end wellness journeys.
• Buchinger Wilhelmi: Long-established European fasting and holistic wellness clinic (Germany/Spain). Comparable to Kaer's outcome-led, multi-day wellness programming for affluent international clients.
• Lanserhof: European luxury medical-wellness resort group (Austria, Germany, Spain, UK). Comparable to Kaer's longevity/metabolic vitality themes and to Kaer's practitioner-led, neuroscience/breathwork-adjacent programming.
• SHA Wellness Clinic: Ultra-luxury wellness retreat operator in Spain offering integrated medical-wellness programs. Closely comparable to Kaer's 'Sleep, Longevity, Metabolic Vitality' wellness themes and to Kaer's outcome-based, high-touch positioning.
• Como Shambhala: Luxury wellness brand within COMO Hotels focused on holistic programs (nutrition, yoga, Ayurveda). Directly comparable to Kaer's outcome-based wellness journeys and curated retreat formats.
• Kamalaya: Thailand-based wellness sanctuary offering structured wellness programs with practitioners. Comparable to Kaer's curated, facilitator-led retreat format and outcome-based booking journey.
• Clinique La Prairie: Swiss luxury longevity and preventive-health clinic offering multi-day programs. Comparable to Kaer's 'Longevity' and 'Metabolic Vitality' themes and affluent, outcome-driven customer.
• Lefay Resort: Italian luxury wellness resort group combining Eastern and Western wellness disciplines. Comparable to Kaer's European geography (Italy/Dolomites) and outcome-led, facilitator-rich programming.

Broad incumbents

• Aman Resorts: Ultra-luxury hotel/resort group with destination spas and integrated wellness programs. Comparable to Kaer's affluent customer and outcome-led narrative, but as an owned-asset incumbent.
• Six Senses: Global luxury resort operator with a strong wellness pillar (sleep, longevity, movement). Competes for the same affluent wellness traveler as Kaer's Journeys, with broader portfolio and owned real estate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/take-kaer
• Instagraminstagram.com/take_kaer

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kaer® | Transformational Travel