Kaffitár

What Kaffitár does

Kaffitár is an Icelandic direct-to-consumer e-commerce company based in Reykjanesbaer, Gullbringusysla. The company operates an online retail store via the domain kaffitar.is; the brand name translates to "coffee" in Icelandic, strongly suggesting a coffee-focused product offering targeted at Icelandic consumers. The business runs a single-channel, domestic-focused e-commerce operation with no disclosed international footprint, B2B segment, or physical retail presence.

The company is built on Shopify's e-commerce platform and maintains organic social media profiles on Facebook, Twitter, and TikTok as its top-of-funnel marketing channels. The online storefront is currently password-protected and displayed as "temporarily closed" while the company works on what it describes as "new and exciting changes." With a reported headcount of 24 employees, Kaffitár is a small but established Icelandic retail operator. No public information is available regarding specific products, pricing models, customer segments, supplier relationships, or distribution partnerships beyond the Shopify technology vendor relationship.

Significant information gaps limit deeper analysis. No funding history, ownership structure, management team, financial performance metrics, certifications, intellectual property, or product catalog details are disclosed in the available sources. The company's revenue model, pricing structure, and operational status beyond the website closure notice are not publicly documented. The temporary storefront closure introduces near-term uncertainty about commercial activity and could indicate either a planned relaunch or operational disruption, and this cannot be resolved from the available evidence.

Name

Kaffitár

Legal name

Kaffitár

Website

https://kaffitar.is

Company type

Private

Headcount range

11–50 employees

Short description

Kaffitár is an Icelandic direct-to-consumer e-commerce company operating a Shopify-powered online store. Based in Reykjanesbaer with 24 employees, the brand serves Icelandic consumers, likely in coffee-related products, and is currently renovating its online storefront.

Ownership category

akta.pro rank

Product category

Specialty Coffee Retail

NAICS

Other Specialty Food Retailers (44529)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Drive-Thru Coffee Stands & Coffee Kiosks (THAFADAK)

Keywords

• Coffee retail
• Specialty coffee
• Online coffee shop
• Icelandic coffee
• E-commerce coffee

Headquarters

HQ city

Iceland

HQ country

Iceland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Distribution channels1 record

Marketing channels3 records

Core offering

Kaffitár operates an online coffee retail store at kaffitar.is, built and powered by the Shopify e-commerce platform. The storefront targets individual consumers in Iceland, and is currently password-protected and temporarily closed while the company works on new and exciting changes.

Differentiator

Problem solved

Functional benefit

Products and services

• Kaffitár Online Coffee Store Direct-to-consumer online coffee retail storefront operated by Kaffitár, powered by Shopify, targeting Icelandic consumers. The store is currently temporarily closed pending new updates.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationShopify is identified as the e-commerce platform powering Kaffitár's online store. This is a technology vendor relationship where Shopify provides the e-commerce infrastructure and platform services for the company's online retail operations.

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Nespresso: Portioned coffee brand with one of the strongest DTC e-commerce and subscription operations in the category. Relevant benchmark for how online-first coffee brands can scale customer LTV.
• Peet's Coffee: Established national-scale coffee roaster and retailer with e-commerce. Comparable as an omni-channel specialty-leaning coffee brand, but operating at significantly larger scale and broader geographic reach.
• Illy Caffè: Premium Italian coffee roaster with flagship e-commerce site and global distribution. Comparable as a premium-positioned coffee brand leveraging DTC digital channels, though at a much larger scale.
• Lavazza: Global Italian coffee brand with both retail presence and direct-to-consumer e-commerce. Comparable DTC storefront model but vastly larger portfolio and geographic footprint.

Direct peers

• Stumptown Coffee Roasters: Specialty coffee roaster combining wholesale, cafés, and direct online retail. Comparable mix of physical retail and DTC online store plus strong brand identity in the specialty segment.
• Blue Bottle Coffee: Specialty coffee brand with integrated café network and strong DTC Shopify-style online store. Comparable in its café-plus-e-commerce model and premium specialty positioning.
• Kicking Horse Coffee: Independent specialty coffee roaster with strong DTC e-commerce presence and digital-first brand marketing. Highly comparable as a sub-scale specialty roaster competing with larger incumbents online.
• Te & Kaffi: Iceland's other major domestic coffee roaster and café operator. Direct competitor on home turf with similar DTC e-commerce, retail footprint, and specialty-coffee brand positioning.
• Counter Culture Coffee: Sustainability-focused specialty coffee roaster that sells direct to consumers via its own e-commerce site and operates cafés. Comparable as a mission-driven small-batch roaster with physical-plus-digital retail.

Emerging players

• Trade Coffee: Subscription-driven online coffee marketplace curating roasters. Comparable as a digitally native specialty coffee brand but adjacent in that it is a curator/platform rather than an owning roaster like Kaffitár.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/kaffit%C3%A1r

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kaffitár