HBA of Western Michigan

What HBA of Western Michigan does

Home Builders Association of Western Michigan (HBAWMI) is a 501(c)-style nonprofit professional trade association founded in 1946 and headquartered at 5700 W. Michigan Avenue, Kalamazoo. It serves licensed residential builders, remodelers, general contractors, specialty trades (painters, roofers, electricians, landscapers, interior designers), suppliers, and adjacent real estate professionals (mortgage lenders, real estate agents) across seven Western Michigan counties: Kalamazoo, Calhoun, Branch, Barry, St. Joseph, Van Buren, and eastern Allegan. The organization is staffed by approximately 8 employees and operates under an 80-year-old brand with a stated Code of Ethics and a Board of Directors governance structure.

HBAWMI runs a three-tier membership program (Builder/Associate at $650/year, Affiliate at $95/year) that automatically confers affiliation with the Home Builders Association of Michigan (HBAM) and the National Association of Home Builders (NAHB), giving local members access to a 140,000+ member national network, group purchasing discounts, insurance programs, and federal/state advocacy. Its core products are membership services, a Find-a-Pro online directory, and three annual events: the Parade of Homes (36th annual in 2026), the Home & Garden Expo, and the Winter Gala (with tiered sponsorships ranging from Title at $10,000 down through lower tiers). Revenue is generated primarily through recurring membership dues, event ticket sales and sponsorships, and a Preferred Partner program, with no disclosed funding rounds or external investment.

The underlying technology stack is minimal: a Wix-hosted website, Eventbrite ticketing, dedicated iOS/Android Parade of Homes apps, and standard social media channels. The association's distinctive assets are its legal advocacy capacity (HBAM Legal Action Fund has spent $450,000+ over 11 years and recovered $3,231,346 in the Troy permit-fee case) and its community development initiatives, including the Kalamazoo Attainable Homes Partnership with KNHS and LISC, the East Side Gateway Project with the Kalamazoo County Land Bank, the Fast Built program with Habitat for Humanity (1992–2014), and the Hospital Hospitality House (valued at ~$750,000). These functions, rather than any technology product, form the core of HBAWMI's value proposition to members and homeowners in its territory.

Name

HBA of Western Michigan

Legal name

Home Builders Association of Western Michigan

Website

https://kalamazoohomepage.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

1–10 employees

Short description

HBA of Western Michigan is a 1946-founded nonprofit trade association serving licensed builders, remodelers, trades, suppliers, and real estate professionals across seven Western Michigan counties. It runs a 3-tier membership program, three annual events, a Find-a-Pro directory, and active legal advocacy for the residential construction industry.

Ownership category

akta.pro rank

Product category

Trade Association / Industry Membership Organization

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

Keywords

• Home builders association
• Residential construction industry
• Trade association membership
• Building industry advocacy
• Professional contractor network

Headquarters

HQ city

Kalamazoo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees form the primary revenue stream. Builder and Associate members pay $650 per year, while Affiliate members (employees of active members) pay $95 per year. Membership includes access to HBAM and NAHB networks, providing member-exclusive insurance programs, discounts, and savings programs.
2. Event Tickets and Sponsorships: Revenue generated from annual events including the Parade of Homes (ticket sales at $8 advance/$10 during event), Winter Gala (single tickets at $200, tables at $1500), and Home & Garden Expo. Additional revenue from event sponsorships at various tiers (Title Sponsor $10,000, Platinum $5,000, Gold $3,000).
3. Preferred Partner Program: Strategic partnerships with preferred partners who align with HBAWMI's mission to increase economic environment of the building industry. Partners receive exposure to membership base while contributing to organizational sustainability.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels12 records

Core offering

The Home Builders Association of Western Michigan is a nonprofit professional trade association that represents the residential housing industry across seven Western Michigan counties. It sells tiered annual memberships (Builder, Associate, and Affiliate) to licensed builders, remodelers, contractors, suppliers, and allied real estate and finance professionals. Members receive networking, advocacy, education, group purchasing discounts, referrals through the Find-a-Pro directory, and access to signature events including the Parade of Homes, Home & Garden Expo, and Winter Gala. Membership automatically includes affiliation with the state HBAM and national NAHB networks.

Product overview

The Home Builders Association of Western Michigan operates as a membership-based professional organization offering a multi-tier membership program (Builder, Associate, and Affiliate memberships) that grants access to networking, advocacy, education, savings programs, and referral services. The association organizes three major annual events: the Parade of Homes (self-guided home tours), the Home & Garden Expo, and the Winter Gala. Additional offerings include a member directory (Find a Pro), licensing information resources, community service projects, and member discount programs. The organization does not offer a unified technology product but rather provides membership services and community programs for the residential construction industry.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• $450,000+ spent on legal action fighting illegal permit fees over 11 years
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, major and preferred.

• Kalamazoo Neighborhood Housing Services (KNHS)coreStrategic or Co-development Partner · 1 January 2019Kalamazoo Attainable Homes Partnership (KAHP) is a multi-year initiative between HBAWMI, KNHS, and LISC to build quality and attainable homes in Kalamazoo's underserved neighborhoods. The partnership leverages HBA member expertise and volunteer resources to address affordable housing needs.
• Local Initiatives Support Corporation (LISC)coreStrategic or Co-development Partner · 1 January 2019LISC partners with HBAWMI and KNHS on the Kalamazoo Attainable Homes Partnership, providing funding and programmatic support for affordable housing development in underserved communities.
• Kalamazoo Valley Habitat for HumanitymajorStrategic or Co-development Partner · 1 January 199223-year partnership (1992-2014) where HBA members donated construction expertise and labor for annual Fast Built houses. Partnership also built training facilities for Kalamazoo Regional Public Safety Training Facility. HBA contributed to Hospital Hospitality House construction (estimated $750,000 value).
• Willis LawpreferredGTM or Marketing PartnerPreferred Legal Partner providing members with free consultations and fixed pricing legal services. Willis Law offers practice areas including Real Estate & Construction, Business Law, Personal Injury, Probate, and Family Law.
• Preferred Partners ProgrampreferredGTM or Marketing PartnerHBAWMI establishes strategic relationships with Preferred Partners whose mission aligns with increasing economic environment of building industry. Partners receive exposure to membership base. Contact: Aaron Hovestadt at [email protected].
• Home Builders Association of Michigan (HBAM)coreOthersState-level affiliation providing access to HBAM Legal Action Fund, statewide savings programs, and representation on Michigan legislative issues. HBAWMI membership automatically includes HBAM membership.
• National Association of Home Builders (NAHB)coreOthersNational affiliation providing access to 140,000+ members, national savings programs (GM, UPS, Office Depot, Dell, Geico), economic research, and federal advocacy. HBAWMI membership automatically includes NAHB membership.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Home Builders Association of Michigan: State-level home builders association of which HBAWMI is an affiliated chapter. Operates the Legal Action Fund and statewide advocacy that HBAWMI members access automatically through their dues, making HBAM the closest organizational analog and direct peer in mission, structure, and member offerings.
• Home Builders Association of Greater Chicago: Regional home builders association serving the Greater Chicago area. Highly comparable to HBAWMI as a regional chapter offering similar member benefits, advocacy, networking events, and Parade-of-Homes-style home showcases.
• Greater Houston Builders Association: Regional home builders association for the Houston market. Runs a directly comparable member services, advocacy, education, and signature home tour model to HBAWMI's Parade of Homes, making it a relevant structural peer at much larger scale.
• Building Industry Association of Central Ohio: Regional BIA chapter serving Central Ohio. Operates a directly analogous membership, advocacy, and Parade-of-Homes-style showcase model to HBAWMI, making it a strong structural peer at a similar regional scale.
• National Association of the Remodeling Industry: Trade association focused specifically on professional remodelers — a core member segment of HBAWMI (which has a dedicated Remodelers Council). NARI provides a directly comparable membership, education, and advocacy model for the remodeling half of HBAWMI's membership base.
• Master Builders Association of King & Snohomish Counties: Regional builders association serving the Seattle metro area. Closely mirrors HBAWMI's structure as a multi-county regional chapter offering membership tiers, advocacy, education, and home showcase events for residential builders and remodelers.
• Building Industry Association of San Diego: Regional BIA chapter serving San Diego builders, remodelers, and associated trades. Operates a comparable membership, advocacy, and event model to HBAWMI, making it a strong structural peer at a different regional scale.

Broad incumbents

• Associated Builders and Contractors: National trade association representing commercial and industrial contractors across all construction sectors. Comparable to HBAWMI as a construction industry membership and advocacy organization, though broader in scope beyond residential building.
• National Association of Home Builders: National umbrella trade association for the residential construction industry; HBAWMI memberships auto-include NAHB affiliation. NAHB operates at broader scale with national advocacy, economics research, and a 140,000+ member network that HBAWMI members tap into.

Others

• Associated General Contractors of America: Nationwide trade association for general contractors and construction industry professionals. Adjacent to HBAWMI's mission as a construction industry membership body, but focused primarily on commercial/heavy construction rather than residential building.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HBAWMI
• YouTubeyoutube.com/user/HBAGKalamazoo
• Facebookfacebook.com/HBAofWesternMI
• LinkedInlinkedin.com/company/hbawmi
• Instagrampinterest.com/hbakalamazoo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HBA of Western Michigan