Helios Hrvatska d.o.o.

What Helios Hrvatska d.o.o. does

Helios Hrvatska d.o.o., operating commercially as KANSAI HELIOS Croatia, is a Croatian private limited liability company (d.o.o.) headquartered in Zagreb at Radnička cesta 173D, and functions as a wholly-owned subsidiary of KANSAI PAINT Group. Its commercial reach spans Croatia plus nine export countries (Austria, Bosnia and Herzegovina, Czech Republic, Italy, Poland, Slovakia, Slovenia, Serbia, and Ukraine), positioning it as a regional distribution and sales platform for the broader KANSAI HELIOS Group, which operates production facilities in 18 countries and ranks among the ten largest industrial coating manufacturers in Europe.

The company sells a multi-brand coatings portfolio organized into six core lines: industrial coatings for the metal industry (protective, heat-resistant, electro-insulating, coil coating, commercial transport, railway, ACE, automotive OEM); decorative coatings for DIY and professional users (marketed via Chromos, Belinka, Color, Neostik, Helios Deco sub-brands including Poliflor, Luxala, Chromlux, Chromoden, Fasadex, Floor Expert, Roof Expert AC); powder coatings in polyester/epoxy/hybrid/polyurethane chemistries (over 750 RAL tones); wood-industry coatings (interior, exterior, impregnations); road-marking materials (the SIGNODUR, SIGNOCRYL, VERONIL, HELIOCRYL, REMO, SIGNAKOL families, with claims of European leadership); and auto-refinish products (the Mobihel, Gravihel, Colomix, Chromind lines plus color-matching spectrophotometers).

Revenue mechanics are B2B-led via direct sales to key accounts, an over-100-store retail partner network (Bauhaus, Metro Cash & Carry, GRAĐA, Color Center, Moje Boje, Grupa Kolor, plus specialized retailers), and a regional sales force covering five Croatian territories (Središnja Hrvatska, Sjeverna Dalmacija, Dalmacija, Istra i Kvarner, Slavonija). The auto-refinish segment relies on certified shops and training programs. No revenue, pricing, or contract structure is publicly disclosed. ES

Name

Helios Hrvatska d.o.o.

Legal name

KANSAI HELIOS Croatia d.o.o.

Website

https://kansai-helios.hr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Helios Hrvatska d.o.o. (KANSAI HELIOS Croatia) is a Zagreb-based coatings subsidiary of KANSAI PAINT Group, distributing industrial, decorative, powder, road-marking, wood, and auto-refinish coatings across Croatia and nine export markets via direct sales and a 100+ retail partner network.

Ownership category

akta.pro rank

Product category

Industrial and Decorative Coatings

NAICS

Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Industrial & Protective Coatings (IMAEAGAB)

akta.pro secondary industries

Industrial Protective Coatings (IMADAKAB), Automotive & Transportation Coatings (IMAEAHAC), Coatings, Corrosion Protection & Anti-Fouling Systems (IMAJAKAJ)

Keywords

• Industrial coatings
• Powder coatings
• Road marking paints
• Auto refinish products
• Decorative coatings

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Industrial Coatings Sales: B2B sales of industrial coatings for metal industry, wood industry, and various manufacturing applications. Includes protective coatings, heat-resistant coatings, electrical insulating varnishes, coil coating coatings, commercial transport, railway coatings, ACE coatings, and automotive OEM coatings.
2. Decorative Coatings Sales: Sales of decorative paints and coatings for both professional users and DIY consumers through retail network. Includes wall paints, wood stains, metal paints, floor coatings, and facade systems.
3. Road Marking Products: Sales of road marking materials including paints, cold plastics, and reflective beads to road construction companies and municipalities.
4. Auto Refinish Products: Sales of automotive refinish products (Mobihel, Gravihel, Colomix, Chromind) to auto body repair shops through distribution network.
5. Powder Coatings Sales: Sales of powder coatings for industrial applications including polyester, epoxy, hybrid, and polyurethane variants for various surface treatment applications.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

KANSAI HELIOS Croatia is the Croatian subsidiary of KANSAI HELIOS Group, manufacturing and distributing a multi-brand portfolio of coatings including industrial coatings for metal and wood, powder coatings, road marking paints, automotive refinish products (Mobihel, Gravihel, Colomix, Chromind), and decorative coatings. It serves industrial manufacturers, professional contractors, and DIY consumers through direct sales and a retail partner network of over 100 stores across Croatia.

Product overview

KANSAI HELIOS Croatia operates as a comprehensive coatings company offering a multi-brand portfolio of industrial, decorative, and specialized coating solutions across distinct product lines: (1) Helios Refinish — auto refinish umbrella brand encompassing Mobihel, Gravihel, Colomix, and Chromind sub-brands for automotive body repair; (2) Powder Coatings — solvent-free coatings in polyester, epoxy, hybrid, and polyurethane types for decorative and protective applications; (3) Decorative Coatings — multi-brand portfolio including Helios Deco, Chromos, Belinka, Color, and Neostik serving DIY consumers and professionals; (4) Industrial Coatings for Metal — protective, heat-resistant, electro-insulating, and OEM automotive coatings; (5) Road Marking Paints — complete range including SIGNODUR, SIGNOCRYL, VERONIL, HELIOCRYL, REMO, and SIGNAKOL with leading European market position; (6) Wood Industry Coatings — interior and exterior products with comprehensive protection systems; and (7) Specialized Systems including FASADEX facade systems, ROOF EXPERT AC waterproofing, and Floor Expert epoxy flooring. The company is part of KANSAI PAINT Group, one of the world's largest paint and coating manufacturers.

Differentiator

Problem solved

Functional benefit

Brands

• Mobihel: Auto refinish product line including cleaning agents, putties, primers, base coats, clear coats, thinners and hardeners
• Gravihel
• Colomix
• Chromind
• Floor Expert
• Roof Expert
• FASADEX
• Helios Refinish
• Chromos
• Belinka
• Color
• Neostik

Products and services

• Industrial Coatings for Metal Industry Industrial coatings for metal substrates including protective coatings, heat-resistant coatings, electro-insulating varnishes, coil coatings, commercial transport coatings, railway coatings, ACE coatings, and automotive OEM coatings. Designed for manufacturers requiring durable, specification-compliant finishes.
• Wood Industry Coatings Coatings for wood industry covering interior and exterior applications with impregnations, stains, paints, lacquers, and comprehensive wood protection systems.
• Powder Coatings Solvent-free, environmentally friendly powder coatings available in polyester, epoxy, hybrid, and polyurethane types for decorative and protective applications in interior and exterior use.
• Decorative Coatings Comprehensive range of decorative coatings for protection and decoration of various surfaces, serving both DIY consumers and professionals through multiple brands including Helios Deco, Chromos, Belinka, Color, and Neostik.
• Road Marking Paints Complete range of road marking materials including SIGNODUR, SIGNOCRYL, VERONIL, HELIOCRYL, REMO, and SIGNAKOL brands certified to national and European standards. Includes acrylic paints, cold plastics, epoxy/PU systems, and reflective beads.
• Helios Refinish (Auto Refinish Umbrella) Comprehensive auto refinish product umbrella brand encompassing Mobihel, Gravihel, Colomix, and Chromind for automotive body repair shops.
• Mobihel Auto Refinish System Premium automotive refinish system offering full product range including cleaners, putties, primers, basecoats, clearcoats, thinners, and hardeners for professional car repair shops.
• Gravihel Color Mixing System Professional color mixing system consisting of 23 universal pastes (including 3 aluminum) and 15 binding systems, enabling mixing of over 8,350 color shades across all quality grades (RAL, NCS, commercial vehicles).
• Colomix Auto Refinish Solution Economical, simple, and accessible auto refinish solution featuring a multifunctional primer base and binder mix for productive small workshops.
• Chromind Refinish Coating System Refinish coating mixing system developed and continuously adapted to provide optimal quality-to-price ratio.
• FASADEX Thermal Insulation Facade System Complete thermal insulation facade system providing building protection from external influences with modern aesthetic design.
• ROOF EXPERT AC Flat Roof Coating Elastomeric coating for flat roofs with high solar energy reflectivity, reducing heat island effect in urban areas and extending roof durability.
• Floor Expert Epoxy Floor Coatings High-quality epoxy floor coatings providing smooth, flawless surfaces with various application techniques, plastic granules, and RAL color options for artistic-inspired floors.
• Chromos Decorative Coatings Brand Historic Croatian paint brand with century-long heritage including Luxala, Chromlux, Chromoden (parquet lacquers), Fasadex (facades), and Poliflor product lines.
• Belinka Wood Protection Coatings Wood protection and decoration brand with nearly 70 years of experience developing technologies for wood care and improved aesthetics.
• Helios Deco Decorative Coatings Largest deco brand in the Helios group offering wide range of surface protection and decoration coatings including BORI, TESSAROL, NITRO, SPEKTRA, and IDEAL product groups.
• Neostik Adhesives Adhesive brand established over 60 years ago with the first contact rubber adhesive in the region, offering wide range of adhesives for home and professional use.
• Color Value-Oriented Paint Brand Value-oriented paint brand spanning six generations with core values of quality, reliability, and ease of use for household object protection.
• Rembrandtin Industrial Coatings Industrial coatings brand specializing in high-heat resistant systems and zinc flake coating systems for demanding industrial applications.

Quantifiable outcome

• Recycled packaging reduces plastic waste through PCR and PIR materials

Named customers4 records

Segments6 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• KANSAI PAINT GroupcoreStrategic or Co-development PartnerParent company - one of the largest paint and coatings manufacturers in the world. KANSAI HELIOS Croatia is part of this global group which has production facilities in 18 countries. The group provides R&D support, global brand portfolio, and strategic direction.
• ChromoscoreTechnology or IntegrationMajor brand within the group offering architectural coatings, wood coatings, floor coatings (Floor Expert, Roof Expert), and industrial coatings. Products include Luxala, Chromlux, Chromoden, Fasadex, Poliflor - some brands over 100 years old.
• MobihelcoreTechnology or IntegrationPremium automotive refinish brand serving professional car painters. Products include cleaners, putties, primers, basecoats, clearcoats, thinners, and hardeners.
• GravihelcoreTechnology or IntegrationProfessional color mixing system for small workshops with 23 universal pastes and 15 binding systems. Enables mixing of over 8,350 shades in all quality classes.
• RembrandtincoreTechnology or IntegrationBrand specializing in industrial coatings including high-heat resistant systems and zinc flake coating systems.
• Distribution PartnerscoreChannel Partner/ Reseller/ DistributorOver 100 retail stores across Croatia including Bauhaus, Metro Cash & Carry, GRAĐA, Color Center, Moje Boje, Grupa Kolor, and specialized retailers serving both professional and DIY consumers.
• Galerija Klovićevi DvoriminorGTM or Marketing PartnerCultural partnership - Chromos was main partner for the 'Catherine the Great - Empress of All Russias' exhibition in 2018, marking 50 years of Zagreb and St. Petersburg friendship.

Scale indicators4 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Jotun: Norwegian global paints and coatings manufacturer with strong positions in marine, protective, and decorative coatings. Directly comparable to KANSAI HELIOS Croatia's industrial, protective, and decorative segments and serves overlapping European industrial customers.
• Axalta Coating Systems: US-listed global coatings company focused on automotive refinish and industrial coatings. Direct comparable for Helios Refinish brands (Mobihel, Gravihel, Colomix, Chromind) and overlapping in powder and industrial segments.
• Hempel: Danish-founded global coatings supplier specializing in marine, protective, and decorative coatings. Comparable as a multi-segment industrial coatings competitor with European heritage brands and similar end-market exposure.

Broad incumbents

• Sherwin-Williams: World's largest coatings company with strong industrial, automotive refinish, and decorative portfolios. A broad incumbent whose European footprint competes with KANSAI HELIOS in industrial and refinish segments.
• AkzoNobel: Dutch global paints and coatings leader (Dulux, Sikkens, International) covering decorative, industrial, and automotive refinish. A broad incumbent with significant Central European presence directly competing across KANSAI HELIOS Croatia's segments.
• BASF Coatings: Division of BASF providing automotive OEM and refinish coatings plus industrial surface treatments. Comparable to KANSAI HELIOS Croatia's automotive and industrial coatings offerings as a broad incumbent with deep European distribution.
• PPG Industries: US-headquartered global paints and coatings major offering industrial, architectural, automotive refinish, and protective coatings. A broad incumbent with overlapping product categories and similar European distribution model.

Emerging players

• Sika: Swiss specialty chemicals company with growing coatings and sealing adjacencies (roofing, flooring, waterproofing). Comparable to Helios's Floor Expert, Roof Expert, and FASADEX facade system offerings in specialty construction chemistries.
• RPM International: US specialty coatings holding company serving construction, industrial, and consumer markets. Comparable to KANSAI HELIOS Croatia's diversified specialty coatings model across multiple niche end markets.

Regional players

• Tikkurila: Finnish decorative paints specialist (now part of PPG) with strong Northern and Eastern European presence. Comparable to KANSAI HELIOS Croatia's decorative and wood coatings brands in overlapping regional markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/helios-hrvatska-d.o.o.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Helios Hrvatska d.o.o.