KAMELION
KAMELION is a Bangkok-based creative technology studio (6 employees, est. 2020) delivering virtual production, esports broadcast, CG/VFX, immersive experiences, stage design, and interactive games as one engineered pipeline for clients including Netflix, Garena, Riot Games, and MAD MOTION.
- Company typePrivate
- Founded2020
- HeadquartersBangkok, Thailand
- Headcount1–10
- GTM typeB2B
- OfferingServices
What KAMELION does
KAMELION is a Bangkok-based creative technology studio founded in 2020 by Pachara Ruangrasameejantorn, operating as a six-person boutique that delivers virtual production, esports and live broadcast, CG and VFX, immersive experiences, show and stage design, and interactive games as a single engineered pipeline. Its technical foundation centers on Unreal Engine (4.27, 5.2) and Unity for real-time rendering, integrated with ICVFX LED volumes, Mo-Sys StarTracker camera tracking, broadcast switchers (Blackmagic, Aximmetry, VizRT), and proprietary web-based OSC trigger systems for live production control; for immersive work it leverages TouchDesigner, MadMapper, Notch, and L-Acoustics L-ISA spatial audio. Notable shipped projects include Thailand's first Virtual Red Carpet Premiere for Netflix's GhostLab (2021), a 12-zone immersive exhibition for MAD MOTION's The Little Prince Universe (2025), the Golden Spatula Open Tournament for IO Esports (2025), and a multi-season real-time broadcast rig for Garena's Arena of Valor circuit (2026).
The studio operates a project-based professional services model with quote-based pricing scoped per engagement, selling directly to enterprise clients and through agency partners. Its client roster spans Netflix, Garena, Riot Games, Amarin TV, Adidas, Great Wall Motor, DTAC, IO Esports, MAD MOTION, GDH, and creative agencies including Media Garden and PixelOne. The company is bootstrapped and founder-owned, with no disclosed external institutional funding, and markets primarily through a curated portfolio website (44 selected works) plus organic social channels (LinkedIn, Instagram, YouTube, Vimeo) rather than paid acquisition. Geographic operations are centered on Thailand with international engagement delivered through project-based work for global brands.
KAMELION firmographics
Firmographics- Name
- KAMELION
- Legal name
- Kamelion
- Website
- https://kamelion.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- KAMELION is a Bangkok-based creative technology studio (6 employees, est. 2020) delivering virtual production, esports broadcast, CG/VFX, immersive experiences, stage design, and interactive games as one engineered pipeline for clients including Netflix, Garena, Riot Games, and MAD MOTION.
- Ownership category
- akta.pro rank
KAMELION industry classification
Industry- Product category
- Creative Technology Production Services
- NAICS
- Motion Picture and Video Production (512110), Postproduction Services and Other Motion Picture and Video Industries (51219), Convention and Trade Show Organizers (561920)
- SIC
- Services-Allied To Motion Picture Production (7819), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Virtual Production Production Management & Collaboration Tools (MPAHADAK)
- akta.pro secondary industries
- Virtual Production Pipeline, Color & Calibration (Genlock, OCIO/ACES) (MPAHADAF), Real-Time Compositing, Keying & On-Set Playback (MPAHADAG), Camera Tracking, Motion Capture & Performance Capture (MPAHADAC), Cloud & Distributed Real-Time Production (Remote ICVFX, Multi-site) (MPAHADAJ), Asset Creation, Pipeline, DCC Integration & Content Management Tools (MPAFAFAL), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)
Keywords
Where KAMELION is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
KAMELION business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Project-Based Creative Production: Custom project engagements for virtual production, esports broadcast, CG/VFX, immersive experiences, and interactive/game development. Revenue generated through fixed-price project contracts or scoped production briefs. Primarily serves enterprise clients and agency partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based project pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
KAMELION product offering
Product offeringCore offering
KAMELION is a Bangkok-based creative technology studio delivering project-based services across six interlocking disciplines unified under one in-house engineered pipeline: virtual production (ICVFX LED volumes, AR/virtual set, XR environments), esports and live broadcast production, CG and VFX, immersive experiences (projection mapping, interactive installations), show and stage design, and interactive/games. The studio executes fixed-price project contracts and scoped production briefs for enterprise clients and agency partners, applying real-time rendering, custom broadcast systems, and proprietary tournament management tools to deliver cinematic, broadcast, and experiential productions.
Product overview
KAMELION is a Bangkok-based creative technology studio offering six interlocking service disciplines unified under one engineered pipeline: Virtual Production (ICVFX LED volumes, AR/Virtual Set, XR environments with Mo-Sys StarTracker and Unreal Engine), Esports & Live Broadcast (tournament operations, real-time graphics, multi-camera production), CG & VFX (cinematics, motion graphics, compositing using Houdini/Maya/Blender/Nuke), Immersive Experiences (interactive installations, projection mapping, spatial audio using TouchDesigner/MadMapper), Show & Stage Design (creative direction, 3D previz, technical drawings), and Interactive & Games (event games, mobile/PC titles with Unity/Unreal/Photon). The studio operates as a project-based service provider rather than a software product company, delivering work for clients including Netflix, Garena, Riot Games, MAD MOTION, and IO Esports.
Differentiator
Problem solved
Functional benefit
Products and services
- Virtual Production
- Esports & Live Broadcast
- CG & VFX
- Immersive Experiences
- Show & Stage Design
- Interactive & Games
Companies that use KAMELION
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles4 records
KAMELION technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature6 records
KAMELION partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- GarenacoreMulti-season real-time broadcast graphics provider for Garena RoV (Arena of Valor) competitive circuit. Delivered modular virtual stage system using Unreal Engine 5.2 with web-based trigger controls, adaptable across seasons, hero rosters, and sponsor lineups.
- MAD MOTIONflagshipFlagship themed attraction partner for The Little Prince Universe immersive exhibition. Designed and delivered 12 immersive zones with projection mapping, interactive systems, and custom-built installations across a large-scale experiential environment.
- IO EsportscoreTournament execution partner for Golden Spatula Open Tournament. Delivered integrated system combining tournament operations, broadcast production, graphics systems, and audience experience across on-ground, online, and re-broadcast formats.
- NetflixcoreVirtual production delivery partner for Netflix GhostLab Thai film premiere. Engineered Thailand's first-ever virtual red carpet premiere using ICVFX technology, 3D environment modeling, and real-time rendering for mixed reality promotional event.
- Riot GamescoreEsports production partner with credits on Overwatch World Cup, VCT Ascension Pacific, and other Riot esports properties.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
KAMELION competitors and assessment
Company assessmentBroad incumbents
- Framestore: Global VFX and immersive experience studio with capabilities in virtual production, CG/VFX, and themed attractions. Overlaps with Kamelion's CG/VFX and immersive experience disciplines at much larger scale.
- Disguise (d3 Technologies): Technology platform provider for virtual production, LED volumes, and immersive experiences. Powers many of the same LED-volume workflows Kamelion delivers, and competes for the same production services engagements.
- Industrial Light & Magic (ILM): Lucasfilm-owned visual effects and virtual production powerhouse with deep Unreal Engine and LED volume expertise via ILM StageCraft. Competes for the same high-end film/TV virtual production work as Kamelion.
- ESL Gaming (ESL FACEIT Group): Largest esports tournament organizer and broadcast producer globally, operating competitive circuits similar to Garena RoV and IO Esports engagements Kamelion supports. Comparable in esports production scope but operates at vastly larger scale.
- NEP Group: Large-scale broadcast services and outside broadcast facilities provider with growing virtual production capabilities. Comparable to Kamelion's esports broadcast and live event production work, but operating at much larger scale globally.
- BLAST Premier: Global esports tournament organizer producing broadcast and live events for major game publishers. Comparable to Kamelion's esports broadcast and tournament operations work, but with European global footprint and in-house production teams.
- Wētā FX: Premium VFX and virtual production studio known for film/TV visual effects and emerging real-time pipelines. Comparable to Kamelion's CG/VFX and virtual production disciplines, though at substantially larger scale.
Direct peers
- Stargate Studios: Virtual production and VFX studio specializing in LED volume ICVFX and real-time pipelines for film/TV. Closely aligned with Kamelion's virtual production discipline and use of Unreal Engine for on-set rendering.
- MARS Volume: Virtual production studio offering ICVFX and LED volume services for film, advertising, and music videos. Directly comparable service offering to Kamelion's virtual production discipline.
- Pixomondo: Global virtual production studio operating LED volumes and ICVFX pipelines for film, episodic, and live events. Comparable to Kamelion in core virtual production offering, though operating at significantly greater scale across multiple continents.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
KAMELION social profiles
Digital presenceKAMELION financial estimates
Financial estimateRevenue estimate
Valuation estimate
KAMELION leadership team
Management profileNumber of profiles
Profiles1 record
KAMELION funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KAMELION M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KAMELION
What does KAMELION do?
KAMELION is a Bangkok-based creative technology studio delivering project-based services across six interlocking disciplines unified under one in-house engineered pipeline: virtual production (ICVFX LED volumes, AR/virtual set, XR environments), esports and live broadcast production, CG and VFX, immersive experiences (projection mapping, interactive installations), show and stage design, and interactive/games. The studio executes fixed-price project contracts and scoped production briefs for enterprise clients and agency partners, applying real-time rendering, custom broadcast systems, and proprietary tournament management tools to deliver cinematic, broadcast, and experiential productions.
Is KAMELION a public or private company?
KAMELION is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KAMELION founded?
KAMELION was founded in 2020. It employs 1 to 10 people.
Where is KAMELION based?
KAMELION is headquartered in Bangkok, Thailand, in the Asia region.
How does KAMELION make money?
One revenue line is on record: project-Based Creative Production.
Who are KAMELION's main competitors?
Broad incumbents on record are Framestore, Disguise (d3 Technologies), Industrial Light & Magic (ILM), ESL Gaming (ESL FACEIT Group), NEP Group, BLAST Premier and Wētā FX. Direct peers are Stargate Studios, MARS Volume and Pixomondo.
Does KAMELION have an API?
No public API is recorded for KAMELION.
What industry is KAMELION in?
KAMELION's product category is Creative Technology Production Services. Its primary akta.pro industry code is MPAHADAK, Virtual Production Production Management & Collaboration Tools, with a secondary code of MPAHADAF, Virtual Production Pipeline, Color & Calibration (Genlock, OCIO/ACES). Its NAICS code is 512110 and its SIC code is 7819.