Kampung Dongeng

What Kampung Dongeng does

Kampung Dongeng Indonesia is a non-profit social community organization founded on May 18, 2009 in Ciputat, South Tangerang, by Kak Awam (Moch Awam Prakoso), who had been touring Indonesia performing storytelling for children since 2008. The organization positions itself as Indonesia's largest storytelling community and operates more than 60 active branches nationwide, supported by approximately 250 trained volunteer storytellers and 37 employees, with stated ambition to reach 1,000 locations. Its mission is character building, literacy development, and the revival of traditional storytelling as an educational medium for Indonesian children.

The product portfolio is human-centered and program-based rather than technology-based: KaDo Jelajah Negeri is a long-running mobile touring program reaching border and remote regions; KaDo Keliling Kampung sets up impromptu storytelling sessions in villages; KaDo Pekan Ceria runs free weekly community events at regional secretariats; KaDo Peduli Sesama conducts regular visits to pediatric hospitals and orphanages and dispatches volunteers to disaster or conflict zones; Field Trip di KaDo hosts school visits to the Saung Kampung Dongeng facility; Kemah Dongeng is a 3-day intensive training program for educators and child-focused practitioners; and KaDo Craft sells craft products nationwide through an agent network. There is no proprietary technology platform; delivery is entirely in-person and volunteer-driven.

The business model combines donations and community support with small-scale commercial activity. Core programs are free of charge to beneficiaries. Revenue diversification comes from KaDo Craft product sales shipped across Indonesia through recruited sales agents, Kemah Dongeng training programs for educators, and CSR-style partnerships with companies and government institutions including Perpustakaan Kemendikbud and Ditjen Paud-Dikmas Kemendikbud. Customer segments are children (PAUD/TK/SD), educators (PAUD/TK/SD/TPA), parents, child activists and volunteers, and corporate partners seeking CSR channels, with no disclosed enterprise contracts or pricing schedules. No funding rounds, parent company, or external investment are indicated; the organization is founder-led, community-owned, and operationally subsidized primarily by donations.

Name

Kampung Dongeng

Legal name

Kampung Dongeng Indonesia

Website

https://kampungdongeng.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Kampung Dongeng Indonesia is a non-profit storytelling community operating 60+ branches across Indonesia with approximately 250 volunteers, delivering free character-building and literacy programs to children, educators, hospitals, and orphanages, supplemented by craft product sales and educator training.

Ownership category

akta.pro rank

Product category

Children's Community Storytelling and Character Education Services

NAICS

Independent Artists, Writers, and Performers (711510), Educational Support Services (611710), Arts, Entertainment, and Recreation (71)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Indigenous, Ethnic & Folk Arts/Heritage Organizations (BPAGAHAI)

akta.pro secondary industries

Children’s & YA Writing Workshops (EDAMAMAF), Private Cultural Immersion & Heritage Experiences (Local Hosts, Traditions) (THAJALAJ)

Keywords

• Children storytelling programs
• Character education
• Community literacy programs
• Storytelling volunteer network
• Educator training workshops

Headquarters

HQ city

Ciputat, Tangerang Selatan

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Supply Chain, Infrastructure

Revenue model

1. Donations and Community Support: As a social community organization, Kampung Dongeng relies on donations, volunteer contributions, and partnerships with government institutions and companies to sustain operations. The organization conducts free weekly activities (KaDo Pekan Ceria) for communities.
2. Craft Products Sales: Kampung Dongeng sells various craft products that can be shipped to various regions. They also offer opportunities for individuals to become sales agents in their respective cities with product catalogs and cooperation schemes available.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Kampung Dongeng Indonesia is a non-profit volunteer storytelling community that delivers free in-person storytelling programs for Indonesian children across schools, hospitals, orphanages, villages, and disaster areas. Its offerings center on character education, literacy promotion, and cultural preservation through storytelling, supplemented by a 3-day educator training program (Kemah Dongeng) and a craft product line (KaDo Craft). Operations run through more than 60 regional branches and roughly 250 trained volunteers nationwide.

Product overview

Kampung Dongeng Indonesia is a social community of storytellers and volunteers focused on education, literacy, and child development across Indonesia. The organization offers a portfolio of programs centered on storytelling-as-education, including mobile outreach programs (KaDo Jelajah Negeri, KaDo Keliling Kampung), community events (KaDo Pekan Ceria, KaDo Peduli Sesama), experiential learning (Field Trip di KaDo, Kemah Dongeng), and a craft products line (KaDo Craft). These programs are delivered through a nationwide network of more than 60 branches (KaDo Daerah), supported by approximately 250 volunteers (KaDo Team), all aligned toward the goal of cultivating 1,000 Kampung Dongeng communities for Indonesian children.

Differentiator

Problem solved

Functional benefit

Products and services

• KaDo Jelajah Negeri A mobile storytelling program in which Kak Awam and Kampung Dongeng volunteers tour Indonesia from Sabang to Merauke, performing storytelling for children and providing training for educators in both major cities and remote border areas. Running since 2008.
• KaDo Keliling Kampung A mobile storytelling outreach program where volunteers enter villages without prior preparation, lay out mats with local residents, activate a portable sound system, and gather children for live storytelling sessions.
• KaDo Pekan Ceria Free weekly community events held at regional Kampung Dongeng secretariats, featuring storytelling sessions, children's talent showcases, creativity activities, and various children's games.
• KaDo Peduli Sesama A regular volunteer outreach program delivering storytelling and entertainment to hospitalized children and orphanage residents, and requiring volunteer presence at any natural disaster or conflict location in Indonesia.
• Field Trip di KaDo School visits (PAUD/TK, elementary, and middle school) to the Saung Kampung Dongeng facility, offering storytelling sessions and craft-making activities using materials available on-site.
• Kemah Dongeng A 3-day intensive storytelling technique and teaching methods training program for early childhood educators, primary school teachers, TPA instructors, students, parents, and child advocates, conducted on-site.
• KaDo Craft A line of handicraft products manufactured and shipped to various regions across Indonesia, with sales-agency opportunities offered to individuals in their respective cities via product catalogs and cooperation schemes.
• Cabang KaDo di Indonesia (KaDo Branch Network) A nationwide network of more than 60 active branches across Indonesia, each independently operated with locally adapted programs and activities tailored to the needs of their respective communities.

Quantifiable outcome

• Over 60 branches established across Indonesia
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Perpustakaan KemendikbudcoreStrategic or Co-development PartnerKampung Dongeng regularly collaborates with Perpustakaan Kemendikbud (Ministry of Education Library) in implementing storytelling activities and literacy programs for Indonesian children.
• Ditjen Paud-Dikmas KemendikbudcoreStrategic or Co-development PartnerKampung Dongeng collaborates with Ditjen Paud-Dikmas Kemendikbud (Directorate General of Early Childhood Education, Non-Formal and Informal Education) for various educational programs.
• Various Companies and InstitutionsminorStrategic or Co-development PartnerKampung Dongeng regularly conducts activities in partnership with various companies and institutions, though specific company names are not publicly listed on their website.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Regional players

• Komunitas Salihara: Indonesian arts and culture community hosting literary events, workshops, and performances. Comparable cultural community organization focused on arts and education programming in Indonesia.

Broad incumbents

• Room to Read: International non-profit focused on literacy and gender equality in education across Asia and Africa. A larger, established comparator in the children's literacy and education space with broader geographic scope.
• Rumah Zakat: One of Indonesia's largest non-profit zakat and community development organizations, with programs in education and child welfare. A larger comparator operating a multi-program community model across Indonesia.
• National Storytelling Network: US-based established membership organization for storytellers promoting the storytelling art form. A larger established storytelling community comparator with similar mission of advancing storytelling traditions.

Direct peers

• Komunitas 1000 Guru: Indonesian volunteer network of educators supporting schools in remote and underserved areas. Similar volunteer-driven education model focused on reaching children in rural and border regions of Indonesia.
• Indonesia Mengajar: Indonesian non-profit mobilizing university graduates as volunteer teachers in underserved regions. Highly comparable volunteer-driven education model targeting children in remote and border areas of Indonesia.
• Yayasan Literasi Anak Indonesia: Indonesian non-profit promoting children's literacy through reading programs, libraries, and storytelling. Directly comparable mission of literacy and character development through stories for Indonesian children.
• 1000Buku Foundation: Indonesian non-profit focused on building reading habits and literacy among children through book donations and library programs. Comparable Indonesian literacy-focused non-profit serving children.
• Kelas Inspirasi: Indonesian volunteer-led education initiative mobilizing professionals to inspire students in schools. Comparable volunteer-driven, community organization delivering educational programs to K-12 children across Indonesia.

Others

• Mafindo (Masyarakat Anti Fitnah Indonesia): Indonesian non-profit community organization running volunteer-driven education programs. Comparable Indonesian volunteer-led civil society organization with branch network and community education focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/durasicreative
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/kampungdongeng
• LinkedInlinkedin.com/company/kampung-dongeng

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kampung Dongeng