Kanguru Matematik TR

What Kanguru Matematik TR does

Kanguru Matematik TR is the Turkish national operator of the International Kangaroo Mathematics Competition, legally registered as KANGURU EĞİTİM VE SINAV HİZMETLERİ Ltd. Şti. and headquartered in Beşiktaş, Istanbul. The organization is the Turkish branch of the France-based Kangourou Sans Frontieres association, which coordinates the same competition across 114+ countries and engages over 6 million students globally each year. In Turkey, the annual March competition drew over 100,000 student participants across nearly 3,000 participating schools and approximately 10,000 educators in the most recent cycle. The company operates with a small core team of 22 employees and an advisory board of university academics and teachers.

The core product is the Kangaroo Math Competition itself, supplemented by a diversified portfolio of educational sub-brands: Kanguru Kids (Montessori-aligned preschool math games for ages 3+), Math Game Club (curriculum-aligned math games), Kanguru Park (outdoor math installations), Mathematics and Illusion Museums, and sibling competitions including Kanguru Fen (science), HIPPO Dil (language), Bilge Kunduz (Bebras informatics), Matematik Ligi, and Spelling Bee. Underlying technology consists of a self-service online competition registration platform (kanguru-tr.com) and the Kanguru Video Solution mobile application, which delivers video walkthroughs of past competition questions. Revenue is generated through four streams: per-student competition registration fees (450 TL for the 2026 competition), educational materials and board games sold through the Kanguru Market e-commerce storefront (60–2,100 TL per item), teacher training and certification programs, and merchandise. Distribution is event-driven, anchored around the annual competition, with school-based registration through teachers serving as the primary channel, supplemented by direct-to-consumer e-commerce, social media, email, and WhatsApp support.

Name

Kanguru Matematik TR

Legal name

KANGURU EĞİTİM VE SINAV HİZMETLERİ ltd. şti

Website

https://kanguru-tr.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Kanguru Matematik TR is the Turkish national operator of the International Kangaroo Mathematics Competition (Kangourou Sans Frontieres), serving 100,000+ students across 3,000 schools annually, with an extended portfolio of teacher certification, educational materials, and sub-brands in science, language, and preschool math.

Ownership category

akta.pro rank

Product category

Mathematics Education Services

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Quiz Bowl & Academic Team Competitions (EDAMAGAF)

Keywords

• Math competitions
• Mathematics education
• Educational publishing
• Teacher training
• Educational games

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Competition Registration Fees: Annual international Kangaroo Math competition participation fees collected from students via schools
2. Educational Materials Sales: Sale of Kangaroo Math preparation books, workbooks, and past exam papers through Kanguru Market online store
3. Teacher Training Programs: Educator certification programs providing 'Kanguru Matematik Eğitici Öğretmen' certificates
4. Math Games and Toys: Sale of math-based board games, puzzles and educational toys through Kanguru Market

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Kanguru Matematik TR operates the Turkish national branch of the international Kangaroo Mathematics Competition, organized under the France-based Kangourou Sans Frontieres association spanning 114+ countries. The company coordinates the annual competition held each March for 100,000+ Turkish students, complemented by sales of preparation books, mathematical board games, and educational toys through the Kanguru Market online store, as well as teacher training and certification programs.

Product overview

Kanguru Matematik TR is an educational organization that runs the International Kangaroo Mathematics Competition in Turkey, part of the Kangourou Sans Frontieres association operating in over 114 countries. The company offers a comprehensive portfolio centered on mathematics education: the core annual competition for students, complemented by teacher training programs, educational games (Math Game Club), preschool mathematics (Kanguru Kids), physical learning environments (Kanguru Parks), and traveling exhibitions (Mathematics and Illusion Museums). The e-commerce store (Kanguru Market) sells preparation books for grades 1-12, mathematical board games, and Kangaroo-branded merchandise. Additional offerings include Asia Kangaroo Mathematics camps for medal winners and the Creative Teacher Award for English educators.

Differentiator

Problem solved

Functional benefit

Brands

• Kanguru Kids: Preschool mathematics skills development program for ages 3+ featuring games designed according to Montessori education philosophy
• Math Game Club
• Kanguru Park
• Kanguru Matematik Müzeleri
• Kanguru Market
• Kanguru Fen
• Kanguru Poster
• Hippo Dil
• Bilge Kunduz
• Matematik Ligi
• Spelling Bee

Products and services

• International Kangaroo Mathematics Competition (Uluslararası Kanguru Matematik Yarışması)

Quantifiable outcome

• 100,000+ students participate annually in Turkey
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Kangourou Sans FrontieresflagshipStrategic or Co-development Partner · 1 January 1991France-based international organization that coordinates Kangaroo Math competitions in 114+ countries worldwide. Founded in 1991 by Andre Deledicq and Jean Pierre Boudine, the association sets competition standards and provides original math problems. Kanguru Matematik Turkey operates as the national branch of this organization.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bebras: International competition in computational thinking that Kanguru Matematik TR also operates in Turkey under the 'Bilge Kunduz' sub-brand. Highly comparable as a parallel K–12 academic competition with school-based registration and similar target audience.
• Math Olympiad Foundation: Runs national math olympiads and creative problem-solving competitions for K–12 students, similar in student-targeting and academic competition positioning; comparable on the competition model though typically state-affiliated.
• Spelling Bee Turkey: Operates the Spelling Bee competition in Turkey under the same Kanguru Matematik umbrella. Almost identical business model (annual competition, school-based registration, registration fees, partnership with an international federation) and is operated by the same organization.
• Math Kangaroo (USA): U.S. national operator of the Kangaroo Math competition under the same Kangourou Sans Frontieres umbrella. Closely comparable in product (same exam, same problem sets), customer base (K–12 students), and business model (annual registration fees + merchandise).
• Kanguru Bilim (Kanguru Fen): Science competition sub-brand under the same Kanguru Matematik TR organization. Comparable in that it is the same operator running an adjacent academic competition, sharing infrastructure, schools, and pricing model.

Regional players

• Lettura Edizioni (Kangaroo Italy): Italian national operator of the Kangaroo Math competition under the same international federation. Directly comparable product and business model, but operates in Italy rather than Turkey and so is a regional peer rather than a domestic competitor.

Broad incumbents

• Art of Problem Solving (AoPS): U.S.-based math education platform that combines competition math training, online courses, and a community for advanced students. Comparable in its focus on competition math and creative problem-solving, though it operates a much broader online curriculum rather than a single annual exam.
• Mathletics: Global online math learning platform used widely in K–12 schools. Comparable in that schools consume it as a math enrichment layer, though it is a subscription-based online platform rather than a single-day competition — making it adjacent and competitive for school budget rather than directly substitutable.
• Tübitak Bilim Olympiads: Turkey's national science foundation (TÜBİTAK) runs official math/science olympiads for K–12 students that compete directly with Kanguru for the same school-affiliated talent pool, though they are free and state-funded.
• Kangourou Sans Frontieres: The France-based international federation that operates the Kangaroo Math competition in 114+ countries and licenses its brand, content, and standards to national branches including Kanguru Matematik TR. Directly comparable as the originator and umbrella organization of the same product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MathKanguru
• Facebookfacebook.com/kangurumatematik
• Instagraminstagram.com/kangurumatematik
• LinkedInlinkedin.com/company/kanguru-matematik-tr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kanguru Matematik TR