What KANTERS does

Kanters (legally Groothandel Kanters BVBA) is a Belgian wholesale distributor founded in 1950, specializing in professional hair and nail styling products. The company serves two distinct customer segments: as its primary motion, it supplies professional hairdressers, barbers, and nail stylists through a registration-gated B2B ordering platform at store.kanters.be; secondarily, it retails to individual consumers through webshop.kanters.be. It also operates a physical showroom at its Pelt headquarters for in-person consultation and product demonstration, and runs training programs covering coloring, styling, and product technique.

The product portfolio spans more than 25 professional brands, including tier-1 international names (L'Oréal, Wella, Schwarzkopf, Olaplex) and specialty brands (Milk-Shake, Color WOW, Simply Zen, En Vogue, Urban Nails, Bloomz). A notable strategic differentiator is Kanters' exclusive Belgian distribution of Z.One, an Italian hair care brand. Underlying technology is a multi-channel commerce stack (B2B ordering platform, consumer webshop, newsletter, content site) backed by standard AI tooling for marketing analysis, lead generation, and customer chat.

The business model is wholesale and retail product resale on a pay-as-you-go, unit-priced basis. Distribution covers Belgium and the Netherlands with tiered free-shipping thresholds (€60 Belgium, €150 Netherlands). Kanters monetizes through one-time product sales, supplemented by an education-driven retention layer via professional training. The firm is privately held, family/founder-aligned given its 75-year independent history, and operates with a deliberately lean team of 6 employees.

Name

KANTERS

Legal name

Groothandel Kanters BVBA

Website

https://kanters.be

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1–10 employees

Short description

Kanters (Groothandel Kanters BVBA) is a Belgian wholesale distributor founded in 1950 that supplies professional hair and nail styling products from 25+ brands, primarily to hairdressers, barbers, and nail stylists in Belgium and the Netherlands through B2B and consumer e-commerce plus a Pelt showroom.

Ownership category

akta.pro rank

Product category

Professional Beauty Supply Distribution

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Beauty & Salon Professional Supply Marketplaces (CRAFAHAH)

akta.pro secondary industry

Nail Salon Products (Polish, Gel, Acrylic, Supplies) (CRABALAE)

Keywords

• Professional hair products
• Nail care wholesale
• Beauty supply distribution
• Salon equipment wholesale
• Professional hairdressing supplies

Headquarters

HQ city

Pelt

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: One-time product sales of professional hair and nail styling products through online webshop and professional ordering platform. Customers purchase individual products at listed prices with free shipping threshold at €60.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Kanters is a Belgian wholesale distributor of professional hair and nail styling products, serving hairdressers, barbers, and nail stylists through a dedicated B2B ordering platform and a consumer-facing webshop. The company carries over 25 international A-brands including L'Oréal, Wella, Schwarzkopf, Milk-Shake, Olaplex, and En Vogue, and holds exclusive Belgian distribution rights for the Italian brand Z.One. Operations are anchored at a physical showroom in Pelt, Belgium.

Product overview

Kanters is a Belgian hair and nail styling wholesale company with nearly 75 years of experience, operating as both a physical store and online B2B webshop platform for professional hairdressers and beauty specialists. The company offers an extensive portfolio of over 25 professional hair and nail care brands including Milk-Shake, L'Oréal, Wella, Schwarzkopf, Olaplex, and En Vogue, covering product categories such as hair coloring (kleuringen), shampoos, conditioners, treatments, finishing/styling products, shaving and beard care, body products, and salon equipment. Kanters also serves as the exclusive Belgian distributor for Z.One, an Italian brand known for innovative hair care technologies. Products are available through their professional webshop at store.kanters.be, with free shipping on orders over €60 and training programs offered for professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional B2B Ordering Platform

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Partnerships

One partnership is on record.

• Z.OnecoreChannel Partner/ Reseller/ DistributorKanters is the exclusive distributor (exclusieve verdeler) of Z.One in Belgium. Z.One is an Italian brand known for innovative technologies and excellent quality in the hair care industry. This exclusive distribution partnership is highlighted as a key differentiator for Kanters.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kanters

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KANTERS