Karekök Yayınları

What Karekök Yayınları does

Karekök Yayınları is a privately-held Turkish educational publishing company founded in 2002 and headquartered in Kadıköy, İstanbul. The company designs, publishes, and distributes print and digital learning materials for Turkish students in grades 5 through 12, with a primary focus on preparation for the LGS high-school entrance exam, the TYT basic aptitude test, and the AYT field-specific aptitude test for university admission. Its portfolio covers the major academic subjects — Mathematics, Physics, Chemistry, Biology, Turkish Language, History, Geography, and Religious Culture — and includes hundreds of titles spanning question banks, progressive learning modules, weekly follow-up exams, trial exam sets, pocket tests, and foundation-building books.

The company's central technical differentiator is the proprietary Modüler Piramit Sistemi (MPS) teaching methodology, which structures topics as building blocks forming a pyramid to enable systematic, progressive practice. Originally launched as MPS Matematik 1 in 2002, the method has been extended across other subjects and grade levels. Supporting the print catalog, Karekök operates a complementary digital ecosystem including a video solutions platform (karekokvideocom.com), smart-board content for teachers (karekokogretmen.com), an online exam platform, optical answer-sheet scanning, and a mobile library application — most offered free to drive engagement with the paid print products.

Karekök generates revenue primarily through one-time retail and wholesale sales of educational books, with unit prices ranging from approximately 170 TL for compact pocket tests to over 700 TL for comprehensive question banks and 1,479 TL for multi-book bundle sets (typically at a 15% discount, with occasional deeper promotions). The company sells direct-to-consumer via its own e-commerce site (karekok.com.tr), through a nationwide tiered distribution network of distributors, main dealers, and physical retail sales points, and to educational institutions via a dedicated B2B portal (karekokb2b.com). It maintains active social media channels (Instagram, Facebook, X, YouTube) for brand awareness and employs approximately 37 people. Legal entity is Karekök Eğitim Basım Yayın Turizm Ticaret Limited Şirketi; no external investment, M&A activity, or public listing has been disclosed.

Name

Karekök Yayınları

Legal name

KAREKÖK EĞİTİM BASIM YAYIN TURİZM TİCARET LİMİTED ŞİRKETİ

Website

https://karekok.com.tr

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Karekök Yayınları is a private Turkish educational publisher founded in 2002 in İstanbul, producing print and digital exam-preparation and K-12 learning materials built around its proprietary Modüler Piramit Sistemi (MPS) teaching methodology, serving Turkish students in grades 5-12 preparing for LGS, TYT, and AYT national exams.

Ownership category

akta.pro rank

Product category

Educational Publishing

NAICS

Exam Preparation and Tutoring (611691), Software Publishers (5132)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Formative & Benchmark Assessment Content (K–12) (EDAGADAH)

akta.pro secondary industries

K–12 Standardized Test Prep & Practice Materials (EDAGADAA), Assessment Item Banks, Question Authoring & Test Development Content (EDAGADAG), Assessment, Testing & Exam Prep Publishing (MPAJABAF)

Keywords

• Educational publishing
• Exam preparation books
• Question banks
• K-12 study materials
• University entrance prep

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Educational Book Sales: Karekök generates revenue through the sale of educational publications including question banks, progressive modules, weekly tracking exams, and exam preparation materials. Products are sold as one-time purchases through direct e-commerce, distributors, and retail channels. Free digital companion resources such as video solutions and smart board content complement physical book sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Karekök Yayınları is a Turkish educational publishing company that produces and sells question banks, progressive learning modules, weekly tracking exams, and exam preparation books for students in grades 5-12 preparing for LGS, TYT, and AYT national exams. Its core differentiator is the proprietary Modüler Piramit Sistemi (MPS) teaching methodology, which structures topics as progressive building blocks. Products are distributed through the company website, distributors, dealers, retail outlets, and a dedicated B2B portal for schools.

Product overview

Karekök Yayınları is an educational publishing company founded in 2002 in Kadıköy, Istanbul, offering a comprehensive portfolio of print and digital educational materials for Turkish students from 5th grade through university entrance exam preparation. The core product offering is built around the Modüler Piramit Sistemi (MPS) teaching methodology, complemented by extensive Soru Bankaları (Question Banks) series. Their portfolio includes Haftalık Takip Sınavları for weekly assessment, Progresif Modüller for progressive learning, Sıfır Serisi for foundation building, and Cep Test for portable review. Digital offerings include Akıllı Tahta (Smart Board content), Video Çözüm (video solutions), and Karekök Mobil Kütüphane. The company serves the TYT/AYT university entrance exam market and LGS high school entrance exam market with subject-specific books across Mathematics, Physics, Chemistry, Biology, Turkish Language, History, and Geography.

Differentiator

Problem solved

Functional benefit

Brands

• Karekök Video Çözüm: Online video solution platform for textbook problems
• Karekök Öğretmen (Akıllı Tahta)
• Karekök Cep Test
• Karekök Optik Okuma
• Karekök Online Sınav
• Karekök Mobil Kütüphane
• MPS (Modüler Piramit Sistemi)

Products and services

• Soru Bankaları (Question Banks)

Quantifiable outcome

• The company has expanded from a single mathematics book in 2002 to hundreds of publications serving the entire Turkish education market from 5th grade to university entrance exam preparation.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Hız Yayınları: Turkish educational publisher focused on K–12 and university entrance exam preparation. Competes with Karekök on question banks, modules, and trial exam sets for LGS, TYT, and AYT.
• Tonguç Yayınları: Turkish K–12 and university entrance test prep publisher with strong brand driven by its founder's media presence. Markets question banks, trial exams, and study guides to the same LGS/TYT/AYT student audience as Karekök.
• Benim Hocam Yayınları: Turkish test prep publisher producing TYT, AYT, KPSS, and school-level preparation materials. Competes with Karekök in the K–12 standardized exam question bank and trial exam categories.
• Çap Yayınları: Turkish K–12 test prep publisher producing question banks, trial exams, and exam preparation materials. Competes with Karekök in the same standardized exam categories and similar distribution channels.
• Eksen Yayınları: Turkish educational publisher providing question banks and test prep books for middle school, high school, and university entrance exams. Directly comparable to Karekök in product format and target audience.
• Sınav Yayınları: Turkish K–12 test prep publisher known for TYT, AYT, and LGS question banks and trial exams. Operates in the same exam-prep publishing category with overlapping subject coverage and target customers.
• Limit Yayınları: Major Turkish test prep publisher offering question banks, trial exams, and TYT/AYT/LGS preparation materials across multiple subjects. Most direct competitor to Karekök in the K–12 standardized exam prep category, with a similar channel-driven distribution model.
• Yediiklim Yayınları: Specialized Turkish test prep publisher with broad coverage of K–12 and university entrance (TYT/AYT) preparation materials. Competes with Karekök on question bank content, trial exams, and institutional school sales.
• İsem Yayınları: Turkish test prep publisher offering K–12 question banks, trial exams, and subject-specific preparatory materials. Overlaps with Karekök in target customer (grades 5–12) and product format (question banks, trial exams).

Broad incumbents

• Palme Yayınları: Larger and longer-established Turkish educational publisher covering textbooks, test prep, and academic references across K–12 and higher education. Overlaps with Karekök in test prep but operates a broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/karekokyayin
• YouTubeyoutube.com/channel/UCPAKyE8WDhy46mDIvhmZQbQ/featured
• Facebookfacebook.com/karekokyayinlari
• Instagraminstagram.com/karekokyayinlari
• LinkedInlinkedin.com/company/karek%C3%B6k-yay%C4%B1nlar%C4%B1

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Karekök Yayınları