Karilu Uniformes
Karilu Uniformes is a privately held Brazilian apparel manufacturer and retailer founded in 1985 in Londrina, Paraná, producing custom club sports uniforms for regional and national football clubs alongside corporate uniforms for businesses and schools, distributed through three Londrina retail stores and a nationwide e-commerce storefront.
- Company typePrivate
- Founded1985
- HeadquartersLondrina, Brazil
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Karilu Uniformes does
Karilu Uniformes Esportivos e Corporativos is a privately held Brazilian apparel manufacturer and retailer founded in 1985 and headquartered in Londrina, Paraná, operating across two product divisions: club sports uniforms and corporate uniforms. The sports division produces official kits, training gear, goalkeeper shirts, shorts, and supporter apparel for partner football clubs including Londrina Esporte Clube, Operário Ferroviário Esporte Clube, Portuguesa Londrinense, PSTC, Laranja Mecânica, Água Santa, and Andraus Brasil, alongside generic football shirts and shorts in multiple country-themed and themed colorways. The corporate division supplies polo shirts, t-shirts, formal dress shirts, jackets, brim operational pants, and chef/kitchen garments for businesses, schools, and other organizations. Manufacturing is conducted in-house at the Londrina factory using sublimation printing, embroidery, screen printing, and TPU applications on 100% polyester (sports) and cotton-polyester blends (corporate), with customization options including player names, numbers, embroidered symbols, and TPU logos subject to minimum order thresholds of 10 units (custom sports) and 20 units (corporate).
The business model is direct-to-consumer plus B2B, monetizing through one-time unit sales priced between R$60 and R$260 per shirt with 2-4 installment payment options. Distribution combines three physical retail locations in Londrina (the factory store plus two Muffato shopping center locations) with a nationwide e-commerce storefront at www.karilu.com.br fulfilling orders via Correios PAC and Sedex. The company employs approximately 100 collaborators, serves customers across Brazil, and celebrated its 40th anniversary in 2025, indicating four decades of organic, family/private owner-managed operation with no disclosed external investors, M&A activity, or public market listing.
The company's revenue is not publicly disclosed. Strategic positioning centers on a vertically integrated manufacturing-plus-retail model in a regional Brazilian market, with competitive differentiation driven by in-house production control, customization flexibility, and long-tenured club supplier relationships rather than scale, technology leadership, or geographic breadth beyond Paraná.
Karilu Uniformes firmographics
Firmographics- Name
- Karilu Uniformes
- Legal name
- Karilu Uniformes Esportivos e Corporativos
- Website
- https://karilu.com.br
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Karilu Uniformes is a privately held Brazilian apparel manufacturer and retailer founded in 1985 in Londrina, Paraná, producing custom club sports uniforms for regional and national football clubs alongside corporate uniforms for businesses and schools, distributed through three Londrina retail stores and a nationwide e-commerce storefront.
- Ownership category
- akta.pro rank
Karilu Uniformes industry classification
Industry- Product category
- Sports and Corporate Uniform Manufacturing
- NAICS
- Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (except Contractors) (31525), Sporting and Athletic Goods Manufacturing (339920)
- SIC
- Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Workwear, Uniforms & Safety Apparel Cut & Sew (IMAOAEAC)
- akta.pro secondary industries
- Team Sports & On-Field Performance Apparel (CRAAAEAE), Team & School Athletic Uniforms Retail (CRAMACAJ), Soccer/Football Footwear & Apparel Retail (CRAMACAC)
Keywords
Where Karilu Uniformes is headquartered
LocationHeadquarters
- HQ city
- Londrina
- HQ country
- Brazil
- HQ region
- Latin America
Offices4 records
Markets served
Karilu Uniformes business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Sports Uniform Sales: One-time sale of sports uniforms including club-specific official shirts, shorts, and training gear. Revenue generated per transaction with installment payment options (up to 4 installments without interest).
- Corporate Uniform Sales: Sale of corporate/workplace uniforms including polo shirts, social shirts, jackets, and operational clothing. Minimum order quantities apply for some custom corporate items (e.g., 20-piece minimum for social/corporate shirts).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Club Sports Uniforms (Official Kits) |
| Unit Pricing | Pay-as-you-go | Custom/Sublimation Sports Orders |
| Unit Pricing | Pay-as-you-go | Corporate/Workplace Uniforms |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Karilu Uniformes product offering
Product offeringCore offering
Karilu manufactures and sells custom sports uniforms for football/futsal clubs (official match kits, training gear, goalkeeper shirts, shorts) and corporate uniforms (polo shirts, dress shirts, jackets, operational work pants, chef garments). The company runs an in-house factory in Londrina, Paraná, with capabilities including sublimation printing, embroidery, screen printing, and TPU applications, and distributes through its own e-commerce site and three physical retail stores.
Product overview
Karilu Uniformes operates a B2C e-commerce platform selling custom and ready-made sports and corporate uniforms manufactured at its factory in Londrina, Paraná, Brazil. The product portfolio is organized into two main divisions: (1) Club Sports Uniforms covering football club official shirts, training shirts, travel/concentration shirts, warm-up gear, goalkeeper shirts, and shorts for clubs including Operário Ferroviário, Água Santa, Londrina Esporte Clube, Laranja Mecânica, Portuguesa Londrinense, PSTC, and Andraus Brasil; and (2) Corporate/Professional Uniforms covering Camisetas e Camisas Polos (t-shirts and polo shirts), Camisas Sociais (formal dress shirts), Jaquetas e Blusas (jackets and outerwear), Calças Operacionais em Brim (work pants), and Dolma kitchen garments. The company also sells generic sportswear (Uniformes Esportivos) including football shirts and shorts with sublimation or embroidery customization, with minimum orders of 10 units for custom sports products and 20 units for corporate wear. All products are manufactured nationally in Brazil.
Differentiator
Problem solved
Functional benefit
Products and services
- Uniformes para Clubes Esportivos (Club Sports Uniforms) Official and supporter sports uniforms for football and futsal clubs, including match shirts, training shirts, travel shirts, warm-up jackets, goalkeeper shirts, and shorts. Sold in club-specific stores on the website with customization for player names and numbers.
- Uniformes Esportivos (Generic Sports Shirts) Generic football and futsal shirts without club branding, made from 100% polyester with Dry technology. Available in multiple colorways and customizable via sublimation, embroidery, or TPU. Minimum order of 10 units for custom orders.
- Calções de Futebol (Football Shorts) Football and futsal shorts available as generic sportswear and club-specific official shorts, including models with lateral cutouts and thermal versions with elastane.
- Camisetas e Camisas Polos (Corporate T-Shirts and Polos) Corporate casual t-shirts and polo shirts made from polyviscose, piquet inglês, or cotton/polyester blends. Includes basic t-shirts, reflective-stripe t-shirts, and polo shirts. Minimum order of 20 units for bulk corporate orders.
- Camisas Sociais (Formal Dress Shirts) Formal dress shirts for men and women made from 50% cotton / 50% polyester or other blends with acrylic button closures, designed for corporate administrative areas. Minimum order of 20 units.
- Jaquetas e Blusas (Corporate Jackets and Outerwear) Corporate jackets and outerwear including nylon quilted jackets, denim jackets, parachute jackets, helanca jackets, ultralight down jackets and vests, and Climalite performance jackets.
- Calças Operacionais (Operational Work Pants) Heavy-duty and lightweight operational work pants made from 100% cotton brim fabric, available with cargo pockets and elastic waistbands for industrial and operational work environments.
- Dolma (Chef and Kitchen Garments) Chef and kitchen work garments with foldable sleeves, side pocket on sleeve, and defined tailoring for durability, comfort, and safety in professional kitchen environments.
Quantifiable outcome
- Serves clients from students in school championships to professional clubs competing in national championships, indicating broad market coverage.
Companies that use Karilu Uniformes
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Karilu Uniformes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Karilu Uniformes partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Karilu Uniformes competitors and assessment
Company assessmentBroad incumbents
- Olympikus: Major Brazilian sportswear brand (Vulcabras group) with broad football and lifestyle apparel lines; competes in adjacent sporting apparel and teamwear segments.
- Umbro Brasil: Established global football brand with strong Brazil presence; competes for professional football kit contracts while offering a broader portfolio than Karilu.
- Nike Team Sports: Global incumbent whose team-sports division supplies uniforms to elite Brazilian clubs; sets competitive pricing and customization benchmarks that shape Karilu's addressable market.
Direct peers
- Volpe Uniformes: Brazilian uniform manufacturer serving corporate and industrial clients; comparable to Karilu's corporate-uniform manufacturing and customization operations.
- Penalty: Brazilian sportswear brand and manufacturer producing footballs, uniforms, and apparel; directly competes with Karilu in club sports kits and football apparel for the Brazilian market.
- Super Bolla: Brazilian sportswear brand focused on football apparel and accessories; competes for club kit deals and amateur-team sportswear purchases similar to Karilu's portfolio.
- Kappa Brasil: International football-focused brand with active Brazil operations; competes for the same football-club kit contracts and football apparel market as Karilu.
- Topper: Brazilian sportswear manufacturer with deep football-club sponsorship history; competes head-to-head for club kit contracts and football apparel sales across Brazil.
Emerging players
- Confecções Maranatha: Smaller Brazilian custom-uniform manufacturer serving regional sports clubs and corporate accounts; comparable niche positioning to Karilu with a similar focus on small-to-mid-batch custom orders.
Regional players
- Camisaria Colombo: Brazilian apparel chain with corporate and formal uniform offerings; overlaps with Karilu's corporate/workwear line in terms of customer segments and product categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Karilu Uniformes social profiles
Digital presenceKarilu Uniformes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Karilu Uniformes leadership team
Management profileNumber of profiles
Karilu Uniformes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Karilu Uniformes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Karilu Uniformes
What does Karilu Uniformes do?
Karilu manufactures and sells custom sports uniforms for football/futsal clubs (official match kits, training gear, goalkeeper shirts, shorts) and corporate uniforms (polo shirts, dress shirts, jackets, operational work pants, chef garments). The company runs an in-house factory in Londrina, Paraná, with capabilities including sublimation printing, embroidery, screen printing, and TPU applications, and distributes through its own e-commerce site and three physical retail stores.
Is Karilu Uniformes a public or private company?
Karilu Uniformes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Karilu Uniformes founded?
Karilu Uniformes was founded in 1985. It employs 11 to 50 people.
Where is Karilu Uniformes based?
Karilu Uniformes is headquartered in Londrina, Brazil, in the Latin America region.
How does Karilu Uniformes make money?
Two revenue lines are on record. Sports Uniform Sales are the primary driver. The others are corporate Uniform Sales.
Who are Karilu Uniformes's main competitors?
Broad incumbents on record are Olympikus, Umbro Brasil and Nike Team Sports. Direct peers are Volpe Uniformes, Penalty, Super Bolla, Kappa Brasil and Topper. Confecções Maranatha is listed as an emerging player. Camisaria Colombo is listed as a regional player.
Does Karilu Uniformes have an API?
No public API is recorded for Karilu Uniformes.
What industry is Karilu Uniformes in?
Karilu Uniformes's product category is Sports and Corporate Uniform Manufacturing. Its primary akta.pro industry code is IMAOAEAC, Workwear, Uniforms & Safety Apparel Cut & Sew, with a secondary code of CRAAAEAE, Team Sports & On-Field Performance Apparel. Its NAICS code is 315 and its SIC code is 3949.