Carsharing Stadtmobil GmbH & Co. KG Carsharing

What Carsharing Stadtmobil GmbH & Co. KG Carsharing does

Stadtmobil CarSharing GmbH & Co. KG is a privately held German carsharing operator headquartered in Karlsruhe and operating across multiple federal regions including Berlin, Hannover, Rhein-Main, Rhein-Neckar, Rhein-Ruhr, Stuttgart, Trier, and the Baden-Württemberg core around Karlsruhe, Heilbronn, Pforzheim, Baden-Baden, and Bruchsal. Founded in 1995, the company runs a station-based fleet of 2,350+ vehicles serving approximately 35,000 customers, with a free-floating sub-brand called stadtflitzer operating in Karlsruhe and Pforzheim. Customers access vehicles via personal chip cards and PINs at onboard computers, through the stadtmobil mobile app (iOS/Android), the mein.stadtmobil.de web portal, or a 24/7 telephone service center.

The core technology platform is a station-based booking system with vehicle category filtering (from Mini to 9-seater buses and transporters), electronic key locker integration, and Quernutzung cross-usage links to other German carsharing providers. Pricing is usage-based, combining an hourly time rate with a per-kilometer distance rate by vehicle category, with insurance, fuel, and taxes included. Revenue is supplemented by monthly subscriptions, registration and deposit fees, a Safety Package add-on reducing insurance excess from €1,200 to €300, fuel/charging cards in every vehicle, and a dealer-only online auction portal for retired fleet vehicles. The company also runs a dealer auction platform (CarBidOne) for retired fleet vehicles.

Go-to-market combines self-service online/app booking, a 24/7 call center, and physical customer offices in Karlsruhe, Heilbronn, Baden-Baden, and Bruchsal. Partnerships with KVV and HNV public transport operators drive co-marketed customer acquisition (50% off registration, €50 driving credit), while partnerships with Stadtwerke Pforzheim and EnBW support electric-vehicle operations and charging access. The business is operated by three Managing Directors (Anja Orth, Gunnar Petersohn, Frank Ratzel) with a lean 16-person headcount, structurally consistent with an asset-heavy, operations-light carsharing model.

Name

Carsharing Stadtmobil GmbH & Co. KG Carsharing

Legal name

Stadtmobil CarSharing GmbH & Co. KG

Website

https://karlsruhe.stadtmobil.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Stadtmobil is a privately held German carsharing operator founded in 1995, headquartered in Karlsruhe, running a 2,350+ vehicle station-based fleet with a free-floating sub-brand (stadtflitzer) serving roughly 35,000 private and business customers across multiple German regions.

Ownership category

akta.pro rank

Product category

Carsharing Services

NAICS

Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Round-Trip Carsharing (Station-Based) (TLAFAMAA)

akta.pro secondary industries

Free-Floating Carsharing (One-Way) (TLAFAMAB), Corporate Car Sharing (Round-Trip/Station-Based) (TLABALAA), Car Rental & Car-Sharing Booking Platforms (BPAMAIAF)

Keywords

• Carsharing services
• Free-floating carsharing
• Vehicle sharing platform
• Mobility services
• Station-based car rental

Headquarters

HQ city

Karlsruhe

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Time-based rental charges: Customers pay a time rate based on the vehicle category and duration of use (hourly, daily, weekly). This is the primary revenue driver and is included alongside distance charges.
2. Distance-based charges: Customers pay a per-kilometer rate depending on the car category. Fuel costs are included in the kilometer price.
3. Monthly subscription fees: A small monthly fee is charged in addition to usage charges. The annual lump-sum membership fee is billed in April or May. Customers generally pay by SEPA direct debit.
4. Registration/administration fees: One-time registration fee and deposit (depending on starter package) for new customers. Business customers pay for additional access cards and long-term bookings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Stadtmobil provides station-based and free-floating carsharing services to private individuals and businesses across multiple German cities, with a fleet of 2,350+ vehicles (mini cars to 9-seaters) available 24/7 via the stadtmobil app, website, or telephone. Pricing combines a time-based hourly rate with a per-kilometer charge (with insurance, fuel, and taxes included), supplemented by a small monthly fee and annual membership lump sum. The stadtflitzer sub-brand adds flexible free-floating pickup and drop-off within defined urban zones in Karlsruhe and Pforzheim, and the Quernutzung network extends access to vehicles from partner carsharing organizations across Germany.

Product overview

Stadtmobil Karlsruhe operates a multi-modal carsharing platform centered on a station-based fleet of low-emission vehicles (compact cars, mid-sized cars, estate cars, minibuses, and vans) distributed across fixed parking stations throughout the Karlsruhe region. The core offering is supplemented by stadtflitzer, a free-floating sub-brand allowing flexible pick-up and drop-off within defined urban service areas. Customers interact with the platform primarily through the stadtmobil mobile app (iOS/Android) and the mein.stadtmobil.de web portal, which handle vehicle search, booking, and access management. Additional products and services include Quernutzung (cross-network usage with partner carsharing providers), a Safety Package to reduce insurance excess, fuel and charging cards included in every vehicle, an online dealer auction portal (Fahrzeugbörse) for fleet vehicle sales, business customer account management, and a Swiss e-vignette reimbursement service. The platform also integrates with Google Maps and OpenStreetMap for station location display, the EnBW charging network for EV charging, and the Regiomove mobility platform for regional transit coordination.

Differentiator

Problem solved

Functional benefit

Brands

• stadtflitzer: Free-floating carsharing service in Karlsruhe without fixed stations, allowing users to pick up and drop off vehicles within a defined service area.

Products and services

• Station-Based Carsharing (stadtmobil) Hourly, daily, and weekly carsharing service where vehicles are parked at distributed fixed stations throughout the Karlsruhe region and other German cities. Customers book via app, web, or telephone and pay a combined time (hourly) and distance (per km) rate that includes insurance, fuel, and taxes.
• stadtflitzer Free-Floating Carsharing Free-floating carsharing service in Karlsruhe and Pforzheim where vehicles can be picked up and dropped off anywhere within a defined service area without requiring an advance booking or fixed station return.
• stadtmobil Mobile App Mobile application for registered customers to search for available vehicles, make and manage bookings, open and close vehicles, filter by attributes, and submit receipts for reimbursement on iOS and Android.
• Online Customer Portal (mein.stadtmobil.de) Web-based booking and account management platform where registered customers can reserve vehicles, manage bookings, view invoices, filter fleet options, and access stadtflitzer vehicles.
• Business Customer Service (Geschäftskunden) Dedicated carsharing service for business customers (legal entities) with framework contracts, additional access cards, consolidated SEPA direct debit billing, long-term booking options, and support for multiple authorized drivers per account.
• Quernutzung Cross-Network Usage Cross-network usage feature that lets stadtmobil customers book and use vehicles from other German carsharing partner organizations via the stadtmobil booking platform, with unified billing and support.
• Safety Package (Sicherheitspaket) Optional annual add-on subscription that reduces the customer's insurance excess from €1,200 to €300 per damage incident.
• stadtmobil Fahrzeugbörse (Dealer Auction) Online auction portal where retired stadtmobil fleet vehicles are sold exclusively to registered and verified car dealers at gross prices (VAT shown) using the CarBidOne auction software.
• Swiss E-Vignette Reimbursement Reimbursement service that refunds customers for digital Swiss motorway e-vignettes purchased via the official Swiss Federal Customs Office portal, with phased refund rates by quarter.

Quantifiable outcome

• Each carsharing vehicle replaces 7 to 10 privately owned vehicles, and is shared among 15 customers on average
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Stadtwerke Pforzheim (SWP)coreStrategic or Co-development Partner · 16 March 2026Partnership for the stadtflitzer free-floating service in Pforzheim. SWP provides the charging network for electric stadtflitzer vehicles. Under 25% charge: return only at SWP charging points; 25-75%: free parking; over 75%: no return at SWP points.
• DAS SANDKORN (Theater)minorGTM or Marketing Partner · 27 January 2026New cultural partner announced in January 2026. stadtmobil participants receive benefits at the DAS SANDKORN theater in Karlsruhe.
• EnBW (Energie Baden-Württemberg)coreTechnology or IntegrationEnBW provides the charging card (in the vehicle logbook) for charging electric vehicles at public charging stations. Customers use the EnBW mobility+ app or website to locate charging points.
• Karlsruher Verkehrsverbund (KVV)coreGTM or Marketing PartnerJoint promotion with public transport operator. KVV ticket holders (GermanyTicket, annual tickets, KombiCard) receive 50% off registration or EUR 50 driving credit when joining stadtmobil.
• HNV Heilbronn (H3NV)minorGTM or Marketing PartnerPartnership for joint promotion in the Heilbronn region. HNV customers receive promotional codes for stadtmobil registration. The HNV-Kundencenter also handles customer activation outside office hours.
• EFA-LEY Autowaschparks, IMO-Autopflege, Car Wash Center HochstettenminorGTM or Marketing PartnerFree car wash included with stadtmobil vehicles at participating wash parks in Karlsruhe, Pforzheim, Heilbronn, Baden-Baden, Landau, Rastatt, and Linkenheim-Hochstetten. Payment via the regular fuel card, no separate wash card needed.
• Other German carsharing providers (Quernutzung network)coreChannel Partner/ Reseller/ DistributorCross-usage (Quernutzung) partnership allowing stadtmobil customers to book and use vehicles from other carsharing organizations across Germany through the stadtmobil booking platform, and vice versa.
• Dachboxenverleih KynastminorGTM or Marketing PartnerRoof box rental partner in Straubenhardt and Ettlingen. stadtmobil customers can rent roof boxes which are professionally mounted by Kynast staff.
• regiomoveminorStrategic or Co-development PartnerMobility partnership involving combined tariffs and conditions for use across the regiomove network in the Karlsruhe region.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Free2Move (Stellantis): Stellantis-owned multimodal mobility platform offering carsharing, car rental, and parking across European cities including Germany. Comparable as a platform play aggregating shared mobility services.
• Sixt Share: Car rental giant Sixt's carsharing arm offering free-floating vehicles in German cities. Overlaps with stadtflitzer and competes for the same spontaneous-trip customers, backed by Sixt's larger fleet and infrastructure.
• Flinkster (Deutsche Bahn): Deutsche Bahn's nationwide carsharing network integrated with rail and public transit. Comparable as a station-based carsharing platform with deep public-transport partnerships, but operates at much larger scale across Germany.

Direct peers

• TeilAuto: German cooperative carsharing operator based in Halle/Leipzig with a member-owned structure similar to stadtmobil's. Comparable as a station-based, cooperative-style carsharing provider serving German regional cities.
• Miles Mobility: Berlin-based free-floating carsharing operator active in multiple German cities. Competes head-to-head with stadtflitzer and other German operators on per-kilometer pricing and urban one-way trips.
• ShareNow: Major German/European free-floating carsharing operator (formerly car2go/DriveNow joint venture). Directly competes with stadtflitzer in free-floating service areas and addresses the same urban private-car-substitution use case in Germany.
• Cambio Carsharing: German station-based carsharing cooperative operating across multiple cities including Berlin, Hamburg, and Cologne. Directly comparable as a similarly structured station-based operator serving overlapping German urban markets with comparable member-based business model.
• Book-n-drive: Frankfurt-based multi-provider carsharing network allowing cross-usage among several German carsharing organizations. Conceptually analogous to stadtmobil's Quernutzung network and targets similar station-based use cases in German cities.

Emerging players

• nextbike: German micromobility operator (bikes, e-bikes, e-scooters) owned by TIER Mobility. Comparable as a shared-mobility operator targeting multimodal urban trips and often partnering with the same public-transport authorities (KVV, HNV) as stadtmobil.

Regional players

• Greenwheels: Dutch-origin carsharing operator active in Germany and other European markets. Comparable as a station-based carsharing operator with a focus on private-car substitution and sustainable mobility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/stadtmobilKarlsruhe
• Facebookfacebook.com/stadtmobil
• Instagraminstagram.com/stadtmobil_karlsruhe
• LinkedInlinkedin.com/company/carsharing-stadtmobil-gmbh-&-co.-kg-carsharing

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carsharing Stadtmobil GmbH & Co. KG Carsharing