Karls Markt Ohg
- Company typePrivate
- Founded1926
- HeadquartersMönchhagen, Mecklenburgwest Pomerania, Germany
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Karls Markt Ohg firmographics
Firmographics- Name
- Karls Markt Ohg
- Legal name
- Karls Markt OHG
- Website
- https://karls-shop.de
- Company type
- Private
- Founded year
- 1926
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Karls Markt Ohg industry classification
Industry- Product category
- Artisanal Food & Beverage Manufacturing
- NAICS
- Confectionery and Nut Retailers (445292)
- SIC
- Food And Kindred Products (2000), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Bakery Products (2050), Cookies & Crackers (2052)
- akta.pro primary industry
- Gourmet & Fine Food Stores (CRAHAGAG)
- akta.pro secondary industries
- Specialty Food Gift Shops & Hampers (CRAHAGAN), Spreads, Sweeteners & Syrups (Jam, Honey, Nut Butters, Maple) (CRADAAAC)
Keywords
Where Karls Markt Ohg is headquartered
LocationHeadquarters
- HQ city
- Mönchhagen, Mecklenburgwest Pomerania
- HQ country
- Germany
- HQ region
- Europe
Offices7 records
Markets served
Karls Markt Ohg business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- E-commerce Product Sales: Direct online sales of handcrafted food products including jams, chocolates, candies, cookies, egg liqueur, wines, popcorn, soaps, candles, and specialty beverages. Products are sold individually or as gift sets and bundles. Order fulfillment through DHL with minimum order value of €29 within Germany.
- Physical Retail - Erlebnis-Dörfer: Revenue from on-site sales at their experience villages (Erlebnis-Dörfer) across Germany, including farm markets, food service, and seasonal attractions.
- Gift Vouchers and Experience Products: Sale of gift vouchers and experience products including brunch bookings and children's birthday party packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual products ranging from €2.90 to €35.00 |
| Unit Pricing | Pay-as-you-go | Kennenlern-Box (Discovery Box) at €87.00 |
| Unit Pricing | Pay-as-you-go | Volume discounts - 'Kaufe 6 & zahle nur 5' (Buy 6, pay for 5) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Karls Markt Ohg product offering
Product offeringCore offering
Karls Markt OHG produces and sells handcrafted artisan food and lifestyle products from eleven in-house manufactories, including strawberry fruit spreads, chocolate spreads, bonbons, fruit gummies, popcorn, fair-trade coffee, egg liqueur, fruit wines, strawberry gin, soaps, candles, cookies, teas, and strawberry nectar. Products are sold direct-to-consumer through the karls-shop.de online store, in-store pickup at the Rövershagen farm market, and seven Karls Erlebnis-Dörfer (experience villages) across Germany.
Product overview
Karls Markt OHG operates an e-commerce platform selling handcrafted food and lifestyle products from eleven in-house manufactories. The product portfolio centers on strawberry-based preserves and spreads (Erdbeertraum), chocolate products (Schokotraum), handmade candies and fruit gummies, specialty coffees, popcorns, alcoholic beverages including eggnog liqueurs, fruit wines, strawberry gin, teas, and personal care products like soaps and candles. The company maintains a multi-channel presence with an online shop (karls-shop.de) and physical Karls Experience Villages in multiple German locations. Products are sold through the online platform with payment integrations (PayPal, Amazon Pay, Klarna), shipped via DHL with Packstation support, and include unique offerings like discovery boxes, curated gift baskets, and gift vouchers. The business emphasizes sustainability through plastic-free shipping using biodegradable FunFlips fillers.
Differentiator
Problem solved
Functional benefit
Brands
- Karls Erlebnis-Dörfer: Physical experience villages (Erlebnis-Dörfer) operated by the company at multiple German locations, featuring farm experiences, restaurants, and direct sales.
- Karls Manufakturen
- Karls Erdbeer-Blog
- FunFlips
Products and services
- Erdbeertraum Fruchtaufstrich (Strawberry Dream Fruit Spread) Handmade strawberry fruit spread with 66% strawberry content, produced in-house at the Marmeladenküche from Karls strawberries frozen immediately after harvest. The signature product of the company.
- Karls Schokotraum (Chocolate Dream Spread)
- Bonbons (Handmade Candies)
- Gummibeeren Fruchtgummi (Fruit Gummy Bears)
- Karls Kaffee (Coffee)
- Popcorn Manufaktur (Popcorn Manufactory)
- Klötenköm Eierlikör (Eggnog Liqueur)
- Fruchtweine (Fruit Wines)
- Erdbeer-Sahne-Likör (Strawberry Cream Liqueur)
- Karls Erdbeergin (Strawberry Gin)
- Seife & Co. (Soap & Care Products)
- Kerzen (Candles)
- Kekse (Cookies)
- Erdbeer-Cola (Strawberry Cola)
- Erdbeereis (Strawberry Iced Tea)
- Erdbeer-Sahne-Tee (Strawberry Cream Tea)
- Erdbeer-Nektar (Strawberry Nectar)
- Präsentkörbe (Gift Baskets)
- Kennenlern-Box (Discovery Box)
- Geschenkgutscheine (Gift Vouchers)
- Tickets für Erlebnis-Dörfer (Experience Village Tickets)
Quantifiable outcome
- Products contain 66% strawberry content in Erdbeertraum jam - significantly higher than standard jams
- +2 more outcomes
Companies that use Karls Markt Ohg
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Karls Markt Ohg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Karls Markt Ohg partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Cafe de Atitlan (Coffee Cooperative)coreGuatemalan coffee cooperative comprising 110 small-scale farming families cultivating Arabica coffee on 200 hectares at Lake Atitlán. Karls imports 2 containers of fair-traded raw coffee annually to their Rövershagen facility where it is roasted in their in-house Hof-Rösterei. This represents a direct trade relationship providing unique sourcing story for their artisanal coffee products.
- Klarna Bank ABcorePayment service provider enabling invoice (Rechnung), direct debit (Lastschrift), credit card, and instant bank transfer (Sofortüberweisung) payment options for online shoppers. Klarna also conducts credit checks for buy-now-pay-later services.
- PayPalcorePayment method partner enabling PayPal checkout for online purchases.
- Amazon PaycorePayment integration allowing customers to checkout using their Amazon account credentials and stored payment information.
- DHLcorePrimary logistics partner for shipping products to customers. Also enables Packstation delivery for convenient customer pickup. Provides tracking information for order visibility.
- Sendcloud GmbHcoreShipping software platform for e-commerce order fulfillment, managing shipping processes and label generation for DHL shipments.
- Facebook (Meta)minorFacebook Custom Audiences and Facebook Pixel for remarketing, customer targeting, and advertising. Used to display Facebook-Ads to website visitors and interested audiences.
- Google Ireland LimitedminorGoogle Analytics for web analytics, Google Ads for paid search advertising, Google (Invisible) reCAPTCHA for spam protection and bot prevention.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Karls Markt Ohg competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Karls Markt Ohg social profiles
Digital presenceKarls Markt Ohg financial estimates
Financial estimateRevenue estimate
Valuation estimate
Karls Markt Ohg leadership team
Management profileNumber of profiles
Profiles1 record
Karls Markt Ohg subsidiaries and ownership
Company hierarchySubsidiaries3 records
Karls Markt Ohg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Karls Markt Ohg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Karls Markt Ohg
What does Karls Markt Ohg do?
Karls Markt OHG produces and sells handcrafted artisan food and lifestyle products from eleven in-house manufactories, including strawberry fruit spreads, chocolate spreads, bonbons, fruit gummies, popcorn, fair-trade coffee, egg liqueur, fruit wines, strawberry gin, soaps, candles, cookies, teas, and strawberry nectar. Products are sold direct-to-consumer through the karls-shop.de online store, in-store pickup at the Rövershagen farm market, and seven Karls Erlebnis-Dörfer (experience villages) across Germany.
Is Karls Markt Ohg a public or private company?
Karls Markt Ohg is a private company. It is classified as family owned and is currently operating.
When was Karls Markt Ohg founded?
Karls Markt Ohg was founded in 1926. It employs 11 to 50 people.
Where is Karls Markt Ohg based?
Karls Markt Ohg is headquartered in Mönchhagen, Mecklenburgwest Pomerania, Germany, in the Europe region.
How does Karls Markt Ohg make money?
Three revenue lines are on record. E-commerce Product Sales are the primary driver. The others are physical Retail - Erlebnis-Dörfer and gift Vouchers and Experience Products.
Does Karls Markt Ohg have an API?
No public API is recorded for Karls Markt Ohg.
What industry is Karls Markt Ohg in?
Karls Markt Ohg's product category is Artisanal Food & Beverage Manufacturing. Its primary akta.pro industry code is CRAHAGAG, Gourmet & Fine Food Stores, with a secondary code of CRAHAGAN, Specialty Food Gift Shops & Hampers. Its NAICS code is 445292 and its SIC code is 2000.