Karls Markt Ohg

Name

Karls Markt Ohg

Legal name

Karls Markt OHG

Website

https://karls-shop.de

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Artisanal Food & Beverage Manufacturing

NAICS

Confectionery and Nut Retailers (445292)

SIC

Food And Kindred Products (2000), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Bakery Products (2050), Cookies & Crackers (2052)

akta.pro primary industry

Gourmet & Fine Food Stores (CRAHAGAG)

akta.pro secondary industries

Specialty Food Gift Shops & Hampers (CRAHAGAN), Spreads, Sweeteners & Syrups (Jam, Honey, Nut Butters, Maple) (CRADAAAC)

Keywords

• Handcrafted artisan foods
• Strawberry fruit spreads
• Farm experience villages
• Specialty coffee roasting
• Agritourism Germany

Headquarters

HQ city

Mönchhagen, Mecklenburgwest Pomerania

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct online sales of handcrafted food products including jams, chocolates, candies, cookies, egg liqueur, wines, popcorn, soaps, candles, and specialty beverages. Products are sold individually or as gift sets and bundles. Order fulfillment through DHL with minimum order value of €29 within Germany.
2. Physical Retail - Erlebnis-Dörfer: Revenue from on-site sales at their experience villages (Erlebnis-Dörfer) across Germany, including farm markets, food service, and seasonal attractions.
3. Gift Vouchers and Experience Products: Sale of gift vouchers and experience products including brunch bookings and children's birthday party packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Karls Markt OHG produces and sells handcrafted artisan food and lifestyle products from eleven in-house manufactories, including strawberry fruit spreads, chocolate spreads, bonbons, fruit gummies, popcorn, fair-trade coffee, egg liqueur, fruit wines, strawberry gin, soaps, candles, cookies, teas, and strawberry nectar. Products are sold direct-to-consumer through the karls-shop.de online store, in-store pickup at the Rövershagen farm market, and seven Karls Erlebnis-Dörfer (experience villages) across Germany.

Product overview

Karls Markt OHG operates an e-commerce platform selling handcrafted food and lifestyle products from eleven in-house manufactories. The product portfolio centers on strawberry-based preserves and spreads (Erdbeertraum), chocolate products (Schokotraum), handmade candies and fruit gummies, specialty coffees, popcorns, alcoholic beverages including eggnog liqueurs, fruit wines, strawberry gin, teas, and personal care products like soaps and candles. The company maintains a multi-channel presence with an online shop (karls-shop.de) and physical Karls Experience Villages in multiple German locations. Products are sold through the online platform with payment integrations (PayPal, Amazon Pay, Klarna), shipped via DHL with Packstation support, and include unique offerings like discovery boxes, curated gift baskets, and gift vouchers. The business emphasizes sustainability through plastic-free shipping using biodegradable FunFlips fillers.

Differentiator

Problem solved

Functional benefit

Brands

• Karls Erlebnis-Dörfer: Physical experience villages (Erlebnis-Dörfer) operated by the company at multiple German locations, featuring farm experiences, restaurants, and direct sales.
• Karls Manufakturen
• Karls Erdbeer-Blog
• FunFlips

Products and services

• Erdbeertraum Fruchtaufstrich (Strawberry Dream Fruit Spread) Handmade strawberry fruit spread with 66% strawberry content, produced in-house at the Marmeladenküche from Karls strawberries frozen immediately after harvest. The signature product of the company.
• Karls Schokotraum (Chocolate Dream Spread)
• Bonbons (Handmade Candies)
• Gummibeeren Fruchtgummi (Fruit Gummy Bears)
• Karls Kaffee (Coffee)
• Popcorn Manufaktur (Popcorn Manufactory)
• Klötenköm Eierlikör (Eggnog Liqueur)
• Fruchtweine (Fruit Wines)
• Erdbeer-Sahne-Likör (Strawberry Cream Liqueur)
• Karls Erdbeergin (Strawberry Gin)
• Seife & Co. (Soap & Care Products)
• Kerzen (Candles)
• Kekse (Cookies)
• Erdbeer-Cola (Strawberry Cola)
• Erdbeereis (Strawberry Iced Tea)
• Erdbeer-Sahne-Tee (Strawberry Cream Tea)
• Erdbeer-Nektar (Strawberry Nectar)
• Präsentkörbe (Gift Baskets)
• Kennenlern-Box (Discovery Box)
• Geschenkgutscheine (Gift Vouchers)
• Tickets für Erlebnis-Dörfer (Experience Village Tickets)

Quantifiable outcome

• Products contain 66% strawberry content in Erdbeertraum jam - significantly higher than standard jams
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Cafe de Atitlan (Coffee Cooperative)coreStrategic or Co-development PartnerGuatemalan coffee cooperative comprising 110 small-scale farming families cultivating Arabica coffee on 200 hectares at Lake Atitlán. Karls imports 2 containers of fair-traded raw coffee annually to their Rövershagen facility where it is roasted in their in-house Hof-Rösterei. This represents a direct trade relationship providing unique sourcing story for their artisanal coffee products.
• Klarna Bank ABcoreTechnology or IntegrationPayment service provider enabling invoice (Rechnung), direct debit (Lastschrift), credit card, and instant bank transfer (Sofortüberweisung) payment options for online shoppers. Klarna also conducts credit checks for buy-now-pay-later services.
• PayPalcoreTechnology or IntegrationPayment method partner enabling PayPal checkout for online purchases.
• Amazon PaycoreTechnology or IntegrationPayment integration allowing customers to checkout using their Amazon account credentials and stored payment information.
• DHLcoreChannel Partner/ Reseller/ DistributorPrimary logistics partner for shipping products to customers. Also enables Packstation delivery for convenient customer pickup. Provides tracking information for order visibility.
• Sendcloud GmbHcoreTechnology or IntegrationShipping software platform for e-commerce order fulfillment, managing shipping processes and label generation for DHL shipments.
• Facebook (Meta)minorGTM or Marketing PartnerFacebook Custom Audiences and Facebook Pixel for remarketing, customer targeting, and advertising. Used to display Facebook-Ads to website visitors and interested audiences.
• Google Ireland LimitedminorGTM or Marketing PartnerGoogle Analytics for web analytics, Google Ads for paid search advertising, Google (Invisible) reCAPTCHA for spam protection and bot prevention.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/karls_de
• YouTubeyoutube.com/karls
• Facebookfacebook.com/karls.de
• LinkedInlinkedin.com/company/karls-markt-ohg
• Instagraminstagram.com/karls.de

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Karls Markt Ohg