Schreinerei Karl und Wiehl GmbH

What Schreinerei Karl und Wiehl GmbH does

Schreinerei Karl & Wiehl GmbH is a private German carpentry and custom woodworking business headquartered at Äußere Aumühlstraße 8 in Würzburg, Bavaria, founded by master carpenter Alexander Karl and CAD-trained co-founder Stefan Wiehl. Originally a small workshop in Hopferstadt, the firm has grown into a medium-sized company with 25–35+ employees and serves private homeowners and commercial clients across the Würzburg, Kitzingen, Ochsenfurt, and Schweinfurt region of Franconia. Its portfolio covers bespoke furniture (beds, wardrobes, dining sets, bathroom consoles), interior fit-out, custom doors and windows in wood/aluminum/plastic, solid-wood staircases, reception counters, trade show booths, and office furniture, with a separate showroom in Würzburg-Lengfeld for material sampling and consultation.

Production blends traditional handcraft with modern CNC machinery: three CNC 3-axis machines with 5-axis capability, a fully automatic horizontal panel saw, edge-banding and wide-belt sanding equipment, a UV coating system with spray robot, and an in-house painting/lacquering facility. Project work is supported by 3D planning and CAD-based design (a stated strength of co-founder Stefan Wiehl), with each piece individually designed, produced, and installed on-site.

Revenue is generated entirely through one-time project contracts priced per quote (illustrative: a 100% oak dining set at €1,690 incl. VAT), covering materials, design, production, and installation. Go-to-market is direct-to-consumer via the company website (karlundwiehl.de), an online inquiry form, Facebook reviews, the Würzburg-Lengfeld showroom, and on-site consultation. The company is founder-owned with no disclosed external investors, no funding rounds, and no parent company; it operates as a single legal entity (German GmbH, VAT ID DE 297872604) under the trade names Karl & Wiehl and Karl&Wiehl.

Name

Schreinerei Karl und Wiehl GmbH

Legal name

Schreinerei Karl & Wiehl GmbH

Website

https://karlundwiehl.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Schreinerei Karl & Wiehl GmbH is a founder-owned German custom carpentry workshop in Würzburg producing bespoke solid-wood furniture, doors, windows, stairs, and commercial interior fit-outs for private and SMB clients across the Franconia region.

Ownership category

akta.pro rank

Product category

Custom Carpentry and Millwork

NAICS

Custom Architectural Woodwork and Millwork Manufacturing (337212), Nonupholstered Wood Household Furniture Manufacturing (337122), Office Furniture (including Fixtures) Manufacturing (3372)

SIC

Millwood, Veneer, Plywood, & Structural Wood Members (2430), Wood Household Furniture, (No Upholstered) (2511)

akta.pro industry

PRIMARYHSAPAJAI

Custom Window & Door Fabrication & Replacement

Home & Personal Services/Residential Renovation Services/Windows, Doors & Skylights Replacement

SECONDARYHSAPAFAD

Trim, Baseboards, Crown Molding & Finish Carpentry

Home & Personal Services/Residential Renovation Services/Interior Remodeling (Walls, Ceilings, Trim & Layout Changes)

SECONDARYHSAPAIAJ

Stair Parts, Railings & Architectural Woodwork

Home & Personal Services/Residential Renovation Services/Cabinetry, Countertops & Millwork

SECONDARYHSAPAEAC

Whole-Home Interior Renovation (Non-Structural)

Home & Personal Services/Residential Renovation Services/Whole-Home Renovation & Remodel

Keywords

• Custom furniture manufacturing
• Interior carpentry services
• Window door fabrication
• Staircase construction
• Commercial millwork

Headquarters

HQ city

Ochsenfurt

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure

Revenue model

1. Custom Furniture Manufacturing: Project-based custom furniture manufacturing for private and commercial customers. Revenue is generated through one-time projects including design, material procurement, production, and installation.
2. Interior Construction Services: Interior construction and fit-out services for residential and commercial properties including windows, doors, stairs, and built-in furniture.
3. Restoration Services: Restoration and renovation of wooden doors, windows, and antique furniture pieces.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Schreinerei Karl und Wiehl GmbH is a traditional carpentry workshop in the Würzburg region that designs, manufactures, and installs custom solid wood furniture, interior doors, windows, staircases, kitchen furniture, and interior fit-out solutions. The company also produces commercial fixtures such as reception counters, office furniture, trade show booths, and showroom exhibits, serving both private homeowners and commercial clients.

Product overview

Schreinerei Karl & Wiehl GmbH is a traditional woodworking and cabinetmaking company operating as a single unified custom manufacturing business without a modular software platform. Their portfolio centers on bespoke solid wood furniture (beds, wardrobes, tables, bathroom fixtures), custom interior construction (built-in cabinets, sloped-ceiling solutions), doors and windows in various materials, and staircase manufacturing. Commercial offerings extend to reception counters, trade show booths, and office furniture. All products are crafted to individual customer specifications through a combination of CNC machining and traditional joinery. They maintain a showroom in Würzburg-Lengfeld for customer consultation.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom solid wood furniture Custom solid wood furniture designed, manufactured, and installed to customer specifications for both private homeowners and commercial clients.
• Kitchen furniture Custom kitchen furniture built to fit unique kitchen dimensions and design preferences, for private residential customers.
• Interior doors Custom interior doors manufactured and installed by the workshop for residential and commercial interiors.
• Windows Custom windows manufactured and installed by the workshop for residential and commercial buildings.
• Staircases Custom staircases designed, manufactured, and installed to fit specific architectural requirements.
• Interior construction and fit-out Custom interior construction and fit-out solutions combining manufactured woodwork elements with on-site installation for residential and commercial spaces.
• Reception counters Custom reception counters designed and manufactured for commercial customers such as hotels, dental practices, fitness clubs, and wineries.
• Office furniture Custom office furniture manufactured for commercial customers requiring bespoke fit and finishes.
• Trade show booths Custom trade show booths manufactured and delivered for commercial exhibitors.
• Showroom exhibits Custom showroom exhibits manufactured for commercial customers needing branded display fixtures.

Quantifiable outcome

• High customer satisfaction reflected in positive testimonials about quality, reliability, cleanliness, and value

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• bulthaup: Premium German manufacturer of custom kitchens and interior systems — overlaps with Karl & Wiehl's kitchen-furniture and built-in cabinetry work but at a significantly higher-end, architect-channel scale.
• Nobilia: Germany's largest kitchen manufacturer; competes with Karl & Wiehl's kitchen-furniture segment through volume pricing, representing the mass-market pressure on smaller custom kitchen makers.
• Thonet: Historic German furniture manufacturer with in-house production combining bentwood, solid wood and tubular steel; comparable in its 'German craftsmanship + modern manufacturing' heritage narrative that Karl & Wiehl also leverages.
• TEAM 7: Austrian/German premium manufacturer of solid-wood furniture and kitchens with strong sustainability credentials; competes with Karl & Wiehl in the 'natural materials, handcrafted solid-wood' positioning but at a much larger national/European scale.
• Hülsta: Large established German furniture manufacturer offering mass-market and premium ranges across living, bedroom and dining — represents the catalogue-brand competition that Karl & Wiehl's value-for-money custom positioning must differentiate against.
• IKEA (Ingka Group): Global flat-pack furniture and kitchen retailer with deep German presence; represents the commodity, self-assembly competition that frames the value proposition of regional custom carpentry workshops like Karl & Wiehl.

Regional players

• Schreinerei Wunsch: Bavarian/Franconian Schreinerei delivering bespoke kitchens, furniture and interior construction — closely mirrors Karl & Wiehl's craft-led, project-based custom carpentry model in a comparable German regional market.
• Tischlerei Müller (general German carpentry peer set): A typical German regional carpentry workshop of comparable headcount offering custom furniture, doors, windows and interior fit-out — representative of the competitive set Karl & Wiehl competes against for project wins in Mainfranken.
• Tischlerei Hettmer: Regional German carpentry workshop offering custom furniture, interior fit-out, doors, windows and stairs — directly comparable in product breadth, custom-project model, and regional German Mittelstand positioning to Karl & Wiehl.

Direct peers

• Wilde+Spieth: German manufacturer of high-quality, sustainable solid-wood and upholstered furniture with a strong custom and contract channel — directly comparable to Karl & Wiehl in craft-led, FSC-certified, custom-wood furniture manufacturing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/KarlundWiehl/reviews
• LinkedInlinkedin.com/company/schreinerei-karl-und-wiehl-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schreinerei Karl und Wiehl GmbH