What Karma Music does

Karma Music (KARMAMUSIC) is a founder-led music initiative that produces multi-genre albums inspired by the KARMALOGIC© framework — a registered research project by political strategist, coach, and psychotherapist Alexey Sitnikov built around 54 "rules of life." Each album contains 54 tracks and synthesizes electronic, classical, opera, ethnic, and rock music, created with over 40 musical instruments by performers drawn from seven countries (Russia, Ukraine, Greece, Armenia, Cuba, Georgia, and Transnistria), including named acts such as MACHETE/Tokio, SAMBATERIA, and Mark Yusim.

The project's core production asset is its genre-synthesis methodology, anchored by the KARMALOGIC© trademark and the underlying 54-rule philosophical structure that themes each composition. Content is distributed digitally through third-party streaming aggregators Bandlink and OnERPM, with separate album parts surfaced as individual releases (Parts I–III for the main KARMAMUSIC catalog on Bandlink, Parts I–V for SAMBATERIA on OnERPM). The website serves as a discovery layer with direct listening links rather than a first-party commerce platform.

Revenue is generated through streaming royalties and platform licensing fees via the aggregators, with no disclosed subscription, ticketing, or merchandising operations. The go-to-market is product-led growth through streaming platforms, with the founder's personal brand and artist ambassadors driving awareness. No external investors, parent company, or institutional capital are disclosed, and ownership appears fully founder-controlled.

Name

Karma Music

Legal name

Karma Music

Website

https://karmamusic.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Music Production and Distribution

NAICS

Musical Groups and Artists (711130), Record Production and Distribution (51225)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Custom Music & Original Score/Composition (MPAIALAD)

Keywords

• Music streaming distribution
• Multigenre music production
• World fusion music
• Digital album releases
• Philosophical concept albums

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Streaming Revenue: Revenue generated from music streaming on platforms like Bandlink and OnERPM through streaming royalties
2. Music Distribution: Distribution of music through digital platforms, potentially generating revenue through platform licensing and royalties

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Karma Music (KARMAMUSIC) is a music production and distribution project that produces multigenre albums inspired by the KARMALOGIC© research framework of 54 'rules of life'. The catalog combines electronic, classical, opera, ethnic, and rock music using more than 40 instruments, featuring performers from 7 countries, and is released in 54-track albums distributed globally via Bandlink and OnERPM streaming platforms.

Product overview

Karma Music is a music project inspired by the laws of fate from the KARMALOGIC© research project. The project features a synthesis of electronic, classical, opera, ethnic, and rock music, with performers from 7 countries (Russia, Ukraine, Greece, Armenia, Cuba, Georgia, Transnistria). The portfolio includes the main KARMAMUSIC product with albums containing 54 tracks each, created using over 40 musical instruments. The project also features associated artists including MACHETE, Tokio, SAMBATERIA, and Mark Yusim.

Differentiator

Problem solved

Functional benefit

Products and services

• KARMAMUSIC Album Series Multigenre music albums produced under the KARMAMUSIC project, each containing 54 tracks that synthesize electronic, classical, opera, ethnic, and rock music performed by artists from 7 countries using over 40 instruments. Distributed globally to music listeners via the Bandlink streaming platform.
• SAMBATERIA World Fusion Releases A world fusion music project described as Russia's only professional Latin American percussion orchestra, led by Artur Gazarov, distributed globally via the OnERPM streaming platform across five parts. Targeted at listeners interested in world fusion and Latin-influenced cross-genre music.
• Mark Yusim Pop-Jazz Releases Pop-jazz vocal releases by Mark Yusim, distributed via the Bandlink streaming platform to listeners who follow the artist. Targeted at pop, soul, and jazz audiences.

Quantifiable outcome

• 54 tracks per album
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Six Degrees Records: An independent label specializing in world fusion, electronic, and global music. Directly comparable as a label/distribution peer for KARMAMUSIC's genre-synthesis catalog.
• Balkan Beat Box: A global-fusion group that blends Middle Eastern, Balkan, North African, and electronic music traditions. Closely comparable to KARMAMUSIC's combination of ethnic, classical, and electronic elements with a multi-country identity.
• Thievery Corporation: An electronic duo that fuses lounge, world, and Latin music traditions. Comparable to KARMAMUSIC's electronic-classical-ethnic fusion approach and global streaming distribution.
• Compass Records: An independent label focused on roots, Celtic, and world music. Comparable to KARMAMUSIC as a curated independent label serving a niche, culturally-oriented audience.
• Putumayo World Music: A world music label known for cross-cultural compilation albums. Comparable to KARMAMUSIC's differentiated ethnic-classical-electronic fusion positioned for global listeners.
• Pink Martini: A multi-genre, multilingual ensemble that fuses classical, pop, jazz, and Latin American music. Comparable to KARMAMUSIC's classical/opera/electronic/ethnic/rock synthesis and international artist base.
• Playing for Change: A global music collective that records and releases music featuring artists from many countries, blending cultural/musical traditions. Directly comparable to KARMAMUSIC's multinational roster and cross-genre philosophy-driven music concept.
• Real World Records: Peter Gabriel's world music label operating in the same global-fusion / cross-cultural composition space. Comparable to KARMAMUSIC's premium, multi-cultural, multi-genre production approach.
• The Silk Road Ensemble / Silkroad Project: A performing collective founded by Yo-Yo Ma that brings together musicians from diverse cultural traditions. Comparable to KARMAMUSIC's multinational artist roster and cross-genre philosophy-driven mission.

Broad incumbents

• Smithsonian Folkways Recordings: A large, established label/catalog dedicated to folk and world music. Comparable as a broader incumbent in the world/ethnic music space where KARMAMUSIC operates, though with a much larger institutional catalog.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/karma-music

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Karma Music