BioTechUSA

What BioTechUSA does

BioTechUSA is a privately held, family-owned Hungarian dietary supplement and sports nutrition manufacturer founded in 1993 (originally as JLM Power Line Kft.) and now led by the second-generation Lévai family (CEO Bálint Lévai and Commercial Director Balázs Lévai, with Managing Director Diána Markovics). The company produces a portfolio of more than 2,000 SKUs — including protein powders (flagship Iso Whey Zero), protein bars, capsules, tablets, and branded sportswear — all marketed as 100% doping-free and with vegan, sugar-free, lactose-free, and gluten-free options. Core manufacturing is vertically integrated at the Szada and Dunakeszi sites, where self-developed automated lines produce 20,000 tons of powder, 1 billion capsules/tablets, and (from 2023) up to 55 million multi-layer protein bars per year, supported by ISO 22000, IFS Food, FSSC 22000, ISO 9001, HACCP, GMP, HALAL, and FDA certifications.

Revenue is generated primarily through one-time sales of proprietary branded products, combined with franchise fees from a 280+ store network and B2B distribution to 4,500 partners (pharmacies, herbal stores, gyms, hypermarkets, gas stations). The go-to-market is sales-led and multi-channel: owned retail stores across Hungary and Europe, a growing franchise network, the shop.biotechusa.hu e-commerce platform, and international distribution partners in 100+ countries on six continents. Scitec Nutrition, acquired by parent Atlas Invest in 2019, operates as a complementary brand with strong pharmacy and gym distribution in Italy. The company additionally operates a BioTechUSA Lifestyle event/sponsorship program covering the FC Barcelona partnership (announced September 2024), Hungarian sports teams, and charity platforms.

In FY2024, BioTechUSA reported revenue of 93.7 billion HUF and EBITDA of 10.68 billion HUF, per the Index interview with CEO Lévai Bálint (April 2025), with ~1,800 employees working across product development, manufacturing, logistics, and sales across Europe. The business is privately held under Atlas Invest with no public listing, no disclosed external funding, and no IPO plans referenced in the source material.

Name

BioTechUSA

Legal name

BioTechUSA Korlátolt Felelősségű Társaság

Website

https://karrier.biotechusa.hu

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

501–1,000 employees

Short description

BioTechUSA is a privately held Hungarian family-owned manufacturer of dietary supplements and sports nutrition products, selling 2,000+ SKUs (including flagship Iso Whey Zero) across 100+ countries through owned retail, 280+ franchise stores, e-commerce, and 4,500 B2B distribution partners.

Ownership category

akta.pro rank

Product category

Sports Nutrition & Dietary Supplements

NAICS

Food Manufacturing (311), Snack Food Manufacturing (31191), Sporting and Athletic Goods Manufacturing (33992)

SIC

Food And Kindred Products (2000), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Plant-Based & Alternative Proteins (Packaged) (CRADAAAH), Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK)

Keywords

• Sports nutrition products
• Dietary supplements
• Protein powder manufacturing
• Fitness nutrition brands
• Vitamin capsule production

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Dietary Supplement Product Sales: Direct sales of proprietary dietary supplements, sports nutrition products, and specialty foods through owned retail stores, franchise network, e-commerce platform, and B2B distribution channels
2. Sportswear and Apparel Sales: Sales of branded sportswear and lifestyle apparel through retail stores and e-commerce
3. Franchise Revenue: Revenue from franchise store network (280+ franchise stores)

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels10 records

Core offering

BioTechUSA manufactures and sells dietary supplements and sports nutrition products — including protein powders, protein bars, capsules, tablets, vitamins, and sportswear — through its own brand and the acquired Scitec Nutrition brand. The company operates vertically integrated manufacturing, an automated multi-layer protein bar production line, an intelligent warehouse, and a 2,000+ SKU portfolio that is 100% doping-free, distributed through owned retail stores, 280+ franchise stores, an e-commerce platform, and 4,500 B2B distribution partners in over 100 countries.

Product overview

BioTechUSA is a Hungarian family-owned dietary supplement and sports nutrition company operating a multi-brand portfolio strategy. The core BioTechUSA brand offers over 2000 products including protein powders (with flagship Iso Whey Zero), protein bars (manufactured on-site with 55 million annual capacity), capsules and tablets (1 billion units/year), vitamins, and sportswear. The company acquired Scitec Nutrition in 2019, operates Shop.Builder e-commerce platform since 2016, and maintains its own retail store network. All products are 100% doping-free, with options for sugar-free, lactose-free, gluten-free, and vegan consumers.

Differentiator

Problem solved

Functional benefit

Brands

• Iso Whey Zero: Premium whey isolate protein powder, one of the most sought-after whey isolates in Europe.
• Scitec Nutrition
• BioTechUSA Lifestyle

Products and services

• BioTechUSA Core Brand Portfolio Core brand offering 2,000+ dietary supplement and sports nutrition products — protein powders, protein bars, capsules, tablets, vitamins, and sportswear — for athletes, fitness enthusiasts, and health-conscious consumers. 100% doping-free, with sugar-free, lactose-free, gluten-free, and vegan options.
• Iso Whey Zero Premium whey protein isolate powder and one of the most sought-after whey isolates in Europe, part of the BioTechUSA core brand portfolio.
• Scitec Nutrition Sports nutrition and dietary supplement brand acquired by Atlas Invest (BioTechUSA group parent) in 2019, operating as a separate retail brand with its own store locations and distributed notably through pharmacies, herbal stores, and gyms in Italy.
• BioTechUSA Protein Bars In-house manufactured protein bar product line, with a new multi-layer production line capable of 55 million complex protein bars annually (operational 2023).
• BioTechUSA Capsules and Tablets Vitamin and dietary supplement capsules and tablets produced in-house at approximately 1 billion units annual production.
• BioTechUSA Sportswear Branded sports apparel and lifestyle clothing line sold through BioTechUSA retail stores and webshop.

Quantifiable outcome

• Revenue growth from under 90 billion HUF to 93.7 billion HUF with 10.68 billion HUF EBITDA
• +3 more outcomes

Named customers1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered flagship, core and supporting.

• FC BarcelonaflagshipStrategic or Co-development Partner · 1 September 2024Multi-year partnership agreement with FC Barcelona to provide nutritional supplements to club athletes including Lamine Yamal, Pedri, Dani Olmo and other top players. The collaboration extends beyond product supply to research, education, and knowledge transfer initiatives.
• Scitec NutritioncoreStrategic or Co-development Partner · 1 January 2019Acquisition by Atlas Invest (parent company of BioTechUSA group) of Scitec Nutrition, one of BioTechUSA's major competitors. Scitec is now operated as part of the BioTechUSA group and serves as a key brand, particularly in the Italian market through pharmacy, herbal store, and gym distribution channels.
• Ulisses (International Brand Ambassador)coreGTM or Marketing PartnerInternational brand ambassador partnership with professional athlete/influcer Ulisses representing BioTechUSA internationally
• Stephanie Davis (International Fitness Influencer)coreGTM or Marketing PartnerInternational fitness influencer partnership promoting BioTechUSA products globally
• Oczella Eszter (IFBB BIKINI PRO)supportingGTM or Marketing PartnerPartnership with IFBB professional bikini athlete representing brand in competitions and content
• Újpest FCsupportingGTM or Marketing PartnerOfficial partnership with Hungarian football club Újpest FC as part of sports sponsorship program
• Magyar Birkózó Szövetség (Hungarian Wrestling Federation)supportingGTM or Marketing PartnerPartnership with Hungarian Wrestling Federation supporting athletes
• Vác FCsupportingGTM or Marketing PartnerPartnership with Vác FC football club as part of sports sponsorship portfolio
• KTE Kosárlabda Klub (KTE Basketball Club)supportingGTM or Marketing PartnerPartnership with KTE Basketball Club as part of sports sponsorship program
• NN UltrabalatonsupportingGTM or Marketing PartnerCharity partnership with NN Ultrabalaton running event. BioTechUSA supports charitable collection at the event where runners donate time deposit fees to causes. Record donations achieved at 2024 event.

Scale indicators11 records

Recent moves14 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/biotechusachannel
• Facebookfacebook.com/biotechusa
• LinkedInlinkedin.com/company/biotechusa
• Instagraminstagram.com/biotechusa_magyarorszag
• TikToktiktok.com/@biotechusa_official

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BioTechUSA