What ADAC Westfalen e.V. does

ADAC Westfalen e.V. is one of 18 regional clubs constituting the ADAC federation in Germany, a registered non-profit association (eingetragener Verein) headquartered in Dortmund, North Rhine-Westphalia, with 65 employees and roots extending to 1904. The club operates under the ADAC SE parent and benefits from the ADAC federation's nationwide infrastructure, including 178 branch offices, 5 emergency call centers, and the central Munich headquarters. Westfalen e.V. delivers the federation's core service portfolio within its regional territory: roadside assistance (Pannenhilfe), insurance distribution, travel services, legal advice, and member recruitment and servicing.

The underlying operational backbone supporting ADAC Westfalen e.V. includes three wholly-owned subsidiaries of ADAC SE: ADAC IT Service GmbH (250+ IT experts driving digital modernization), ADAC Versicherung AG (insurance products with ~590 employees across 100+ departments, established 1972), and ADAC Luftrettung gGmbH (helicopter air rescue operations). Physical infrastructure includes the ADAC Technikzentrum in Landsberg am Lech, a 100,000 sqm vehicle test facility with a 2,200-meter straight used for Euro NCAP testing, crash tests, and driver-assistance system validation, plus the ADAC Hilfezentrale emergency call center for roadside assistance coordination.

The business model is fundamentally membership-subscription based: annual membership fees from approximately 22 million ADAC members nationally fund the federation, supplemented by transactional revenue from roadside assistance (including non-members), insurance premiums via ADAC Versicherung AG, travel and tourism bookings, legal consultation subscriptions, and air rescue services. Distribution is multi-channel — direct through branch offices, online portals, regional club presence, and partnerships with automotive and travel partners. Westfalen e.V. specifically operates its regional branch network and participates in talent development through partnerships with multiple DHBW campuses for IT, business, and actuarial dual-study programs.

Name

ADAC Westfalen e.V.

Legal name

ADAC Westfalen e.V.

Website

https://karriere.adac.de

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

51–100 employees

Short description

ADAC Westfalen e.V. is a regional non-profit automobile club in Dortmund, Germany, serving as one of 18 ADAC regional clubs delivering roadside assistance, insurance, travel, and legal services to members across the Westphalia region within the broader ADAC federation of 22 million members.

Ownership category

akta.pro rank

Product category

Automobile Club Services

NAICS

Professional Organizations (813920)

SIC

Services-Membership Sports & Recreation Clubs (7997), Accident & Health Insurance (6321)

akta.pro primary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Automobile club services
• Roadside assistance
• Travel insurance
• Air rescue services
• Vehicle testing

Headquarters

HQ city

Dortmund, North Rhine-Westphalia

HQ country

Germany

HQ region

Europe

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Fees: Annual membership fees from 22 million ADAC members across Germany
2. Insurance Products: Revenue from insurance products including travel insurance, legal protection insurance, accident insurance, home insurance, motor vehicle insurance, liability insurance, and leisure insurance. Founded in 1972.
3. Roadside Assistance Services: Pannenhilfe (roadside assistance) services provided to members and non-members
4. Air Rescue Services: ADAC Luftrettung gGmbH provides helicopter rescue services
5. Travel and Tourism Services: Travel planning, booking services, and tourism products for members
6. Legal Advice Services: Legal consultation services for members

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

ADAC Westfalen e.V. is a regional club of ADAC, Germany's largest automobile club, providing automobile club membership and mobility-related services to members in Westphalia. The core offerings include roadside assistance (Pannenhilfe/Yellow Angels), travel and tourism services, legal advice, vehicle testing at ADAC Technikzentrum, and access to the ADAC Versicherung AG insurance portfolio (travel, legal protection, accident, motor vehicle, home, liability, and leisure insurance). The club operates within the ADAC SE federation of 18 regional clubs and 178 branch offices across Germany.

Product overview

ADAC (Allgemeiner Deutscher Automobil-Club) is a mobility club and service organization operating a multi-product portfolio. The core offerings include roadside assistance (Pannenhilfe) via 'Yellow Angels' vehicles, air rescue services (Luftrettung), and membership services for approximately 22 million members. Key subsidiaries include ADAC Versicherung AG (insurance products including travel, legal, accident, vehicle, home, liability, and leisure insurance with ~590 employees), ADAC IT Service GmbH (digital/IT services with 250+ IT experts), and ADAC Stiftung (foundation for accident victims). Physical infrastructure includes the Technikzentrum in Landsberg am Lech and test facility in Penzing, conducting vehicle testing including crash tests and driver assistance system evaluation. The organization operates through 18 regional clubs with 178 branch offices across Germany.

Differentiator

Problem solved

Functional benefit

Brands

• ADAC Gelbe Engel: The iconic roadside assistance service brand known for yellow emergency vehicles
• ADAC Versicherung
• ADAC Luftrettung

Products and services

• ADAC Mitgliedschaft (Membership)

Quantifiable outcome

• 10,000 assistance services provided daily across Germany
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• DHBW Heilbronn (Duale Hochschule Baden-Württemberg)coreOthersEducational partnership for dual study programs including BWL Consulting & Sales, BWL Dienstleistungsmanagement, and BWL Digital Business Management. Students alternate between theory at DHBW Heilbronn and practical work at ADAC headquarters in Munich.
• DHBW Villingen SchwenningencoreOthersPartnership for dual study programs including BWL Consulting & Services and BWL Controlling & Consulting.
• DHBW StuttgartcoreOthersPartnership for BWL Dienstleistungsmanagement and BWL Risk and Insurance Management dual study programs.
• DHBW MannheimcoreOthersPartnership for BWL Messe, Kongress- und Eventmanagement and Digitale Medien dual study programs.
• DHBW KarlsruhecoreOthersPartnership for BWL Digital Business Management, BWL Industrie, Wirtschaftsinformatik, and KI & Data Science dual study programs.
• DHBW RavensburgcoreOthersPartnership for BWL Medien- und Kommunikation/Unternehmenskommunikation und Journalismus dual study program.
• DHBW MosbachcoreOthersPartnership for Online Medien dual study program.
• DHBW HeidenheimcoreOthersPartnership for Wirtschaftsinformatik dual study program.
• DHBW LörrachcoreOthersPartnership for KI & Data Science dual study program.
• DHBW Stuttgart HorbcoreOthersPartnership for Mechatronik – Fahrzeugsystemtechnik und Elektromobilität dual study program at ADAC Test and Technology Center in Landsberg am Lech.
• Hochschule RosenheimcoreOthersPartnership for ausbildungsintegriertes Studium Wirtschaftsmathematik-Aktuarwissenschaften combined with Kaufmann für Versicherungen und Finanzanlagen training.
• Universität der Bundeswehr München-NeubibergcoreOthersPartnership for ausbildungsintegriertes Studium der Wirtschafts- und Organisationswissenschaften (Master of Science) combined with Kaufmann für Versicherungen und Finanzanlagen training.
• Germany's Public Transportation Network (MVV/ÖPNV)minorGTM or Marketing PartnerPartnership providing employees subsidized access to public transportation including MVV Abo Job and Deutschland-Ticket for employees.

Scale indicators15 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• The AA (UK): The AA is the UK's largest breakdown and roadside assistance provider with insurance and driving services. Closest UK analogue in roadside-first business model and consumer membership structure.
• RAC: RAC is a major UK roadside assistance and motoring services provider with insurance and breakdown cover. Direct peer in the roadside-assistance-led European club model.
• AvD (Automobilclub von Deutschland): AvD is a historic German automobile club founded in 1899, directly competing with ADAC for German motorists. Comparable offering around motoring services, events, and member benefits in the same geography.
• AAA (American Automobile Association): AAA is the largest US automobile club with ~60M members, offering roadside assistance, insurance, travel, and discounts. Closest global analog to ADAC in scale, product breadth (membership + insurance + travel), and federated regional structure.
• TCS (Touring Club Schweiz): TCS is Switzerland's leading mobility club offering roadside assistance, driving training, and travel services. Comparable non-profit membership model and full mobility service stack to ADAC.
• RACC (Reial Automòbil Club de Catalunya): RACC is one of Spain's largest automobile clubs providing roadside assistance, insurance, and travel to Spanish motorists. Comparable Iberian peer with similar service mix to ADAC.
• ACE (Auto Club Europa): ACE Auto Club Europa is a German automobile club offering roadside assistance, legal advice, and travel services to motorists. Direct competitor to ADAC in the German auto club segment with overlapping product categories.
• ANWB: ANWB is the Royal Dutch Touring Club with ~4M+ members offering roadside assistance, travel, insurance, and recreation services. Direct European peer in membership model and mobility service breadth.
• ÖAMTC (Österreichischer Automobil-, Motorrad- und Touringclub): ÖAMTC is Austria's largest mobility club with ~2M+ members providing roadside assistance, insurance, and travel. Closest DACH-region peer to ADAC in business model, member services, and ownership structure (non-profit).

Broad incumbents

• DEKRA: DEKRA is a global leader in vehicle testing, inspection, and certification with significant automotive assessment services. Overlaps ADAC's Testzentrum capability but operates as a broader testing/inspection incumbent across multiple industries rather than as a member-driven mobility club.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/adac-westfalen-e-v-

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADAC Westfalen e.V.