Kauno miesto muziejus | Kaunas City Museum

What Kauno miesto muziejus | Kaunas City Museum does

Kauno miesto muziejus (Kaunas City Museum, KMM) is a municipal budgetary institution of the Kaunas City Municipality, headquartered at L. Zamenhofo g. 8, Kaunas, Lithuania. Originally established through collections gathered during 1882 fortress construction, the museum was relaunched in its current form in 2005 and opened to the public on February 15, 2008. It operates five branches across the city: Kaunas Town Hall (Rotušės a. 15), Kaunas Castle (a 14th-century fortification at Pilies g. 17), the Folk Music Museum (L. Zamenhofo g. 12), the M. and K. Petrauskas House (a UNESCO World Heritage-inscribed interwar Modernism building at K. Petrausko g. 31), and the Juozas Gruodis House (Salako g. 18). The institution holds approximately 10,000 folk music artifacts and ~4,000 archaeological finds spanning the 5th–4th millennium BC to the 10th century, alongside archival materials from the 1880s onward.

KMM's service portfolio combines permanent and rotating exhibitions, concerts, lectures, conferences, educational programs (including Cultural Pass-eligible sessions), venue rental, publications, tour guide accreditation, and portable exhibitions. Its digital ecosystem includes a multilingual mobile app with NFC-tag-triggered audio guides and an AR overlay ('Petrauskas The RemARkable'), a virtual museum platform, and the national LIMIS collections database. Marketing and distribution operate through the institutional website, Facebook page, an email newsletter, physical box offices at each branch, and earned media in Lithuanian outlets.

The museum's revenue is generated through four streams: municipal budget allocation (the dominant funding source), ticketed admissions and educational programs (€4 adult / €2 concession with broad free-access categories), venue and equipment rental (€40–€150/hour for halls, plus piano and multimedia rentals), and on-site retail of souvenirs and publications. Strategic partners include the VDU Music Academy (joint concerts and conferences), the Lithuanian Cultural Council (project grants for accessibility and exhibitions), and media partners Kaunas Full of Culture and Kaunas Daily. Customer segments span general public and tourists, school and university groups, families, seniors, and corporate/private event organizers. The institution is directed by dr. Simonas Jazavita and operates with approximately 28 employees.

Name

Kauno miesto muziejus | Kaunas City Museum

Legal name

Kauno miesto savivaldybės biudžetinė įstaiga Kauno miesto muziejus

Website

https://kaunomuziejus.lt

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Kaunas City Museum is a municipal budgetary institution operating five historic branches in Kaunas, Lithuania, including a UNESCO World Heritage site. It delivers exhibitions, concerts, educational programs, and venue rentals, supported by an NFC-based digital guide and AR app.

Ownership category

akta.pro rank

Product category

Cultural Heritage Museum Services

NAICS

Museums (712110), Museums, Historical Sites, and Similar Institutions (7121), Historical Sites (712120)

akta.pro primary industry

History Museums (THAJADAB)

akta.pro secondary industries

Cultural Centers & Multidisciplinary Arts Institutions (THAJADAJ), Archaeological Sites & Heritage Interpretation Centers (THAJADAG), Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

Keywords

• Cultural heritage museum
• Museum exhibitions
• Educational programs
• Venue rental services
• Digital museum guides

Headquarters

HQ city

Kaunas

HQ country

Lithuania

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Admission and Ticketed Activities: Revenue from museum admission tickets, guided tours, and special event tickets. Ticket prices: €4 adults, €2 students/seniors, free for preschool children, schoolchildren, people with disabilities, and other eligible groups. The museum also collects fees for educational programs and specialized tours.
2. Venue and Space Rental: Rental income from museum spaces including the 'Akmeninė' Hall (100 sq.m), Courtyard (281 sq.m), Concert Hall (200 sq.m), Room-Studio (35.53 sq.m). Rental rates vary by event type (commercial vs. non-commercial) and working/non-working hours. Additional services include piano rental (€30/hour) and multimedia equipment rental (€20/hour).
3. Souvenirs and Publications: On-site retail of museum souvenirs, publications, and books. The museum publishes books on Kaunas history and culture, including the award-winning 'Šešėly ir šviesoj. Martynas Zaleskis ir Kauno vaizdas'.
4. Municipal Budget Funding: As a budgetary institution of Kaunas City Municipality, the museum receives public funding for core operations. Project-based funding is also obtained from the Lithuanian Cultural Council and other public bodies.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Kaunas City Museum is a municipal museum network operating five branches across Kaunas, Lithuania, delivering permanent and temporary exhibitions, educational programs, concerts, lectures, guided tours, and venue hire. It preserves and interprets Kaunas city history, Lithuanian folk music, archaeological heritage, and interwar modernism. Its digital offerings include the KMM Digital Guide NFC mobile app, an augmented reality experience, a virtual museum platform, and an online collections search via the LIMIS national system.

Product overview

Kaunas City Museum (KMM) operates as a multi-branch municipal museum with five divisions: Kaunas Town Hall, Kaunas Castle, Folk Music Museum, M. and K. Petrauskas House, and Juozas Gruodis House. The museum offers both physical and digital visitor experiences centered around the KMM Digital Guide mobile app, which uses NFC technology to provide interactive audio guides and extended content. The digital portfolio includes the KMM Digital Guide app, Virtual Museum platform, '100 Years Ago' historical portal, and the Petrauskas The RemARkable augmented reality application. Physical offerings encompass exhibitions, education programs, venue rentals, tour guide accreditation, and portable exhibition services. The museum focuses on Kaunas city history and culture, Lithuanian music heritage, and accessibility for visitors with special needs.

Differentiator

Problem solved

Functional benefit

Products and services

• KMM Digital Guide (KMM Programėlė) mobile app Free mobile application that helps visitors explore museum exhibitions and discover the city interactively using NFC tags; provides audio guides, extended content, audio descriptions, and multilingual support (Lithuanian, English, plus DE, PL, UA, JP, ES).
• Virtual Museum (Virtualus muziejus) online platform Digital platform allowing remote online exploration of museum collections and exhibitions, including virtual tours.
• 100 Years Ago (Prieš 100 metų) historical portal Online historical platform exploring Kaunas city history from 100 years ago, including archival materials.
• Petrauskas The RemARkable augmented reality app Augmented reality application at M. and K. Petrauskas House that overlays digital content onto physical spaces, allowing visitors to interact with exhibits and try virtual costumes.
• LIMIS Museum Collections Platform Public online search of the museum's collections (Kaunas City History, Petrauskas House, Folk Music, Archaeological Findings) via the Lithuanian Integral Museum Information System.
• Venue Rental Services Rental of museum spaces including Akmeninė Hall (100 sq.m), Courtyard (281 sq.m), Concert Hall (200 sq.m), and Room-Studio (35.53 sq.m) for events. Pricing varies by commercial vs. non-commercial event type and working vs. non-working hours, with additional equipment rental (piano, multimedia, wooden molbert).
• Educational Programs Educational activities and programs including guided tours, workshops, and cultural education sessions across all museum branches, many eligible for the national Cultural Pass (Kultūros pasas) subsidy.
• Tour Guide Accreditation Professional accreditation program for tour guides to conduct tours at KMM's five branches (Kaunas Town Hall, Kaunas Castle, Folk Music Museum, M. and K. Petrauskas House, Juozas Gruodis House).
• Portable Exhibitions (Kilnojamosios parodos) Museum-curated portable exhibitions available for rental, including photography exhibitions on Lithuanian history and culture.
• Museum Admissions and Ticketed Activities Admission tickets, guided tours, and special event tickets across all five branches. Pricing: €4 adults, €2 students/seniors, free for preschool children, schoolchildren, persons with disabilities and accompanying person, refugees from Ukraine, ICOM members, accredited tour guides, and other eligible groups.

Quantifiable outcome

• UNESCO World Heritage inscription in 2023 for the M. and K. Petrauskas House as part of interwar Kaunas Modernism ensemble
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Vytauto Didžiojo universitetas (VDU) Music AcademycoreStrategic or Co-development PartnerVDU Music Academy is a major strategic partner of KMM, collaborating on concerts, conferences, educational programs, and student performances. Joint projects include regular concert series at M. ir K. Petrauskų namai, the conference 'Vytautas Bacevičius: asmenybė, kūryba, sklaida' (2025), and performances by VDU professors and students at museum events throughout the year.
• Kaunas Full of Culture (Kaunas pilnas kultūros)majorGTM or Marketing PartnerCultural media partner operating kaunaspilnas.lt, featuring museum exhibitions, events, and cultural commentary. Collaboration includes joint promotion of museum activities and coverage in the Kaunas cultural news ecosystem.
• Kaunas Daily (Kauno diena)majorGTM or Marketing PartnerRegional media partner and newspaper covering Kaunas cultural life. Collaborates on coverage of museum events and exhibitions.
• Lithuanian Audiovisual LibraryminorStrategic or Co-development PartnerPartner in the urban exhibition 'Šimtas metų emocijų, bendrumo, šokių ir dainų' (2024–2025), an exhibition commemorating the centenary of Lithuanian Song Celebrations, held across various Kaunas locations.
• VšĮ 'Akantas'minorStrategic or Co-development PartnerCultural NGO that co-organized the conference 'Vytautas Bacevičius: asmenybė, kūryba, sklaida' (2025) and the concert 'Julius Juzeliūnas. Mokytojai ir mokiniai' at KMM.
• Kaunas String QuartetminorStrategic or Co-development PartnerPerforming ensemble that presented the concert 'Julius Juzeliūnas. Mokytojai ir mokiniai' (2026) at M. and K. Petrauskas House, featuring works connecting the Juozas Gruodis–Julius Juzeliūnas–Loreta Narvilaitė lineage.
• Kaunas Artists' House (Kauno menininkų namai)minorStrategic or Co-development PartnerProject partner in the 'Kipro Petrausko memorialinio buto ekspozicijos pritaikymas regos negalią turintiems lankytojams' project (2025), contributing to accessibility improvements for visually impaired museum visitors.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Helsinki City Museum: Nordic municipal museum using digital guides, AR, and strong educational programming across multiple city locations. Comparable scale, ownership structure, and emphasis on digital visitor experience.
• Salzburg Museum: European city museum housed in a landmark building, combining permanent city history exhibitions with rotating displays and a 'Panorama' experience. Closely parallels KMM's blend of historic venue, multimedia storytelling, and modernized visitor experience.
• Tallinn City Museum (Tallinna Linnamuuseum): Baltic municipal museum network operating several historic branches across Tallinn (medieval, photographic, etc.). Highly comparable multi-branch urban museum model with similar audience, programming rhythm, and municipal governance.
• Vilnius City Museum (Vilniaus miesto muziejus): Other Lithuanian municipal city museum with multiple branches preserving the capital's history and culture. Directly comparable as a public, multi-branch city museum delivering exhibitions, education programming, and heritage collections in Lithuania.
• Museum of the City of Brussels (Brussels City Museum): City museum dedicated to the history, art, and culture of Brussels, located in a landmark historic building (Grand Place). Comparable as a municipally anchored history and culture museum with strong brand awareness and tourism traffic.
• Vienna Museum (Wien Museum): Multi-branch municipal museum covering the city's history, art, and culture, with a recently modernized main building. Comparable to Kaunas City Museum in scale, mission, and multi-branch operating model.
• Museum of the History of Riga and Navigation: Historic Baltic city museum preserving Riga's history, archaeology, and culture across multiple branches. Shares the same Baltic regional context, multi-branch heritage format, and municipal/non-profit governance.

Broad incumbents

• Estonian National Museum: National museum presenting Estonian history, culture, and ethnography through modern digital exhibition design. Comparable in adoption of digital storytelling and accessibility features, operating at a broader national scale.
• National Museum of Lithuania (Lietuvos nacionalinis muziejus): Lithuania's flagship national museum combining history, archaeology, and ethnography. Largely substitutes at the national level for some of KMM's collection categories, defining the broader competitive landscape KMM operates in.
• MUSEION — Museum of Modern and Contemporary Art (Bolzano): European art museum with strong educational programming and public event space. Comparable as a mid-sized European museum pairing modern exhibitions with venue rental and cultural programming, providing a template for diversifying earned revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KaunoMiestoMuziejus
• LinkedInlinkedin.com/company/kaunas-city-museum

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kauno miesto muziejus | Kaunas City Museum