K Auto Peças
K Auto Peças is a Brazilian online marketplace (Santo Amaro da Imperatriz, Santa Catarina) that connects buyers and sellers of used auto parts and salvage vehicles (sucatas), specializing in Peugeot, Citroën, and Renault components via a zero-fee, WhatsApp-mediated storefront.
- Company typePrivate
- Founded-
- HeadquartersSanto Amaro da Imperatriz, Brazil
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What K Auto Peças does
K Auto Peças is a Brazilian online marketplace operating from Santo Amaro da Imperatriz, Santa Catarina, that connects buyers and sellers of used auto parts and salvage vehicles (sucatas). The platform serves individual vehicle owners and small-mechanic buyers seeking affordable replacement parts for French-origin vehicles (Peugeot, Citroën) and Renault models, with no transaction fees charged to either side.
The underlying technology is a standard e-commerce marketplace stack — a category-based storefront at kautopecas.com.br with search functionality, a shopping cart, login/registration, and integration to a single WhatsApp number (+55 48 99165-1067) for direct buyer-seller negotiation. Catalog coverage spans engines (Motor), transmissions (Câmbio), headlights (Faróis), doors (Portas), alternators, bumpers (Parachoques), ECU/electronic modules (Módulos), suspension, side mirrors (Retrovisores), electrical components, lighting (Iluminação), and complete salvage vehicles (Sucatas). Pricing is unit-based and pay-as-you-go, with observed part prices ranging from roughly R$49.90 to R$40,000 depending on component type and condition; daily-deal items cluster between R$79 and R$499.
K Auto Peças operates a direct-to-consumer, product-led growth motion targeting end buyers and small resellers; it has 6 employees, no disclosed institutional ownership, and a single-source revenue stream described as marketplace sales via one-time license-style transaction facilitation. Marketing is concentrated on three channels: the website (top-of-funnel catalog and content), WhatsApp (bottom-of-funnel negotiation and support), and an Instagram account (@kautopecas.sc) for regional brand awareness. The company is privately held, operates domestically within Brazil with no stated geographic restrictions on the storefront, and is currently active.
K Auto Peças firmographics
Firmographics- Name
- K Auto Peças
- Legal name
- K Auto Peças
- Website
- https://kautopecas.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- K Auto Peças is a Brazilian online marketplace (Santo Amaro da Imperatriz, Santa Catarina) that connects buyers and sellers of used auto parts and salvage vehicles (sucatas), specializing in Peugeot, Citroën, and Renault components via a zero-fee, WhatsApp-mediated storefront.
- Ownership category
- akta.pro rank
K Auto Peças industry classification
Industry- Product category
- Used Auto Parts Marketplace
- NAICS
- Automotive Parts and Accessories Retailers (441330)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Automotive Parts & Mobility Recommerce (Parts, Accessories, Bikes/Scooters) (CRAFAGAI)
- akta.pro secondary industry
- Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)
Keywords
Where K Auto Peças is headquartered
LocationHeadquarters
- HQ city
- Santo Amaro da Imperatriz
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
K Auto Peças business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Marketplace Sales: Revenue is generated through the sale of used auto parts and salvaged vehicles (sucatas) on the marketplace platform. The company acts as an intermediary connecting sellers with buyers, facilitating direct transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Part Sales |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
K Auto Peças product offering
Product offeringCore offering
K Auto Peças operates an online marketplace for buying and selling used auto parts and salvaged vehicles, with a specialized focus on French and Latin American vehicle brands (Peugeot, Citroën, Renault). The platform enables direct buyer-seller negotiation through WhatsApp, lists parts across categories such as engines, transmissions, body parts, electronics, and lighting, and advertises zero transaction fees. Individual parts are priced per unit, with examples ranging from R$49.90 for small electronic components to R$40,000 for complete part sets.
Product overview
K Auto Peças is an online B2C/B2B marketplace for used auto parts operating in Brazil. The platform connects sellers of salvaged vehicle parts with buyers, specializing primarily in French brands (Peugeot, Citroën) and Renault vehicles. The marketplace offers a unified platform where users can browse categories including engines (Motor), transmissions (Câmbio), body parts (Faróis, Portas, Parachoques), electronic components (Módulos ECU), electrical systems (Elétrica & Eletrônico), lighting (Iluminação), and complete salvage vehicles (Sucatas). The service features direct negotiation via WhatsApp, zero transaction fees, and original equipment parts with an emphasis on economy through part reuse.
Differentiator
Problem solved
Functional benefit
Products and services
- K Auto Peças Marketplace Online marketplace connecting buyers and sellers of used auto parts and salvage vehicles, with a specialized focus on French and Latin American vehicle brands (Peugeot, Citroën, Renault). The platform offers category-based browsing, search functionality, shopping cart, and checkout. Direct buyer-seller negotiation and order confirmation are facilitated via WhatsApp (48) 99165-1067, with zero transaction fees advertised.
Quantifiable outcome
- Zero payment fees for transactions
Companies that use K Auto Peças
Customer profileSegments1 record
Ideal customer profiles2 records
K Auto Peças technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
K Auto Peças partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
K Auto Peças competitors and assessment
Company assessmentDirect peers
- Copart: Online auction platform specializing in salvage and used vehicles, with significant operations in Brazil. Comparable to K Auto Peças's 'Sucatas' section as a structured channel for buying wrecked vehicles for parts harvesting, though operating at much larger scale and through auction mechanics.
- IAA (Insurance Auto Auctions): Major salvage vehicle auction company selling wrecked and total-loss vehicles to dismantlers, rebuilders, and parts resellers. Comparable to K Auto Peças's sucatas pipeline as a structured source of salvage vehicles feeding parts supply, though operating through auctions rather than fixed-price listings.
- Car-Part.com: US-based online marketplace specifically for used and recycled auto parts, connecting buyers with salvage yards and dismantlers. Closely comparable to K Auto Peças in vertical specialization on used parts and marketplace model, though operating at significantly larger scale and in North America.
Broad incumbents
- Webmotors: Major Brazilian online automotive marketplace primarily focused on vehicle sales but with adjacent parts and accessories content. Comparable as a Brazilian digital automotive marketplace, though its core offering is whole vehicles rather than used parts.
- eBay Motors: Global online marketplace category dedicated to vehicles and automotive parts, including substantial used parts inventory. Comparable as a multi-sided marketplace for used auto parts with direct buyer-seller transactions, though operating at global scale and without K Auto Peças's French-brand specialization.
- OLX Brasil: Leading Brazilian online classifieds platform with an active auto parts and accessories section, enabling direct buyer-seller contact. Comparable to K Auto Peças as a listing-based marketplace for used automotive components, though it serves broad categories beyond automotive and lacks vertical specialization.
- LKQ Corporation: Large global distributor of alternative and recycled auto parts operating salvage and recycling facilities across multiple geographies. Comparable as a major player in the used auto parts ecosystem with vertical integration into salvage operations, though operating as a B2B distributor rather than a consumer marketplace.
- Mercado Livre: Largest horizontal e-commerce marketplace in Latin America with a substantial automotive parts category serving both new and used parts. Comparable as a multi-sided marketplace platform connecting buyers and sellers of auto parts across Brazil, but operates horizontally rather than specializing in the French-brand used-parts niche.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
K Auto Peças social profiles
Digital presenceK Auto Peças financial estimates
Financial estimateRevenue estimate
Valuation estimate
K Auto Peças leadership team
Management profileNumber of profiles
K Auto Peças funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
K Auto Peças M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about K Auto Peças
What does K Auto Peças do?
K Auto Peças operates an online marketplace for buying and selling used auto parts and salvaged vehicles, with a specialized focus on French and Latin American vehicle brands (Peugeot, Citroën, Renault). The platform enables direct buyer-seller negotiation through WhatsApp, lists parts across categories such as engines, transmissions, body parts, electronics, and lighting, and advertises zero transaction fees. Individual parts are priced per unit, with examples ranging from R$49.90 for small electronic components to R$40,000 for complete part sets.
Is K Auto Peças a public or private company?
K Auto Peças is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was K Auto Peças founded?
K Auto Peças was founded in -1. It employs 1 to 10 people.
Where is K Auto Peças based?
K Auto Peças is headquartered in Santo Amaro da Imperatriz, Brazil, in the Latin America region.
How does K Auto Peças make money?
One revenue line is on record: marketplace Sales.
Who are K Auto Peças's main competitors?
Direct peers on record are Copart, IAA (Insurance Auto Auctions) and Car-Part.com. Broad incumbents are Webmotors, eBay Motors, OLX Brasil, LKQ Corporation and Mercado Livre.
Does K Auto Peças have an API?
No public API is recorded for K Auto Peças.
What industry is K Auto Peças in?
K Auto Peças's product category is Used Auto Parts Marketplace. Its primary akta.pro industry code is CRAFAGAI, Automotive Parts & Mobility Recommerce (Parts, Accessories, Bikes/Scooters), with a secondary code of CRAFABAJ, Automotive Parts, Tools & Accessories Marketplaces. Its NAICS code is 441330 and its SIC code is 5010.