Kavita's Herbals

What Kavita's Herbals does

Kavita's Herbals is an Indian ayurvedic and herbal personal care brand operating under the legal entity Sai Datta Vikas Herbal Pvt. Ltd., headquartered in Pune, Maharashtra. The company manufactures a 52-SKU portfolio of handmade herbal cosmetic and personal care products — including hair oils, shampoos, skin creams, serums, and lip balms — at a 3,500 sq ft in-house facility in Chakan Industrial Area, Pune. The founder holds diplomas in Cosmetic Formulation and Beauty Culture, and the company maintains a six-person R&D team developing novel herbal formulations. Products carry FDA, GMP, and Ayurvedic certifications, which support both domestic institutional credibility and eligibility for export markets.

The company runs a hybrid distribution model combining direct-to-consumer e-commerce on Shopify with B2B sales into salons, spas, pharmacies, the cosmetic industry, and medical practitioners. Pricing spans ₹60 to ₹1,800 per SKU, with free shipping offered above ₹1,199 and a 10% promotional discount code (HERBAL10). The brand has accumulated a cumulative customer base of 50,000+ and 12,000+ reviews averaging 4.8/5, indicating an established long-tail consumer following. Celebrity endorsement by Simple Kapadia, IndiaMart National Award recognition, and multiple international awards form the core brand positioning.

Revenue mechanics are diversified across DTC retail, B2B institutional sales, and international exports, but the underlying economics reflect a small-batch, artisanal production model supported by only 12 total employees. No disclosed GMV, ARR, or unit volume figures are available, and there is no public funding cadence, limiting visibility into growth velocity and capitalization structure.

Name

Kavita's Herbals

Legal name

Sai Datta Vikas Herbal Pvt. Ltd.

Website

https://kavitaherbals.in

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Kavita's Herbals (Sai Datta Vikas Herbal Pvt. Ltd.) is a Pune-based Indian ayurvedic personal care manufacturer selling 52 SKUs of handmade herbal cosmetic products via DTC e-commerce and B2B channels to salons, spas, pharmacies, and end consumers.

Ownership category

akta.pro rank

Product category

Herbal and Ayurvedic Personal Care / Cosmetics

NAICS

Medicinal and Botanical Manufacturing (325411), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

akta.pro secondary industry

Herbal & Botanical Supplements (CRADAGAD)

Keywords

• Herbal cosmetics
• Ayurvedic skincare
• Natural haircare
• Herbal pain relief
• Ayurvedic manufacturing

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Revenue generated through direct-to-consumer sales of herbal skincare, haircare, bath & body, and health care products via their e-commerce website. Products sold at various price points from ₹60 to ₹1,800.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Kavita's Herbals manufactures and sells a portfolio of 52 Ayurvedic and herbal personal care products across four categories: Skin Care, Hair Care, Bath & Body, and Health Care. Products are made from 100% herbal ingredients with no synthetic additives, produced in small batches at a government-licensed FDA facility in Pune and sold primarily direct-to-consumer via their own e-commerce website, with an established international export channel.

Product overview

Kavita's Herbals is an Ayurvedic and herbal cosmetics company offering a portfolio of 52 skincare, haircare, bath & body, and health care products. The core offerings include Kumkumadi Oil (premium ayurvedic face massage oil), the Moisturizer and Orange Face & Body Scrub (skincare essentials), Saffron with Honey Soap and various Petroleum Jelly variants (bath & body), along with Kavita's Hair Oil, Protein Shampoo, Hair Conditioner, and Hibiscus Gel (haircare). Health care products include Liniment Plus Oil, Kavita's Hot Balm, Sitophaladi Churna, and Rhinitis Lep for pain relief and respiratory wellness. All products are positioned as 100% herbal, Ayurvedic-certified, and dermatologically tested, manufactured in their Government Licensed & Certified FDA facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Kumkumadi Oil Ayurvedic face massage oil loaded with saffron goodness, designed to improve skin glow, reduce acne scars, even skin tone, and minimize dark circles. 100% Ayurvedic Formula.
• Orange Face & Body Scrub Face and body exfoliating scrub with orange peel extract, cocoa butter, and glycerin. Removes dead skin cells, unclogs pores, reduces mild tan, and smoothens skin texture.
• Moisturizer Moisturizing lotion enriched with jojoba oil, aloe vera, cocoa butter, and Vitamin E. Provides long-lasting hydration for face and body use in all weather conditions.
• Saffron with Honey Extracts Soap Handmade bathing bar soap with saffron and honey extracts. Provides antioxidant skin protection, anti-ageing support, and preserves skin's natural moisture.
• Kavita's Hair Oil 100% Herbal Ayurvedic hair oil with 21+ Ayurvedic herbs including Amla, Brahmi, and Bhringraj. Reduces hair fall, nourishes scalp, stimulates follicles, controls dandruff, and prevents premature greying.
• Protein Shampoo Hair shampoo with milk protein and aloe vera extract. Strengthens hair roots, repairs damage, cleanses excess oil without stripping natural moisture, and adds shine and volume.
• Hair Conditioner Herbal hair conditioner with olive extract, Vitamin E, and glycerin. Deeply conditions, locks in moisture, reduces frizz, and adds natural shine and softness.
• Hibiscus Gel Hair growth gel with hibiscus flower extract, aloe vera, and glycerin. Stimulates hair follicles, strengthens roots, reduces hair fall, prevents dandruff, and slows premature greying.
• Aloevera & Avocado Hair Pomade / Hair Food Hair styling pomade with aloe vera, avocado extract, and light liquid paraffin. Provides soft flexible hold, controls frizz, adds healthy shine, and nourishes scalp.
• Petroleum Jelly (Various Scents) Multi-purpose moisturizing petroleum jelly available in multiple variants including Coconut, Lavender, Berries, Papaya, Rose, and Vanilla. Locks in moisture, repairs dry skin, and protects skin barrier.
• Blueberry Hair Food Hair styling pomade enriched with blueberry extract, Vitamin E, and light liquid paraffin. Nourishes and conditions hair, provides soft flexible hold, reduces dryness and frizz.
• Mixed Fruit Hair Pomade / Hair Food Hair styling pomade with mixed fruit extracts, Vitamin E, and Vitamin F. Provides flexible styling hold, adds glossy shine, and nourishes dry and dehydrated hair.
• Liniment Plus Oil 100% herbal instant pain relief oil with eucalyptus oil, sesame oil, and ginger extract. Relieves muscle discomfort, eases joint stiffness, and supports faster recovery.
• Kavita's Hot Balm 100% herbal warming balm with capsicum extract, eucalyptus oil, and menthol. Provides fast warming relief for headaches, muscle pain, joint discomfort, and supports better mobility.
• Sitophaladi Churna Herbal powder formulation for respiratory wellness with crystallized sugar, long pepper, and cardamom. Soothes sore throat, relieves cough, and supports immunity.
• Rhinitis Lep Herbal paste for nasal congestion and sinus relief with Sunthi/Dry Ginger, Kushtha, and Devdaru. Relieves nasal congestion, eases sinus discomfort, and opens blocked nasal passages.

Quantifiable outcome

• Visible results in 5 applications over 3 weeks
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• WOW Skin Science: India-based natural beauty brand with herbal and nature-derived skincare and haircare products sold via D2C and marketplaces. Similar mid-tier price points, ingredient-led value proposition, and target consumer to Kavita's Herbals.
• Forest Essentials: Premium luxury Ayurvedic personal care brand offering facial oils (including Kumkumadi-based products), skincare, haircare, and body care. Most directly comparable premium-positioning peer to Kavita's, sharing the same Kumkumadi hero product narrative.
• Just Herbs: Indian Ayurvedic beauty brand focused on herbal skincare, haircare, and wellness. Closely matches Kavita's positioning — small-batch, Ayurvedic-certified, DTC-led — and provides a useful comparison for scaling indie Ayurvedic brands.
• Kama Ayurveda: Pure Ayurveda-inspired beauty and personal care brand with a comparable product mix (face oils, hair oils, soaps, masks) and similar DTC-and-retail omnichannel model. Strong direct overlap with Kavita's on ingredients, target segment, and price tier.
• Mamaearth (Honasa Consumer): Indian natural and toxin-free personal care brand covering skincare, haircare, and baby care with strong digital-first distribution. Comparable to Kavita's in the natural/ingredient-led positioning, though far larger and broader in scope.
• Biotique: Indian herbal personal care brand offering Ayurveda-inspired skincare, haircare, and body care at mass and mid-tier price points. Overlaps directly with Kavita's product categories (face oils, shampoos, soaps) and Ayurvedic formulation approach.

Broad incumbents

• Patanjali Ayurved: India's largest Ayurvedic FMCG conglomerate with broad personal care, health care, and wellness portfolio. Comparable product categories (herbal hair oils, soaps, skincare, pain balms) but operates at a vastly larger scale and distribution footprint.
• Dabur India: Listed Indian FMCG major with a deep Ayurvedic and herbal portfolio (Dabur Hair Oil, Ayurvedic skincare, health care). Competes directly with Kavita's on Ayurvedic brand promise, though at enterprise scale and far broader distribution.
• Himalaya Wellness Company: Large Indian Ayurvedic personal care and wellness brand with herbal skincare, haircare, and health products. Comparable to Kavita's in category, ingredient philosophy (botanical/herbal), and target consumer, but at vastly larger scale and broader distribution.

Others

• Nykaa (FSN E-Commerce Ventures): India's leading beauty and personal care e-commerce marketplace and retailer. Relevant as the dominant distribution channel where Kavita's premium Ayurvedic competitors (Forest Essentials, Kama Ayurveda) are stocked and where Kavita's itself is currently absent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kavitasherbals
• Instagraminstagram.com/kavitaherbals
• LinkedInlinkedin.com/company/kavita-s-herbals

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kavita's Herbals