KBI.Media
KBI.Media is an independent cybersecurity media company that produces the KBKast flagship podcast, the KBI.FM podcast network, written journalism, and the Atmos SPHERE conference, serving CISOs, security leaders, and cybersecurity vendors in Australia and globally.
- Company typePrivate
- Founded2017
- HeadquartersCrows Nest, Australia
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What KBI.Media does
KBI.Media is an independent cybersecurity media company operating under the legal entity TMFE Pty Ltd in Crows Nest, New South Wales, Australia, founded in 2017 as part of TMFE Group. The company produces strategic-level cybersecurity content for CISOs, security leaders, and technology executives through its flagship podcast KBKast, the secondary podcast Destination Cyber, and the KBI.FM podcast network that aggregates both KBI-original and curated third-party shows such as Smashing Security, DevSecOops, The Red Room, and EY's Decrypting the Future. The underlying technology is a digital media platform spanning an owned website (kbi.media), podcast hosting and distribution infrastructure (Castos-based for KBKast), and multi-platform syndication across Apple Podcasts, Spotify, YouTube, Amazon, Deezer, and Podchaser, plus an email newsletter (KBI Dossier). KBI also produces original written journalism, on-site conference coverage (SAP Sapphire, Cisco Live Las Vegas, Atmos SPHERE), and its own annual cybersecurity event, Atmos SPHERE.
The company monetizes through a mix of freemium content publishing (free distribution of press releases and thought-leadership articles from vetted cybersecurity organizations), recurring Broadsheet / Category Ownership sponsorship contracts with annual billing, paid podcast sponsorship (with Vanta as the first exclusive KBKast sponsor), and professional services revenue from podcast, written, and corporate film production. Distribution is primarily self-serve/PLG through consumer podcast and newsletter channels, with a direct-sales enterprise motion for category sponsorship and content production services. Geographic reach is anchored in Australia with documented North American expansion, and the KBKast distribution footprint spans 65+ countries with 400,000+ global downloads. Karissa Breen (KB) is founder and Editor-in-Chief and oversees US editorial operations, while KBI operates without disclosed institutional funding.
KBI.Media firmographics
Firmographics- Name
- KBI.Media
- Legal name
- TMFE Pty Ltd
- Website
- https://kbi.media
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- KBI.Media is an independent cybersecurity media company that produces the KBKast flagship podcast, the KBI.FM podcast network, written journalism, and the Atmos SPHERE conference, serving CISOs, security leaders, and cybersecurity vendors in Australia and globally.
- Ownership category
- akta.pro rank
KBI.Media industry classification
Industry- Product category
- Cybersecurity Media and Publishing
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Podcast Networks & Multi-Show Publishers (MPACADAB)
- akta.pro secondary industries
- Podcast Networks & Studio Platforms (MPAIADAC), Audio Production & Podcasting (BPAFAIAE)
Keywords
Where KBI.Media is headquartered
LocationHeadquarters
- HQ city
- Crows Nest
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
KBI.Media business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Content Publishing Services: KBI.Media publishes press releases and thought leadership articles from cybersecurity organizations at no cost if content meets relevance and quality standards. The platform provides distribution to a targeted audience of cybersecurity decision-makers.
- Broadsheet Sponsorship / Category Ownership: Organizations can sponsor specific category pages within the KBI.Media platform, gaining prominent logo placement, company blurb, and links at the top of relevant category pages. This provides visibility to decision-makers and influencers in specific cybersecurity domains.
- Content Production Services: KBI.Media offers professional content production services including podcast production (design, editing, distribution), written content creation, and corporate film production for cybersecurity organizations.
- Podcast Sponsorship: The KBKast podcast has established sponsorship relationships, with Vanta as the first exclusive sponsor of the flagship security podcast. Additional sponsors include Arctic Wolf and NordLayer appearing in the Smashing Security podcast.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Content Publishing |
| Subscription | Annual | Broadsheet Sponsorship / Category Ownership |
| Other | Multi-year contract | Content Production Services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
KBI.Media product offering
Product offeringCore offering
KBI.Media is an independent cybersecurity media company that produces original podcasts (KBKast, Destination Cyber), operates the KBI.FM podcast network aggregating original and third-party shows, publishes cybersecurity news and contributor articles on kbi.media, and offers paid content production services (podcast production, written content, corporate film) and category-page sponsorship to cybersecurity vendors. The platform is distributed across all major podcast services, YouTube, LinkedIn, Spotify, and an email newsletter, monetizing primarily through podcast sponsorships, broadsheet/category sponsorship, and content production engagements.
Product overview
KBI.Media operates as a multi-platform cybersecurity media company branded as 'The Voice of Cyber®'. The company offers a portfolio of media products including KBKast (the flagship strategic-level cybersecurity podcast for business leaders), Destination Cyber (leadership-focused podcast with industry leaders), and KBI.FM (the podcast network aggregating both KBI-produced shows and curated partner podcasts). Content publishing services encompass podcast production, written content creation, and corporate film production for cybersecurity organizations. The KBI.Digital platform provides webcast interviews and streaming series content.
Differentiator
Problem solved
Functional benefit
Brands
- KBKast: The flagship security podcast for leadership, featuring deep-dive interviews with cybersecurity experts and industry leaders. KBKast has over 400,000 global downloads across 65+ countries.
- KBI.FM
- Destination Cyber
- Atmos SPHERE
Products and services
- KBKast Flagship cybersecurity podcast for business leaders featuring in-depth interviews with global experts, CISOs, government officials including heads-of-state, and industry pioneers on strategic-level security technology, risk optimization, and organizational experience.
- Destination Cyber Podcast featuring conversations with cyber industry leaders, exploring their careers, mistakes made, lessons learned, and insights and knowledge gained along the way.
- KBI.FM Podcast Network Cybersecurity podcast network bringing together KBI-produced shows (KBKast, Destination Cyber, DevSecOops) and curated external podcasts covering offensive security, security awareness, and broader cybersecurity topics.
- KBI.Digital Content Publishing Services Content publishing and production services for NGOs, startups, and enterprise organizations seeking access to a ready-made audience of influential cyber professionals, including distribution of press releases, thought-leadership articles, podcast production, written content, corporate film production, and webcast interviews.
- Broadsheet Category Sponsorship Sponsorship offering that lets organizations take ownership of specific cybersecurity category pages within KBI.Media, with prominent logo placement, company blurb, and links positioned at the top of relevant category pages.
- KBKast Exclusive Sponsorship (Vanta)
Quantifiable outcome
- Over 400,000 global podcast downloads influencing billions of dollars in cybersecurity budgets
- +1 more outcomes
Companies that use KBI.Media
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
KBI.Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
KBI.Media partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VantacoreVanta is the first exclusive sponsor of KBKast, the flagship security podcast of KBI.Media. Vanta's Trust Management Platform automates security and compliance processes. The partnership provides Vanta visibility to KBI's audience of cybersecurity decision-makers and executives.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
KBI.Media competitors and assessment
Company assessmentBroad incumbents
- Dark Reading: Dark Reading is a long-established cybersecurity news and analysis publication with broad coverage of threats, vulnerabilities, and industry trends. It serves a similar CISO and security professional audience as KBI.Media but operates at larger scale as part of Informa Tech.
- CSO Online: CSO Online is an established IDG publication covering cybersecurity strategy, risk, and leadership for CISOs and security executives. It targets the same strategic-level cybersecurity audience as KBI.Media as part of a broader enterprise media portfolio.
- SecurityWeek: SecurityWeek is an established cybersecurity media outlet covering news, analysis, and events including the annual InfoSecWorld conference. It targets the same cybersecurity decision-maker audience as KBI.Media with broader enterprise media reach.
Direct peers
- Risky Business: Risky Business is a long-running cybersecurity podcast hosted by Patrick Gray covering industry news and interviews with security leaders. It is directly comparable to KBKast as a strategic-level cybersecurity podcast for executives and security professionals.
- CyberWire: CyberWire is a cybersecurity-focused podcast network and daily news briefing serving CISOs and security professionals, directly comparable to KBI.Media's KBKast and KBI.FM model. Both operate multi-show cybersecurity podcast networks targeting the same executive audience.
- Bleeping Computer: Bleeping Computer is a leading cybersecurity news and technical support site reaching a global audience of IT and security professionals. It is comparable to KBI.Media as an independent cybersecurity media property monetized through advertising and sponsored content.
- The Record by Recorded Future News: The Record is Recorded Future's cybersecurity news site covering breaches, policy, and cybercrime with a journalism-focused approach. It competes with KBI.Media for the same executive readership and sponsored content dollars in the cybersecurity vertical.
- The Hacker News: The Hacker News is one of the most widely read independent cybersecurity news sites, offering breaking news and analysis to security professionals globally. It competes directly with KBI.Media's written journalism and sponsored content services.
- ITSP Magazine: ITSP Magazine is a cybersecurity podcast and media outlet featuring interviews with security leaders and coverage of industry events. It is directly comparable to KBI.Media's KBKast and KBI.FM network in format, audience, and monetization approach.
Emerging players
- The Cyber Show: The Cyber Show is a cybersecurity podcast and media property featuring interviews with industry leaders and practitioners. It is comparable to KBI.Media as an emerging podcast-led cybersecurity media brand pursuing similar sponsorship-based monetization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
KBI.Media social profiles
Digital presenceKBI.Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
KBI.Media leadership team
Management profileNumber of profiles
Profiles1 record
KBI.Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KBI.Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KBI.Media
What does KBI.Media do?
KBI.Media is an independent cybersecurity media company that produces original podcasts (KBKast, Destination Cyber), operates the KBI.FM podcast network aggregating original and third-party shows, publishes cybersecurity news and contributor articles on kbi.media, and offers paid content production services (podcast production, written content, corporate film) and category-page sponsorship to cybersecurity vendors. The platform is distributed across all major podcast services, YouTube, LinkedIn, Spotify, and an email newsletter, monetizing primarily through podcast sponsorships, broadsheet/category sponsorship, and content production engagements.
Is KBI.Media a public or private company?
KBI.Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KBI.Media founded?
KBI.Media was founded in 2017. It employs 1 to 10 people.
Where is KBI.Media based?
KBI.Media is headquartered in Crows Nest, Australia, in the Oceania region.
How does KBI.Media make money?
Four revenue lines are on record. Content Publishing Services are the primary driver. The others are broadsheet Sponsorship / Category Ownership, content Production Services and podcast Sponsorship.
Who are KBI.Media's main competitors?
Broad incumbents on record are Dark Reading, CSO Online and SecurityWeek. Direct peers are Risky Business, CyberWire, Bleeping Computer, The Record by Recorded Future News, The Hacker News and ITSP Magazine. The Cyber Show is listed as an emerging player.
Does KBI.Media have an API?
No public API is recorded for KBI.Media.
What industry is KBI.Media in?
KBI.Media's product category is Cybersecurity Media and Publishing. Its primary akta.pro industry code is MPACADAB, Podcast Networks & Multi-Show Publishers, with a secondary code of MPAIADAC, Podcast Networks & Studio Platforms. Its NAICS code is 51621 and its SIC code is 7812.