KBO Gelderland

What KBO Gelderland does

KBO Gelderland (legal name: Katholieke Belangenorganisatie voor Senioren in Gelderland, Bemmel) is a Dutch non-profit membership association (vereniging) headquartered in Bemmel, Gelderland, serving approximately 12,000 senior members across more than 50 local chapters (afdelingen) in Gelderland province. Founded in 1952 as part of the national KBO (Katholieke Bond van Ouderen) network, the organization represents the interests of seniors aged 50 and older at municipal, provincial, and national government levels on issues including pensions, purchasing power, housing, healthcare, mobility, and digital inclusion. It participates in the Seniorencoalitie, a national coalition representing more than 500,000 seniors alongside ANBO-PCOB, Koepel Gepensioneerden, NOOM, and SOMNL.

The organization's core offerings are member services rather than technology products: a printed membership magazine "de Ons" delivered 11 times per year (with a complementary digital "Ons Mailmagazine" issued 12 times per year), volunteer-based tax filing assistance (€15 per filing), trained Senior Advisors (Ouderenadviseurs), confidential counselors, OV-ambassador mobility services, and a member discount program covering insurance, fitness, and retail. The underlying technology is a standard website-based membership management system (www.kbogelderland.nl) with no disclosed proprietary platform, AI capabilities, or app infrastructure. Operations are delivered primarily through the decentralized local chapters that organize events, manage memberships, and run on-the-ground activities.

KBO Gelderland operates a subscription-based revenue model anchored by annual membership fees of €30 (individual) or €57 (couple), with minor additional revenue from service fees and from the VriendenLoterij (Friends Lottery), where approximately 40% of ticket purchases by members designating the organization as their charity flow through to its chapters. The central office operates with a small staff of approximately 5 employees, supported by an extensive volunteer network across the chapters. The organization has pursued a consolidation strategy in recent years, with local KBO and PCOB branches merging in Winterswijk (2024), Wageningen (2026), and Renkum (2018) to form unified senior associations.

Name

KBO Gelderland

Legal name

Katholieke Belangenorganisatie voor Senioren in Gelderland, Bemmel

Website

https://kbogelderland.nl

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

1–10 employees

Short description

KBO Gelderland is a Dutch non-profit association serving approximately 12,000 senior members across 50+ local chapters in Gelderland province through advocacy, member services, the "de Ons" magazine, and volunteer-based tax and advisory support.

Ownership category

akta.pro rank

Product category

Senior Citizen Advocacy & Membership Services

NAICS

Civic and Social Organizations (8134), Civic and Social Organizations (813410)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industry

Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)

Keywords

• Senior membership organization
• Elderly advocacy services
• Community association services
• Volunteer advisory services
• Nonprofit senior services

Headquarters

HQ city

Bemmel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees from individual and couple members. Individual membership costs €30 per year (2026), couple membership costs €57 per year. Section/department membership fees vary by local chapter.
2. VriendenLoterij Donations: The organization receives donations from the VriendenLoterij (Friends Lottery) when members designate KBO Gelderland as their charity. Approximately 40% of lottery ticket purchases are directed to designated good causes.
3. Member Services Revenue: Small fees charged for services such as tax return assistance (€15 per filing), fitness discounts, and other member services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

KBO Gelderland operates as a non-profit membership association for seniors in Gelderland province, providing annual membership (€30 individual / €57 couple) that includes access to the 'de Ons' magazine, volunteer-led tax filing assistance, senior advisor (Ouderenadviseur) guidance, member discount programs, and local chapter activities organized through 50+ afdelingen. The organization also conducts collective advocacy for senior interests at municipal, provincial, and national government levels as part of the Seniorencoalitie.

Product overview

KBO Gelderland is a senior citizens' organization serving approximately 12,000 members across Gelderland province, Netherlands. The organization operates as a unified membership-based service rather than a technology product. Its core offerings consist of the 'de Ons' magazine (11x/year print, 12x/year digital), tax filing assistance, member benefit programs providing insurance and retail discounts, trained senior advisors, and volunteer advisory services. Members pay annual dues of €30 (individual) or €57 (couple) and receive access to these services plus local department activities throughout the province.

Differentiator

Problem solved

Functional benefit

Products and services

• Lid Worden (Annual Membership) Annual membership program for seniors (aged 50+) in Gelderland province. Individual membership costs €30 per year (2026) and couple membership costs €57 per year. Includes access to the 'de Ons' magazine 11 times per year, tax filing assistance, member discounts, and local chapter activities.
• Ledenmagazine de Ons Official member magazine of KBO Gelderland published 11 times per year in printed format and 12 times per year as a digital Ons Mailmagazine. Contains practical information, news, travel stories, interviews with notable Dutch figures, and coverage of activities across departments. Available free digitally when members sign up.
• Belastinginvullers (Tax Filing Assistance) Volunteer-based tax filing assistance service for members to help complete income tax returns. Available annually during tax season with a small fee of €15 per filing. Coordinated by trained volunteer tax preparers and staffed by Mariska van den Corput at the provincial level.
• Ledenvoordeel (Member Benefits Program) Member benefit program offering exclusive discounts on insurance, license renewals, meal services, fitness (e.g., MyLife Fitness Wageningen offering €165 annual savings), and various commercial products through affiliated partners.
• Ouderenadviseur (Senior Advisor) Trained volunteer advisors who provide information and guidance on care, well-being, safety, finance, and transport matters for seniors. Accessible through local chapters and the Startpunt Wageningen partnership.
• Vrijwilligersadviesdiensten (Volunteer Advisory Services) Various volunteer-based services including confidential advisors (vertrouwenspersoon), senior advisors (Ouderenadviseurs), OV-ambassadors for mobility assistance, and support for members in need. Operated through 50+ local chapters across Gelderland.

Quantifiable outcome

• Nearly 12,000 members served in Gelderland province
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, major and minor.

• SeniorencoalitiecoreStrategic or Co-development PartnerKBO Gelderland participates in the Seniorencoalitie, a national coalition of senior organizations including ANBO-PCOB, Koepel Gepensioneerden, NOOM, SOMNL, KBO Gelderland, KBO Noord-Holland, and KBO Zuid-Holland. Together they represent over 500,000 seniors and advocate at national level on issues including pension, purchasing power, safety, digitalization, housing, and healthcare.
• ANBO-PCOBcoreStrategic or Co-development PartnerANBO-PCOB is the national senior organization formed from the merger of ANBO and PCOB on January 1, 2024. Some KBO Gelderland local chapters have dual affiliation options where members can choose to be affiliated with either KBO Gelderland or ANBO-PCOB.
• Senioren Netwerk NederlandmajorStrategic or Co-development PartnerKBO Gelderland works together with KBO Brabant, KBO Limburg, KBO Overijssel, and KBO Noord-Holland in Senioren Netwerk Nederland. This network shares the belief in bottom-up advocacy for senior interests at national level, distinguishing it from top-down approaches of other advocacy platforms.
• VriendenLoterij (Friends Lottery)minorGTM or Marketing PartnerKBO Gelderland is recognized as a charity by the VriendenLoterij. When members designate the organization as their charity, approximately 40% of lottery ticket purchases are directed to support KBO Gelderland's activities. Local chapters like Senioren Wageningen and WBS Winterswijk also benefit from this arrangement.
• MyLife Fitness WageningenminorGTM or Marketing PartnerPartnership with MyLife fitness center in Wageningen offering exclusive discounts to KBO members including no registration fee (€35 value), reduced subscription rate (€59 per 4 weeks instead of €72), and unlimited access to all facilities, representing €165 annual savings.
• Startpunt WageningenminorStrategic or Co-development PartnerPartnership with Startpunt Wageningen municipal service point providing information and advice on housing, work, care, upbringing, and finances for Wageningen residents including seniors. The municipal elderly advisor provides information and advice through conversations about best solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• NOOM (Netwerk van Organisaties van Oudere Migranten): National network of older migrant organizations, also part of the Seniorencoalitie. Addresses a different senior sub-segment but operates with similar advocacy and member-service mechanics, making it a thematic peer.
• Koepel Gepensioneerden: National umbrella representing pensioners' interests in the Netherlands and a fellow Seniorencoalitie member. Comparable mission of senior advocacy and member services, with overlapping value proposition to KBO Gelderland's members.
• KBO Brabant: Sister regional KBO organization in North Brabant, sharing the same brand, structure, and 'de Ons' magazine. Direct functional peer in membership, services, and local chapter model.
• KBO Noord-Holland: Regional KBO affiliate in North Holland, co-member of the Senioren Netwerk Nederland alongside KBO Gelderland. Operates an analogous senior membership and chapter model in a different Dutch province.
• KBO Overijssel: Regional KBO affiliate in Overijssel, collaborating with KBO Gelderland through Senioren Netwerk Nederland. Same brand, same magazine, same mission — a direct structural peer.
• KBO Limburg: Regional KBO affiliate in Limburg and Senioren Netwerk Nederland member. Mirrors KBO Gelderland's regional membership, advocacy, and chapter-based service model in another province.
• KBO Zuid-Holland: Regional KBO affiliate in South Holland, also part of the Seniorencoalitie. Closest functional peer to KBO Gelderland in terms of services, member structure, and local chapter operations.

Broad incumbents

• Nationaal Ouderenfonds: National Dutch foundation focused on combating loneliness and supporting independent living among seniors. Adjacent mission to KBO Gelderland's social connection services, with a national fundraising and program-delivery footprint.
• ANBO-PCOB: The largest national senior membership organization in the Netherlands, formed from the 2024 merger of ANBO and PCOB. It is a direct competitor and partial partner to KBO Gelderland, with local chapters already offering dual affiliation.

Others

• Senioren Netwerk Nederland: National network of regional KBO organizations that KBO Gelderland co-founded. While not a competitor, it shapes the strategic and advocacy agenda for KBO Gelderland and its regional peers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kbo-gelderland

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KBO Gelderland