KBPT

What KBPT does

KBPT (Kate Burrows Personal Training) is a London-based mobile personal training agency founded in 2010 and operated by Fitness East Ltd. The company connects individual clients with a curated roster of vetted, Level 3 qualified female personal trainers, delivering one-on-one sessions at clients' homes, in local parks, via video call, or at a partner studio (Gympods in Dalston). KBPT covers 20 specialisms including weight loss, strength, pre/postnatal, rehabilitation, menopause support, cancer recovery, nutrition, mental health, mobility, and sport-specific training (running, cycling, triathlon, TRX, boxing). The company is founder-led, with Kate Burrows conducting initial consultations and matching clients to trainers.

The service portfolio spans Home PT, Park PT, PT in a Pod (partner studio), Online PT, KBPT Lite (subscription coaching), and Corporate PT. The agency supports its clients through flexible delivery modes, nutrition guidance, and coordination with physiotherapists for rehabilitation cases. Marketing is driven by organic search across 50+ location-specific pages, Instagram and Facebook social presence, Google reviews (4.9 stars from 139 reviews), testimonials, and word-of-mouth referrals. KBPT serves East and North London primarily, with online PT extending reach globally.

Commercially, KBPT operates a direct-to-consumer model with quote-based package pricing determined after a free consultation. Revenue is generated from one-on-one personal training sessions sold in packages and billed per session, with the KBPT Lite subscription creating a recurring element. The agency model allows KBPT to handle consultation, matching, billing, and administration while trainers (who are independently self-employed) deliver the sessions. No external investors, parent company, or institutional ownership structures are evidenced; the company remains a small, privately held microbusiness with 1-10 employees.

Name

KBPT

Legal name

Fitness East Ltd.

Website

https://kbpt.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

KBPT is a London-based mobile personal training agency founded in 2010, connecting individual clients with vetted female personal trainers for home, park, online, and partner studio sessions across East and North London.

Ownership category

akta.pro rank

Product category

Personal Training Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHSADAAAA

General Personal Training (In-Person & Virtual)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAM

Online/Remote Personal Training & Programming

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAC

Weight Loss & Body Transformation Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAB

Strength & Conditioning Personal Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAG

Endurance & Running/Cycling Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAL

Adaptive & Special Needs Personal Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYEDAOAJAI

Rehabilitation Support (PT/OT Aide)

Education/Vocational, Technical & Trade Education/Healthcare Allied & Clinical Support Training

Keywords

• Mobile personal training
• Personal training agency
• Female personal trainers
• In-home fitness coaching
• Specialized fitness training

Headquarters

HQ city

London, England

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Supply Chain

Revenue model

1. Personal Training Sessions: Revenue generated from one-on-one personal training sessions delivered at client homes, parks, online, or partner studio spaces. Sessions are sold in packages and billed per session.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

KBPT (Kate Burrows Personal Training) is a mobile personal training agency that matches individual consumers with vetted, all-female Level 3 qualified freelance personal trainers. Sessions are delivered at client homes, local parks, partner studio spaces (Gympods in Dalston), or online via video call. The agency operates across 20+ training specialisms including weight loss, strength, pre/postnatal, rehabilitation, menopause, cancer recovery, running, cycling, triathlon, TRX, and boxing, supported by in-house nutrition advice and a KBPT Lite ongoing coaching subscription.

Product overview

KBPT (Kate Burrows Personal Training) is an established mobile personal training agency operating since 2010, offering a platform of flexible training delivery options including Home PT, Park PT, PT in a Pod, Online PT, KBPT Lite subscription coaching, and Corporate PT services. The company provides one-on-one personal training through an all-female team of Level 3 qualified trainers across 20 distinct specialisms spanning weight loss, strength training, pre/postnatal training, rehabilitation, menopause support, cancer recovery, nutrition advice, mental health, mobility, and sport-specific training including running, cycling, triathlon, TRX, and boxing. Clients are matched with trainers through a free consultation process, and training is delivered at home, in parks, via video call, or at partner Gympods studio spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Home PT (Mobile Personal Training) Mobile personal training delivered at the client's home across East and North London, with the trainer bringing all necessary equipment including weights, boxing gloves, TRX, and resistance bands. Requires only enough space for a yoga mat. Targets individual clients who prefer training at home.
• Park PT Outdoor one-on-one personal training sessions held in local parks and green spaces across East and North London, using bodyweight exercises and portable equipment.
• Online PT Virtual one-on-one personal training delivered via video call using FaceTime, Skype, or Zoom, allowing remote clients to receive personalized programming, coaching, and accountability from KBPT trainers.
• PT in a Pod Personal training sessions delivered in private, fully-equipped mini gym pods at the Gympods partner studio in Dalston, offering privacy and full professional equipment in a dedicated indoor setting.
• KBPT Lite Subscription-based ongoing coaching programme that provides continued programming and support between in-person personal training sessions, helping clients maintain fitness and accountability.
• Corporate PT Personal training services designed for businesses and their employees, with trainers delivering fitness coaching at corporate premises or via virtual sessions for staff wellbeing and engagement.
• Specialised Training Programmes (20 specialisms) Specialised one-on-one personal training programmes covering 20 areas of expertise: weight loss, strength, pre natal, post natal, rehabilitation, training during menopause, training to ease back pain, lifestyle change, training in later life, cancer recovery, nutrition advice, training to boost mental health, increased mobility, bride-to-be, exercising with weight loss injections, running, cycling, triathlon, TRX, and boxing. Delivered through the agency's Home, Park, Online, or Pod channels.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Gympods DalstonminorChannel Partner/ Reseller/ DistributorKBPT partners with Gympods in Dalston to provide private, fully-equipped personal training studio spaces for clients who prefer indoor training over home or park sessions. Studios are clean, modern, and bookable by the hour.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Ultimate Performance: Ultimate Performance is the world's largest personal training company, operating premium 1:1 personal training studios globally and in London. It is a broad incumbent with a similar premium, results-driven 1:1 PT model but at considerably larger scale with its own physical facilities, whereas KBPT uniquely operates as a mobile and agency-based service.
• Ten Health & Fitness: Ten Health & Fitness is a London-based chain of boutique studios combining physiotherapy, personal training, and clinical wellness services. It overlaps with KBPT in offering premium 1:1 PT and rehabilitation/specialist training but delivers them from fixed studios rather than a mobile model.

Direct peers

• Bodyism: Bodyism is a London-based premium personal training and wellness brand offering bespoke 1:1 coaching with strong emphasis on women's holistic wellness. It targets a similar affluent, health-conscious female demographic and is a direct competitor for high-end PT services in London.
• Reach Fitness: Reach Fitness is a London-based personal training studio offering tailored 1:1 and small-group coaching with a specialist focus. It is a direct competitor for premium personal training clients in central and east London.
• Homedock (and similar mobile PT agencies): Various London-based mobile personal training agencies and collectives operate the same model as KBPT — sending vetted trainers to clients' homes and parks. They are direct competitors for the same convenient, premium at-home PT segment.
• The Movement Clinic: The Movement Clinic is a London-based personal training and rehabilitation provider offering specialist training including pre/postnatal and clinical-condition coaching. It competes directly with KBPT in the specialist women's health and rehabilitation personal training niche.

Emerging players

• Future (Future plc personal training app): Future is an app-based platform that connects users with remote personal trainers for 1:1 coaching via a subscription model. It competes with KBPT's online PT offering and could cannibalize some demand through a more scalable, technology-enabled format.
• Peloton Personal Training: Peloton's personal training and strength-offering competes with KBPT's online PT segment through a subscription-based digital model. While not a direct substitute for in-person coaching, it competes for the same client wallet share with a more scalable, lower-touch delivery format.
• Pilates PT London (private instructors): Pilates PT and similar London boutique studios offer 1:1 female-focused personal training with an emphasis on posture, pre/postnatal, and rehabilitation, similar to KBPT's specialty offerings. They compete for the same niche female clientele seeking specialist rather than generic gym-based PT.

Regional players

• One Aldwych Fitness (and other hotel PT services): Premium London hotels and studios offer in-suite or in-room personal training services similar to KBPT's mobile home-visit model. They serve a comparable affluent clientele preferring convenience and discretion, though typically at even higher price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KateBurrowsPersonalTraining
• Instagraminstagram.com/kbpt
• LinkedInlinkedin.com/company/kbpersonaltraining

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KBPT