What KB Seafood Company does

KB Seafood Company (legal entity KB Australia Holding Pty Ltd) is a privately held, vertically integrated Australian seafood company founded in 1926 as a family fish shop in Perth, Western Australia. The company operates across the entire seafood value chain — catching (owning three vessels in the Shark Bay Fishery), processing, manufacturing, importing, exporting, and wholesaling — and delivers more than 30,000 tonnes of seafood annually, handling approximately 70% of all commercial fish caught in Western Australia and 650 tonnes of Western Rock Lobster as the largest privately owned operator of that species. It runs a national processing network across Perth (head office), Melbourne (Coolaroo and Mulgrave), and Brisbane (Morningside, opened January 2024), supported by a temperature-controlled logistics operation that delivers to every Australian capital city within 24 hours, six days a week, and an international office in Bangkok serving export markets including China, Singapore, Malaysia, Japan, France, and the United States.

The product portfolio is organised into three commercial channels and a multi-brand architecture. Retail is delivered through exclusive partnerships with Coles (KB's brand) and Woolworths (Just Caught, Just Cook, and JC Seafood brands), with IGA carrying selected SKUs such as Japanese BBQ Salmon Portions. Foodservice is operated under the wholly owned Blue Wave brand, offering 400+ fresh, frozen, and value-added products to restaurants, hotels, caterers, and food distributors. Export ships live and frozen premium products — notably Western Rock Lobster flown fresh daily and Shark Bay King and Tiger Prawns — to global markets. Core technical assets include Modified Atmosphere Packaging (MAP) that extends chilled shelf life and snap-freezing at peak freshness; the combined catalogue comprises more than 2,700 active products.

The business generates revenue through one-time sales across all three channels at wholesale/retail-shelf pricing set at the point of sale rather than via subscriptions or licensing. The customer base spans two named enterprise retailers (Coles, Woolworths), IGA at the mid-market level, an 800-strong foodservice customer base, and international export buyers. The company holds MSC, ASC, SQF, HACCP, RSPO, APCO, and Australian Trusted Trader certifications, and was named Woolworths Produce and Protein Supplier of the Year in 2024 and ASC Best Responsible Seafood Product in 2025. CEO Tim Storey leads an executive team that includes dedicated General Managers for Retail, Foodservice, Exports, and Local operations, indicating channel-specific go-to-market management.

Name

KB Seafood Company

Legal name

KB Australia Holding Pty Ltd

Website

https://kbseafoodco.com.au

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

101–250 employees

Short description

KB Seafood Company is a privately held, vertically integrated Australian seafood supplier founded in 1926. It processes 30,000+ tonnes annually across three channels — retail (exclusive brands at Coles, Woolworths, IGA), foodservice (Blue Wave), and export to six countries — handling approximately 70% of Western Australia's commercial fish catch.

Ownership category

akta.pro rank

Product category

Seafood Processing & Distribution

NAICS

Seafood Product Preparation and Packaging (31171), Fish and Seafood Merchant Wholesalers (42446), Shellfish Fishing (114112)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Shellfish Processing (Shrimp, Crab, Lobster, Mollusks) (AFANADAC)

akta.pro secondary industries

Live Seafood & Tank-Based Distribution Wholesale (AFAIADAI), Frozen Seafood Meals & Value-Added Seafood (CRADADAG), Seafood Wholesale (Fresh & Frozen) (AFAIADAD), Sushi/Sashimi-Grade & Raw Ready-to-Serve Seafood (Including Poke) (AFANALAI)

Keywords

• Seafood processing
• Seafood distribution
• Frozen seafood products
• Fresh seafood supply
• Seafood export wholesale

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Distribution: Supplying major supermarkets (Coles, Woolworths, IGA) with branded seafood products including KB Seafood Co, KB's, Just Caught, Just Cook, and JC Seafood brands. Products sold through retail shelf presence.
2. Foodservice: Blue Wave brand serving restaurants, hotels, caterers, and food distributors with 400+ seafood products including fresh, frozen, and value-added options.
3. Export: Exporting live and frozen seafood to international markets including China, Singapore, Malaysia, Japan, France, and United States. Includes Western Rock Lobster flown fresh daily and premium prawns from Shark Bay.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

KB Seafood Company is a vertically integrated Australian seafood supplier that operates across the entire supply chain — catching, processing, manufacturing, importing, exporting, and wholesaling. The company supplies over 30,000 tonnes of fresh, frozen, and value-added seafood annually through retail brands (KB Seafood Co, KB's at Coles, Just Caught/Just Cook/JC Seafood at Woolworths), a foodservice brand (Blue Wave with 400+ products), and an export channel shipping Western Rock Lobster and Shark Bay prawns to global markets.

Product overview

KB Seafood Co is Australia's complete seafood destination operating since 1926, supplying over 30,000 tonnes of seafood annually. The company operates a vertically integrated model across the entire supply chain—catching, processing, manufacturing, importing, exporting, and wholesaling. The product portfolio is organized into three main channels: Retail (with main brand KB Seafood Co plus Coles-exclusive KB's and Woolworths-exclusive Just Caught, Just Cook, and JC Seafood sub-brands), Foodservice (Blue Wave brand with 400+ products including battered, crumbed, pre-marinated, and natural seafood options), and Export (live and frozen premium products including Western Rock Lobster and Shark Bay Prawns). The company also produces value-added products like crumbed fish bites, tempura prawns, and seafood bites. With over 2,700 active products in the market, KB Seafood Co reaches major supermarkets, foodservice operators, and global markets through facilities in Perth, Melbourne, Queensland, Sydney, and Thailand.

Differentiator

Problem solved

Functional benefit

Brands

• KB Seafood Co: Core brand delivering exceptional seafood nationwide. The heart of the company's expertise.
• KB's
• Blue Wave
• Just Caught
• Just Cook
• JC Seafood

Products and services

• KB Seafood Co (Core Brand)

Quantifiable outcome

• 30,000+ tonnes of seafood delivered annually
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Marine Stewardship Council (MSC)coreOthersGlobal non-profit organization dedicated to ending overfishing. KB Seafood Co's Rock Lobster Fishery is MSC certified as ecologically sustainable. Partnership ensures wild-caught products meet sustainability standards based on three core principles: sustainable fish populations, minimising environmental impact, and effective fisheries management.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Maruha Nichiro: Japanese seafood conglomerate spanning fisheries, aquaculture, processing, and global distribution. Comparable as a vertically integrated seafood company with processing, foodservice, and export operations across multiple continents.
• Tassal Group: Australia's largest salmon aquaculture and processing company, supplying retail and foodservice with branded seafood products. Comparable as a major Australian seafood processor with national retail partnerships, though focused on aquaculture rather than wild-caught.
• Thai Union Group: Global seafood conglomerate with branded retail products, foodservice, and value-added processing (e.g., Chicken of the Sea). Comparable as a vertically integrated seafood manufacturer with retail brand partnerships and global distribution.

Direct peers

• Ocean Foods (WA): Western Australian seafood processor and distributor focused on value-added retail and foodservice products. Comparable as a WA-based seafood manufacturer serving supermarket private label and foodservice customers.
• Craig Mostyn Group: One of Australia's largest vertically integrated seafood businesses, operating across processing, wholesale, foodservice, and export with proprietary brands. Directly comparable as a national Australian seafood processor/distributor targeting retailers and foodservice operators.
• Austral Fisheries: Australian wild-caught seafood company with MSC-certified fisheries, selling into retail and foodservice domestically and exporting globally. Directly comparable on wild-caught, sustainability-certified seafood with national distribution.
• Petuna Seafoods: Tasmanian-based salmon and seafood processor with retail and foodservice channels, including branded value-added products. Comparable as a regional Australian seafood processor with retail brand partnerships.
• Huon Aquaculture: Australian salmon farming and processing company selling branded fresh and value-added seafood through national retailers. Comparable on vertically integrated production, branded retail products, and national chilled distribution.

Regional players

• Clearwater Seafoods: Canadian shellfish harvesting and processing company (clams, scallops, lobster) with MSC certifications and global export. Comparable as a sustainability-certified shellfish processor targeting international premium markets, though geographically focused on North America.

Emerging players

• Mainstream Aquaculture: Australian barramundi aquaculture and processing company selling into retail and foodservice. Comparable as an Australian aquaculture processor with sustainability certifications and national distribution, though smaller in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC_R7_QAzqatzxMN0CA3q5jg
• LinkedInlinkedin.com/company/kbseafoodco
• Instagraminstagram.com/kbseafoodco_au

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KB Seafood Company