Kenniscentrum Kraamzorg

What Kenniscentrum Kraamzorg does

Kenniscentrum Kraamzorg (KCKZ) is a Dutch non-profit foundation (Stichting) established around 2013 and headquartered in Hoofddorp, North Holland. It serves as the national knowledge center and quality steward for the Dutch maternity care (kraamzorg) sector. Its primary function is operating the Kwaliteitsregister Kraamverzorgende — the mandatory quality register for kraamverzorgenden (maternity care workers) — via the PE-Online portal, tracking (re)registration, accreditation points, and compliance with re-registration norms (Norm 2019, Norm 2023).

The organization's core products and infrastructure include: the PE-Online portal for registration and accreditation; a dedicated protocols platform (protocollen.kckz.nl) hosting 18+ national maternity care protocols and work instructions, recently augmented with visual and multimedia support materials; the Kennisplein knowledge hub consolidating protocols, multidisciplinary guidelines, policy documents, privacy guidance, newsletters, KCKZ-specials, and annual reports; and supplementary knowledge products including accredited e-learnings (Eerste 1000 Dagen, Observeren en signaleren), the Kraamkunde podcast, and KCKZ-specials. KCKZ is also a co-ratifier (with Bo Geboortezorg and NBvK) of the Kwaliteitsstandaard Kraamzorg, formally established on 24 March 2026 to replace the 1999 Basis Kwaliteitseisen.

Revenue derives from two streams: (re)registration fees for individual kraamverzorgenden at €175 per cycle (effective 1 January 2026) and government-administered subsidies through the Kwaliteitsgelden Kraamzorg program (ZonMw), which fund specific projects such as visual protocol materials, language-barrier research, and e-learning development. KCKZ serves individual kraamverzorgenden as its primary segment, kraamzorgorganisaties as a secondary B2B segment, and — through accessible information products co-developed with Pharos and Bo Geboortezorg — pregnant women and families, including vulnerable and non-Dutch speaking populations. The organization collaborates strategically with Bo Geboortezorg, KNOV, NBvK, the Ministerie van VWS, ZonMw, Pharos, Trimbos, Voedingscentrum, and BabyConnect/Blinkz (for digital data exchange in Geboortezorg). KCKZ employs approximately 9 staff and operates a community-led GTM motion anchored on professional trust, sector events (Geboortezorg Congres, KraamCafé, regional meetings), and content-driven outreach via newsletters and the Kraamkunde podcast.

Name

Kenniscentrum Kraamzorg

Legal name

Stichting Kenniscentrum Kraamzorg

Website

https://kckz.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Kenniscentrum Kraamzorg (KCKZ) is a Dutch non-profit foundation operating the national Kwaliteitsregister Kraamverzorgende, national protocols, and accreditation system for maternity care workers (kraamverzorgenden), funded via registration fees and ZonMw subsidies.

Ownership category

akta.pro rank

Product category

Healthcare Professional Quality Assurance

NAICS

Educational Support Services (61171), Management, Scientific, and Technical Consulting Services (5416), Professional, Scientific, and Technical Services (541)

SIC

Services-Management Consulting Services (8742), Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Quality Management Systems (QMS) & GxP Documentation (HLAGAKAD)

akta.pro secondary industries

Training & Competency Programs for GxP Compliance (HLAGAKAM), Learning Content Editing, QA & Standards Alignment Services (EDAGAKAM), Knowledge Management & KCS Programs (BPAEAJAJ)

Keywords

• Maternity care quality register
• Professional healthcare accreditation
• National care protocols
• Continuing professional development
• Maternal healthcare standards

Headquarters

HQ city

Hoofddorp

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Registration and Re-registration Fees: KCKZ charges registration and re-registration fees for kraamverzorgenden (maternity care workers) who join the Kwaliteitsregister Kraamverzorgende. From 1 January 2026, the fee is €175 for (re)registration. This is a recurring per-cycle revenue from individual professionals.
2. Kwaliteitsgelden Kraamzorg (Quality Funds Maternity Care): KCKZ receives subsidies from ZonMw through the Kwaliteitsgelden Kraamzorg program, which is a government subsidy aimed at improving the quality of maternity care. These funds support specific projects such as visual materials for protocols, language barrier research, and e-learning development.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Kenniscentrum Kraamzorg (KCKZ) operates as the national knowledge center and quality steward for the Dutch maternity care (kraamzorg) sector. Its core offering is the Kwaliteitsregister Kraamverzorgende — the official quality register that tracks registration, re-registration, and accreditation points for individual maternity care workers — paired with a digital protocols platform (protocollen.kckz.nl) containing 18+ national protocols and work instructions. KCKZ also delivers accredited e-learnings, knowledge publications (KCKZ-specials and newsletters), the Kraamkunde podcast, and convenes the professional community through events and policy advocacy with the Ministry of VWS.

Product overview

Kenniscentrum Kraamzorg (KCKZ) is the central knowledge institute for the Dutch kraamzorg (maternity care) sector, operating as a platform that combines a quality register, digital protocols system, e-learning offerings, and professional resources. The core offerings include the Kwaliteitsregister Kraamverzorgende (quality register for kraamverzorgenden) and the Kraamzorg Protocollen platform. These are supported by supplementary tools and publications including e-learnings like 'Eerste 1000 Dagen' and 'Observeren en signaleren', the Kraamkunde podcast series, KCKZ-specials (thematic publications), and newsletters. The organization also facilitates access to third-party tools such as Klantroute Kraamzorg and Zorgpadentool from Pharos, and the Landelijke Wachtlijsttool Kraamzorg. Key recent launches include the Kwaliteitsstandaard Kraamzorg (March 2026), visual support materials for protocols, and multilingual communication tools for non-native speakers. KCKZ operates the PE-online registration system for (re)registration and accreditation management.

Differentiator

Problem solved

Functional benefit

Products and services

• Kwaliteitsregister Kraamverzorgende (Quality Register for Maternity Care Workers) The official national quality register for maternity care workers (kraamverzorgenden) in the Netherlands. Tracks registration, re-registration, and accreditation point accumulation. Includes separate portals for kraamverzorgenden and educators, plus a KCKZ dossier for managing each professional's training record. Pricing is €175 per (re)registration cycle effective 1 January 2026.
• Kraamzorg Protocollen (National Protocols and Procedures) Digital platform at protocollen.kckz.nl providing access to the national suite of maternity care protocols and work instructions. Includes role-based access for kraamverzorgenden and trainers, covering clinical procedures, hygiene, safety, and care standards across 18+ protocols.
• E-learnings 'Observeren en signaleren' (Observation and Signaling)

Quantifiable outcome

• The Kwaliteitsstandaard Kraamzorg (Quality Standard for Maternity Care) was formally established on 24 March 2026, replacing the outdated Basis Kwaliteitseisen from 1999, representing a major quality framework modernization.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• KNOV (Koninklijke Nederlandse Organisatie van Verloskundigen)coreStrategic or Co-development Partner · 1 January 2026KNOV is the professional association for midwives in the Netherlands. KCKZ collaborates with KNOV as part of the integrale Geboortezorg (integrated birth care) framework, which involves multidisciplinary cooperation between midwives, kraamverzorgenden, and youth health care. KNOV, on behalf of midwives, and Bo Geboortezorg, on behalf of maternity care, have held joint discussions with the Minister of VWS on the future of maternity care.
• Ministerie van VWS (Ministry of Health, Welfare and Sport)coreStrategic or Co-development Partner · 1 January 2025The Ministry of VWS has increasingly sought collaboration with KCKZ on strengthening maternity care. KCKZ is involved in multiple VWS-initiated programs including the actieprogramma Kansrijke Start (Action Program Healthier Start), the Eerste 1000 Dagen (First 1000 Days) training program (commissioned by VWS and developed by Augeo and Pharos), and policy discussions on the future of maternity care. VWS has also visited KCKZ's office for working sessions.
• BabyConnect / BlinkzcoreTechnology or Integration · 1 January 2019BabyConnect (launched 2019) is a program to optimize digital data exchange in Geboortezorg (birth care) by creating standardized data exchange between different digital care systems. KCKZ is involved as the body representing kraamverzorgenden, whose observations are entered into the birth care dossier and shared via the Geboortezorgviewer. BabyConnect has transitioned to Blinkz as the central information point supporting end users, including kraamverzorgenden.
• Pharos (Expertisecentrum Gezondheidsverschillen)coreStrategic or Co-development PartnerPharos and KCKZ collaborate on multiple projects to improve maternity care for vulnerable and non-Dutch speaking families. Key initiatives include: (1) developing understandable information about maternity care (animated videos, visual stories); (2) a joint research project funded by ZonMw to adapt the 'Omgaan met taalbarrières' (Dealing with Language Barriers) guideline for the maternity care context; (3) co-developing the Klantroute Kraamzorg (Customer Route Maternity Care) tool; and (4) collaborating on the Zorgpadentool for quick referral to local support services.
• Bo GeboortezorgcoreStrategic or Co-development PartnerBo Geboortezorg is the sector organization for maternity care in the Netherlands. KCKZ and Bo Geboortezorg collaborate on sector-wide initiatives including the development of the Kwaliteitsstandaard Kraamzorg (Quality Standard for Maternity Care, finalized March 2026), advocacy for the profession, the Landelijke Wachtlijsttool Kraamzorg (National Waiting List Tool), and the annual Geboortezorg Congres.
• het Groene Kruis (Maternity Care Organization)minorStrategic or Co-development PartnerHet Groene Kruis is a maternity care organization collaborating with KCKZ on a ZonMw-funded project to develop visual educational materials (kraamboek, instruction films, visual route format) for non-Dutch speaking families during and around the maternity period.
• New Life (Verloskundigenpraktijk)minorStrategic or Co-development PartnerNew Life is a midwifery practice representing the KNOV in the ZonMw-funded visual materials project for non-Dutch speaking families.
• Shkorey (Organization Representing Target Group)minorStrategic or Co-development PartnerShkorey represents people from the target group (non-Dutch speaking families) and is involved in co-developing visual educational materials for anderstaligen (non-native speakers) during and around the maternity period, ensuring materials are culturally appropriate.
• Trimbos-instituutcoreStrategic or Co-development PartnerThe Trimbos Institute collaborates with KCKZ on the Gezonde Start (Healthy Start) program, developing e-learnings on smoking cessation (Rookvrij opgroeien), alcohol-free start (Alcoholvrije Start), and mental health (Mentaal Gezonde Start) for maternity care professionals. KCKZ has accredited these e-learnings for its registered professionals.
• NBvK (Nederlandse Beroepsvereniging voor Kraamverzorgenden)coreStrategic or Co-development PartnerNBvK is the Dutch professional association for kraamverzorgenden. KCKZ collaborates with NBvK on sector representation, including the formal establishment of the Kwaliteitsstandaard Kraamzorg in March 2026, where NBvK was one of the three organizations that ratified the standard alongside Bo Geboortezorg and KCKZ.
• Voedingscentrum (Nutrition Centre)coreStrategic or Co-development PartnerThe Voedingscentrum (Dutch Nutrition Centre) collaborates with KCKZ on breastfeeding support and infant nutrition. The Voedingscentrum developed and renewed the e-learning 'Basis van borstvoeding' (Basics of Breastfeeding), which KCKZ promotes to kraamverzorgenden. The Voedingscentrum also initiates the Landelijke Borstvoedingsraad (National Breastfeeding Council), in which KCKZ participates.
• A+O VVT (Social Partner for VVT Sector)minorStrategic or Co-development PartnerA+O VVT is the collaboration of employers and employee organizations in the VVT (care) sector. The Beroepscompetentieprofiel (Professional Competence Profile) for kraamverzorgenden was established and approved by A+O VVT in 2016, with KCKZ and Bo Geboortezorg providing substantive input.
• Kennisnet GeboortezorgminorStrategic or Co-development PartnerKennisnet Geboortezorg is a knowledge network for the birth care sector. KCKZ publishes content and collaborates with Kennisnet Geboortezorg on sector information sharing, including the publication of birth statistics (geboortecijfers) and regional meeting announcements.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Voedingscentrum: Dutch Nutrition Centre. Co-develops breastfeeding e-learning with KCKZ and hosts the Landelijke Borstvoedingsraad; comparable as a Dutch knowledge institute that produces accredited content for care professionals.
• Vilans: Netherlands' national knowledge center for long-term care (VVT). Like KCKZ, Vilans develops national quality standards, protocols, and professionals-facing knowledge products for a Dutch care sector, making it structurally comparable as a sector knowledge institute.
• Pharos: Dutch center of expertise on health disparities. Pharos is a direct collaboration partner of KCKZ on vulnerable families and language barriers; it operates the same kind of national knowledge-center model for health-equity topics.
• Trimbos-instituut: Netherlands Institute for Mental Health and Addiction. Trimbos develops accredited e-learnings and protocols for care professionals and is a direct KCKZ partner on Gezonde Start programs — comparable as a Dutch knowledge institute serving professional caregivers.
• Bo Geboortezorg: Sector organization for Dutch maternity care employers. Co-ratifier of the Kwaliteitsstandaard Kraamzorg and KCKZ's closest peer in convening the kraamzorg sector, albeit with a broader employer-representation mandate.
• Nederlands Jeugdinstituut (NJi): Dutch knowledge center for youth (jeugd) policy and practice. Operates a similar model of national standards, professional competence profiles, and knowledge dissemination for youth care professionals, comparable to KCKZ's role in kraamzorg.

Broad incumbents

• KNOV (Koninklijke Nederlandse Organisatie van Verloskundigen): Professional association for Dutch midwives. KCKZ works closely with KNOV on integrated birth care; KNOV plays a broader sector-representation and advocacy role analogous to KCKZ's narrower knowledge/quality function.
• Zorginstituut Nederland: Dutch national healthcare quality and reimbursement authority. Operates the formal quality standard framework (Kwaliteitsstandaard) registry in which KCKZ's new maternity care standard is positioned, comparable as a national quality-standards authority.
• RIVM (Rijksinstituut voor Volksgezondheid en Milieu): Dutch National Institute for Public Health and the Environment. Produces national guidelines and research that KCKZ references (e.g., PFAS-in-mother's-milk research); comparable as a government-backed knowledge producer for Dutch care.

Emerging players

• Nictiz: Dutch competence center for health IT and digital data exchange. Comparable to KCKZ's role in BabyConnect/Blinkz digital data exchange for Geboortezorg, with broader health-IT scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KenniscentrumKraamzorg
• Instagraminstagram.com/kenniscentrumkraamzorg
• LinkedInlinkedin.com/company/kenniscentrum-kraamzorg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kenniscentrum Kraamzorg