KCPR FM Cal Poly Radio
KCPR 91.3 FM is a student-run, noncommercial educational radio station at Cal Poly San Luis Obispo, broadcasting music, news, and cultural programming across the Central Coast since 1968, operated by roughly 75 unpaid student volunteers within Mustang Media Group.
- Company typePrivate
- Founded1968
- HeadquartersSan Luis Obispo, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What KCPR FM Cal Poly Radio does
KCPR 91.3 FM is a student-run, noncommercial educational radio station licensed by the FCC on September 19, 1968, and operated as an Instructionally Related Activity within Cal Poly San Luis Obispo's Mustang Media Group and the College of Liberal Arts Journalism Department. The station broadcasts on 91.3 FM across the Central Coast region, with global digital streaming via StreamDB8web SecureNet, and publishes written journalism, music reviews, artist interviews, and cultural commentary on kcpr.org. Its product portfolio also includes five podcasts (SLO-Fi, The Gallop, Where Different Matters, and others), curated Spotify playlists, the Club 91 dance music initiative, the annual Shabang free music festival, the Short Cuts student film program with the SLO Film Fest, on-air news programming airing ten times weekly, and a small branded merchandise store. KCPR is run entirely by approximately 75 unpaid Cal Poly student volunteers, typically committing around six hours per week, with student staff supplementing their station work through enrollment in JOUR 220, JOUR 320, and JOUR 333.
KCPR FM Cal Poly Radio firmographics
Firmographics- Name
- KCPR FM Cal Poly Radio
- Legal name
- KCPR 91.3 FM Cal Poly Radio
- Website
- https://kcpr.org
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- KCPR 91.3 FM is a student-run, noncommercial educational radio station at Cal Poly San Luis Obispo, broadcasting music, news, and cultural programming across the Central Coast since 1968, operated by roughly 75 unpaid student volunteers within Mustang Media Group.
- Ownership category
- akta.pro rank
KCPR FM Cal Poly Radio industry classification
Industry- Product category
- College / Educational Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro industry
- University/Educational Local Stations (College Radio, Campus TV)Media, Entertainment & Sports/Broadcasting (TV & Radio)/Local Broadcast Stations & Affiliates (TV & Radio)Public/Community Local Stations (PBS Member Stations, Community Radio, LPFM)Media, Entertainment & Sports/Broadcasting (TV & Radio)/Local Broadcast Stations & Affiliates (TV & Radio)
Keywords
Where KCPR FM Cal Poly Radio is headquartered
LocationHeadquarters
- HQ city
- San Luis Obispo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
KCPR FM Cal Poly Radio business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Noncommercial Educational Broadcast: KCPR is a noncommercial, educational radio station operated as an Instructionally Related Activity (IRA) within Mustang Media Group and the Cal Poly College of Liberal Arts Journalism Department. Revenue comes through Cal Poly institutional support and donations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free radio broadcast and streaming |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
KCPR FM Cal Poly Radio product offering
Product offeringCore offering
KCPR 91.3 FM operates a noncommercial educational FM radio station on 91.3 MHz serving San Luis Obispo and the Central Coast, complemented by digital streaming, on-air news programming, podcasts, and an editorial website covering music, arts, culture, and local news. The station also produces live events including the annual Shabang music festival, Club 91 dance programming, and student short film screenings.
Product overview
KCPR 91.3 FM is a student-run noncommercial educational radio station operating within Cal Poly's Mustang Media Group and Journalism Department since 1968. The station offers a multi-platform media portfolio centered on its FM terrestrial broadcast (91.3 MHz), supplemented by a digital streaming service via StreamDB8web, the KCPR.org content website publishing music journalism and cultural commentary, and an active podcast program featuring shows on music (SLO-Fi), sports (The Gallop), and diversity (Where Different Matters). The station extends its brand through curated Spotify playlists, the Club 91 dance music initiative, the annual Shabang free music festival, the Short Cuts student film program, and branded merchandise. News programming airs ten times weekly on-air while continuous coverage flows through KCPR.org, creating an integrated content ecosystem spanning broadcast radio, streaming audio, podcasts, written journalism, and live events.
Differentiator
Problem solved
Functional benefit
Brands
- Club 91: KCPR's connection to the dance music scene in San Luis Obispo, providing DJ services to the SLO community, promoting local talent, and coordinating live events.
- The Peak: Crush Club
Products and services
- KCPR 91.3 FM Terrestrial Radio Broadcast Traditional FM radio broadcast on 91.3 MHz serving the San Luis Obispo and Central Coast community as a noncommercial educational station; offers free listener access to student-curated music shows, news, and cultural programming.
- KCPR Online Stream Digital audio streaming via StreamDB8web SecureNet that allows listeners worldwide to access KCPR's live broadcasts and programming through the station's website.
- KCPR Podcasts Audio storytelling programs covering music (SLO-Fi), sports (The Gallop), and diversity topics (Where Different Matters), distributed on streaming platforms and rebroadcast on FM for Central Coast listeners.
- KCPR News Programming On-air news shows broadcast ten times weekly (Monday-Friday 9-10 a.m. and 6-7 p.m.) covering local and national news, paired with print news articles published on KCPR.org in partnership with Mustang News.
- KCPR.org Content Platform Editorial website publishing music reviews, artist interviews, concert coverage, cultural commentary, and local news across categories including Music, Culture, Guides, Artist Spotlights, and News for readers and listeners.
- Club 91 Dance Music Programming Dance music program under KCPR's Production Team that provides DJ services to the San Luis Obispo community, promotes local talent, and coordinates live events including the Club 91 World Tour.
- Shabang Music Festival Annual free music festival organized by KCPR featuring multiple stages with local and regional artists, designed for community engagement and music discovery.
Companies that use KCPR FM Cal Poly Radio
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
KCPR FM Cal Poly Radio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
KCPR FM Cal Poly Radio partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Cal Poly (California Polytechnic State University)coreKCPR is an Instructionally Related Activity (IRA) within Cal Poly's College of Liberal Arts Journalism Department. The station operates as part of Mustang Media Group on the Cal Poly campus, with institutional support and student volunteer base from the university.
- College of Liberal ArtscoreKCPR operates within the Cal Poly College of Liberal Arts Journalism Department, with students enrolling in JOUR courses (220, 320, 333) to supplement their station work.
- Mustang NewscoreKCPR collaborates with Mustang News, Cal Poly's student-run newspaper under the Mustang Media Group umbrella. KCPR's Mustang News on KCPR section produces news content in partnership with the newspaper.
- Crowdfund Cal PolyminorKCPR accepts donations through Cal Poly's crowdfunding platform to support station operations and programming.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
KCPR FM Cal Poly Radio competitors and assessment
Company assessmentBroad incumbents
- NPR (National Public Radio): National noncommercial public radio network providing news and cultural programming through member stations — broadly comparable as a noncommercial educational broadcaster, with KCPR operating within the same public radio ecosystem.
- KEXP 90.3 FM Seattle: Noncommercial public radio station with a strong focus on emerging music and DJ-curated programming — comparable in content philosophy and tastemaker positioning, though professionally staffed and at significantly larger scale than KCPR.
- KPCC 89.3 FM (LAist / Southern California Public Radio): Major NPR member station serving Southern California with news, talk, and cultural programming — comparable in noncommercial public radio positioning and California footprint, though professionally staffed and far larger.
- KCRW 89.9 FM (Santa Monica College): Public radio station affiliated with Santa Monica College offering music, news, and cultural programming with podcasts and digital streams — comparable in California-based public-affiliated broadcasting and multi-platform content distribution.
- WFMU 91.1 FM: Independent freeform noncommercial radio station known for eclectic programming and volunteer DJs — comparable in noncommercial educational broadcasting model and volunteer-driven curation ethos, though at larger scale.
Direct peers
- KUOR 89.1 FM (University of Redlands): Student-run college radio station at University of Redlands in California — comparable as a California-based university educational FM station serving a regional community.
- KZSC 88.1 FM (UC Santa Cruz): Community-licensed noncommercial radio station operated largely by UC Santa Cruz students and community members — comparable as a college-affiliated noncommercial educational broadcaster in California.
- WHRB 95.3 FM (Harvard Radio Broadcasting): Harvard's student-run noncommercial FM radio station with classical, jazz, and rock programming. Operates under a similar educational broadcast model with student volunteers producing curated content.
- WXYC 89.3 FM (UNC Chapel Hill): One of the oldest student-run college radio stations in the US, broadcasting from UNC Chapel Hill with diverse music programming and student DJs — directly comparable as an educational FM station with similar volunteer-driven operations.
- KCR College Radio (UC San Diego): Student-run college radio station at UC San Diego operating as a noncommercial educational FM station with music programming, news, and digital content — directly comparable to KCPR as a campus-based educational broadcaster.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
KCPR FM Cal Poly Radio social profiles
Digital presenceKCPR FM Cal Poly Radio financial estimates
Financial estimateRevenue estimate
Valuation estimate
KCPR FM Cal Poly Radio leadership team
Management profileNumber of profiles
Profiles8 records
KCPR FM Cal Poly Radio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KCPR FM Cal Poly Radio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KCPR FM Cal Poly Radio
What does KCPR FM Cal Poly Radio do?
KCPR 91.3 FM operates a noncommercial educational FM radio station on 91.3 MHz serving San Luis Obispo and the Central Coast, complemented by digital streaming, on-air news programming, podcasts, and an editorial website covering music, arts, culture, and local news. The station also produces live events including the annual Shabang music festival, Club 91 dance programming, and student short film screenings.
Is KCPR FM Cal Poly Radio a public or private company?
KCPR FM Cal Poly Radio is a private company. It is classified as state government owned and is currently operating.
When was KCPR FM Cal Poly Radio founded?
KCPR FM Cal Poly Radio was founded in 1968. It employs 51 to 100 people.
Where is KCPR FM Cal Poly Radio based?
KCPR FM Cal Poly Radio is headquartered in San Luis Obispo, United States, in the North America region.
How does KCPR FM Cal Poly Radio make money?
One revenue line is on record: noncommercial Educational Broadcast.
Who are KCPR FM Cal Poly Radio's main competitors?
Broad incumbents on record are NPR (National Public Radio), KEXP 90.3 FM Seattle, KPCC 89.3 FM (LAist / Southern California Public Radio), KCRW 89.9 FM (Santa Monica College) and WFMU 91.1 FM. Direct peers are KUOR 89.1 FM (University of Redlands), KZSC 88.1 FM (UC Santa Cruz), WHRB 95.3 FM (Harvard Radio Broadcasting), WXYC 89.3 FM (UNC Chapel Hill) and KCR College Radio (UC San Diego).
Does KCPR FM Cal Poly Radio have an API?
No public API is recorded for KCPR FM Cal Poly Radio.
What industry is KCPR FM Cal Poly Radio in?
KCPR FM Cal Poly Radio's product category is College / Educational Radio Broadcasting. Its primary akta.pro industry code is MPABACAH, University/Educational Local Stations (College Radio, Campus TV), with a secondary code of MPABACAG, Public/Community Local Stations (PBS Member Stations, Community Radio, LPFM). Its NAICS code is 516110 and its SIC code is 4832.