Tourism Holdings Rentals SA

What Tourism Holdings Rentals SA does

Tourism Holdings Rentals SA is the South African corporate entity within the Tourism Holdings Limited (THL) group that operates the ARV Super Centre (formerly Apollo RV Sales / Apollo RV Super Centre) — Australia's most geographically comprehensive multi-franchise recreational vehicle retail network. The firmographic record lists 11 employees at the Kempton Park, South Africa office under the keamotorhomes.com domain, while the aggregated operational data describes the broader Australian network that the THL group controls through Apollo Motorhome Holidays Pty Ltd. The network operates six key dealerships across Brisbane, Melbourne, Sydney (Bankstown Aerodrome), Adelaide (Camperagent RV Super Centre), and Perth (George Day RV Super Centre), supported by a Brisbane service centre. Its product portfolio spans caravans, motorhomes, campervans, camper trailers, pop-top caravans, and hybrid caravans, distributed under owned and licensed brands including Windsor, Winnebago, Adria, KEA (transitioning to Windsor), Talvor, Coromal, New Age Caravans, Goldstream RV, Lumberjack, Track Trailer, and Design RV.

The business manufactures a portion of its inventory in-house using RVMAP-accredited processes and composite fibreglass framing technology (ultra-strong, lightweight, with full insulation), supplemented by partnerships with New Age Caravans (Walkinshaw Group engineered chassis), Cruisemaster (DO35 coupling), Dometic (cassette toilets), and REDARC (power management). Strategic component integrations — such as the Windsor Rapid off-road hybrid's galvanised chassis and the Evolution Series' REDARC power management — are positioned as durability and energy-efficiency differentiators versus traditional timber-framed competitors.

Revenue is generated through one-time new and pre-owned RV sales, finance facilitation fees via the 360 Finance partnership (access to 60+ Australian lenders with a 10% deposit model), recurring service and repair work (workshops staffed by qualified welders, auto electricians, and gas fitters), parts and accessories sales, and after-market protection products (RV Care polymer coating with lifetime warranty on new units, 5-year on used). The customer base is predominantly B2C individual consumers (couples, families, retirees, grey nomads, off-road adventurers) with a secondary commercial/fleet segment. Go-to-market combines a physical dealership field-sales motion, year-round event presence at caravan and camping shows across five states, an RVSC partner-dealer network, and digital channels (blog, SEO, Facebook, Instagram, YouTube, email newsletter). The firm is privately held as a retail division within publicly listed parent Tourism Holdings Limited (THL, ASX), with Australian operations consolidated since at least the 2017 acquisition of George Day.

Name

Tourism Holdings Rentals SA

Legal name

Apollo Motorhome Holidays

Website

https://keamotorhomes.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Tourism Holdings Rentals SA operates keamotorhomes.com in South Africa as part of Tourism Holdings Limited's broader ARV Super Centre network, Australia's largest multi-franchise RV dealership group selling caravans, motorhomes, and campervans across six locations to individual consumers.

Ownership category

akta.pro rank

Product category

Recreational Vehicle Sales

NAICS

Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212), Recreational Vehicle Dealers (44121)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Motorhome / RV Rentals (Class A & Class C) (THADAIAB)

akta.pro secondary industries

Luxury / Premium RV & Motorhome Rentals (THADAIAG), Recreational Vehicle (RV) & Powersports Leasing (FSAKANAG)

Keywords

• Recreational vehicle sales
• Caravan motorhome dealer
• RV finance brokerage
• RV service repairs
• RV parts accessories

Headquarters

HQ city

Northgate (Brisbane)

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. New RV Sales: Primary revenue stream from sale of new recreational vehicles including caravans, motorhomes, campervans, camper trailers, pop tops, and hybrid caravans across six Apollo-owned and partner dealership locations. Vehicles span budget to luxury segments under brands including Windsor, Winnebago, Adria, KEA, Talvor, and Coromal.
2. Pre-Owned RV Sales: Sale of certified pre-owned and ex-rental recreational vehicles ranging from compact 2-berth campers to spacious 25-feet, 6-berth C-class motorhomes. Includes refurbishment and certification of ex-rental motorhomes.
3. Finance Products (360 Finance Partnership): Apollo facilitates financing for RV purchases through its partnership with 360 Finance, which accesses over 60 Australian bank and non-bank lenders. Finance is structured with a 10% deposit requirement, tailored to individual needs for private or business use.
4. Servicing and Repair: Service centres offer motorhome house service, repairs, and maintenance. George Day RV Super Centre provides an indoor workshop for accessory fitting and repairs, with qualified welders, auto electricians, and gas fitters on staff.
5. RV Care Protection Products: After-market protection products including exterior polymer coating (lifetime warranty on new RVs, 5-year on used) and interior protective seal for fabric, vinyl, and leather surfaces. Enhances vehicle resale value.
6. Parts and Accessories: Dealerships operate fully stocked parts and accessory stores offering accessories including solar panels, water tanks, water heaters, WiFi signal boosters, Gripsport Bike Racks, air conditioners, diesel heaters, caravans, BBQ slides, stoneguards, grey water tanks, and anti-flap kits.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Apollo RV Super Centre operates a multi-franchise recreational vehicle retail and service network selling new and pre-owned caravans, motorhomes, campervans, camper trailers, pop tops and hybrid caravans through six Australian dealerships and a partner-branded dealer network. The offering bundles RVMAP-accredited Apollo-manufactured vehicles (Windsor, Winnebago, Adria, KEA, Talvor, Coromal) with third-party brands (New Age, Goldstream, Lumberjack, Track Trailer, Design RV), RV-specific finance brokerage through 360 Finance, in-house servicing and repairs, parts and accessories, RV Care protection products, and active participation in caravan-and-camping shows across Australia.

Product overview

Apollo RV Super Centre operates as a multi-franchise RV dealership network offering a comprehensive portfolio of recreational vehicles across six key Australian locations. The product portfolio spans six main vehicle categories: Caravans, Motorhomes, Campervans, Camper Trailers, Pop Top Caravans, and Hybrid Caravans. These are distributed through owned and partner brands including Windsor (incorporating former KEA models), Winnebago, Adria, Talvor, Coromal, New Age Caravans, Goldstream RV, Lumberjack Camper Trailers, and Track Trailer. Key sub-brands include the Windsor Rapid off-road hybrid caravan (Rapid 13, Rapid 15B, Rapid 15D), New Age Caravans with their Xtreme Utility Toy Hauler, and KEA Motorhomes currently transitioning into Windsor. Supporting services include 360 Finance for RV-specific lending, RV Care protection plans with lifetime/5-year warranties, and pre-owned certified vehicles. The network also participates in national caravan and camping shows across multiple states.

Differentiator

Problem solved

Functional benefit

Brands

• Windsor: Premium motorhome and caravan brand featuring models like Windsor Rapid off-road hybrid caravan, Windsor Flinders, Windsor River, Windsor River Euro, and Windsor River Platinum
• Winnebago
• Adria
• Talvor
• KEA
• Coromal

Products and services

• Windsor Rapid Off-Road Hybrid Caravan Off-road hybrid caravan sold by Apollo RV Super Centre, available in three variants (Rapid 13, Rapid 15B, Rapid 15D), featuring 16-inch mud tyres, Cruisemaster DO35 coupling, independent coil suspension, galvanised chassis, Dometic cassette toilet in a moulded one-piece ensuite and Dometic air conditioning. Targeted at Australian off-road adventure travellers seeking self-sufficient touring.
• KEA Motorhomes Motorhome and campervan brand with over 25 years of experience, built in Australia and New Zealand on van chassis for superior handling, comfort and fuel efficiency. Models span 2-3 berth, 4-berth and 6-berth motorhomes plus campervans (Navigator, Discovery, River and HiTop T490); the brand is transitioning into the Windsor lineup while pre-owned KEA vehicles continue to be supported by Apollo RV Super Centre.
• New Age Caravans Australian caravan brand stocked by Apollo RV Super Centre, featuring a 16-model range including tourers, off-grid models and the 22ft Xtreme Utility Toy Hauler, built on Walkinshaw Group hot-dip galvanised chassis with matched CNC-fabricated suspension components. Targeted at couples and adventure enthusiasts.
• Winnebago Motorhomes and Campervans Premium global motorhome and campervan brand stocked at all Apollo RV Super Centre dealerships in Australia, known for intelligent layouts, quality construction and luxury features, serving travellers seeking high-end recreational vehicles.
• Adria Caravans and Campervans European caravan and campervan brand including models such as Altea and Action, featuring stylish design with ensuites, air conditioning and comfort features, sold at Apollo RV Super Centre dealerships in Australia.
• Talvor Motorhomes and Campervans Australian motorhome and campervan brand offering versatile options for road travel, including 4WD adventure models suitable for off-road touring, sold at Apollo RV Super Centre dealerships.
• Coromal Caravans Australian caravan brand including the Adventure Seeker range, known for durability and design suited to Australian conditions, stocked at Apollo RV Super Centre dealerships including Perth and Adelaide.
• Goldstream RV Pop Tops Pop top caravan brand with multiple bed configurations including bunks for up to four people, featuring ensuites, kitchen amenities and lightweight design, available through Apollo RV Super Centre dealerships.
• Lumberjack Camper Trailers (Evolution Series Hybrid Caravans) Camper trailer brand featuring Evolution Series hybrid caravans with Anderson plug power, lithium batteries, solar panels and REDARC power management systems for self-sufficient off-grid touring, stocked at Apollo RV Super Centre dealerships.
• Track Trailer Off-Road Camper Trailers Off-road camper trailer brand available at the Perth dealership (George Day RV Super Centre), built for Australian adventure touring.
• Design RV Caravans Premium caravan brand available at the Perth dealership (George Day RV Super Centre), complementing Apollo RV Super Centre's multi-franchise RV solution.
• Caravans Traditional caravans with rigid permanent walls sold across multiple brands at Apollo RV Super Centre, available in various sizes from 2-person to 5-person models with internal ensuites, air conditioning and kitchen amenities, for travellers seeking self-sufficient holiday accommodation.
• Motorhomes Self-propelled RVs with spacious interiors, luxury appliances and high-quality features sold across multiple brands at Apollo RV Super Centre, ranging from 2-berth to 6-berth models built on Mercedes-Benz and other world-class chassis, for travellers seeking all-in-one touring vehicles.
• Campervans Compact all-in-one vehicles sold across the Windsor, KEA, Winnebago and Talvor brands, ideal for spontaneous getaways, featuring spacious interiors, fully equipped kitchens, comfortable sleeping arrangements and efficient fuel consumption.
• Camper Trailers Lightweight towable units with tent-style sleeping areas, external kitchens and affordable pricing, robust and compatible with 4WD adventures, sold at Apollo RV Super Centre dealerships.
• Hybrid Caravans Cross between a caravan and camper trailer with hard permanent walls and camper trailer suspension/towing ability, self-sufficient for off-grid travel with power and water systems and external slide-out kitchens, sold at Apollo RV Super Centre dealerships.
• Pop Top Caravans Caravans with retractable roofs sold at Apollo RV Super Centre for a lower towing profile and easier storage, including New Age Caravans Manta Ray (solos/couples), Road Owl (up to 4 people) and Goldstream RV options.
• Pre-Owned RVs Certified pre-owned recreational vehicles including compact 2-berth campers through to spacious 25-feet, 6-berth C-class motorhomes, with current roadworthy certificate and full registration, including refurbishment and certification of ex-rental motorhomes.
• RV Care Protection After-market protection solution offering exterior polymer coating against bird droppings, tree sap and oxidation (lifetime warranty on new RVs, 5-year warranty on used models) and an interior protective seal for fabric, vinyl and leather surfaces, designed to enhance vehicle resale value.
• 360 Finance RV Finance Brokerage RV-specific finance partner offering tailored loan packages through over 60 Australian bank and non-bank lenders, available for new and used motorhomes, caravans, campervans and camper trailers for private or business use, with dealer-assisted paperwork from application to vehicle collection.
• RV Servicing and Repairs Service centre offering motorhome house service, repairs and maintenance, with the George Day RV Super Centre (Perth) providing an indoor workshop for accessory fitting and repairs staffed by qualified welders, auto electricians and gas fitters; the Brisbane service centre operates Mon-Fri 7:00 AM – 4:00 PM.
• Parts and Accessories Retail Fully stocked parts and accessory stores at dealerships offering accessories including solar panels, water tanks, water heaters, WiFi signal boosters, Gripsport Bike Racks, air conditioners, diesel heaters, BBQ slides, stoneguards, grey water tanks and anti-flap kits. The current Drive Away & Save promotion applies a $3,000 Factory Rebate to selected pre-owned RVs between 1 July 2026 and 31 August 2026.

Quantifiable outcome

• 2023 was the highest year on record for domestic camping and caravan trips in Australia, with over 15.3 million adventures
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Walkinshaw GroupcoreStrategic or Co-development PartnerWalkinshaw Group provides engineering and innovative design expertise for New Age Caravans, which Apollo stocks. New Age Caravans feature Walkinshaw's hot-dip galvanised chassis — described as offering 'a whole new level of stability, control, unparalleled strength, durability and reliability.' New Age's suspension system works in unison with the Walkinshaw chassis. Launched in 2008, the brand offers a 16-model range including tourers, off-grid models, and Xtreme Utility Toy Hauler.
• Insurance Partners (Dealerships)minorStrategic or Co-development PartnerApollo RV Super Centre dealerships can arrange insurance through partner providers, offering customers a convenient one-stop experience for vehicle registration, roadworthy certification, and insurance at point of purchase.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Mighty Campers: THL-owned RV rental brand positioned in the budget-friendly segment across Australia and New Zealand. Comparable as a sister brand targeting value-conscious RV renters with similar fleet types.
• Maui Motorhomes: THL-owned premium RV rental brand in Australia and New Zealand. Comparable as a sister brand targeting the premium segment of the RV rental market with luxury motorhomes and campervans.
• Britz: THL-owned RV rental brand operating globally including in Australia and New Zealand. Directly comparable as a sister brand offering motorhome and campervan rentals with similar fleet composition and target customer segments.
• Avan: Major Australian RV manufacturer offering caravans, motorhomes, and campervans through a national dealer network. Comparable as a domestic RV manufacturer-dealer serving overlapping Australian customer segments.
• Jayco: One of Australia's largest RV manufacturers and dealers, offering caravans, motorhomes, and campervans. Directly comparable as a vertically integrated RV manufacturer-retailer serving the same Australian consumer market with similar product categories.
• Cheapa Campa: THL-owned budget RV rental brand operating in Australia and New Zealand. Comparable as a sister brand offering affordable motorhome rentals to similar customer segments.
• Apollo Camper: THL-owned international RV rental brand operating across multiple countries. Comparable as a sister brand with shared manufacturing heritage and global customer overlap in the motorhome rental category.

Broad incumbents

• Winnebago Industries: Global RV manufacturer and a brand stocked by Apollo RV Super Centre. Comparable as both a partner/competitor relationship — Winnebago products are sold through the network, but Winnebago also competes in the same RV market globally.
• Thor Industries: Largest global RV manufacturer, owning Airstream, Jayco, and other RV brands. Comparable as a broad incumbent in the RV manufacturing and retail space with significant scale and global reach.
• Tourism Holdings Limited (THL): ASX-listed parent company of Tourism Holdings Rentals SA. Operates one of the world's largest RV rental and manufacturing groups globally, with brands including Britz, Maui, Apollo, Mighty, and Cheapa. Most directly comparable as the controlling parent with shared operational DNA in RV mobility.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCfHTC6afmzyidltNgCB7f1Q
• Facebookfacebook.com/ApolloRVSuperCentre
• Instagraminstagram.com/apollorvsupercentre
• LinkedInlinkedin.com/company/tourism-holdings-rentals-sa

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tourism Holdings Rentals SA