K-EARTH 101
K-EARTH 101 (KRTH-FM) is a heritage classic hits FM radio station licensed to Los Angeles, broadcasting at 101.1 FM to Southern California listeners. It is a wholly-owned subsidiary of Audacy, Inc. (NYSE: AUD), monetizing its audience through advertising sales via Audacy's platform.
- Company typePublic
- Founded-
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What K-EARTH 101 does
K-EARTH 101 (legal call sign KRTH-FM) is a heritage classic hits FM radio station licensed to Los Angeles, California, broadcasting at 101.1 FM across the Southern California market. The station delivers classic rock music programming, local news, weather and traffic coverage, community event information, and listener promotions to a general Southern California audience. Its flagship product is the K-EARTH 101 Morning Show with Gary Bryan and Lisa Stanley, supplemented by a companion on-demand podcast and a extended roster of show hosts (Lara Scott, Greg Simms, Larry Morgan). The station is a wholly-owned operating subsidiary of Audacy, Inc. (NYSE: AUD), one of the largest US radio broadcasting companies, and functions as a core asset within Audacy's broadcast portfolio rather than as an independent entity.
The station's technology stack consists of terrestrial FM radio broadcast infrastructure licensed by the FCC, complemented by Audacy's digital streaming platform (audacy.com/stations/kearth101), mobile applications (iOS and Android), and smart speaker integration on Amazon Alexa and Google Home devices. K-EARTH 101 maintains a public inspection file with the FCC and files required FCC applications as part of regulatory compliance. Audience engagement is driven through contest campaigns (including $25,000 sweepstakes, concert ticket giveaways, and gift card promotions), event coverage, email newsletter signups, and social media presence, all operating within the Audacy ecosystem.
K-EARTH 101 generates revenue through advertising — specifically by monetizing its Southern California listener base via Audacy's advertising sales platform. The station is free to listeners, and advertising rates are not publicly disclosed; they are negotiated based on audience reach and time slots. The customer base is advertisers (local and national) targeting the Southern California market, while the end-user audience is geographically segmented Southern California listeners. All digital products (podcast, streaming, contest entries) operate within the Audacy platform rather than as standalone offerings, making the station's commercial trajectory highly dependent on the strategic and financial health of its parent company.
K-EARTH 101 firmographics
Firmographics- Name
- K-EARTH 101
- Legal name
- Audacy, Inc.
- Website
- https://kearth101.com
- Company type
- Public
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- K-EARTH 101 (KRTH-FM) is a heritage classic hits FM radio station licensed to Los Angeles, broadcasting at 101.1 FM to Southern California listeners. It is a wholly-owned subsidiary of Audacy, Inc. (NYSE: AUD), monetizing its audience through advertising sales via Audacy's platform.
- Ownership category
- akta.pro rank
K-EARTH 101 industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)
Keywords
Where K-EARTH 101 is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
K-EARTH 101 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Advertising: Radio broadcast advertising revenue generated from local and national advertisers targeting the Southern California listener base. The station offers advertising opportunities through Audacy's advertising platform as evidenced by the 'Advertise with Us' CTA throughout the site.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
K-EARTH 101 product offering
Product offeringCore offering
K-EARTH 101 (KRTH-FM) is a classic hits FM radio station broadcasting at 101.1 FM in Southern California, owned and operated by Audacy, Inc. The station delivers classic rock music programming, local news, traffic, weather, and community content through terrestrial FM radio, digital streaming via the Audacy platform, mobile apps, and smart speakers. Its flagship offering is the K-EARTH 101 Morning Show with Gary Bryan and Lisa Stanley, also available as an on-demand podcast.
Product overview
K-EARTH 101 (KRTH-FM) is a classic hits radio station operating as part of Audacy's Southern California portfolio. The station operates as a unified offering centered on its terrestrial FM broadcast at 101.1 FM, supplemented by on-demand access through podcast distribution and live streaming via the Audacy platform. Key products include the Morning Show with Gary & Lisa as the flagship programming product, the companion podcast for on-demand listening, listener contests for engagement, and local events coverage. All digital products operate within the Audacy ecosystem rather than as standalone offerings.
Differentiator
Problem solved
Functional benefit
Brands
- K-Earth 101 Morning Show with Gary & Lisa Podcast: The flagship morning radio show podcast featuring Gary Bryan and Lisa Stanley.
Products and services
- K-EARTH 101 Radio Broadcast (KRTH-FM) Terrestrial FM radio station broadcasting a classic hits music format on 101.1 FM in Southern California, operating as a heritage station under parent company Audacy, Inc. Free-to-listener broadcast targeting Southern California audiences with music, news, traffic, weather, and community content.
- K-EARTH 101 Morning Show with Gary & Lisa Daily morning radio program featuring Gary Bryan and Lisa Stanley, providing classic hits music, entertainment news, and community content to Southern California listeners as the station's flagship programming product.
- The K-Earth 101 Morning Show with Gary & Lisa Podcast On-demand podcast version of the morning radio show allowing listeners to access episodes featuring Gary Bryan and Lisa Stanley on their preferred schedule, with full show episodes ranging from 47-52 minutes.
Companies that use K-EARTH 101
Customer profileSegments1 record
Ideal customer profiles2 records
K-EARTH 101 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
K-EARTH 101 partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
K-EARTH 101 competitors and assessment
Company assessmentBroad incumbents
- Audacy (K-EARTH parent company stations): Parent company of K-EARTH 101 and operator of sibling LA stations (e.g., 94.7 The Wave, 710 AM) using the same Audacy digital platform, content management, and audience targeting infrastructure.
- SiriusXM: Satellite and streaming audio incumbent that competes with K-EARTH for classic rock listening time, particularly in-car, and offers subscription-based access to deep classic rock catalogs and personalities.
- iHeartMedia: The largest US radio broadcaster and direct competitor parent to K-EARTH 101's parent Audacy; operates major-market FM stations in LA (KFI, Power 106, etc.) and provides the same national advertising and digital distribution scale.
- Cumulus Media: Large US radio broadcaster with major-market FM stations, comparable classic rock and music format offerings, and similar advertising-supported broadcast plus digital streaming model to K-EARTH 101.
- Spotify: Dominant digital audio streaming platform competing for the same classic rock audience with on-demand catalogs, curated playlists, and podcast distribution; represents the primary secular headwind to AM/FM listening.
Direct peers
- 95.5 KLOS: Classic rock FM station in the Los Angeles market, directly competing with K-EARTH 101 for the same classic rock/hits audience and advertising dollars in Southern California.
- KFI AM 640: Major Los Angeles talk radio station competing for the same LA advertising pool and local news audience, operated by iHeartMedia as a comparable top-tier LA broadcast asset.
- KROQ 106.7 FM: Heritage alternative rock FM station in Los Angeles, operating in the same LA broadcast market with similar advertiser profiles, listener demographics, and reliance on Audacy/Infinity-era music programming.
Emerging players
- TuneIn: Internet radio aggregator that carries K-EARTH 101's stream alongside thousands of other stations, competing for digital listening share and advertising-attention while also extending the station's reach.
Others
- CBS Radio / Entercom legacy stations: Same Audacy-owned station portfolio that historically competed with K-EARTH's predecessor management; now unified under one platform, providing shared operational and ad-tech infrastructure rather than competitive overlap.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
K-EARTH 101 social profiles
Digital presenceK-EARTH 101 financial estimates
Financial estimateRevenue estimate
Valuation estimate
K-EARTH 101 leadership team
Management profileNumber of profiles
Profiles5 records
K-EARTH 101 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
K-EARTH 101 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about K-EARTH 101
What does K-EARTH 101 do?
K-EARTH 101 (KRTH-FM) is a classic hits FM radio station broadcasting at 101.1 FM in Southern California, owned and operated by Audacy, Inc. The station delivers classic rock music programming, local news, traffic, weather, and community content through terrestrial FM radio, digital streaming via the Audacy platform, mobile apps, and smart speakers. Its flagship offering is the K-EARTH 101 Morning Show with Gary Bryan and Lisa Stanley, also available as an on-demand podcast.
Is K-EARTH 101 a public or private company?
K-EARTH 101 is a public company. It is classified as corporate owned and is currently operating.
When was K-EARTH 101 founded?
K-EARTH 101 was founded in -1. It employs 1 to 10 people.
Where is K-EARTH 101 based?
K-EARTH 101 is headquartered in Los Angeles, United States, in the North America region.
How does K-EARTH 101 make money?
One revenue line is on record: advertising.
Who are K-EARTH 101's main competitors?
Broad incumbents on record are Audacy (K-EARTH parent company stations), SiriusXM, iHeartMedia, Cumulus Media and Spotify. Direct peers are 95.5 KLOS, KFI AM 640 and KROQ 106.7 FM. TuneIn is listed as an emerging player. CBS Radio / Entercom legacy stations is listed as an others.
Does K-EARTH 101 have an API?
No public API is recorded for K-EARTH 101.
What industry is K-EARTH 101 in?
K-EARTH 101's product category is Radio Broadcasting. Its primary akta.pro industry code is MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains). Its NAICS code is 51611 and its SIC code is 4832.