Keefe Law Firm

What Keefe Law Firm does

Keefe Law Firm is a New Jersey-based plaintiffs' law firm founded in 2005-2006 by John E. Keefe, Jr., headquartered in Red Bank with additional offices in New Brunswick and Newark. The firm operates with approximately 21 employees and is led by Keefe Jr. alongside retired judges including John E. Keefe Sr. and Dennis R. O'Brien, providing both active litigation and ADR/mediation services.

The firm's core practice is contingency-fee personal injury and environmental litigation, spanning motor vehicle accidents, wrongful death, construction accidents, premises liability, workers' compensation, defective products and medical devices, mesothelioma/asbestos, talcum powder ovarian cancer claims, sexual abuse, and nursing home litigation. It has built a specialized AFFF firefighting foam and PFAS contamination practice covering firefighters, military branches, veterans, airports, sewerage authorities, and DoD training facilities, alongside consumer fraud class actions. Reported outcomes include a $30M consumer fraud settlement, $10M wrongful death settlement, $7.8M asbestos exposure verdict, $5.94M construction accident settlement, and $2M auto accident settlement, with cumulative recoveries claimed to be in the billions.

The business model is professional services on a contingency basis, with no upfront fees for clients and fees deducted from settlements or awards. Go-to-market combines direct client consultations, a formal attorney referral program, content marketing across a blog and YouTube channel, and organic social presence on LinkedIn, Facebook, and Twitter. Community positioning is reinforced through leadership in the New Jersey State Bar Association and bar-foundation recognition (NJSBF 2020 Medal of Honor, Irish Legal 100, Super Lawyers). The firm has no disclosed external investment, technology platform, or parent entity.

Name

Keefe Law Firm

Legal name

Keefe Law Firm

Website

https://keefe-lawfirm.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Keefe Law Firm is a New Jersey-based plaintiffs' law firm specializing in contingency-fee personal injury, environmental contamination (AFFF/PFAS), mesothelioma, and consumer fraud litigation, serving individual victims, firefighters, military personnel, and municipalities across New Jersey and national class actions.

Ownership category

akta.pro rank

Product category

Personal Injury Law Services

NAICS

Offices of Lawyers (541110), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

Keywords

• Personal injury litigation
• Environmental litigation
• Mass tort lawsuits
• Consumer fraud representation
• Class action lawsuits

Headquarters

HQ city

Red Bank

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Personal Injury Legal Services: The firm handles personal injury cases, typically on a contingency fee basis where fees are deducted from settlements or awards. They have recovered billions of dollars on behalf of victims of negligence, consumer fraud, defective products, and chemical exposures.
2. Contingency Fee Representation: Motor vehicle accident cases and other personal injury lawsuits are typically handled on a contingency basis, meaning clients pay no legal expenses upfront or during handling of the case. When the case settles, legal fees are deducted from the insurance settlement or trial award.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Keefe Law Firm is a plaintiffs'-side personal injury and environmental litigation law firm representing individuals, firefighters, military personnel, and municipalities in personal injury, wrongful death, motor vehicle accident, AFFF/PFAS chemical exposure, mesothelioma/asbestos, defective medical device, consumer fraud class action, construction accident, nursing home abuse, premises liability, sexual abuse, workers' compensation, and mass tort cases. The firm also offers arbitration and mediation services through retired judges. Representation is delivered on a contingency fee basis with no upfront costs and free, confidential consultations.

Product overview

Keefe Law Firm is a New Jersey-based plaintiffs law firm offering comprehensive legal services. The firm operates as a single unified legal practice rather than a platform-plus-modules architecture. Its portfolio includes Personal Injury, Environmental Litigation (AFFF/PFAS cases), Motor Vehicle Accidents, Workers' Compensation, Defective Products/Medical Devices, Consumer Fraud/Class Actions, Construction Accidents, Mesothelioma/Asbestos, Arbitration/Mediation, Nursing Home Litigation, and Estate Planning. The practice handles cases from pre-litigation consultations through trial, and offers alternative dispute resolution through retired judges.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services Legal representation for individuals harmed by negligence, including car accidents, wrongful death, premises liability, and catastrophic injuries. Contingency fee representation with no upfront costs.
• AFFF Firefighting Foam Lawsuits Legal representation for firefighters, military personnel, and municipalities impacted by exposure to toxic chemicals in AFFF firefighting foam. Includes specialized sub-pages for each exposure category.
• Environmental Litigation Pollution cases and environmental justice matters, including PFAS contamination at fire academies, airports, and sewerage authorities. Includes AFFF Water Contamination practice.
• Motor Vehicle Accidents Legal representation for victims of automobile collisions, including car accidents, truck accidents, motorcycle accidents, and pedestrian accidents. Typically handled on contingency.
• Workers' Compensation / Workplace Injury Legal representation for workplace injuries and workers' rights claims, including construction accidents.
• Defective Products & Medical Devices Product liability litigation including defective medical devices such as hip implants, IVC filters, transvaginal mesh, and hernia mesh.
• Consumer Fraud & Class Action Class action litigation and consumer protection cases including defective products, financial fraud, and deceptive business practices. Firm has secured a $30 million consumer fraud settlement.
• Mesothelioma & Asbestos Litigation Legal representation for victims of asbestos exposure and mesothelioma cancer cases. Notable $7.8 million asbestos exposure verdict.
• Talcum Powder Ovarian Cancer Lawsuits Product liability litigation for individuals diagnosed with ovarian cancer due to talcum powder exposure.
• Premises Liability Legal representation for injuries sustained on properties due to owner negligence, including slip and fall and dog bites.
• Sexual Abuse Litigation Legal representation for victims of sexual abuse, including childhood sexual abuse claims.
• Nursing Home Litigation Legal representation for nursing home abuse, neglect, bedsores, malnutrition, and medical malpractice cases.
• Arbitration and Mediation Services Alternative dispute resolution services provided by retired judges for legal disputes, including mediation and arbitration matters.
• Construction Accident Litigation Legal representation for construction workers injured in workplace accidents including electrocution, burns, falls, and trench collapses. Notable $5.94 million settlement.
• Real Estate Legal Services Real estate legal services including transactions, disputes, and landlord-tenant matters.
• Estate Planning and Probate Estate planning services including wills, trusts, and probate administration.

Quantifiable outcome

• $30 million consumer fraud settlement
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Weitz & Luxenberg: National plaintiffs' firm headquartered in New York with a longstanding New Jersey presence, focused on mass tort and personal injury litigation including asbestos, mesothelioma, PFAS/AFFF, and consumer fraud — directly comparable to Keefe's plaintiff mass tort book of business.
• Simmons Hanly Conroy: National plaintiffs' firm with a leading asbestos/mesothelioma practice and active involvement in PFAS mass torts; closely comparable in focus areas and contingency model to Keefe.
• Seeger Weiss LLP: Mass tort and class action plaintiffs' firm with active practice in pharmaceutical, medical device, and environmental litigation; directly comparable to Keefe's plaintiff mass tort docket.
• Levin Papantonio Rafferty: Florida-based mass tort and consumer fraud plaintiffs' firm with national reach; comparable to Keefe in contingency-based plaintiff practice spanning dangerous drugs, defective products, and environmental cases.
• Cohen Milstein Sellers & Toll: National class action and complex litigation plaintiffs' firm; comparable to Keefe on consumer fraud class actions and contingency-fee plaintiff representation in high-impact matters.
• Lieff Cabraser Heimann & Bernstein: National plaintiffs' firm with deep consumer fraud class action practice; comparable to Keefe's consumer fraud and class action practice area and contingency-based representation model.
• Motley Rice: National plaintiffs' firm recognized for high-stakes mass tort and environmental litigation including PFAS, opioids, and asbestos; represents the larger-scale end of the same plaintiff mass tort category Keefe operates in.
• Parker Waichman LLP: Long-running New York/New Jersey plaintiffs' firm specializing in personal injury, defective drugs and medical devices, and environmental/toxic torts, with a similar contingency-fee model and plaintiff orientation as Keefe.

Regional players

• Grant & Eisenhofer: Philadelphia-based shareholders' rights and complex litigation firm active in New Jersey class actions; a relevant regional peer to Keefe on the consumer fraud and class action side, though primarily corporate-side rather than personal injury.

Others

• Bernstein Litowitz Berger & Grossmann:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/KeefeLawFirm
• YouTubeyoutube.com/channel/UChD_awDSgQkmh61DoA5PsoA
• Facebookfacebook.com/KeefeLawFirm
• LinkedInlinkedin.com/company/keefe-law-firm

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keefe Law Firm