Keep an Eye Foundation

What Keep an Eye Foundation does

Keep an Eye Foundation is a Dutch non-profit cultural foundation (stichting zonder commercieel oogmerk) established in 2008 and headquartered in Naarden Vesting, Netherlands, that supports young creative talent through awards, scholarships, masterclasses, concert series, gallery exhibitions, podcasts, and festival partnerships. The foundation operates across 12 creative disciplines — jazz, classical music, visual arts, graphic design, film, animation, photography, design, fashion, theater, circus, and dance — running 30+ multi-year projects under programs such as The Records (CD production for starting jazz bands), The Youngsters, Galerie Pouloeuff (its wholly-owned gallery), Jong Metropole (cross-genre orchestral collaboration), Keep an Eye Concertjes, and the Young Talent Podcast. Its technology footprint is minimal, limited to a WordPress-based website (keepaneye.nl) with Google Analytics for traffic measurement; there is no proprietary software platform, no public API, and no commercial product infrastructure.

The foundation's revenue model is explicitly non-commercial and grant-based, sustained primarily through close institutional ties with Cultuurfonds and partnership funding from educational institutions and festivals, with most events and programs offered free or at nominal cost. Its go-to-market is partnership-driven rather than sales-driven: it co-produces programming with leading Dutch arts institutions including the Conservatorium van Amsterdam, KABK, Gerrit Rietveld Academie, HKU, Codarts, TENT Rotterdam, Singer Laren, and Filmmuseum Eye, and stages award ceremonies and showcases at Dutch Design Week, Wonderfeel, Kaboom Animation Festival, and Festival Circolo. Audience reach is amplified through Studio 150 Sessions, a monthly livestreamed concert series on Facebook and YouTube averaging approximately 4,000 viewers per episode, alongside newsletters, social media, the MAGjeZIEN magazine, and the Young Talent Podcast.

With a 7-person staff, the foundation operates as a lean program-management organization whose primary "customers" are emerging creative talents (artists, designers, musicians) rather than paying clients. Its competitive position rests on 17 years of brand equity, dense institutional partnerships across the Dutch cultural sector, and ownership of a physical gallery (Galerie Pouloeuff), with no commercial revenue disclosure in the public record.

Name

Keep an Eye Foundation

Legal name

Keep an Eye Foundation

Website

https://keepaneye.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Keep an Eye Foundation is a Dutch non-profit foundation founded in 2008 that supports young creative talent across 12 disciplines through awards, scholarships, masterclasses, concerts, gallery exhibitions, and podcasts, funded by grants and partnerships with Dutch cultural institutions and festivals.

Ownership category

akta.pro rank

Product category

Arts & Cultural Foundation / Creative Talent Development

NAICS

Grantmaking Foundations (813211)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Private Foundations (BPAGAKAA)

akta.pro secondary industry

Education Grantmaking Foundations (BPAGAKAK)

Keywords

• Arts foundation
• Creative talent development
• Cultural grants
• Arts scholarships
• Young artists support

Headquarters

HQ city

Naarden Vesting

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Foundation operations (non-commercial): Keep an Eye Foundation is a stichting zonder commercieel oogmerk (foundation without commercial purpose), operating since 2008 to support young creative talent through awards, scholarships, masterclasses, and platforms. Revenue model is grant-based and donation-supported rather than commercial.
2. Partnership funding: Foundation maintains close ties with Cultuurfonds and operates independently without any commercial interest. Programs funded through grants and partnerships with educational institutions and festivals.

Pricing tiers

Distribution channels5 records

Marketing channels6 records

Core offering

Keep an Eye Foundation is a Dutch non-profit stichting zonder commercieel oogmerk (foundation without commercial purpose) that supports young creative talent across 12 disciplines through awards, scholarships, masterclasses, concert series, gallery exhibitions, and a podcast. Core programs include the Keep an Eye Kickstartprijs, International Jazz Award, The Records (CD production), Galerie Pouloeuff (gallery), Young Talent Podcast, Keep an Eye Concertjes, and Jong Metropole orchestra. Most events and programs are offered free or at low cost to participants.

Product overview

Keep an Eye Foundation is a Dutch cultural foundation established in 2008 that supports young creative talent in the Netherlands. The organization operates as a portfolio of interconnected programs rather than a unified product platform. Its offerings span multiple creative disciplines including jazz, classical music, visual arts, film, animation, photography, design, fashion, circus, and theater. Core programs include the Young Talent Podcast (interview series pairing emerging artists with established names), The Records (CD production competition for jazz bands), The Youngsters (talent development concerts), and Galerie Pouloeuff (gallery exhibition space for visual artists). The foundation also runs annual awards and competitions such as the International Jazz Award, Filmscore Award, Animation Talent Award, and Textile Fashion Scholarship. Concert and performance programs include Keep an Eye Concertjes, Jong Metropole orchestra, and Side by Side with the Orchestra of the Eighteenth Century. The foundation maintains partnerships with major Dutch cultural institutions including the Conservatorium van Amsterdam, Netherlands Film Academy, KABK, Gerrit Rietveld Academie, Singer Laren, and Wonderfeel Festival.

Differentiator

Problem solved

Functional benefit

Brands

• Galerie Pouloeuff: Gallery platform for young, recently graduated visual artists in Naarden-Vesting for their first professional exhibitions, featuring diverse disciplines including visual arts, design, and photography

Products and services

• Young Talent Podcast Podcast series featuring conversations between established artists and emerging young talent across multiple creative disciplines, available via the website and podcast platforms.
• The Records CD production prize competition for starting jazz bands, providing young musicians the opportunity to produce and release their music.
• Keep an Eye Kickstartprijs (Maker zoekt Maker) Prize for interdisciplinary projects supporting young creators in developing innovative collaborative work.
• Keep an Eye Concertjes Concert series featuring surprise performances by emerging young musicians at various venues.
• Galerie Pouloeuff Gallery in Naarden-Vesting providing professional exhibition space for recently graduated visual artists, designers, and photographers for their first professional exhibitions.
• Keep an Eye International Jazz Award Annual international jazz competition for conservatory students and young musicians, held since 2009.
• Keep an Eye Summer Jazz Workshops Intensive week-long jazz workshops held at the Conservatorium van Amsterdam featuring masterclasses, concerts, and jam sessions.
• Jong Metropole Innovative orchestra project bringing together classical and jazz musicians for collaborative performances, including the Rogier van Otterloo Award; tours internationally.
• Keep an Eye Filmacademie Festival Annual festival at Filmmuseum Eye showcasing graduation films from the Netherlands Film Academy, including the Keep an Eye Filmscore Award.
• Keep an Eye Textile and Fashion Scholarship Scholarship program supporting fashion and textile design talent at KABK and Gerrit Rietveld Academie fashion shows.
• Keep an Eye Design Talent Grant Grants and awards for emerging designers at Dutch Design Week.
• Animation Talent Award (Visual Storytelling & Animating) Competition and program supporting animation talent with awards for outstanding work, in partnership with Kaboom Animation Festival.
• Studio 150 Sessions Monthly livestreamed concerts from Studio 150 in Amsterdam Noord, reaching approximately 4,000 viewers on Facebook and YouTube.
• Side by Side Program pairing young musicians with members of the Orchestra of the Eighteenth Century (Orkest van de Achttiende Eeuw) for early/historical music performances.
• Keep an Eye on New Screenwriters Pitch and practice sessions for recently graduated screenwriters to present their work to producers and directors in the audiovisual sector.
• Singer Laren Concert Series Summer concert series at Singer Laren featuring young classical and jazz talent in the Singer museum gardens.
• Galerie Pouloeuff Stipendium Annual scholarship for young visual artists providing a residency at a location of their choice.
• HKU Photography Stipendia Photography stipends awarded to students at the HKU University of the Arts Utrecht.
• Wonderfeel Productieprijs Production prize awarded at the Wonderfeel classical music festival for emerging talent.
• Keep an Eye Outstanding Talent Award Award recognizing outstanding talent within the Jong Metropole program.
• Keep an Eye Talent Award (Classical) Annual talent award for young classical musicians at Festival Classique.
• Notes, Beats & Bars Cross-over program combining rap, classical music, and breakdance in collaborative performances, in partnership with Residentie Orkest Den Haag.
• AKF Keep an Eye Masterclasses Masterclasses in collaboration with the Amsterdam Kleinkunst Festival supporting cabaret and small arts performers (kleinkunst).
• GRA Keep an Eye Academy (Fashion) Fashion program in collaboration with Gerrit Rietveld Academie, including annual fashion shows.
• De Jazz Gems Annual program showcasing young jazz talent at the Grachtenfestival Amsterdam.
• Keep an Eye Filmscore Award Award for film music composition at the Filmacademie Festival held at Filmmuseum Eye.
• Young Talent Award Rosa Spier Huis Award for young singer-songwriter talent at the Rosa Spier Huis.
• Nieuwe Makers Program supporting new makers in creating new work and developing their artistic practice.
• The Youngsters Project focused on developing young musical talent, bringing together young musicians to work on creative projects.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

19 partnerships are on record, tiered core and minor.

• Conservatorium van AmsterdamcoreStrategic or Co-development PartnerKey educational partner for jazz programs including Summer Jazz Workshops and International Jazz Award
• Singer LarencoreStrategic or Co-development PartnerPartnership for classical and jazz concert series in Singer museum gardens, featuring emerging talent
• Konzerthaus BerlinminorStrategic or Co-development PartnerInternational venue partner for Jong Metropole summer tour performances
• Gerrit Rietveld AcademiecoreStrategic or Co-development PartnerEducational partner for fashion and design talent programs including annual fashion show
• KABK (Koninklijke Academie van Beeldende Kunsten)coreStrategic or Co-development PartnerEducational partner for fashion talent programs including annual fashion show
• HKU (Hogeschool voor de Kunsten Utrecht)coreStrategic or Co-development PartnerEducational partner for photography stipendia and entrepreneurship programs
• Codarts RotterdamcoreStrategic or Co-development PartnerEducational partner for circus arts and music theater talent
• TENT RotterdamcoreStrategic or Co-development PartnerPartner organization for contemporary circus programming including This Is Not A Circus festival and Back to Base open stage
• Wonderfeel FestivalcoreStrategic or Co-development PartnerClassical music festival partner for Keep an Eye Productieprijs and emerging talent showcases
• Filmmuseum EyecoreStrategic or Co-development PartnerVenue partner for Filmacademie Festival and Filmscore Award ceremonies
• Over het IJ FestivalminorStrategic or Co-development PartnerFestival partner for new theater and performance talent showcases
• Festival CircolocoreStrategic or Co-development PartnerFestival partner for contemporary circus talent and awards
• Dutch Design WeekcoreStrategic or Co-development PartnerFestival partner for design talent awards and grants
• Orkest van de Achttiende EeuwcoreStrategic or Co-development PartnerOrchestra partner for Side by Side program pairing students with professional musicians
• Residentie Orkest Den HaagminorStrategic or Co-development PartnerOrchestra partner for Notes, Beats & Bars cross-over project
• Jong MetropolecoreStrategic or Co-development PartnerFlagship project bringing together classical and jazz musicians in innovative orchestral creations, touring internationally
• Amsterdams Kleinkunst FestivalcoreStrategic or Co-development PartnerFestival partner for cabaret and kleinkunst talent masterclasses and awards
• Kaboom Animation FestivalcoreStrategic or Co-development PartnerFestival partner for animation talent awards and development opportunities
• Playgrounds FestivalminorStrategic or Co-development PartnerFestival partner for visual and digital art talent

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Fonds Podiumkunsten: Dutch public fund for performing arts that supports talent, productions and venues; directly comparable as a grantmaking body underwriting creative talent and programs in the Netherlands.
• Stichting DOEN: Dutch foundation backing creative entrepreneurs and cultural innovators with grants and programs; comparable as a Dutch grantmaking foundation supporting creative talent and new initiatives.
• Creative Industries Fund NL: Dutch fund for architecture, design, digital culture and other creative disciplines; directly comparable as a multi-disciplinary Dutch grantmaking foundation supporting emerging creative talent.
• Mondriaan Fund: Dutch cultural fund focused on visual arts and cultural heritage, providing grants to artists and institutions; directly comparable as a Dutch grantmaking foundation supporting creative talent and projects.
• Prins Bernhard Cultuurfonds: Major Dutch cultural grantmaking foundation supporting cultural preservation and talent; directly comparable as a Netherlands-based grantmaking foundation backing creative projects and artists.
• Cultuurfonds: Dutch cultural grantmaking foundation that funds cultural initiatives and talent; the closest direct peer as the foundation's primary funding partner and a fellow grantmaking body operating across cultural disciplines in the Netherlands.
• Amsterdam Fonds voor de Kunsten (AFK): Amsterdam-based fund supporting arts and culture through grants to makers and institutions; directly comparable as a Dutch city-level grantmaking foundation backing creative talent and programming.

Broad incumbents

• European Cultural Foundation: Pan-European foundation supporting culture and arts across the continent with grants and programs; comparable as a larger, broader grantmaking body underwriting cultural talent and cross-border initiatives.

Regional players

• KunstLoc: Dutch sector organization supporting makers in the cultural and creative industries; comparable as a Netherlands-based intermediary supporting creative talent development, though with a more advisory/membership focus.
• Vlaamse Erfgoed Bibliotheek / Flemish cultural funds: Flemish/Dutch-language regional cultural funds supporting arts and creative talent in Belgium; comparable as regional grantmaking bodies backing emerging creative talent in the Dutch-speaking cultural sphere.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCc2jeiqZ0zVQTAeGe269ysQ?view_as=subscriber
• Facebookfacebook.com/keepaneyefoundation
• LinkedInlinkedin.com/company/keep-an-eye-foundation
• Instagraminstagram.com/keepaneyefoundation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keep an Eye Foundation