What Keep It Cool Ltd does

Keep It Cool Ltd is a privately held, family-run UK temperature-controlled transport operator founded in 2014 by Nikki Redhead and headquartered on Bradford's Euroway Industrial Estate. The company provides same-day, dedicated (non-consolidated) refrigerated, frozen, heated, and ambient deliveries on a 24/7 basis to B2B food businesses, with no contractual obligations and a guarantee of a driver on the road within one hour of enquiry. Its fleet ranges from 3.5-tonne vans (3 GKN pallets, 950kg payload) through 26-tonne rigids (18 pallets, 14,000kg) to articulated wagons (26 pallets, 26,000kg), all maintained between -25°C and +25°C and equipped with satellite tracking, 360-degree forward-facing cameras, and continuous temperature recording for compliance documentation. Geographic reach from the M606-adjacent depot covers England, Scotland, and Wales.

The customer base is concentrated in food retail and food supply chains, with named relationships across the major UK grocers — Aldi, Lidl, Tesco, Asda, Waitrose, Morrisons, M&S, Sainsbury's, Iceland, Booths, Co-op, and Spar — alongside hospitals, pharmaceutical distributors, schools, restaurants, and artisan producers. The company sells through a three-tier commercial framework: Immediate Response for emergency cover, Flex Support for scalable recurring capacity, and Embedded Partner for fully integrated logistics support. Pricing is quote-based and transactional, varying by distance, vehicle type, temperature requirements, and urgency; there are no published rate cards. Distribution and marketing are exclusively direct: a 24/7 phone line, email, and website quote forms, supported by SEO/content marketing via the website blog, an email newsletter, and active participation in the Cold Chain Federation, Road Haulage Association, and British Frozen Food Federation.

Technology is conventional telematics rather than software-defined: differentiation rests on operational execution — real-person 24/7 response, dedicated (non-consolidated) loads, multi-temperature fleet flexibility, and audited cold-chain compliance — supported by the 2025 TCSD "Refrigerated Courier of the Year" award and the founder's prior blue-chip logistics experience at Gist Ltd. The company remains independent with no disclosed external funding, no subsidiaries, and a small senior team (Managing Director, Transport Manager, Senior Operations Planner, Transport Supervisor, Operations Planner); a new Bradford site with embedded renewable energy infrastructure is being planned.

Name

Keep It Cool Ltd

Legal name

Keep It Cool Ltd

Website

https://keepitcool.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Keep It Cool Ltd is a UK-wide, B2B temperature-controlled transport company providing same-day dedicated refrigerated, frozen, heated, and ambient deliveries to major grocers, food manufacturers, hospitals, and foodservice operators on a 24/7, no-contract basis from its Bradford depot.

Ownership category

akta.pro rank

Product category

Cold Chain Logistics

NAICS

Specialized Freight Trucking (4842), Transportation and Warehousing (48-49)

SIC

Trucking & Courier Services (No Air) (4210), Trucking (No Local) (4213)

akta.pro primary industry

Chilled / Fresh Transport (Refrigerated) (TLADAHAG)

akta.pro secondary industries

Controlled Room Temperature (CRT) Transport (15–25°C) (TLADAHAH), Pharmaceutical Cold-Chain Delivery (2–8°C / CRT) (TLAAAJAC), Temperature-Controlled (Reefer) Road Forwarding (TLACACAI)

Keywords

• Refrigerated transport services
• Cold chain logistics
• Frozen food delivery
• Temperature-controlled haulage
• Same day delivery

Headquarters

HQ city

Bradford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Temperature-Controlled Transport Services: Same-day refrigerated, frozen, heated, and ambient transport services charged per delivery/job. No contracts required, flexible engagement model supporting emergency, scalable, and embedded logistics needs. Revenue based on distance, vehicle type, temperature requirements, and urgency.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Keep It Cool Ltd provides dedicated, same-day temperature-controlled road transport (refrigerated, frozen, heated, and ambient) for B2B food businesses across the UK. The company operates a modern fleet ranging from 3.5t vans to articulated wagons, maintaining temperatures between -25°C and +25°C, and serves producers, manufacturers, distributors, supermarkets, hospitals, and foodservice customers 24/7 without contracts.

Product overview

Keep It Cool Ltd offers a unified temperature-controlled transport service for B2B food businesses across the UK. The company provides three service tiers (Immediate Response, Flex Support, and Embedded Partner) built around a comprehensive fleet of vehicles ranging from 3.5t vans to articulated wagons. Core services include Refrigerated & Chilled Transport, Frozen Transport, Heated Transport, Food Distribution, Chilled Pallet Deliveries, Sample Deliveries, Same Day Deliveries, and Pharmaceutical Deliveries. All vehicles maintain temperatures between -25 and +25 degrees centigrade and are fitted with satellite tracking, 360 cameras, and temperature recording equipment. The service operates 24/7 without contracts, offering nationwide coverage with same day delivery capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Refrigerated & Chilled Transport Same-day temperature-controlled transportation of chilled and refrigerated food, including point-to-point and multi-drop deliveries, urgent product samples, and emergency pallet deliveries, for UK food businesses.
• Frozen Transport Same-day delivery of frozen goods with point-to-point and multi-drop options to most UK addresses, serving supermarkets, hospitals, schools, restaurants, and distribution centres.
• Heated Transport Transport of food at heated or ambient temperatures using vehicles equipped with temperature recording equipment and satellite tracking systems.
• Food Distribution Same-day delivery service for chilled, refrigerated, frozen, heated, and ambient food drops to major UK supermarkets including Aldi, Lidl, Sainsbury's, Tesco, Asda, Waitrose, and others.
• Chilled Pallet Deliveries Same-day pallet delivery service for chilled and frozen food consignments throughout Great Britain, handling deliveries from 1 to 18 pallets within 24 hours.
• Sample Deliveries Same-day collection and delivery of company product samples at refrigerated, chilled, frozen, or ambient temperatures with monitoring from collection to delivery.
• Same Day Deliveries Emergency and same-day transportation service for chilled, refrigerated, frozen, and heated food deliveries with guaranteed driver on the road within one hour.
• Pharmaceutical Deliveries Temperature-controlled delivery of pharmaceutical and medical supplies including nationwide pharmaceutical distribution, pharmacy home deliveries, medical equipment deliveries, and specimen collection.

Quantifiable outcome

• Driver on road within 1 hour of enquiry
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Road Haulage Association (RHA)minorOthersTrade association membership providing representation for road transport operators. Keep It Cool displays RHA member status as a trust indicator for customers.
• Cold Chain FederationcoreStrategic or Co-development PartnerActive membership and participation in the industry body representing the cold chain sector. Nikki Redhead speaks at CCF events, attends annual Summer Party and Climate and Energy Summit. CCF represents cold chain at government level and industry working groups.
• British Frozen Food FederationminorOthersTrade federation membership representing the frozen food industry. Keep It Cool displays membership as an industry association indicator.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Wincanton: Large UK contract logistics provider with significant chilled and ambient retail distribution capability. Competes for the same supermarket RDC volumes as Keep It Cool but offers a much broader contract logistics and warehousing portfolio.
• Culina Group: One of the UK's largest temperature-controlled logistics groups, operating ambient, chilled and frozen transport through subsidiaries including Great Bear. Overlaps with Keep It Cool on reefer transport and supermarket RDC deliveries, but at significantly larger scale and broader service portfolio.
• Lineage Logistics: World's largest temperature-controlled warehouse and transport logistics company with UK operations. Comparable on temperature-controlled freight and cold chain breadth, but offers integrated warehousing that Keep It Cool does not.
• DHL Supply Chain UK: Global 3PL with significant UK cold chain and life sciences/pharma capability. Competes with Keep It Cool in pharmaceutical temperature-controlled transport and food retail distribution, though at vastly larger scale and with broader service offerings.
• Gist: Major UK temperature-controlled supply chain specialist serving food manufacturers and retailers (founded as a M&S JV). Directly comparable capability set to Keep It Cool and notably the previous employer of Keep It Cool's MD.
• XPO Logistics: Large UK and European logistics provider with food and consumer goods transport capabilities. Competes for retailer RDC and food manufacturer volume alongside specialist couriers such as Keep It Cool.

Regional players

• Chadwicks: Irish-headquartered temperature-controlled foodservice and retail logistics provider with UK operations. Comparable on reefer transport and food customer base, though primary geographic footprint is Ireland rather than Great Britain.

Direct peers

• Fowler Welch: UK temperature-controlled logistics provider offering chilled and frozen distribution, multi-temperature warehousing and value-added services. Directly comparable to Keep It Cool on reefer transport capability, customer base (food retailers/manufacturers) and end-to-end cold chain positioning.
• Nagel Langdons: UK temperature-controlled haulier operating chilled and frozen distribution for food retailers and manufacturers. Closely comparable to Keep It Cool on dedicated reefer road transport, supermarket customer base and multi-temperature capability.
• Reed Boardall: Yorkshire-based cold chain specialist combining temperature-controlled warehousing with nationwide transport distribution. Comparable to Keep It Cool on regional UK roots, frozen/chilled transport focus and food manufacturer/retailer customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/keep-it-cool-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keep It Cool Ltd