Keep Waco Beautiful Inc

What Keep Waco Beautiful Inc does

Keep Waco Beautiful Inc is a 501(c)(3) nonprofit organization founded in 1979/1980 and headquartered at 510 Austin Avenue in Waco, Texas. It operates a portfolio of 14+ community beautification, environmental education, and recycling programs — including the Green Schools program, Waco Glass Recycling drop-off network, Cigarette Litter Prevention Program, Community Gardens, Creating Green Neighborhoods, H2 Waco water conservation, Waco Green Business Alliance, Adopt-a-Park, and Adopt-A-Spot — alongside flagship events such as the Trash Dash & Bash river cleanup competition and the annual Green Communities Conference. The organization is part of the national Keep America Beautiful affiliate network and serves Waco residents, local schools, neighborhoods, and corporate partners as its primary stakeholders.

The organization runs on a lean staff of 7 employees supplemented by a large volunteer base and partner ecosystem. Its core "technology" is operational: physical infrastructure (25+ cigarette litter bins, four glass recycling drop-off sites, multiple community gardens including the Peace Garden and Garrison Street Garden), event logistics, and a quantified impact model that reports $34.79 of economic value per volunteer hour. Programs are delivered through direct community engagement, school partnerships, neighborhood collaboratives, and corporate team-building events.

Revenue is generated entirely through donations, foundation and government grants (notably a $290,000 2025 Governor's Community Achievement Award from Keep Texas Beautiful and TxDOT, plus $35,000+ in Keep America Beautiful Cigarette Litter Prevention grants), event registrations (Trash Dash & Bash), and corporate sponsorship/partnership fees. The organization sells no products or services in the commercial sense; volunteer participation is free, and corporate engagement is structured as sponsorship-based team-building rather than paid service delivery. Customer segments span individual community members, corporate partners (including H-E-B), schools (Rapoport Academy, Waco-area schools), and municipal/government stakeholders (City of Waco, TxDOT).

Name

Keep Waco Beautiful Inc

Legal name

Keep Waco Beautiful Inc

Website

https://keepwacobeautiful.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Keep Waco Beautiful Inc is a 501(c)(3) nonprofit headquartered in Waco, Texas that delivers community beautification, recycling, and environmental education programs to Waco residents, schools, corporate partners, and local government through volunteer engagement and grant-funded initiatives.

Ownership category

akta.pro rank

Headquarters

HQ city

Waco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: Individual and corporate donations that go directly into beautification projects across Waco.
2. Grants: Government grants (such as the 2025 Governor's Community Achievement Award $290,000), corporate grants (H-E-B, Keep Texas Beautiful), and national grants (Keep America Beautiful).
3. Event Registrations: Team registrations for events like Trash Dash & Bash river cleanup competition.
4. Corporate Partnerships: Sponsorship and partnership fees from corporate volunteers for team-building programs.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Keep Waco Beautiful is a 501(c)(3) nonprofit that delivers community beautification, recycling, and environmental education programs throughout Waco, Texas. The organization engages individual volunteers, corporate partners, schools, and neighborhoods through initiatives such as community gardens, glass and cigarette litter recycling, civic adoption programs, river cleanup events, and youth STEAM education. Its work is funded through donations, grants, sponsorships, and event registrations, with a stated economic impact of $34.79 per volunteer hour.

Product overview

Keep Waco Beautiful is a non-profit beautification organization with over 45 years of community impact. The organization operates multiple interconnected programs including community beautification initiatives (Community Gardens, Green Neighborhoods), environmental education (Green Schools, Sustainability Junior Advocate), recycling services (Waco Glass Recycling, Cigarette Litter Prevention), water conservation (H2 Waco), civic engagement programs (Adopt-a-Park, Adopt-A-Spot), corporate volunteer opportunities, and signature events (Trash Dash & Bash, Green Communities Conference). These programs work collaboratively to transform public spaces, drive economic growth through beautification, and foster a culture of environmental stewardship across Waco, Texas.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Volunteer Program
• Green Schools Program
• Waco Green Business Alliance
• Creating Green Neighborhoods
• Waco Glass Recycling
• Community Gardens
• Cigarette Litter Prevention Program
• Water Conservation (H2 Waco)
• Trash Dash & Bash
• Sustainability Junior Advocate
• Green Communities Conference
• Adopt-a-Park
• Adopt-A-Spot
• Litter Kits

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, notable and minor.

• Baylor Research Innovation & Collaborative (BRIC)coreStrategic or Co-development Partner · 1 January 2026Host venue for the 5th Annual Green Communities Conference. Located in Waco, Texas. Provides collaborative research facility space for sustainability-focused event.
• Keep Texas BeautifulcoreStrategic or Co-development Partner · 1 January 2025Statewide affiliate of Keep America Beautiful network. Jointly awarded the 2025 Governor's Community Achievement Award with TxDOT, providing $290,000 grant for beautification projects. Provides access to resources, grants, and best practices for local beautification initiatives.
• TxDOT (Texas Department of Transportation)coreStrategic or Co-development Partner · 1 January 2025Government partner for the Governor's Community Achievement Award. The $290,000 grant will go towards transforming a TxDOT-owned right of way for beautification purposes.
• Mission Waco Street SweepcoreStrategic or Co-development PartnerPartnership for cigarette litter prevention program. Mission Waco Street Sweep helps service the cigarette disposal bins and employs homeless individuals reentering the workforce. Program has eradicated over 49 pounds of cigarette litter since 2022.
• Keep America BeautifulcoreStrategic or Co-development PartnerNational affiliate providing Cigarette Litter Prevention Grant funding. Partnership includes access to TerraCycle recycling program for cigarette waste. Over $35,000 in grant funding has gone towards cigarette litter eradication.
• City of WacocoreStrategic or Co-development PartnerPrimary municipal partner for beautification efforts. Includes partnerships with City of Waco Police Department (Peace Garden), City of Waco Parks and Recreation (Tree plantings), and City of Waco Recycling Center.
• Baylor Scott & White Getterman Wellness CenternotableStrategic or Co-development PartnerCreated outdoor walking track garden with native and pollinator plants, shade structure, and seating for patients facing chronic illnesses. Includes Monarch Way Station certification.
• Waco STEAM CenternotableStrategic or Co-development PartnerPartner for youth environmental education programs. Hosts Sustainability Junior Advocate popup events with hands-on STEAM activities using upcycled materials.
• Rapoport AcademyminorStrategic or Co-development PartnerGreen Schools partner using Garrison Street Community Garden as an outdoor classroom space.
• Walker PartnersnotableStrategic or Co-development PartnerSenior Vice President Jacob Bell serves as opening panel speaker at 2026 Green Communities Conference on resilience in Texas communities.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Keep Fort Worth Beautiful: Sister local affiliate of Keep America Beautiful serving Fort Worth, TX. Directly comparable in mission, programs (litter cleanup, beautification, education), and network affiliation with KWB.
• Keep Houston Beautiful: Sister local affiliate of Keep America Beautiful serving Houston, TX. Runs community beautification, litter prevention, recycling, and education programs similar to KWB but at much larger metro scale.
• Keep Austin Beautiful: Sister local affiliate of Keep America Beautiful serving Austin, TX. Operates an analogous model of community beautification, volunteer engagement, corporate partnerships, and environmental education programs in a different Texas city.

Broad incumbents

• Trust for Public Land: National nonprofit focused on land conservation and creating parks/natural spaces for communities. Overlaps with KWB's green space and community garden work but operates nationally with broader conservation mission.
• National Wildlife Federation: Large national environmental nonprofit with broader wildlife/habitat focus. Comparable in mission (environmental stewardship, community engagement, education) but operates at national scale with different programmatic emphasis.
• Keep America Beautiful: National nonprofit network of which Keep Waco Beautiful is a local affiliate. Operates the same community beautification/litter prevention mission at national scale, providing grants (e.g., $35K cigarette litter grant to KWB) and network standards to local affiliates.
• Keep Texas Beautiful: State-level affiliate of Keep America Beautiful that provides resources, grants, and programs to Texas-based local affiliates. Co-awarded the 2025 Governor's Community Achievement Award with TxDOT to KWB ($290K), demonstrating direct operational overlap in mission and grant administration.

Others

• EarthShare: Federation that connects donors to environmental nonprofits through workplace giving programs. Relevant as a potential funding/distribution channel rather than direct operational peer, enabling corporate giving partnerships similar to those KWB pursues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/keepwacobeautiful
• LinkedInlinkedin.com/company/keep-waco-beautiful-inc
• Instagraminstagram.com/keepwacobeautiful

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keep Waco Beautiful Inc