Berkshire Hathaway HomeServices Kee Realty

What Berkshire Hathaway HomeServices Kee Realty does

Berkshire Hathaway HomeServices Kee Realty is an independently owned and operated real estate brokerage franchise headquartered in Clinton Township, Michigan, serving the Southeastern Michigan residential market. The company operates under the Berkshire Hathaway HomeServices brand network as a franchisee of BHH Affiliates, LLC, providing agent-led residential real estate transaction services to home buyers, home sellers (its primary customer segment), and relocation customers.

The company's product platform centers on an integrated home search portal with neighborhood-level data, an agent and office directory with a 'Hall of Fame' recognition feature, and seller-side service modules covering pricing guidance, inspections and disclosures, preparation, and a QuickBuy buy-before-you-sell program. The site supports user accounts with saved properties and saved searches, social login via Facebook, Google, and Apple, and cookie-consent management through OneTrust for CCPA compliance. Underlying technology is the standard BHHS franchise infrastructure rather than proprietary systems built in-house.

The business model is transaction-commission-based: the brokerage earns a percentage on completed residential buy-side and sell-side transactions. Pricing is not publicly disclosed and is negotiated between agents and clients. Distribution is regional, channeled through the website, the agent network, and physical office locations. Customer acquisition leverages website content marketing, an agent directory, and community engagement via the Sunshine Kids Foundation partnership. No revenue, headcount, or transaction volume figures are publicly disclosed, and no in-house AI/ML capabilities are evident beyond the lender-grade valuation tool embedded in the platform.

Name

Berkshire Hathaway HomeServices Kee Realty

Legal name

Berkshire Hathaway HomeServices Kee Realty

Website

https://keerealty.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Berkshire Hathaway HomeServices Kee Realty is a residential real estate brokerage franchise operating under the BHHS brand in Southeastern Michigan, serving home buyers, sellers, and relocation customers through commission-based agent-led transactions.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate brokerage
• Home buyer services
• Home seller services
• Property search platform
• Relocation assistance

Headquarters

HQ city

Clinton Township

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Transaction Commissions: The company earns commissions on residential real estate transactions for both buyers and sellers. Agents facilitate property purchases and sales, with the brokerage earning a percentage of each completed transaction.

Distribution channels3 records

Marketing channels3 records

Core offering

Berkshire Hathaway HomeServices Kee Realty is a residential real estate brokerage franchise serving Southeastern Michigan. The company facilitates home buying and selling through licensed agents, a property search platform, home valuation tools, and seller advisory services including pricing guidance, inspections, and disclosures. The brokerage operates under the Berkshire Hathaway HomeServices brand network as an independently owned and operated franchisee.

Product overview

Berkshire Hathaway HomeServices Kee Realty operates as a real estate brokerage franchise in southeastern Michigan offering a comprehensive platform for home buying and selling. The core product is the integrated home search platform, complemented by agent and office directories, and various seller services including home valuation, pricing guidance, and the QuickBuy buy-before-you-sell program. The company positions itself around 'Forever Agents' who provide ongoing lifestyle and real estate planning support. Users can access the network's unique tools for property search with neighborhood data, save properties and searches via user accounts, and utilize social login integrations for convenience.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Search Platform Property search platform enabling users in Southeastern Michigan to search residential listings with filters for bedrooms, bathrooms, and other criteria, and access network listings with neighborhood information and saved search functionality.
• Home Value Report
• QuickBuy Program
• First Time Buyers Service
• Relocation Services
• Real Estate and Lifestyle Planning
• Seller Advisory Services
• Agent Search Directory

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• Sunshine Kids FoundationminorOthersThe company participates in the Sunshine Kids Foundation, a national non-profit organization dedicated to providing positive group activities and emotional support for young cancer patients. This is part of the broader Berkshire Hathaway HomeServices corporate charity initiative.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Emerging players

• eXp Realty: Cloud-based, agent-centric brokerage with rapid agent-recruiting growth and a commission-based model. Competes for the same agents in Michigan with a lower-overhead, tech-enabled alternative.
• Redfin: Tech-enabled residential brokerage with lower-commission offering and direct consumer portal. Competes for the same Southeastern Michigan buyers and sellers with a differentiated digital-first value proposition.

Others

• Zillow (Zillow Group): Leading consumer real estate search portal and parent of Zillow Homes iBuyer. Not a direct brokerage peer but adjacent ecosystem participant whose listing traffic and Zillow Offers-style instant offers directly influence the demand and economics of traditional brokerages like this one.

Direct peers

• RE/MAX: Global residential real estate brokerage franchise network with similar commission-based revenue model and agent-driven structure. Directly competes for the same home buyers and sellers in Southeastern Michigan and nationally.
• Compass: Tech-forward residential brokerage combining agent services with proprietary technology platform. Competes for the same high-producing agents and listings, particularly in luxury and move-up segments relevant to BHHS clientele.
• Sotheby's International Realty: Luxury-leaning residential brokerage franchise with comparable commission model and franchised affiliate offices. Overlaps with BHHS in higher-end segments and competes for brand-conscious sellers.
• Coldwell Banker Realty: Long-established residential brokerage franchise with a comparable agent-network, commission-based model and franchised local offices. Targets the same buyer and seller personas in Michigan markets.
• Century 21 Real Estate: Global residential real estate franchise with a similar agent-broker model and commission revenue structure. Operates competing franchisee offices throughout Michigan competing for the same local agent talent.
• Keller Williams Realty: Largest residential brokerage in the U.S. by agent count, operating on a similar commission-based, agent-centric model with strong franchisee/office structure in Michigan. Directly comparable on revenue model and customer segments.

Regional players

• Howard Hanna Real Estate Services: Large privately held residential brokerage headquartered in the Northeast/Mid-Atlantic with significant Michigan presence. Competes head-to-head in Southeastern Michigan on agent recruiting, listings, and brand recognition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bhhs-kee-realty

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berkshire Hathaway HomeServices Kee Realty