STEGA TISAK d.o.o.

What STEGA TISAK d.o.o. does

STEGA TISAK d.o.o. operates a craft printing business in Zagreb, Croatia, traded under the Obrt Keko brand (website keko.hr). The company's roots trace back to the 1970s under the name "Amblem," originally as a domestic craft business and later registered as a craft business (obrt) in 1998; it is now run by the third generation of the founding family. The business is privately held with no external investors or parent company disclosed.

The company delivers a focused portfolio of custom printing services: screen printing (sitotisak), heat transfer and direct-to-film printing (termotisak/DTF), digital printing (digitalni tisak), large format printing (tisak velikih formata), and graphic preparation (grafička priprema). Operations run from a single facility at Radnička cesta 184 in Zagreb. The technology stack is conventional print-shop equipment rather than a proprietary platform; there are no AI/ML capabilities, no digital storefront, and no APIs or integrations disclosed.

Commercially, Obrt Keko operates a direct sales model: customers reach the business by phone or email to named contacts (Filip and Ivana) for bespoke, quote-driven jobs. Its customer base spans large workwear manufacturers and textile importers as anchor accounts, alongside individual customers and smaller orders. The firm employs approximately 6 people, generates revenue solely from one-off custom printing engagements, and discloses no public pricing, funding, partnerships, or external ownership.

Name

STEGA TISAK d.o.o.

Legal name

Obrt Keko

Website

https://keko.hr

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

STEGA TISAK d.o.o. operates Obrt Keko, a third-generation family-owned custom printing shop in Zagreb, Croatia, offering screen printing, DTF, digital, and large format printing services to workwear manufacturers, textile importers, and individual customers.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Screen Printing (323113), Commercial Printing (except Screen and Books) (323111), Support Activities for Printing (32312)

SIC

Commercial Printing (2750)

akta.pro industry

PRIMARYMPAJALAD

Large-Format & Specialty Printing (Signage, Posters, Displays)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Print Production Services (Printing, Binding, Prepress)

SECONDARYMPAJALAC

Digital Printing (Short-Run, Variable Data)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Print Production Services (Printing, Binding, Prepress)

SECONDARYIMALAKAM

Prepress, Plate-Making & Artwork Services

Industrials, Manufacturing & Construction/Packaging & Containers/Labels, Sleeves & Packaging Printing

Keywords

• Screen printing services
• Heat transfer printing
• Digital printing services
• Large format printing
• Graphic preparation services

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure

Revenue model

1. Custom Printing Services: Provides bespoke printing services for workwear, textiles, and promotional materials. Revenue generated through custom job-by-job pricing for screen printing, DTF/heat press, digital printing, and large format printing services. Long-standing relationships with major manufacturers alongside individual customer orders.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

STEGA TISAK d.o.o. (operating as KeKo / Obrt Keko) is a third-generation family-run printing business offering screen printing (sitotisak), heat transfer/DTF printing (termotisak/DTF), digital printing, large format printing, and graphic preparation (grafička priprema). The company primarily serves workwear manufacturers, textile importers, and individual customers from Zagreb, Croatia.

Product overview

KeKo is a family-owned printing company (Obrt Keko) offering a comprehensive suite of textile and large format printing services. The company provides five integrated service offerings: Sitotisak (screen printing) for traditional textile decoration, Termotisak/DTF (heat transfer/direct-to-film printing) for modern textile applications, Digitalni tisak (digital printing) for versatile printing needs, Tisak velikih formata (large format printing) for oversized materials, and Graficarona priprema (graphic preparation) supporting all print production. The services are delivered as a unified offering, serving major workwear manufacturers, textile importers, and smaller individual customers alike.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Direct peers

• Spreadshirt: Spreadshirt is a European print-on-demand platform offering custom apparel printing (screen, DTG, DTF, embroidery) to individuals and SMBs. It directly competes with KeKo's textile decoration services for small and individual orders, particularly in European markets.
• Printful: Printful is a print-on-demand and fulfillment platform offering screen printing, DTG, DTF, embroidery, and cut-and-sew services to apparel brands globally. It directly competes with KeKo's textile and apparel printing services for SMB and individual customers, but at vastly greater scale and with a digital-first model.

Others

• Kornit Digital: Kornit Digital manufactures direct-to-garment (DTG) and DTF printing systems used by apparel decorators worldwide. It is an enabling technology provider whose equipment competes with the in-house DTF/DTG services KeKo offers to its customers.
• M&R Companies: M&R Companies is a major manufacturer of screen printing equipment, including automatic presses, dryers, and pretreatment systems. It supplies the capital equipment KeKo and similar commercial screen printers rely on, making it an ecosystem and technology peer.
• SCREEN (Dainippon Screen): SCREEN is a global manufacturer of digital printing and prepress equipment used in commercial and industrial print production. It is an enabling technology supplier whose digital printing and graphic preparation systems are comparable to KeKo's in-house digital print and prepress workflows.

Broad incumbents

• Custom Ink: Custom Ink is a large US-based custom apparel and accessories printer serving businesses, teams, and individuals with screen printing, embroidery, and DTG services. It overlaps with KeKo's workwear and promotional apparel printing, but operates at significantly larger scale with a national e-commerce platform.
• Cimpress (Vistaprint): Cimpress is a large global print and marketing services group (parent of Vistaprint) offering custom printing across apparel, signage, marketing materials, and packaging. It overlaps with KeKo's commercial and apparel printing offerings but at enterprise scale across multiple geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/stega-tisak-d.o.o.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STEGA TISAK d.o.o.