KELIAS

What KELIAS does

KELIAS is a French industrial manufacturer of road signage and urban development equipment, operating since 1936 under the former name LACROIX Signalisation before rebranding in 2024. The company designs, manufactures, and distributes a comprehensive portfolio of road safety products including connected pedagogical radars (METIS 500/1000/3002 and METIS 3002 Connect), luminous connected signage (Px3 FLASH and Px3 LINK), directional signage (Dx ESCAPADE/EVASION/ESPLANADE), patented passive safety supports (Mx4), temporary signaling (soFAST), self-righting balises (J11/J12 Sentinelle), and traditional enamel street signage produced at its Isère facility. Underlying technology spans radio point-to-point connected systems, solar-powered autonomous installations, thermal-camera-based cyclist and pedestrian detection, embedded road-surface sensors for slippery-road detection, and in-house enamel fusion using mineral pigments integrated into steel for UV-stable, scratch-resistant, 100% recyclable signage. The company holds an extensive certification portfolio (CE, NF EN 12767, NF EN 12899-1, NF XP P 98-531, NF EN 10-209, NF 98-583, NF TS 63, ISO 9001) and patents on the Mx4 dual-behavior passive safety support and the J11/J12 Sentinelle balises.

KELIAS serves primarily French and international public-sector clients — municipalities, departmental councils, regional authorities, and government bodies — through direct enterprise field sales, counter sales at branch locations, and project-based custom solutions. Revenue is generated mainly through one-time hardware sales (signs, radars, supports, balises, panels) with modest recurring service components via connected platforms such as METIS Connect. The company employs approximately 121 people across facilities in Saint-Herblain (Nantes, headquarters), Collégien (Île-de-France, new branch opened December 2025), Les Abrets en Dauphiné (Isère, enamel manufacturing), and operates wholly-owned regional entities in Spain (KELIAS España) and Mayotte (DROM-COM). Marketing channels include the Smart Stories blog, LinkedIn, YouTube, trade-show participation (SMCL, Journées techniques du SER, Vélo et Territoires), and direct customer engagement at branch counters, with multilingual web presence (fr/en/es) supporting cross-border public procurement.

Quantified customer outcomes reported by KELIAS include ~40% reduction in speeding violations with METIS radars, -75% wildlife collisions with Pack Faune on the RD1508 (Haute-Savoie), and ~44,000 kWh / ~95,000 kg CO2 / ~20 million liters of water saved annually by the Dx eco-designed range. The company is privately held, with Eric Biguet as President, and reports no disclosed parent company, external investors, or public listing.

Name

KELIAS

Legal name

KELIAS

Website

https://kelias.fr

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

101–250 employees

Short description

KELIAS is a French industrial manufacturer of road signage and urban development equipment, serving municipalities, departmental councils, and public-sector clients across France, Spain, and international markets with connected radars, dynamic signage, and patented passive safety solutions.

Ownership category

akta.pro rank

Product category

Road Safety Equipment & Urban Signage

NAICS

Sign Manufacturing (339950)

akta.pro primary industry

Traffic Systems & Road Safety Infrastructure (Signals, ITS, Barriers, Signage, Markings) (IMAFAEAI)

akta.pro secondary industries

Road Signage, Markings & Delineation (Regulatory/Warning/Guide Signs, Pavement Markings, Reflectors) (TLAJAGAB), Temporary Pavement Markings & Delineation (Tape, Temporary Striping, Raised Markers) (TLAJALAE), Red-Light & Intersection Safety Enforcement Systems (Red-Light Cameras, Stop-Line Enforcement, Conflict Monitoring) (TLAJAGAH)

Keywords

• Road signage equipment
• Urban development products
• Traffic safety systems
• Connected road signs
• Pedagogical speed radars

Headquarters

HQ city

Saint-Herblain (Nantes area)

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Road and Urban Equipment Sales: KELIAS generates revenue through the manufacture and sale of road signage equipment (traffic signs, radar signs, connected light signage, supports, barriers, balises) and urban development products. Products are sold as standard catalog items as well as custom project-based solutions for municipalities and public-sector clients. Revenue is primarily one-time product sales with some recurring service components for connected/smart solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

KELIAS manufactures and sells road signage equipment and urban development products, including connected luminous signaling (METIS pedagogical radars, Px3 FLASH and Px3 LINK panels), directional signage (Dx range), passive safety supports (Mx4), temporary signaling (soFAST), permanent and temporary balises, and enamel street signage. Products are sold to municipalities, departmental councils, and government bodies in France, Spain, DROM-COM territories and select international markets, complemented by smart detection packs bundling sensors with dynamic signage for cyclist, pedestrian, wildlife, congestion, slippery-road and oversize-vehicle applications.

Product overview

KELIAS is a French leader in road equipment, offering a comprehensive portfolio of road signage and urban development solutions. The core product families include connected luminous signaling (METIS radar pédagogiques, Px3 FLASH and Px3 LINK panels), directional signage (Dx ESCAPADE/EVASION/ESPLANADE), temporary signaling (soFAST range with mobile supports), passive safety supports (Mx4), permanent and temporary beacons, and enamel street signage. Intelligent pack solutions bundle detection technology with dynamic signage including Pack Cyclistes, Pack Piétons, Pack Gabarit, Pack Bouchons, Pack Faune, and Pack Chaussée Glissante. Products are 100% French designed and manufactured.

Differentiator

Problem solved

Functional benefit

Brands

• METIS: Range of educational/pedagogical speed radars including METIS 500, METIS 1000, and METIS 3002 models.
• Px3
• Dx
• Pack Chaussée Glissante
• Pack Cyclistes
• Pack Piétons
• Pack Faune
• Pack Hors Gabarit
• Pack Bouchons
• soFAST
• Mx4

Products and services

• METIS 3002 Pedagogical speed radar 100% compliant with Article 163 of the 9th part of French Road Traffic Instructions (IISR), with high-precision detection, customizable luminous text display, A14 pictogram, and data recording up to 400,000 measurements in both directions. Available in solar, public lighting (SEP) and 230V versions. Targeted at municipalities and departmental road managers for speed awareness.
• METIS 3002 Connect Connected version of METIS 3002 enabling remote management of devices and real-time traffic data via the Metis Connect web platform. For municipalities and cities deploying connected road safety infrastructure.
• METIS 1000 Standard pedagogical speed radar with real-time speed display, 3-color LED display and data recording up to 400,000 measurements. Designed for municipal and interurban road safety applications.
• METIS 500 Compact and economical pedagogical radar with reduced dimensions for easy installation on areas to secure. Targeted at municipalities seeking cost-effective speed awareness signage.
• Px3 FLASH Reinforced luminous signaling with automatic LED intensity adjustment based on ambient brightness, featuring Flashing, Flash and Triple Flash modes for enhanced driver alertness. For municipalities managing urban intersections, school zones and dangerous curves.
• Px3 LINK Connected signaling solution enabling activation of interconnected sets without heavy civil engineering, with pedestrian/vehicle discrimination. Includes packs for pedestrians, cyclists and vehicle dimension detection. Solar-powered autonomous option available. Targets municipalities and departments seeking rapid-deployment connected safety systems.
• Pack Cyclistes Intelligent pack for cyclist safety using thermal-camera detection (in partnership with Eco-Compteur) to trigger luminous A21 panels when cyclists approach intersections. For municipalities and departmental councils securing cycling routes.
• Pack Piétons Pack of two interconnected sets alerting drivers dynamically when pedestrians are about to cross, with optional sound module for visually impaired pedestrians. For municipalities securing pedestrian crossings near schools and urban redevelopment zones.
• Pack Gabarit Dynamic signaling pack for vehicle height and width restrictions, updating information in real time to prevent oversized vehicles impacting sensitive infrastructure such as historic bridges. For municipalities protecting bridges and restricted-access roads.
• Pack Bouchons Detection pack installed on dangerous congestion zones to warn drivers of traffic jams ahead. For departmental and regional councils managing interurban road networks.
• Pack Faune Wildlife detection system with 4 monitoring masts and 2 warning masts with dynamic panels to alert drivers of wildlife crossing; demonstrated 75% reduction in wildlife-vehicle collisions on the RD1508 in Haute-Savoie. For departmental councils managing interurban roads through wildlife corridors.
• Pack Chaussée Glissante Pack with embedded road sensor measuring water presence and ground temperature continuously, activating dynamic signage when critical slip risk thresholds are reached, with optional email/SMS alerts for road managers. For departmental and municipal road operators.
• soFAST Range Temporary signaling range with lightweight aluminum panels designed for rapid deployment by road workers, including optional Lumax luminous reinforcement, mobile supports and fixed sequences. For road works companies and public works operators.
• Mx4 Passive Safety Support The only patented and certified passive safety support for road signage with dual-mode break behavior: at 50 km/h in urban environments it restrains vehicles with high energy absorption; at 100 km/h on interurban roads it deforms and yields to prevent abrupt stopping. Certified CE, NF EN 12767 and NF EN 12899-1, requires no annual inspection. For municipalities and departments seeking safer road signage.
• Dx Directional Signage Range Three-product directional signage range (Dx ESCAPADE for cycling, Dx EVASION for major road axes, Dx ESPLANADE for urban spaces) made from 100% aluminum with common hardware, lateral adjustment, non-cutting surround profiles and quantified eco-design savings. For departmental, regional and municipal road signage projects.
• Balise K5C Flexible PEHD beacon of height 1250 mm with Class 2 red/white retro-reflective film for stable marking on highly trafficked roads during temporary works. For road works companies and contractors.
• Balises J11 et J12 Sentinelle Self-righting permanent markers with high memory-shape properties returning to upright position after vehicle impacts; J11 for continuous use, J12 for divergent lane marking. Certified NF 98-583. For departmental and interurban road operators.
• Enamel Street Signage Enamel street signage manufactured in closed circuit at the Abrets-en-Dauphiné facility (Isère) with mineral pigments integrated into the steel core, producing color-stable, UV-resistant, scratch-resistant, anti-graffiti and 100% recyclable signage with no toxic end-of-life emissions. For municipalities and heritage areas seeking durable, aesthetic street identification.
• Enamel House Number Enameled-steel house number with color depth and 6 background/text color options, manufactured at the Abrets-en-Dauphiné facility. For municipalities, developers and individuals seeking premium residential street identification.
• Enamel Street Panel Enameled-steel street panel with thickness 25 mm, available in right or rounded corners and multiple fixation options. Certified NF EN 10-209 Class 1 adhesion. For municipalities and heritage districts.
• Enamel Street Plaque

Quantifiable outcome

• METIS pedagogical radars reduce speeding violations by nearly 40% when integrated into local road safety policies.
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Seven partnerships are on record, tiered notable and minor.

• Eco-CompteurnotableTechnology or Integration · 3 February 2025KELIAS partnered with Eco-Compteur to develop a loop-based detection version of the Pack Cyclistes. Eco-Compteur provides the detection technology that distinguishes cyclists and scooters from other vehicles, triggering dynamic signage to alert motorists. The system integrates with the Eco Visio platform for traffic data analysis and counting.
• École de Design Nantes AtlantiquenotableStrategic or Co-development PartnerCollaboration with the Ecole de Design Nantes Atlantique's Ville Durable Design Lab to create bespoke street signage for the city of Pornic. Students and faculty worked with KELIAS engineers to translate design concepts into manufacturable, norm-compliant products. This partnership drove innovation in KELIAS's manufacturing processes.
• TDL IndustriesminorImplementation/ SI/ Consulting PartnerLaser cutting specialist subcontracted by KELIAS for the custom Pornic signage project. TDL Industries performed specialized panel cutting as part of the co-development process with the Ecole de Design.
• CAUE (Conseil Architecture, Urbanisme et Environnement) de Loire-AtlantiqueminorStrategic or Co-development PartnerCAUE contributed a comprehensive heritage study around the Pornic harbor area, which informed the design brief for the custom signage project undertaken by the Ecole de Design and KELIAS.
• SDEL (Société Diffusion Équipement Liaison)minorImplementation/ SI/ Consulting PartnerSDEL, a local infrastructure company, served as the implementation partner for the Px3 LINK Pack Piétons installation in Biarritz, handling the physical deployment of the connected pedestrian safety system at the Saint-Martin district redevelopment.
• Collectivité Européenne AlsacenotableStrategic or Co-development PartnerThe Collectivité Européenne Alsace partnered with KELIAS to deploy 9 Pack Détection de Bouchons (congestion detection packs) at accident-prone congestion zones across the Alsace departmental road network, including Marmoutier, Steinbourg, and Haguenau.
• Florent Orsoni, Directeur - Ville Durable Design LabnotableStrategic or Co-development PartnerThe Ville Durable Design Lab at Ecole de Design Nantes Atlantique coordinated the multi-stakeholder 'Task Force' (elected officials, retailers, students, anthropologists, architects, designers) for the Pornic urban signage project, working closely with KELIAS to translate design concepts into industrial reality.

Scale indicators5 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Aximum: Colas/Bouygues subsidiary specializing in road safety equipment, signage, and traffic-management services in France. Competes head-to-head with KELIAS on French municipal and departmental tenders for signage and safety infrastructure.
• Aldridge Traffic Systems: UK-based manufacturer and installer of traffic-sign products, street furniture, and road-safety equipment. Directly comparable in regulatory signage and supports, with overlapping customer base in municipal and highway clients.
• SWARCO AG: Austrian-headquartered global leader in road signage, traffic signals, parking, and connected mobility solutions. Closest large-scale direct competitor to KELIAS across METIS-style pedagogical radars, dynamic signage, and urban traffic-safety hardware.
• Signature Group: Colas subsidiary focused on road markings, signage, and traffic safety in France. A direct French competitor in the regulatory-signage and road-marking categories that KELIAS also addresses.
• Geveko Markings: European manufacturer of road markings, horizontal signage, and surface treatments. A regional peer competing for road-safety and infrastructure budgets with road-marking and delineation solutions comparable to parts of KELIAS's temporary-signage portfolio.
• Saferoad Group: Nordic-owned European provider of road-safety infrastructure including signage, lighting, barriers, and crash-cushion systems. Comparable product portfolio in passive-safety supports and traffic-safety equipment sold to European public-sector clients.

Broad incumbents

• Lacroix Group: Former parent of LACROIX Signalisation (rebranded KELIAS in 2024). Broader French electronics and industrial group operating in IoT, automotive electronics, and industrial signalling; adjacent rather than directly competitive post-divestiture.
• 3M: Global diversified materials giant with a road-safety products business including retroreflective sheeting for signs, pavement markings, and traffic-management materials. Overlaps with KELIAS on sign-face materials and pavement-marking products as part of a much broader portfolio.

Others

• Potters Industries: Supplier of glass beads and retroreflective materials used in road markings and signage. Adjacent enabling supplier to the same road-safety infrastructure value chain rather than a direct competitor, but a thematic peer in road-safety materials.

Emerging players

• Iteris: US-listed intelligent transportation systems provider focused on smart mobility, traffic sensors, and intersection analytics. Represents the emerging software/data-overlay direction of the same end market KELIAS addresses with its METIS Connect platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@KELIAS-Groupe/videos
• LinkedInlinkedin.com/company/kelias-groupe

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KELIAS